Darla Farmer's professional portfolio

17
1 Lilac Lane | Falmouth, ME 04105 | 207.781.4916 | [email protected]

description

Please take a look at a my digital portfolio.

Transcript of Darla Farmer's professional portfolio

Page 1: Darla Farmer's professional portfolio

1 Lilac Lane | Falmouth, ME 04105 | 207.781.4916 | [email protected]

Page 2: Darla Farmer's professional portfolio

Clinical Research Study Now Enrolling

Adults who may be at risk for contracting HIV are needed to participate in a clinical research study

to evaluate an investigational diagnostic test.

Participants may receive study-related: medical care and evaluations.

By Taking the First Step Today May Lead to Tomorrow’s Answers

To Learn More, Please contact:ABC Labs • (###) ###-###

Website

Are you Aware ofYour HIV Status?

The enlarged images in these posters were eye-catching and successfully enticed people to join the clinical trial.

Page 3: Darla Farmer's professional portfolio

I created both the Groff Films logo and the direct mailpiece that enclosed a DVD sampling their work.

At Groff Films, we produce film, video,and multi-media presentations, thatgive our clients the benefits of thelatest breakthroughs in tele-media,with the high quality and economythat we’re known for.

To find out more, just try ourcool CD.

Groff Films, Inc.222 St. John St. Suite 4GPortland, Maine 04102

www.GroffFilms.com

Groff Films, Inc.222 St. John St. Suite 4GPortland, Maine 04102

877-500-3456www.GroffFilms.com

openplay+

In House Services:• Full concept, script, and

storyboard development• Pre-production design:

set construction, casting,location scouting.

• Film production in 16, super 16 or 35 mm.

• Video productionin Beta SP and DV cam.

• Narration and music production.

play me!play me!

• Full 3D animationand graphics.

• Digital non-linearediting.

• Delivered on: Beta,VHS, CD-ROM, or DVD

• CD-ROM/ Multimedia• Radio Production• Program Development• Duplication• Consulting

PC instruction1) Insert CD into CD-ROM drive2) If CD does not autostart3) Double left click on the

My computer icon4) Single right click on the

CD-ROM drive icon5) Single left click on the

explore6) Double left click DEMOmpg

Mac instruction1) Insert CD into

CD-ROM drive2) If CD does not

autostart3) Double click the

2001GROFFDEMO icon4) Double click Demo.swf

Page 4: Darla Farmer's professional portfolio

In this series, each of the six Binax products had a distinctive brochure.I designed them as 5”x 5” pieces so they would stand out from other brochures and sell sheets.

Product managers loved the size and color schemes.

NOW® RSV –Rapid diagnosis of respiratory syncytial virus

NOW® RSV is CLIA-waived meaning it’s easy to use and available for use

in physician office labs.*

NOW® RSV helps you focus on what is critical – the results – not running the test.

NOW® RSV is a one step test with no reagents needed.

NOW® RSV provides results in 15 minutes.

*See product insert for complete details.

NOW® AVAILABLEContact us at

800-323-3199

Binax, Inc.217 Read Street

Portland, ME 04103 USA

www.binax.com

Rev. 1 8/9/04

NOW® RSV

NOW® Influenza A & B –Rapid identification and differentiation of Influenza A and B

NOW® Influenza A & B helps improve the diagnosis of influenza in one

simple step.

NOW® Influenza A & B helps you focus on what is critical – the results – not

running the test.

NOW® Influenza A & B is a one step test that’s easy-to-use with no additional

reagents needed.

NOW® Influenza A & B test yields results in 15 minutes.

NOW® AVAILABLEContact us at

800-323-3199

Binax, Inc.217 Read Street

Portland, ME 04103 USA

www.binax.com

Rev. 1 8/24/04

NOW® Influenza A & B

EasyRapidAccurate

NOW® Legionella –Rapid identification of Legionella pneumophila serogroup 1

NOW® Legionella detects a pathogen that is a leading cause of bacterial nosocomial

and community-acquired pneumonias.

NOW® Legionella provides physicians with immediate pathogen identification

thereby reducing hospital costs and improving patient outcomes.

NOW® AVAILABLEContact us at

800-323-3199

Binax, Inc.217 Read Street

Portland, ME 04103 USA

www.binax.com

Rev. 1 8/11/04

NOW® Legionella

EasyRapidAccurate

Page 5: Darla Farmer's professional portfolio

For the Inverness Medical catalog redesign, I used close-up images to represent majorproduct categories rather than singling out one product. This design was so successful it was

re-used for trade shows and collateral marketing material.

6 877.441.7440 • www.invernessmedicalpd.com

ELISA Test Systems

Infectious Disease

All kits include the following:

• 12 x 8 well strips with breakaway wells • Directional Insert

• Sample diluent • Calibrator

• Controls

• Wash Buffer

• Conjugate

• Stop Solution

Product Size Product #

Chlamydia IgG 96 Tests 446200

Cytomegalovirus

CMV IgG II 96 Tests 425200CE

CMV CAP M 96 Tests 31003U

CMV IgM II 96 Tests 425250CE

CMV IgG II 480 Tests 425201CE

Epstein-Barr Virus

EBNA-1 IgG II 96 Tests 425800CE

EBV-EA IgG II 96 Tests 425000CE

EBV-VCA IgG II 96 Tests 424700CE

EBV-VCA IgM II 96 Tests 425760CE

Helicobacter pylori

H. pylori IgG II 96 Tests 446400CE

H. pylori IgG II 480 Tests 446401CE

Herpes Simplex Virus

HSV 1 IgG II 96 Tests 425400CE

HSV 1 IgG II 480 Tests 425401CE

HSV 2 IgG II 96 Tests 425500CE

HSV 2 IgG II 480 Tests 425501CE

HSV Group IgG 96 Tests 446600

HSV 1/2 IgM II 96 Tests 425120CE

Legionella

Legionella IgG/M II 96 Tests 446980CE

EIA Urinary Antigen (Binax) 96 Tests 851-000

Lyme Disease

Lyme IgG/M C6 96 Tests DK-E352-096

Lyme IgG II 96 Tests 446500CE

Lyme IgG/M II 96 Tests 446580CE

Lyme IgG/M II 480 Tests 446581CE

Lyme IgM II 96 Tests 446550CE

B. burgdorferi IgG

Western Blot 20 Tests 71001G

B. burgdorferi IgM

Western Blot 20 Tests 71001M

Measles (Rubeola)

Measles IgG II 96 Tests 426000CE

Measles IgG II 480 Tests 426001CE

Measles IgM 96 Tests 426050

MumpsMumps IgG II

96 Tests 425900CE

Mumps IgG II 480 Tests 425901CE

Mycoplasma pneumoniae

M. pneumoniae IgG II 96 Tests 444800CE

M. pneumoniae IgM II 96 Tests 444850CE

Product Size Product #

RubellaRubella IgG II

96 Tests 425300CE

Rubella IgG II 480 Tests 425301CE

Rubella IgM II 96 Tests 425350CE

Parvovirus

Parvovirus B-19 IgG 96 Tests V519IGUS

Parvovirus B-19 IgM 96 Tests V619IMUS

SyphilisSyphilis IgG

96 Tests 31004U

Syphilis IgG 960 Tests 31004T

Toxoplasma gondii

Toxo IgG II 96 Tests 425100CE

Toxo IgG II 480 Tests 425101CE

Toxo IgM II 96 Tests 425150CE

Varicella-zoster

VZV IgG II 96 Tests 425600CE

VZV IgG II 480 Tests 425601CE

VZV IgM 96 Tests 425650CE

West Nile Virus

West Nile Virus IgG 96 Tests E-WNV01G

West Nile Virus IgM 96 Tests E-WNV02M

Components

For use with Infectious Disease Kits, 400000CE Series Only:

Components Fill Volume Product #

Sample Diluent

EBNA-IgG ELISA II 50 mL 4500DE

B. burgdorferi Absorbent 50 mL 4500DS

B. burgdorferi ELISA II 50 mL 4500DL

TORCH IgM, MP IgM 50 mL 4500DM

IgG ELISA II 50 mL 4500DN

IgG ELISA II SAVe® 50 mL 4500CC

Autoimmune Disease

All kits include the following:

• 12x8-Well Strips • TMB substrate

• Sample Diluent • Wash buffer

• Controls

• Stop solution

• Conjugate • Directional insert

• Calibrators

Product Size Product #

ANCA Screen II 96 Tests 438200CE

Antinuclear Antibody

(ANA) Screen 96 Tests 439000CE

Anti-CCP 96 Tests 427200

ASCAASCA IgA

96 Test 3507US

ASCA IgG 96 Tests 3508US

ELISA Test Systems

9

877.441.7440 • www.invernessmedicalpd.com

Enteric & Gastrointestinal

Product CLIA Size Product #

Status

Clostridium difficile

Clearview® C. difficile

Tox A NW 20 Tests 135050

TOX A/B QUIK-CHEK® NW 25 Tests 30394

C. DIFF QUIK CHEK NW 25 Tests 30390

Enterohaemorrhagic E. coli

Fecal Occult Blood

Clearview® ULTRA FOB

with Collection Paper W 50 Tests 8109KCV

Clearview® ULTRA FOB

Test Strips W 50 Tests 8106KCV

Clearview® ULTRA FOB 50

Sample Collection Bottles W Collection 8105KCV

Bottles

Clearview® ULTRA FOB 1 Sample

Sample Tube Rack Tube Rack 8103KCV

Clearview® ULTRA FOB

Controls W 1 ea +/- 8102KCV

Clearview® ULTRA FOB

Personal Use Kits W 20 Tests 8101KCV

Helicobacter pylori

Clearview® H. pylori W-NW 30 Tests 92405

Acceava® H. pylori W-NW 30 Tests 92403

Acceava® H. pylori control 1 ea +/- HPCK

General Health

Cardiovascular

Clearview® Simplify™ D-dimer NW 10 Tests 6100KCV

Clearview® Simplify™

D-dimer Control Kit 1 ea +/- 6101KCV

Automated Urinalysis

AUTION® 10TA Test Sticks W 100 Tests UASTRIP

PocketChem® UA Controls 2 ea Nab UAcontrol

PocketChem® Printer Paper 5 Pack 16003

MalariaBinaxNOW® Malaria

H 12 Tests 665-000

BinaxNOW® Malaria H 25 Tests 665-025

Bladder Cancer

NMP22® BladderChek® NW 24 Tests D1200

Respiratory

Group A Streptococcus

Acceava® Strep A W 50 Tests 92001

Acceava® Strep A

Twist Cassette W 25 Tests 92004

Clearview® Strep A Exact II

-Dipstick W 30 Tests 92002

-Cassette NW 30 Tests 92003

BinaxNOW® Strep A W-NW 25 Tests 730-025

BinaxNOW® Strep A

Control Swab Kit NW 5 ea +/- 730-010

Infectious Mononucleosis

Acceava® Mono II W-NW 25 Tests 92404

Clearview® Mono W-NW 30 Tests 92401

Product CLIA Size Product #

Streptococcus pneumoniae

BinaxNOW® S. pneumoniae NW 22 Tests 710-000

Legionella pneumophila

BinaxNOW® Legionella

Urinary Antigen Test NW 22 Tests 852-000

Influenza

BinaxNOW® Influenza A&B NW 22 Tests 416-000

BinaxNOW® Influenza A&B W 22 Tests 416-022

BinaxNOW® Influenza A&B W 10 Tests 416-110

BinaxNOW® Flu Control

Swab Kit NW-W 10 ea AB+/- 416-080

Respiratory Syncytial Virus (RSV)

BinaxNOW® RSV NW 42 Tests 430-000

BinaxNOW® RSV W 22 Tests 430-122

BinaxNOW® RSV W 10 Tests 430-100

BinaxNOW® RSV Control

Swab Kit NW-W 10 ea +/- 430-080

Clearview® RSV W 20 Tests 135060

BinaxNOW® NP Swab

Accessory Pack (for Flu & RSV) 20 400-065

HIVHIV 1/2

Clearview® HIV 1 / 2

STAT-PAK® W-NW 20 Tests 92110

Clearview® COMPLETE

HIV 1 / 2 W-NW 25 Tests 92111

Clearview® HIV 1 / 2

Control Kit W-NW 50 Tests 92112

Clearview® HIV Control

Accessory Kit (for use with 36 Pipettes

92111 and 92112 only) 36 Weigh Boats 92115

STDsChlamydia trachomatis

Clearview® Chlamydia NW 20 Tests 135301

Clearview® Female

Specimen Collection Kit NW 20 Swabs 135315

Clearview® Chlamydia

Workstation NW 1 130035

Women’s Health

hCG / Pregnancy

Acceava® hCG Basic II W 50 Tests 92208

Acceava® hCG Urine II W 30 Tests 92210

Acceava® hCG Combo II W-NW 30 Tests 92209

Clearview® hCG Urine

-Dipstick W 50 Tests 92211

-Cassette W 40 Tests 92217

Clearview® hCG Combo II W-NW 40 Tests 92215

Clearview® 25 hCG Combo W-NW 40 Tests 92225

Acceava® / Clearview®

hCG Controls W-NW 1 ea +/- 92218

RubellaRUBELLA-plus

NW 30 Tests 84R2

Rapid Lateral Flow Test Systems

*Note: W = Waived; NW = Non-Waived; H = Highly Complex

PRODUCT CATALOGFall/Winter 2008

2 Research Way • Princeton, NJ 08540800.257.9525 • 609.627.8000 • Fax: 609.627.8013

www.invernessmedicalpd.com

Please note that individual products may have different specifications in various markets. Also, some products may not be available in all markets worldwide, only in selected markets.

The products in this catalog are available in the United States of America.For products available outside the U.S. contact your local distributor.

©2009 Inverness Medical. All rights reserved.All trademarks referenced are trademarks of their respective owners.

INVMX100808CAT.02

Page 6: Darla Farmer's professional portfolio

This sample kit box accommodated three tests, an instruction booklet,and the cross-selling postcard that I also designed.

Rev. 2 2/3/10IN300004

877.441.7440

*for Influenza and RSV testing

*

offers Influenza A & B, RSV and Strep Atests in the same great format?

Rev. 2 2/3/10IN300004

877.441.7440

*for Influenza and RSV testing

*

offers Influenza A & B, RSV and Strep Atests in the same great format?

Rev. 2 2/3/10IN300004

877.441.7440

*for Influenza and RSV testing

*

offers Influenza A & B, RSV and Strep Atests in the same great format?

Rev. 2 2/3/10IN300004

877.441.7440

*for Influenza and RSV testing

*

offers Influenza A & B, RSV and Strep Atests in the same great format?

Page 7: Darla Farmer's professional portfolio

This direct mail postcard resulted in higher than usual attendance for an Inverness educational seminar.

Join us for a complimentary educational seminar!

Current Challenges to C. DIFF Testing and Recommended Approach GivenEnteric Testing Options Today

speedautomationmu�ns

Page 8: Darla Farmer's professional portfolio

This tri-fold brochure showed the breadth of products that could be run on these instruments.

OPEN SYSTEMS = OPEN OPTIONSELISA OFFERINGSInverness Medical # Infectious Diseases

446200 CHLAMYDIA IGG 96

31003U CMV CAP-M 96

425200CE CMV IGG 96

425201CE CMV IGG 480

425250CE CMV IGM 96

427670CE DSDNA IGG/IGM 96

425000CE EBV EA-D IGG 96

425800CE EBV EBNA 1 IGG 96

424700CE EBV VCA IGG 96

425760CE EBV VCA IGM 1PK

438570CE ENA SCREEN 96

446400CE H PYLORI IGG 96

446401CE H PYLORI IGG 480

425400CE HSV I IGG-96

425401CE HSV 1 IGG 480

425120CE HSV 1/2 IGM 96

425500CE HSV 2 IGG 96

425501CE HSV 2 IGG 480

446600 HSV GROUP IGG 96

446980CE LEGIONELLA G/M 96

446500CE LYME IGG 96

446580CE LYME IGG/M 96

DK-E352-096 LYME IGG/M C6 96

446581CE LYME IGG/M 480

446550CE LYME IGM 96

444850CE M PNEUMONIAE IGM 96

426000CE MEASLES IGG 96

426001CE MEASLES IGG 480

426060 MEASLES IGM 96

425900CE MUMPS IGG 96

425901CE MUMPS IGG 480

444800CE MYCOPLASMA IGG 96

444850CE MYCOPLASMA IGM 96

425300CE RUBELLA IGG 96

425301CE RUBELLA IGG 480

425350CE RUBELLA IGM 96

31004T SYPHILIS IGG 960

31004U SYPHILIS IGG 96

425100CE TOXO IGG 96

425101CE TOXO IGG 480

425150CE TOXO IGM-96

851-000 URINE LEGIONELLA 96

425600CE VZ IGG 96

425601CE VZV IGG 480

425650CE VZ IGM 96

EWNV01G WEST NILE VIRUS IGG

EWNV02M WEST NILE VIRUS IGM

Walk-away Automation – DSX®• 4-plate capacity, modular components • Bi-directional interface • Validated for Enteric Assays

Walk-away Automation – DS2™• 2-plate capacity, compact design • Bi-directional interface • Validated for Enterics

Microplate Reader – Bio-Tek® ELx800™• Single channel automatically performs endpoint analyses

• Automatic initialization and self-monitoring to reduce errors

• Onboard processor permits use as a stand-alone or with computer

Microplate Washer – Bio-Tek® ELx50™• Self-contained, user-programmable, universal micro-strip washer

• Precise fluid delivery, and long-lasting reproducibility

• Allows the creation/storage of 75 programs • Regular preventive maintenance program ensures optimum

performance • On-board software designed specifically for Inverness Medical

ELISA Innovations available from Inverness• Most Wampole ELISA IgG Assays use a unique diluent, Sample Addition Verifier [SAVe®] providing visual verification that sample has been

added to every microwell• Common reagents and protocols facilitate training and workflow

ELISA PRODUCTS &INSTRUMENTATION

Inverness Medical is dedicated to providing

quality, cost-e�ective lab management

solutions across a broad ELISA menu.

Technologically advanced platforms

and services are available with

purchase, lease or reagent rental

agreement options to best meet

your needs. Please contact your

local Sales Representative for

further information.

Inverness Medical # Autoimmune Diseases 439000CE ANA SCREEN 96438200CE ANCA SCREEN 96427200 ANTI-CCP 96438430CE CARDIOLIPIN IGA 96 438400CE CARDIOLIPIN IGG 96 438450CE CARDIOLIPIN IGM 96438570CE ENA SCREEN 96426120CE GLIADIN IGA 96426100CE GLIADIN IGG 96437770 HISTONE 96 437570CE JO-1 96438370 MITOCHONDRIA 96438870CE MPO 96438970CE PR-3 96428250CE RHEUMATOID FACTOR 96438770 RIBOSOMAL P 96437470CE SCL-70 96 437270CE SM 96437370CE SM/RNP 96437070CE SS-A (RO) 96437170CE SS-B (LA) 96437870CE THYROGLOBULIN 96437970CE THYROID MICROSOMAL 963803US TTG IgA 963804US TTG IgG 967501US AESKULISA GLIADIN IgA 7502US AESKULISA GLIADIN IgG 7503US AESKULISA tTg IgA 7504US AESKULISA tTg IgG 30-7507US AESKULISA ASCA IgA30-7508US AESKULISA ASCA IgG 7202US CARDIOLIPIN (IgA/IgG/IgM7203US AESKULISA CARDIOLIPIN IgA 7204US AESKULISA CARDIOLIPIN IgG/M 3205US AESKULISA B2-GLYCO IgA3506US AESKULISA B2-GLYCO IgGM3215US B2-GLYCO (IgA/IgG/IgM)

Inverness Medical # Enteric Diseases 30361 ASCA-CHEK 96 30392 C. DIFFICILE ANTIGEN 9630392A C. DIFFICILE ANTIGEN 96030392B CHEK 60 GDH30393 C DIFFICILE TOX A/B W/FQP 9630397 C. DIFFICILE TOX A/B 9630397B C. DIFFICILE TOX A/B 96030406 CRYPTOSPORIDIUM 9630404 E.HISTOLYTICA 9630405 GIARDIA 96 30401 GIARDIA/CRYPTO 9630352 IBD CHEK 96 30351 IBD SCAN 96

Inverness Medical # Osteoporosis 9021 NTX SERUM 969006 NTX URINE 96

What can we automatefor you today?©2009 Inverness Medical. All rights reserved. All trademarks

referenced are trademarks of their respective owners.08-LF-0053 Rev B

2 Research Way • Princeton, NJ 08540800.257.9525 • 609.627.8000 • Fax: 609.627.8013www.invernessmedicalpd.com

Page 9: Darla Farmer's professional portfolio

This award-winning ad ran in several national publications in 2009.

Be Positive It’s NegativeDetect C. di�cile with 99% certainty:The only device that simultaneously detects glutamate dehydrogenase and toxins A and B of C. di�cile. C. DIFF QUIK CHEK COMPLETE® ruled out 98% of the negative specimens and identi�ed 99% of the cytotoxic specimens in clinical evaluations.

The C. DIFF QUIK CHEK COMPLETE® assay is a simple to perform test that provides results within 30 minutes without any instrumentation. It detects all known strains of C. di�cile with 99% certainty.

Learn more today by calling 877.5INVMED (877.546.8633).

The data is calculated using antigen detection compared to cytotoxicity.

Developed and manufactured by TechLab®, Inc.© 2009 Inverness Medical. All rights reserved. All trademarks referenced are trademarks of their respective owners.TLBCCOMP001509.01

C. DIFF QUIK CHEK COMPLETE® Only available from

The body talks. We translate.

Antigen & Toxin(s)negative

Antigen positive, Toxin(s) negative

Antigen & Toxin(s)positive

C

Ag Tox

Page 10: Darla Farmer's professional portfolio

The eye-catching #1 on an enlarged flu bug graphic effectively delivered the messagethat best-selling BinaxNOW flu tests ranked first in the hospital market.

*Data on file. BNXRSVFLU6-09AD.02 6-16-09 ©2009 Inverness Medical. All rights reserved. All trademarks referenced are trademarks of their respective owners.

Use the #1 tests*this respiratory season!Contact your preferred distributor or call

www.invernessmedicalpd.comManufactured by Inverness Medical

877.5INVMED (877.546.8633)

C

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CM

MY

CY

CMY

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CLP.BNXRSVFLUad6-09.pdf 6/16/09 10:30:41 AM

Page 11: Darla Farmer's professional portfolio

This award-winning booth promoted BinaxNOW Avian Influenza Rapid Test atseveral veterinary tradeshows and attracted more traffic than Inverness had ever seen.

Page 12: Darla Farmer's professional portfolio

When this 40’ x 40’ booth was installed at the AACC Chicago show, the buzz was incredible.

The dramatic design and highly visibleinstallation combined for an extremely

successful show. I was on the design team that created the booth and hired the installation artist.

Page 13: Darla Farmer's professional portfolio

HIV 1/2

When knowing is everything

For this HIV booth mural, I used two concepts.The one on the left used a compelling graphic showing HIV can affect anyone.

The one on the right – which was also used in a printed piece – focused on the product and the target demographic groups.

Page 14: Darla Farmer's professional portfolio

Next Step to Gold, Inc.Triathlon Development Team

c/o USAT-NTC ■ 1099 Citrus Tower Blvd ■ Clermont, FL 34711719.388.2136 ■ cell 719.271.9543

Connecting you to the sun

These next 2 pages show a few of my logo and brand identity designs

Page 15: Darla Farmer's professional portfolio
Page 16: Darla Farmer's professional portfolio

This page shows 2 web ad campaigns that I created. The 3 CMCC ads ran on sunjournal.com at various times over the course of 4 months. The Maine Hoops ad ran for 1 month.

Page 17: Darla Farmer's professional portfolio

This is an employee recognition interior sign that I designed. Employees earn leaves for their tenure with the company.