FASHION TARGET DATA ANALYTICS PVT LTDIDEAMicrosegmenting customerbasefor fashion products e commerce companiesbased onprimarysource anddata analytics. SOME FACTS!e"commerce companies selling fashion products #ith a customer base of $%& to '.( M.Mostofthecompanies selling products based on dataanalyticsofo#n sales #ithout any primary data source.FACT ' E)ery year '.( *a+h gen , childrencomestoDelhi foradmissionto)arious colleges.-Desiredtarget for sourcing primary data. /resumed that 0%1 of this #illpro)idethere2uired dataonconsumer beha)iortobecaptured for fashion brands.IDEAEachtargetcustomer3llsaonlinesur)ey4 therebyupdatingcompanydatabaseasto theircompletepreference#ithrespectto choiceoffabric4color4style4si5es4timeand season of purchase.Attheendofsur)ey4sampleisgi)ena couponof6s(%%o7onpurchaseofany product on a8liated site. 6E9E:;E MODE*Eacha8liatedcompany honorsthecouponfrom thecustomerandpays6s $%%%tothecompanyas customer ac2uisition cost. Thesaledataofthe customerisalsoshared bac+#iththecompanyto furtherre3nethedataand use the same for predicti)e analysisindetermining purchasebeha)iorofthe customer.COST