www.powerbrands.us

Brand&Management&Program&

www.powerbrands.us

1.  About&Us&2.  Launch&Planning&3.  Distributors&4.  Key&Account&Channel&5.  Independent&Accounts&6.  MarkeFng&/&PromoFon&7.  Summary&

&

Table&of&Contents&

www.powerbrands.us

IntroducFon&

01&

About&Us&Power&Brands&is&America’s&leading&beverage&development&and&management&firm.&We&have&developed&over&500&beverage&brands&and&managed&the&launch&and&growth&of&many&&brands&into&the&marketplace.&Neuro&FuncFonal&Drinks,&SK&Energy&Shots,&and&EvoluFon&Fresh&are&recent&examples&of&brands&we&have&worked&with.&

Our&ExperFse&Our&Brand&Management&Program&is&run&by&industry&professionals&that&have&experience&working&for&fortune&500&companies&as&well&as&very&specific&experience&and&success&working&in&the&beverage&startup&space.&

The&following&are&our&key&areas&of&competency:&

•  Beverage&Brand&Development&•  Distributor&RelaFonship&Management&•  Chain&Headquarter&RelaFonship&Management&•  Independent&Account&AcquisiFon&&&Growth&•  MarkeFng&&&Brand&PromoFon&•  ProducFon&&&LogisFc&Management&•  Web&&&Social&Media&•  Brand&Financial&Strategy&•  Intellectual&Property&ProtecFon&

Brand&Management&At&Power&Brands&we&understand&that&every&company&has&different&resources&and&expectaFons&when&launching&their&brands.&&We&pride&ourselves&on&working&very&closely&with&our&clients&to&ensure&that&we&develop&sales&and&management&plans&that&set&them&up&for&long&term&success.&

IntroducFon&

4&

www.powerbrands.us

Launch&Planning&

02&

Prelaunch&The&beverage&industry&is&not&a&“one&size&fits&all”&approach,&for&this&reason&a&custom&launch&strategy&is&developed&for&each&unique&brand.&As&a&client&of&Power&Brands,&you&will&collaborate&with&a&team&of&high&level&experts&to&tailor&a&specific&program&for&your&brand;&&&•  Developing&a&goctocmarket&strategy&•  Development&of&Retailer&PresentaFons&•  Point&of&Sale&Material&Development&•  Distributor&Engagement&PresentaFons&•  Retail/Distributor&IncenFve&Programs&•  SpecificaFon/Sale&Sheets&Development&•  ProducFon/LogisFcs&Strategy&•  Website&development&•  Social&Media&acFvaFon&•  Capital&Raising&Strategy&

Launch&Upon&compleFon&of&the&prelaunch&phase,&Power&Brands&will&immediately&leverage&our&retailer&and&distributor&network&to&begin&moving&your&brand&into&an&iniFal&test&market.&Post&test&market,&and&based&on&the&findings&we&will&then&rapidly&expand&the&distribuFon&footprint&and&markeFng&acFvity;&

•  Distributor&PresentaFons/Contract&NegoFaFons&•  Distributor&Management&•  Independent&Account&Growth&•  NaFonal&&&Regional&Chain&PresentaFons&&•  MarkeFng/PromoFonal&Program&ImplementaFon&•  New&Market&RollcOut&Strategies&•  Assistance&with&Capital&Raising&AcFvity&•  Oncgoing&ProducFon&and&LogisFcs&Management&•  Media&Support&and&Management&•  Online/Social&Media&Strategy&ImplementaFon&

Launch&Planning&

6&

www.powerbrands.us

Distributors&

03&

Distributors&The&costs&associated&engaging&distributors&coupled&with&the&complexiFes&in&managing&them&can&be&challenging.&&Power&Brands&has&successfully&built&out&naFonal&and&internaFonal&distribuFon&pladorms&for&brands&we&have&launched.&&We&bring&laser&focus&and&cost&effecFve&programs&to&bear&when&launching&brands&within&distributor&networks.&Without&the&correct&approach&in&hand&there&are&many&distracFons&and&unnecessary&expenditures&that&can&easily&sidetrack&a&project,&draining&financial&resources&and&Fme.&&Power&Brands&will&guide&you&through&this&process&to&ensure&your&return&on&investment&is&maximized&

Distributor&Management&Power&Brands&will&immediately&idenFfy&the&right&distributors&for&your&project&based&on&geography,&retail&channels,&capabiliFes&and&cost.&&Power&Brands&will&present&and&represent&your&brand&to&our&network&of&distributors.&

The&following&is&an&overview&of&our&process:&

•  Develop&distributor&presentaFons&•  Present&your&brand&to&our&network&of&

distribuFon&partners&•  Sign&on&distributors&for&your&brand&in&your&

targeted&launch&market&•  Build&out&your&pricing&and&promoFons&

programs&that&drive&distributor&execuFon&•  Manage&distributors&to&grow&your&selling&

accounts&and&case&sales&

Distributors&

8&

Key&Account&Channel&

04&

Overview&Our&Key&Account&Management&(KAM)&team&focuses&on&selling&our&client’s&brands&into&the&appropriate&local,&regional&and&naFonal&chains.&&&Power&Brands&will&create&and&prioriFze&a&retail&target&list&specific&to&your&brand.&&We&will&determine&the&costs&associated&with&obtaining&chain&authorizaFons&and&retail&acFvaFon&by&account.&&&&Based&on&the&budget&guidelines&for&the&brand,&Power&Brands&will&present&a&comprehensive&rollout&strategy&including&expected&costs,&results&and&Fmelines.&&

ExecuFon&When&your&brand&is&ready&to&launch&into&market,&Power&Brands’&Key&Account&Managers&will:&

•  Present&your&brand&to&local,&regional&and&naFonal&chain&accounts&

•  Work&closely&with&brokers&(as&necessary)&•  Execute&chain&programs&and&TPR’s&(Temporary&

Price&ReducFons)&to&drive&volume&&•  Coordinate&with&our&Field&MarkeFng&Manager&

(FMM)&to&execute&sampling&and&markeFng&programs&for&chain&accounts&

•  Work&with&the&Power&Brands&and&distributor&sales&teams&to&ensure&all&chain&programs&are&executed&

Key&Account&Channel&

10&

www.powerbrands.us

Independent&Account&Growth&

05&

Independent&and&NoncTradiFonal&Accounts&Independent&accounts&are&an&integral&part&of&the&retail&landscape&in&most&US&markets.&&These&accounts&typically&include&independent&grocers,&convenience&stores&and&gas&staFons.&&These&locaFons&are&vital&to&most&brands&as&they&provide&a&quick&route&to&market&and&can&build&brand&visibility&and&drive&trial.&

Another&important&retail&is&the&“nonctradiFonal”&segment.&Accounts&in&this&channel&include&universiFes,&school&districts,&hospitality,&military,&athleFcs&and&entertainment.&

Power&Brands’&KAM&team&and&sales&personnel&are&well&versed&in&acFvaFng&these&important&and&oien&overlooked&retail&channels.&

How&we&execute:&Power&Brands’&team&of&dedicated&sales&personnel&work&closely&with&with&our&distributor&partners&to&grow&these&important&retail&channels;&•  For&each&brand&we&represent&a&targeted&list&of&accounts&

is&created,&based&on&the&brands’&geographic&and&demographic&prioriFes&

•  We&leverage&our&distributor&relaFonships&to&open&new&accounts,&execute&markeFng&programs,&and&sell&incremental&cases&

•  We&call&on&our&acFve&accounts&on&a&regular&basis&to&ensure&our&brands&are&properly&priced,&posiFoned&and&have&all&current&pointcofcsale&(POS)&material&

•  Our&sales&representaFves&have&specific&objecFves&they&must&achieve&each&month,&by&brand.&&These&objecFves&are&how&they&are&evaluated&and&compensated&

Independent&Account&Channels&

12&

www.powerbrands.us

MarkeFng&&&PromoFon&

06&

Grass&Root&MarkeFng&Our&inchouse&Field&MarkeFng&Manager&specializes&in&understanding&each&of&our&brands’&target&consumer,&focusing&on&targeted&demographics&and&acFvaFng&local&events&that&generate&awareness&for&the&brands&we&represent.&

MarkeFng&Strategies&&&TacFcs:&•  Target&micro&markets&and&develop&markeFng&

programs&that&impact&specific&areas&where&the&brand&has&distribuFon&and&the&core&target&consumer&resides&and&shops&

•  CreaFng&impressions&in&consumers&minds&around&your&brand&by&developing&cost&effecFve&campaigns&that&leave&lasFng&impressions&

•  UFlizing&effecFve&POS&and&sampling&teams&to&drive&awareness&and&trial&

•  GeneraFng&social&media&content&to&drive&traffic&to&your&Facebook&page&and&website,&leveraging&social&media&to&drive&retail&acFvaFon&

•  Building&channelcspecific&events&that&are&brand&specific&and&leverage&the&strength&of&your&brand&

MarkeFng&Development&Power&Brands&will&work&with&you&to&develop&a&brand&specific&markeFng&program&suitable&for&your&budget.&&The&markeFng&programs&will&be&designed&to&maximize&awareness&and&trial&for&your&brand&with&opFmal&cost&effecFveness.&&We&then&coordinate&with&our&sales&people&and&leverage&our&distributors&to&focus&their&sales&efforts&in&support&of&the&markeFng&programs,&ensuring&strong&retail&support&and&execuFon.&

MarkeFng&&&PromoFon&

14&

Sampling&Team&Power&Brands&sampling&teams&are&a&shared&resource&across&the&brands&in&our&pordolio,&which&helps&us&beker&opFmize&our&assets&and&provide&cost&savings&to&our&clients.&&Our&Field&MarkeFng&Manager&hires,&schedules&and&coordinates&all&sampling&events&on&behalf&of&our&clients.&&&

Sampling&Process&•  We&will&develop&a&sampling&budget&with&you&to&

determine&the&opFmal&amount&of&sampling&events&to&execute&monthly&

•  Our&samplers&are&trained&on&the&key&selling&points&of&your&brand&and&can&effecFvely&communicate&key&brand&akributes&in&easy&talking&points&

•  We&then&focus&these&sampling&events&around&new&account&acFvaFon,&display&programs&and&specific&brand&building&events&(local&markeFng&events)&

•  We&track&and&measure&the&success&of&our&sampling&events&to&ensure&the&proper&uFlizaFon&of&your&sampling&budget&

Building&Awareness&Building&awareness&in&a&targeted,&cost&effecFve&manner&is&criFcal&to&a&startup&beverage&brand’s&success.&&EducaFng&the&right&consumer&in&the&right&geography&with&the&right&message&is&paramount.&&SupporFng&new&account&placements&with&a&targeted&and&cost&effecFve&brand&awareness&campaign&will&drive&recogniFon,&trial&and&repeat&sales.&

MarkeFng&&&PromoFon&

15&

www.powerbrands.us

Summary&

07&

&Why&build&out&an&enFre&team?&&&&&&&&

Regional)Manager))•  Managing&&expanding&your&distributor&network&•  Building&&&managing&sales&&&markeFng&programs&•  Overseeing&your&goctocmarket&strategy&

&&Key)Account)Manager)

•  Semng&up&regional&independent/chain&accounts&•  Managing&regional&and&chain&account&program&

execuFon&with&your&distributor&network&Field)Sales)Manager)

•  Manages&the&sales&and&account&development&of&the&Territory&Sales&Managers&

•  Works&closely&with&distributors&to&ensure&they&are&focused&on&the&brands&we&represent&

&&

&Territory)Sales)Managers)(Sales)Representa9ves))

•  Working&with&and&building&relaFonships&with&your&distributor&sales&teams&

•  Opening&new&accounts&•  Upselling&your&brand&•  POS&Management&•  Sales&execuFon&–&Street&level&

Field)Marke9ng)Manager)•  CoordinaFng&and&measuring&the&success&of&

sampling&campaigns&•  Developing&and&execuFng&local&markeFng&

campaigns&&

Summary&

17&

By&aligning&and&working&with&Power&Brands&you&receive&the&benefits&of&a&dedicated&sales&force&at&a&significant&cost&savings.&&Power&Brands&Brand&Management&assets&include&but&are&not&limited&to:&

Building&your&own&Sales&&&Management&Structure&Building&out&the&level&of&infrastructure&and&headcount&that&Power&Brands&has&available&to&you&on&your&own,&you&would&be&overinvesFng&your&resources&and&spreading&your&capital&too&thin.&&The&example&below&is&a&very&realisFc&example&of&the&costs&associated&with&building&out&your&own&sales&and&management&structure&in&the&beverage&industry:&

The&Power&Brands&Benefit&The&benefit&of&working&with&Power&Brands&is&our&ability&to&leverage&these&costs&across&mulFple,&nonccompeFng&brands&and&create&a&fully&funcFonal&sales&organizaFon&composed&of&highly&talented&and&successful&beverage&professionals.)&

CompeFFve&Advantage&The&Brand&Management&pladorm&provided&by&Power&Brands&is&a&standard&organizaFonal&structure&that&many&successful&$50&million+&beverage&organizaFons&have&in&place.&&You&will&have&a&compeFFve&advantage&by&uFlizing&Power&Brands&resources&and&access&to&its&senior&leadership&who&have&developed&over&500&beverage&brands&and&launched/managed&two&of&the&most&successful&beverage&brands&in&the&last&10&years;&Neuro&and&SK&Energy&Shots.&

&Avg.)Monthly)Salaries:)•  Western&Regional&Manager&& &$10,000&•  Key&Account&Manager& &$7,000&•  Field&MarkeFng&Manager&& &$6,500&•  Field&Sales&Manager& &$6,500&•  Sales&Reps&(4)& & &$16,800&•  ______________________________________________________________&

•  Total ) ) )$46,800)per)month)& & &$561,600&per&year&

Summary&

1/7/14& 18&

AddiFonal&Details&)

There&is&no&longcterm&contract&and&no&minimum&amount&of&Fme&you&need&to&commit&to&with&us.&&We&are&confident&that&once&we&begin&the&brand&management&process&that&you&will&see&an&immediate&increase&in&your&volume&and&account&distribuFon&growth,&&as&well&as&improved&brand&development&and&exposure.&

&The&Brand&Management&Program&begins&with&an&iniFal&meeFng&with&senior&management&at&Power&Brands&(in&person&or&via&Skype/conference&call).&&We&then&outline&milestones&and&decide&on&key&metrics&that&will&be&reported&to&you&on&a&weekly&basis.&&We&foster&an&environment&of&open&communicaFon&and&clarity&on&&expectaFons&and&deliverables.&&This&process&has&been&developed&and&refined&during&our&most&recent&successful&launches&over&the&last&several&years&with&Neuro&and&SK&Energy&Shots.&&&

Services&Overview&

19&

Next&Steps&&

If&you&are&interested&in&talking&further&about&the&Power&Brands&Management&Program,&please&reach&out&to&us&directly.&&

We&are&more&than&happy&to&conduct&a&consultaFon,&free&of&charge,&to&talk&about&how&we&can&work&together&to&grow&and&develop&your&brand.&&

We&look&forward&the&opportunity&to&work&with&you&and&help&you&grow&into&a&naFonally&recognized&leader&in&your&category!&&&

www.powerbrands.us

Management&Team&

07&

Darin&Ezra&&)

As&Cocfounder&and&CEO&of&Power&Brands,&Darin&brings&an&expansive&depth&and&breadth&of&beverage&brand&management&experience.&Darin&has&managed&and&launched&dozens&of&beverage&brands&globally.&Recently&heading&up&the&management&team&that&pioneered&the&awardcwinning&design&and&successful&naFonal&and&European&launch&of&Neuro,&(est.&over&$100&million&brand),&and&successfully&spearheading&the&launch&of&SK&Energy&for&CurFs&Jackson&(50cCent),&distributed&in&over&50,000&locaFons&naFonwide.&&

Management&Team&

21&

MarFn&Molina&&

MarFn&brings&over&23&years&of&food&&&beverage&markeFng&experience&with&industry&powerhouses&such&as&Nestle&USA&and&Pepsi.&As&cocfounder&and&CEO,&MarFn&oversees&innovaFon&and&R&D&operaFons&at&Power&Brands.&&To&date&Power&Brands&has&completed&over&500&beverage&projects&and&its&projects&have&garnered&more&than&30&naFonal&and&internaFonal&awards.&Most&recently&MarFn&managed&the&recbranding&of&EvoluFon&Fresh&juices,&ulFmately&leading&to&its&recent&$30&million&acquisiFon&by&Starbucks.&

&&

Jason&Fontaine&&&)

Jason&brings&over&18&years&of&consumer&products&sales&and&distribuFon&experience&with&companies&such&as&E&J&Gallo,&Wine&Warehouse,&Nestle&Waters,&and&Red&Bull.&Jason&ran&all&aspects&of&the&5th&largest&Red&Bull&distributor&in&the&country.&Jason&founded&and&managed&a&full&service&DSD&distributor&that&distributed&naFonal&brands&such&as&Nesquik,&Voss&Water&as&well&as&local&crai&beer&brands.&

SupporFng&Team&&

•  Anna&Kernbaum&–&CreaFve&Director&•  NiyaF&&Parikh&c&ProducFon/Development&Manager&•  Kiersten&Slader&–&Key&Account&Manager&•  25&beverage&addiFonal&specialists&(under&one&roof).&&&