Mortgage Bankers Association

Dashboard Measures for PerformanceNovember 16, 2016

2:45 p.m. – 3:45 p.m.

Moderator:

Trevor Reinhart, Senior Manager, Business Advisory, Richey, May & Co., LLP

Speakers:

Prateek Singh Khokhar, Chief Financial Officer, Skyline Financial Corp.

Jon Maynell, Vice President of Client Success, Motivity Solutions

Mortgage Business Intelligence :: An Overview

Wednesday, November 16, 2016

Presented byJon MaynellVice President of Client ServicesMotivity Solutions

Mortgage Bankers Association

What is Mortgage Business Intelligence?

Common Partial Answers:

• Automated Reporting

• Visual Analytics

• Dashboards

• Key Performance Indicators (KPIs)

• Automated communications

• Mobile Analytics/Reporting

• Data Mining

Mortgage Business Intelligence is about PEOPLE

Changing Behavior

Mortgage Bankers Association

Why Change Behavior?

Production Issues

• All production businesses deal with the same issues

• Factory approach

• Assembly lines with discrete work segments

• Task sets within each segment are limited and repetitive

• Workers become indifferent: affects pace/accuracy

Behavioral Changes:

• Remove indifference, create sense of ownership at staff level

Production Cost Reduction

Operational Feedback Loop

Standard Factory Approach: No human operator, direct feedback

Task ResultMachine

Mortgage Bankers Association

Operational Feedback Loop

Mortgage Lending Operations: Human operator, indirect feedback

Task ResultMachineHuman

Spreadsheets Management/Training Incentives

Operational Feedback Loop

Mortgage Business Intelligence: Human operator, DIRECT feedback

Task ResultMachineHuman

MORTGAGE BUSINESS INTELLIGENCE

Constant Measurement :: Constant Feedback

Mortgage Bankers Association

Mortgage Business Intelligence :: Feedback Format

Live Data: easy to read, understand, retain

Specific to Company, Region, Division, Branch, Department, Individual

Mortgage Business Intelligence

Goals / Desired Effects:

• Increased Organizational Bandwidth

• Observer Effect :: Accountability

• Context: Employees constantly see the results of their work

• Task oriented Goal oriented

• Dynamic thinking / more information in active memory

• Higher energy state

• Reflexively seeking efficiencies (batching/scheduling)

• Enterprise becomes a self-tuning system

Mortgage Bankers Association

Prateek Khokhar

Mortgage Bankers Association

Mortgage Business Intelligence :: The Users Perspective

Wednesday, November 16, 2016

Presented byPrateek KhokharChief Financial OfficerSkyline Home Loans

• Live Visibility

• Sales Application

• Financial & Executive Application

• Operations Application

Agenda

Mortgage Bankers Association

• Real time Visibility is key

• How do we get data out of our LOS without running

tedious reports?

• Dashboards that are instant and ready to use

• No need to build a big infrastructure to get Visibility

Live Visibility

• Live DVP Dashboards to provide real time visibility into

Fundings, Locks and Apps

• Branch Manager level Dashboards to manage each

branch business

• Rankings of LOs and Branches to promote competition

• Trending data to see where we are “winning”

Sales Applications

Mortgage Bankers Association

• Live Executive Dashboards for mth over mth and annual trending

• Able to steer the business at the branch level on a live basis without

tedious reporting

• Moving towards building an automated loan level PL while

incorporating data from different systems (LOS and Accounting

system)

• Monitor KPIs for Cap Mkts and Finance

Finance & Executive Applications

• Live Operations Dashboards to monitor Productivity KPIs for

Processing, Underwriting and Funding

• Able to steer the business at the employee level on a live basis

without tedious reporting

• KPIs to monitor productivity and Cost per Loan

Operations Applications

Mortgage Bankers Association

Questions