Dasar-dasar Internet Marketing
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Transcript of Dasar-dasar Internet Marketing
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DASAR-DASAR INTERNET MARKETING
Kuliah Umum by MZ OMAR, ST
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KENALAN DULU YA.....
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MZ OMAR, ST• Status : Menikah dengan 3 Orang Anak• Profesi : Online Marketer, Business Owner• Pendidikan: S1 Universitas Trisakti Jakarta
Jurusan Teknik Sipil dan Perencanaan• Karir dan Pengalaman:
- Asisten Dosen Mekanika Teknik FTSP Trisakti- Dosen Mekanika Teknik Univ. Pramita- Marketing Manager Cisanggiri Group- Owner BROCONS (www.bangunrumah123.com)- Owner Toko Online ( www.smartdetox.my.id )
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PERSONAL DETAILS
• Website: www.bisnisomar.com• Handphone: 081319777128 (Simpati),
087885456736 (XL)• Email: [email protected]• Twitter: @mzomarst• Facebook: facebook.com/mzomarst
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BISNIS PROPERTI
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BISNIS DROPSHIP TOKO ONLINE
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BISNIS DISTRO XCAPE STORE JAKARTA
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KOMUNITAS SEKOLAH BISNIS 1 MILYAR (SB1M)
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ADA YANG BELUM PUNYA FACEBOOK ?
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ONLINE DIPAKAI BUAT APA?
• GAME• CHATTING : FB & TWEET• BOKEP• NONTON YOUTUBE• PASANG IKLAN• GOOGLING
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PENGGUNA INTERNET DI INDONESIA CAPAI 82 JUTASumber: www.kominfo.go.id
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KENAPA INTERNET MARKETING?
• Biaya Koneksi Murah• Akses Mudah• Modal Minim• Jangkauan Luas• Bisnis 24 Jam• Tidak Perlu banyak SDM saat mulai
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MARK ZUCKERBERG
• Penghasilan: US$ 2,27 miliar (Rp 25,7 triliun) atau US$ 6 juta per hari (Rp 68 miliar), seperti yang dikutip dari The Richest.
Gaji pokok sekitar US$ 503,205 atau setara dengan Rp 5,7 miliar y
CEO dgn bayaran tertinggi menerima lebih dari US$ 100 juta (Rp 1,1 triliun) tahun 2013
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SERGEY BIN (36 TH) DAN LARRY PAGE (37 TH)
PENGHASILAN- PRIBADI USD 17,5 MILYAR- CORPORATE USD 23,651 MILYAR
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ANDREW DARWIS (35 TH)
1 MILYAR/BULAN
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HABIBIE HAFSYAH
USD 5.000-10.000/BLN DARI AMAZON, ADSENSE
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INTERNET MARKETING
SOURCE OF INCOME(sumber
Penghasilan)
TRAFFIC GENERATION
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Jenis Source of Income
1. PPC -- > ADSENSE, CHITIKA2. PPS -- > AMAZONE, CLICKBANK3. PPL -- > MAX BOUNTY, COPEAC 4. Toko Online Sendiri5. DROPSHIP - > Amazon , Ebay , Tokopedia
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Sales From Clickbank
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Sales From Adsense
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Jenis Traffic Generation
1. PPC ADS -- > GOOGLE ADS, YAHOO/BING ADS2. SEO -- > PAGE 1 ON GOOGLE3. EMAIL MARKETING -- > NEWSLETTER 4. MOBILE ADVERTISING -- > GOOGLE PLAY,
BBM, SMS BROADCAST5. SOCIAL MEDIA - > FACEBOOK, TWITTER,
YOUTUBE, INSTAGRAM, PINTEREST
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INTERNET MARKETING ADALAH TOOLS
BUSINESS x INTERNET MARKETING = NO LIMITS
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TERIMA KASIH