Data and application integration - …konferenciak.advalorem.hu/uploads/files/Analitikus megoldások...
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Data and application integration
Tomáš VávraCEE Solution Specialist
Oracle Integration Platform
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Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Cloud is changing IT and the role of today’s CIO
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What Does A Business Need
Speed Full compliance
Mobile Experiences
No codeSolutions
360-degree insights
Continuous innovation
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> 1/3of companies expect to
spend at least a day / week
tracking regulatory changes
YEARS to achieve 25% penetration in US:
Telephones = 35Internet = 7 Smartphones = 4
Customers trust
Strangers = 70%
Product Ads = 25%
6
Sources: * Thomson Reuters Compliance Survey 2016** US Census/Wall Street Journal*** Hubba Digital Trends Survey
Over 50% F500 Companies Disrupted since 2000
Regulatory Technology CustomerCOST | TIME | BRAND PACE OF CHANGE EVOLVING EXPECTATIONS
Source: * Source: ** Source: ***
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Data is the Single Biggest Asset for Most Companies
– Erik Brynjolfsson, Director, MIT Initiative on the Digital Economy
lasting asset is the data.”
“Computing hardware
used to be a capital asset,
while data wasn’t thought
of as an asset in the same
way. Now, hardware is
becoming a service people
buy in real time, and the
http://www.oracle.com/us/technologies/big-data/rise-of-data-capital-wp-2956272.pdf
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But Data is Hard for Most Business’
17 month average implementation time for a BI project; 5 months before there is any usable BI artifacts
average cost of an unplanned data outage at $7,900 a minute, a 41% increase from 2010, when the cost per minute at $5,600.
42% firms managing over $200B in assets do nothave regular processes and procedures tocontrol data usage
36% confidence rate that the right data is available to the right people at the right time
<32% of BI projects are declared successful
Typical data outages last 86 minutes, totaling an average of $690,200 of costs.
72% of big data projects have issues with data integration reliability
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Capabilities a Data-DrivenBusiness Needs
1. Make Data AlwaysAvailable – No Outages
2. Get Data to Where it isNeeded, at Right Time
3. Access Data in Any Format
4. Govern Data so that itcan be Trusted
5. Stream Data so anyBusiness SLA is Covered
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Challenge - SaaS ExplosionToo fast for on-premises integration = lack of business continuity
HCM
ERP Sales
ServiceMarketing
…
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Challenge – API ExplosionLeading to API chaos
11
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIsAPIs
11
HCM
ERP Sales
ServiceMarketing
…
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Challenge - Slow ProcessesLack of process automation
HCM
ERP Sales
ServiceMarketing
…
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Data Management
Oracle Cloud Platform (PaaS)
Identity & Security
Application Development Content & Experience
Systems Management
Analytics and Big Data
HybridComprehensive Open Integrated
Oracle Data Center
Oracle Public Cloud
Your Data
Center
Oracle Cloud at Customer
Enterprise Integration
Data Integration
Built on High Performant Oracle Cloud Infrastructure
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Application and Data Integration
Complete
Simplified
Open
DATA GOVERNANCE
PROCESSAUTOMATION
STREAMANALYTICS
API MANAGEMENT
APPLICATIONINTEGRATION
DATA QUALITY
BULK DATA TRANSFORMATION
REAL TIME DATA STREAMING AND DATA
REPLICATION
Oracle Cloud Platform for Integration
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TRANSFORMfrom
APP-TO-APP
integration to
FULL PROCESS LIFECYCLE
integration, automation, and
visualization
Introducing: Oracle Integration CloudEliminate the barriers to integration, process, and analytics
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LAR
GE
PR
E-B
UIL
TA
DA
PTE
RLI
BR
AR
Y
SERVICENOW MS CALENDAR MAILCHIMP LINKEDIN GOOGLE CALENDAR GMAIL SIEBEL ORACLE DATABASE TRELLO
DOCUSIGN TWITTER SUCCESSFACTORS EVENTBRITE EVERNOTE FACEBOOK EBS MS SQL SERVER AQ
ORACLE UTILITIES REST FIELD SERVICE NETSUITE SALESFORCE MS MAIL SURVEYMONKEY JMS JDE
ELOQUA MESSAGING SALES CLOUD MYSQL DB2 FTP SAP R/3 SOAP CONCUR
COMMERCE CLOUD CPQ CLOUD RightNow ERP CLOUD RESPONSYS TWILIO ADOBE ESIGN MS CONTACTS ARIBA
16
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Introducing: Oracle Data Integration PlatformIntegrate, Automate, Govern - Cloud and On Premise Data Lakes and Data Warehouses
…a Unified solution …that’s Easy to use …for Powerful data-driven solutions
17
Solving These Challenges
Simplify Migrations
Integrate Anywhere – Cloud,On-premises or Hybrid
Prevent Outages
Deliver Trusted Data
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Manage
Synchronize
Govern
Transform
Profile
Monitor
DIPC| Enhanced User Experience
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NEW: Oracle Data IntegrationPlatform Cloud
1. Data High Availability
2. Data Migrations
3. Data WarehouseAutomation
4. Databus & StreamIntegration
5. Data Governance
Key Capabilities:
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Open Platform
Business DataOLTP/Applications
Oracle Data Integration Platform CloudAnalytics / OLAP
and Serving Layers
Runs on Oracle Cloud
Runs on Premise(cloud machine or remote agent…)
Runs on Amazon(remote agent on any cloud…)
3rd PartyData Sets
Access >125 Sources Integrate >100 Targets
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Oracle Data Integration Platform Cloud
Solving Key Challenges
DBA& Architects (Replicate)
• 3 click database migrations from Oracle 11g to 12c
• Quickly migrate off of Amazon RDS onto Oracle DBaaS
• Point and click multi-active database across Regions
ETLDeveloper (Transform)
• Generate a data mart in minutes without coding
• Quickly discover and connect to popular Databases
• Leverage hybrid environments
Data Steward(Govern)
• Create a comprehensive catalog of business terms
• Quick profile your data for data quality health check
• 1 click to see end-to-end lineage of data flows
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Database record level
sharding
Data HighAvailability
Multi-Region Cloud
Availability (Oracle or Amazon)
Active-Active Databases
Migrate from Amazon RDS to
Oracle Cloud
DataMigrations
PeopleSoft or Workday into Fusion HCM
Oracle Database Migrations into
12c
Customer 360 from Salesforce or Sales Cloud
DW/MartAutomation
Marketing Analytics on Big
Data Cloud
Move a Data Warehouse into
the Cloud
Streaming ETL for Data Pipelines
StreamingIntegration
Data Catalog and Data
Lineage for LoBand IT Users
Serving Layer for Raw Data
Access
Prepared Data Subscriptions
for LoB
DataGovernance
Governance of Enterprise Standards
Full Data Lifecycle
Management
Solutions
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Multi-Region High Availability for DBaaS
Enable Oracle Database Sharding
Active-Active Databases
• Enable multi-directional transaction replication across two or more databases (Oracle or 3rd party)
• Replicate across your data centers, Oracle data centers or even 3rd party cloud data centers
• When you need better than 99.95% uptime guarantees across your Database as a Service implementations
• Works with your data centers or to empower cross-Region availability across Amazon RDS databases
• Oracle 12.2 features for Database Sharding
• Use Oracle GoldenGate for logical row-level sharding in the Oracle database
Solution 1: Heterogeneous & Global Data High Availability
Database record level
sharding
Data HighAvailability
Multi-Region Cloud
Availability (Oracle or Amazon)
Active-Active Databases
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Key Benefits – Online/Offline Migrations
3rd Party Cloud Support
Database Migrations
• Seamless data migration from older databases or poorly optimized Cloud services
• Take advantage of newest Oracle DB versions in a simple subscription model
• No data loss for phased / online migrations
• Strong automation around provisioning and billing
• Reliable and proven core GoldenGate technology
• Migrate older Amazon RDS instances to Oracle
• Data delivery from on-premise to 3rd party Clouds
Solution 2: Point-and-Click Database Migrations
Migrate from Amazon RDS to
Oracle Cloud
DataMigrations
PeopleSoft or Workday into Fusion HCM
Oracle Database Migrations into
12c
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Key Capabilities: Comprehensive Solution
3rd Party Cloud Support
Data Warehouse Integration
• Operational or Advanced Analytics in the Cloud requires reliable data feeds
• Work with data coming from on-premise data sources or other cloud sources
• Prepare and Ingest data in realtime; built in support for replication and streaming ingestion to DW/Marts
• Transform and Cleanse data; innovative approach allows workloads to run on different PaaS resources
• Supports Amazon RDS databases and Redshift
• Big data support with Kinesis and EMR
Solution 3: Self-Service Data Warehouse Automation
Customer 360 from Salesforce or Sales Cloud
DW/MartAutomation
Marketing Analytics on Big
Data Cloud
Move a Data Warehouse into
the Cloud
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Ingestion into Big Data Cloud (of your choice)
Databus (Kappa) Style Architecture
Low Latency Data Distribution
• Keep transactions flowing continuously
• Eliminate need for batch extract on DB sources
• Minimize Latency and Impact on sources
• Continuous streaming of DB Transactions into cloud
• Populate Oracle Cloud: Event Hub, Spark, Stream Analytics, or Oracle DBCS
• Populate Amazon Cloud: Kinesis, Redshift etc.
• Leverage Apache Kafka Topics for data pub/sub
• Stream Database transactions into Databus
• Populate “master” topics for canonical views
Solution 4: Very Low Latency Streaming & Integration
Streaming ETL for Data Pipelines
StreamingIntegration
Serving Layer for Raw Data
Access
REST API Subscriptions
for LoB
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Simplified Data Steward Application
Governance Your Way, for Your Data
Proactive, Trusted Data
• Instantaneous data quality insights according to approved business standards and terminology
• Clearly traceable data lineage and impact analysis for analytics and reporting
• Fully integrated data profiling and analysis
• Machine-assisted linkage from data assets to business glossary to business rules to trust metrics
• Identify, classify and fix bad data from anywhere
• Rich collaboration and change management features
• Flexible workflows, data classification and ownership
• Comprehensive auditing
Solution 5: Data Governance for the Business or IT
3 Kinds of Data Lineage for LoB
and IT Users
DataGovernance
Business Catalog and Data Policies
Advanced Profiling and
Cleansing
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Example #1: On Premise Integration
Example #2: Oracle Cloud Integration
SaaS / PaaS / DaaS
Customer Site
Oracle Cloud
StudioApp
Data Integration Platform Host
Data Integration Platform Agent
Any Data Center(Customer On-Premise or 3rd Party PaaS)
HTTP
(metad
ata on
ly)
HTTP(metadata only)
Other DBs
Apps/SaaS
Big Data Messaging
PlatformServices
An
y D
ata
Modular Footprint
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Data Integration Customer Proof Points
Automate & Transform
• Intuit Migrated 100’s of DBs to Cloud and Loads TB’s of data into Streaming data fabric (Kafka)
• Tesla replicates databases and links their SaaS Applications to Enterprise Data Warehouse
Stream & Replicate
• SFDC trickle Feeds Data to its corporate Data Warehouse ensures 24x7x365 availability
• Starbucks Streams Data from POS Systems into DW and Data Lake
• E-Bay streams 100B transactions per day into private cloud
Cleanse & Govern
• Allianz harvests from non-Oracle tools into enterprise data catalog for complete data lineage
• Cummins operates global Governance council with data quality and metadata tools
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Customer Example: amazon.com
• EPM & BI solution for automated financial reporting & analytics to over 1,000 stakeholders
• Reduced Time to Complete Close by >50% -10+ to 5 days & save 1,000s of hours per month in data analysis
• Oracle Data Integrator & Application Adapters along with BI, Essbase and Hyperion products
Modernization and Agility for Future Business Decisions
Recognizing Growth and Improving Financial Reporting
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Customer Example: British Telecom
Mission Critical Systems & Processes
• Daily real-time data replication
• Zero downtime server re-platforming & application upgrades w/ GoldenGate (Siebel)
• Heterogeneous data integration for BI: bulk & right-time w/ Oracle Data Integrator
• Enhanced customer experience & improved contact center agent productivity
Real-time Data Use
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Customer Example: CaixaBank
• Leading Spanish retail bank and insurer
• Move to Big Data: leveraging Exadata, Exalytics, BI, ODI for discovering business patterns
• Enabled 360° understanding of customers to offer tailored, on-demand banking & insurance solutions
• 75 Big Data projects generating 5 Million + Euros
Big Data and Business Analytics Fosters Growth and New Markets
Changing the Business Model and Becoming a Data Driven Organization
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Customer Example: DirecTV
Real-time Big Data
• Real-time Streaming Analytics for determining success rate of programs
➢ Real-time loading of the change data from receiver collected on Oracle GoldenGate to Kafka and HDFS
➢ 180M– 200M transactions
➢ Leveraged GoldenGate to Stream Change Data into Kafka and HDFS
➢ Downstream processing of data from Kafka and XML data using Data Torrent
Oracle Data Integration and Kafka for Real-time Big Data
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Customer Example: LinkedIn
• Needed to sync user profile data across multiple physical locations in real-time as users change their profiles
• Database to Database & Database to Kafka
• Over 30 transactional databases kept in sync for Active-Active read optimized updates leveraging GoldenGate – 4 way replication: Virginia, Texas, Oregon, Singapore!
• Allows load balancing so that user application data is always fresh and analytic data is up to date with most recent user data
User Profile Data Distribution
Synchronize User Data Across Distributed Data Centers and Big Data
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Customer Example: FedEx
• Aims to reduce complexity & TCO, and increase agility for growing business
• Migrated OLTP database workloads onto private Cloud database without any interruptions using Oracle GoldenGate
• 480 databases in 5 data centers are moving onto this architecture with fallback option
• Maintenance and upgrades done with near-zero downtime
Migration to Database Cloud
Private Cloud Database Consolidation Using Oracle GoldenGate
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Customer Example: NetflixBilling in the Cloud
• Database migration in moving billing application to the Cloud
• Bi-directional replication: MySQL to Oracle – w/ tables in the 100s of GBs
• High availability & scalability to withstand infrastructure failures, zone and region outages, all w/ minimal downtime
• GoldenGate obvious choice for bi-directional, w/ data integrity, restart capabilities, performance, ease of use, etc
The Cloud is Now
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Customer Example: PayPal
Oracle Data Integration for Always on Transaction Processing
Managed Risk for Downtime
PayPal operates worldwide transaction processing systems that have to be available all the time, continuously
➢ Oracle GoldenGate decreases risk to the business by providing multi-active DB infrastructure for continuous availability
➢ Extremely demanding transaction loads are normal operations
➢ Core value to the brand and the business affects the top line when systems can be trusted
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Customer Example: Telefonica
• Private Spanish telecommunications company
• Real-time, agile data ingestion environment to help provide agile BI, the solution leveraged Exadata, OGG & ODI
• Data is no longer duplicated in various systems, huge simplification in data loading processes and overall improved BI with 40,000 + reports generated by 1,000+ employees
Big Data - Data Warehousing Providing Greater Flexibility
Transformational Project Providing Modernization and Cost Reduction
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Customer Success: BaťaAnalytical platform in the cloud
• Analytical platform in the cloud• Consolidate data from ERP, PoS, Loyalty
program, etc.• Interactive offers (next best offer)• Oracle Data Integrator as a ETL for data
transformation• Oracle Business Intelligence for
reporting as a service• Oracle DB as a service
New reporting solutions in the cloud
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Questions and Answers
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