Darim socialfundraising final
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Transcript of Darim socialfundraising final
#JDSAcademy
Social Fundraising: Getting Started
#JDSAcademy
Meghan Teich January 8, 2013
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Meghan Teich Strategist Big Duck @itsMeghanT @BigDuck
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What we’re going to talk about • What are the social fundraising project
requirements for the JDS Social Media Academy?
• What is social fundraising? • What tools are available to use for social
fundraising? • How do I get started with a social
fundraising campaign?
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Social Fundraising Project • Requirement of the JDS Academy • AVI CHAI Foundation is matching up to
$10,000 in funds • Campaigns must be new, or have a new
component • Your coach can help you with specific
questions about the project
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What is social fundraising?
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http://blog.hubspot.com/Portals/249/images/holidayFundraisingInfographicLarge110712.jpg
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http://social.razoo.com/2012/10/infographic-how-social-media-influences-giving/
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Social fundraising… • Turns your supporters into fundraisers • Harnesses the power of social media • Isn’t all that different than raising money door to door for a charity walk or run
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www.movember.com
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Getting Started
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Figure out your platform • Read the fine print. • Each tool has different fees, so do your research. • Some are based on monthly subscriptions, others are based on usage.
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Figure out your platform • Take it for a whirl! • Make sure it’s intuitive and easy to use. • Walk through the whole process in your fundraisers’ shoes. • The easier it is to use, the more motivated your fundraisers will be.
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Figure out your platform • Show me the data! • Make sure you can download all of the donor information. • Follow-up with new donors and turn them into long-term supporters. • Keep them looped into your future communication and fundraisers.
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Every library
www.rally.org/everylibrary
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Set up your page • Create a team page for your school. • Gather photos and videos to use for story telling. • Link to your social media properties. • Spread the word and recruit!
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Set your fundraisers up for success • Write some sample copy they can personalize. • Send some example photos and videos. • Send weekly reminders to fundraisers about their campaign.
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Ok, you’re all set up. Now what?
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Make your campaign a success • Get specific! • Take advantage of the matching grant – it’s your best tool. • Use the matching grant as 1:1, 2:1, or as a way to double your total (i.e. no matching funds until $10k is reached) • Create urgency around a deadline.
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Make your campaign a success • Be a force multiplier.
- Use your social media properties to highlight fundraisers doing a good job.
• Get your current supporters excited about the campaign, and don’t forget to ask them to donate.
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Make your campaign a success • Incentivize your fundraisers. • It’s not easy to fundraise, make sure they’re appreciated! • Give them shout-outs on your social media properties. • Consider a prize for the person who raises the most.
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Case Study: NTEN Community Champions
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Questions or comments?
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Resources • Social Fundraising Done Right | Big Duck
• Social Fundraising, The Next Frontier | Big Duck
• How to turn your stakeholders into fundraisers | Nonprofit Quarterly
• Social Fundraising Tips and Best Practices | Rad Campaign
http://bitly.com/bundles/farra/1
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Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck
Thanks!