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    Bee Company

    Project Feasibility

    Present

    Aj.Chaiyawat Thongintr

    Group member

    Nuphong Pongsak ID: 5131203027

    Natarat Intraprom ID: 5131203094

    Chakrit Jindawa ID : 523123034

    Min Zeng ID : 5231203504

    Ngarmpak Sendorn ID : 5231205017

    Suphastra Kanjanaphruek ID 5231205157

    Souwalak Cheiwching ID: 5331203135

    Aksarapak Tweerodjanakun ID : 5331203145

    Section 1

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    Bee Company Project Feasibility 2012 Page 1

    Chapter 1

    Introduction

    1.1 Background and significant of project

    The reason why we do delivery food and reserve table. Because nowadays people love

    comfortable live*. Food delivery service is the best way for who donot have time to buy food by

    them. Because people have busy life they are work hard and study hard. Some of them have

    problem with traffic jam**. Our company are helping people to decrease time to select

    restaurant, find number of restaurant for reserve the table and we delivery food. Our company is

    collect information of many restaurants in Chiang mai. Our company open the website for search

    the location of restaurants, menu, reserve the table. Some of restaurants can delivery to customer.

    And we have telephone number that easy to remember. Customer can call at our company they

    can get number and information of restaurants. Our revenue comes from sell the area for

    advertisement on our web site, delivery service and deal with restaurant for commissions. This

    business use low cost so will make much profit. Now our company has information of 79

    restaurants in Chiang mai. And it will be good for traveler that looking for restaurant, because

    our target is people loves comfortable lives.

    Chiang Mai is the province in north of Thailand. Chiang mai is very popular province in

    Thailand many tourists select Chiang Mai to visit in their vacation. Chiang mai have good view

    and fresh air many people and tourists move from their home town and live in Chiang mai. So

    Chiang mia is a good choice to do this business.

    Source: *http://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53**http://www.ontheroadthailand.com/ChiangMaiCityTraffic.htm

    http://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53http://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53http://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53http://www.ontheroadthailand.com/ChiangMaiCityTraffic.htmhttp://www.ontheroadthailand.com/ChiangMaiCityTraffic.htmhttp://www.ontheroadthailand.com/ChiangMaiCityTraffic.htmhttp://www.ontheroadthailand.com/ChiangMaiCityTraffic.htmhttp://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53
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    Population in Chiang Mai

    Age Population

    0-14 174,528

    15-29 219880

    30-44 217,944

    45-59 230,576

    60-74 86,304

    75-80 up 38,612

    Not-thai nation 62,361

    total 1,030,205

    Source:http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933

    Source:http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933

    0

    50,000

    100,000

    150,000

    200,000

    250,000

    0-14 15-29 30-44 45-59 60-74 75-80 up Not-thai

    nation

    Population in Chiang Mai

    Population

    http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933
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    Project Objective To study customer behavior.

    To study feasibility of company.

    To understand market analysis, technical analysis, financial analysis.

    To avoid the risk that can occur all time.

    Benefits of

    Have more skill and efficiency to do the project Feasibility.

    Have more ability to solve the problem when situation change.

    Can evaluate and identify the meaning of the Project Feasibility.

    Identify the benefits of this study.

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    Activity/Time frame

    Operation MethodNovember December January February

    1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

    Discuss within group aboutwhat is business that we will

    choose

    Business Project Identify

    Ch1 Business Introduction

    Ch2 Industry Profile

    Ch3 Market analysis (To do

    the market analysis.)

    Ch4 Technical analysis (To

    do the technical analysis.)

    Ch5 Production and

    operation analysis

    Ch6 Administration

    Analysis

    Ch7 Finance Analysis

    Ch8 Risk management (To

    search for risk management)

    Ch9 Summary

    Collect the information to

    do project report.

    Edit report and making

    presentation

    Project Presentation

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    Chapter 2

    Industry Profile

    Nature industry

    Ordering and Delivery is Popular for a long time but anyone know about this business. Today a

    delivery business is help to People do not waste time. You can waste a food in the house and many

    companies is Specified period of time in the transmission can help your company is Reliable. A delivery

    business is popular in many company such as KFC, pizza etc. many companies can use a Motorcycles for

    delivery .The business is more interesting in today it time is people do not have much free time.

    2.1 Delivery

    Delivery is the process of transporting goods. Most goods are delivered through a transportation

    network. Cargo (physical goods) are primarily delivered via roads and railroads on land, shipping lanes

    on the sea and airline networks in the air. Certain specialized goods may be delivered via other networks,

    such as pipelines for liquid goods, power grids for electrical power and computer networks such as the

    Internet or broadcast networks for electronic information.

    The general process of delivering goods is known as distribution. The study of effective processes

    for delivery and disposition of goods and personnel is called logistics. Firms that specialize in delivering

    commercial goods from point of production or storage to point of sale are generally known as distributors,

    while those that specialize in the delivery of goods to the consumer are known as delivery services.

    Postal, courier, and relocation services also deliver goods for commercial and private interests.

    Source: http://en.wikipedia.org/wiki/Delivery_(commerce)

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    2.2 Consumer goods delivery

    Most consumer goods are delivered from a point of production (factory or farm) through one or

    more points of storage (warehouses) to a point of sale (retail store), where the consumer buys the good

    and is responsible for its transportation to point of consumption. There are many variations on this model

    for specific types of goods and modes of sale. Products sold via catalogue or the Internet may be

    delivered directly from the manufacturer or warehouse to the consumer's home, or to an automated

    delivery booth. Small manufacturers may deliver their products directly to retail stores without

    warehousing. Some manufacturers maintain factory outlets which serve as both warehouse and retail

    store, selling products directly to consumers at wholesale prices (although many retail stores falsely

    advertise as factory outlets). Building, construction, landscaping and like materials are generally delivered

    to the consumer by a contractor as part of another service. Some highly perishable or hazardous goods,

    such as radioisotopes used in medical imaging, are delivered directly from manufacturer to consumer.

    Home delivery is often available for fast food and other convenience products, e.g. pizza delivery.

    Sometimes home delivery ofsupermarket goods is possible. A milk float is a small battery electric

    vehicle (BEV), specifically designed for the delivery of fresh milk.

    Source:[http://en.wikipedia.org/wiki/Delivery_(commerce) ]

    http://en.wikipedia.org/wiki/Factoryhttp://en.wikipedia.org/wiki/Farmhttp://en.wikipedia.org/wiki/Warehousehttp://en.wikipedia.org/wiki/Retail_storehttp://en.wikipedia.org/wiki/Packstationhttp://en.wikipedia.org/wiki/Packstationhttp://en.wikipedia.org/wiki/Factory_outlethttp://en.wikipedia.org/wiki/Radioisotopeshttp://en.wikipedia.org/wiki/Medical_imaginghttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/Pizza_deliveryhttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Milk_floathttp://en.wikipedia.org/wiki/Battery_electric_vehiclehttp://en.wikipedia.org/wiki/Battery_electric_vehiclehttp://en.wikipedia.org/wiki/Milkhttp://en.wikipedia.org/wiki/Milkhttp://en.wikipedia.org/wiki/Battery_electric_vehiclehttp://en.wikipedia.org/wiki/Battery_electric_vehiclehttp://en.wikipedia.org/wiki/Milk_floathttp://en.wikipedia.org/wiki/Supermarkethttp://en.wikipedia.org/wiki/Pizza_deliveryhttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/Medical_imaginghttp://en.wikipedia.org/wiki/Radioisotopeshttp://en.wikipedia.org/wiki/Factory_outlethttp://en.wikipedia.org/wiki/Packstationhttp://en.wikipedia.org/wiki/Packstationhttp://en.wikipedia.org/wiki/Retail_storehttp://en.wikipedia.org/wiki/Warehousehttp://en.wikipedia.org/wiki/Farmhttp://en.wikipedia.org/wiki/Factory
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    Situation Industry

    Now a day people want to convenience life. So Bee Company creates a demand for

    customers. The Company KRC Co, Ltd. Indicate overall of delivery business clear of a tread

    growth up and it is expected that chance to expand into markets. One reason due come from

    ownerships began to turn to use delivery as a channel in the increase selling products. Fordelivery company of Thailand has 2 ways are law material delivery company and Instant

    delivery company. This is the summary from The Company KRC Co, Ltd. In the 2008 the

    delivery company in Thailand with the value of around 5000 million baht increased 15 percent

    when compared with 2007. The Company KRC Co, Ltd.a good business when the current food

    item discovery. The value of the market is in a high-scoring, it is not unusual to find that a

    relatively competitive force. If the employer is a skilled reader plus have more transparently, it

    can pull the competitor's market share came to its ownerships. "Good food and interesting

    discovery, company counted as a business in this era because the value of the market is in a high-

    scoring, and also an opportunity to expand the market further, but many employers may want to

    take additional market research, more specifically only to the market is the market where

    entrepreneurs can create more high-value."The Company KRC Co, Ltd. is directed to the

    employer the food home. Start operates. Even though it is the beginning of a small house, but not

    long after the family can growth until it became widely accepted."Opening the company

    somewhere, there must be a very long run that atheist 1 year and miscellaneous expense burden

    is a loss we discuss whether there is any other way to bring food to the empty or customers alike,

    it is a good summary of the match to make the discovery, she. Under the grace brand is a good

    number of all-in-one terminals. When the "back story of 2007, listen to the starting point. And so

    it goes with business principles before the investment. The owner of this business will continue

    to investigate the treatment of the data is very interesting from the Thai farmers research centerthat indicated that the number of food, good business, although the period in Thai. There are

    5,000 million baht purchases. They think that even a major employer on the market, but also

    seems to win more because it is a high-value market. "We caught a good number of food markets

    that the issues she seems to have this space to insert at beginning with education, for example,

    from major brands him aloud previously by both marketing strategies and our delivery area menu

    for this information sufficiently long. In that case he may not request inserted into a split market

    difficult. "

    (source: ,http://www.matichon.co.th/news, 2 June 2010)

    http://www.matichon.co.th/newshttp://www.matichon.co.th/newshttp://www.matichon.co.th/newshttp://www.matichon.co.th/news
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    PRODUCT & SERVICES IN GENERAL

    Whats our company?

    At our company, we believe ordering food online should be fuss-free, fast and definitely

    fun. Banish the pain of cooking and cleaning up! Enjoy a variety of cuisines at your home or

    office. With just a few simple clicks, Our Company helps you to easily order food over the

    internet. Steaming hot food is conveniently delivered to your home or office.

    Order Online, the Restaurant Delivers

    Customer can select menu and restaurant from our website. Searches in its network of

    delivery restaurants, and shows you a list of restaurants that deliver to your address, whether it is

    your home, office or campus. You can choose a restaurant according to a cuisine you like, suchas Pizza, KFC, Chinese food, and Thai food. You can found a restaurant you like? View the

    menu, choose your dishes and place your order online, our service is completely free and as easy

    and simple.We are now open at 8 a.m.

    Order food in Chiang Mai from 79 restaurants

    Restaurant name Location Type ofrestaurant

    Cuisine Option

    Buffet Lovers ChiangMai

    Nimmanhemin Buffet

    Nisuan Arom Dee Kan Klong ChonPra Tan

    NoodleRestaurant

    Ban Koom Noodle Flower & GardenWing 41

    Noodle

    Kun Phang Noodle Kan Klong Chon

    Pra Tan

    Noodle

    KaoMunKai NuntaramSuandok

    Nimmanhemin

    Pot roast Noodle Nimmanhemin Noodle

    Yatai Ramen Huay Kaew

    Babylon Front of Chiang Restaurant

    http://www.foodpanda.co.th/restaurantshttp://www.foodpanda.co.th/restaurants
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    Mai University

    Uncle Wak & Sister Yai Flower & GardenWing 41

    Noodle

    Genki Ramen Tei Nimmanhemin Restaurant

    Centara Duangtawan

    hotel

    Night bazaar Buffet hotel

    Arhan Tar Flower & GardenWing 41

    Restaurant

    Mr. Jame Nimmanhemin NoodleRestaurant

    Iberry Chiang Mai Nimmanhemin Ice Cream

    Sanga Cheung Doy Santidham Restaurant

    Shabu ShabuChiangmai Grandview

    Chiang MaiLumpang Super

    street

    Buffet hotel

    Robinson Airport plaza Hand Dong Road Restaurant

    JokeChangMoi Santidham Restaurant

    Boat Front of ChiangMai University

    Ice CreamRestaurant

    Armaa Mu Nimmanhemin NoodleRestaurant

    Khun Nai Salad Be hide of ChiangMai University

    Restaurant

    KaoMunKai KritOCha Santidham Restaurant

    GoDeng HoDengTonpayorm

    Kan Klong ChonPra Tan

    Noodle

    SuSuRan Mahidol Road Buffet

    Banana friend Aunt Na Nimmanhemin Roadside

    Kuseen doctor noodle Nimmanhemin NoodleRestaurant

    Noboru Front of ChiangMai University

    Restaurant

    Kaw Tom SuanDok Flower & GardenWing 41

    Restaurant

    Ma-led kah fe Kitchen Be hide ChiangMai University

    Ice CreamRestaurant

    Le Crystal Restaurant Ping river Restaurant

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    Kao Soi Mea Sai Santidham Noodle

    SaArt Klang WiangChiang Mai

    Noodle

    KaNomGeen LomKao Be hide ChiangMai University

    NoodleRestaurant

    Simirun Seafood Meajo road Restaurant

    The teashop Front Chiang MaiUniversity

    Ice CreamRestaurant

    Tita gallery Maerim rode

    Su casa Nimmanhemin Restaurant

    MuPingKhunPor Nimmanhemin Road Side

    Aong TipRot Klang WiangChiang Mai

    Noodle

    AI Sushi HuayKaew Restaurant

    Kratumband Noodle Etc. Noodle

    Tsunami sushi bar Front Chiang MaiUniversity

    Restaurant

    E-SarnOneMilionPercent

    Front Chiang MaiUniversity

    Restaurant

    Nida Nimmanhemin Road Side

    The Secret Chang Khlan Restaurant

    KinCen Front Chiang MaiUniversity

    Restaurant

    PingGaWa Railway BuffetRestaurant

    Pooyim SeafoodRestaurant

    Chiang MaiLampang Supperroad

    Restaurant

    Rad mango Front Chiang Mai

    University

    Ice cream

    BanKanoomJeen Wadjedyod,Khuangsingha

    Restaurant

    Monkey Club Nimmanhemin Pub &Restaurant

    RotSaweay Surrounding-moat NoodleRestaurant

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    Mrs.Icy Mahidol Road Ice Cream

    Kaiyangchoengdoi Nimmanhemin Restaurant

    Krachung Tong Meajo Meajo road KaraokeRestaurant

    Cake Cottage Nimmanhemin Restaurant

    Kitchen Hush Railway Restaurant

    Burger King Night Bazaar Restaurant

    Talae Mahachai by Pa-Pad

    Etc. Restaurant

    sushijiro Nimmanhemin Restaurant

    ChawfahtaleakramSeafood

    Flower & GardenWing 41

    Restaurant

    Gohantei Surrounding-moat Restaurant

    Ramen Ya Be hide ChiangMai University

    Road Side

    Vittoria terrace Coffee Ping river Coffee shop

    Madamian Meajo road Buffet

    Ran-hna-thng Sunkampang road Coffee shop

    mr.juicy Klang WiangChiang Mai

    Coffee shopRestaurant

    G&M German Sausage Doisaket Road Restaurant

    Kad Kafe Chang Khlan Restaurant

    Sukonta Moo KungKata

    HuayKaew Buffet

    Khun Churn Nimmanhemin BuffetRestaurant

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    Cheesecake byAoybakery

    Chang Khlan BuffetCoffee shopRestaurant

    Home Fresh ice cream Nimmanhemin Ice cream

    Fresh milk Ice cream Front of Chiang

    Mai University

    Ice cream

    CoffiZebra Coffee shop

    Kazokutei Chang Khlan Restaurant

    BanRomMai Chang Khlan KaraokeRestaurant

    Ma Yom Kitchen Nimmanhemin Restaurant

    MK Restaurant Hangdong road Buffet

    Fujian ChineseRestaurant

    Sunkampang road BuffetRestaurant

    Fha ThaNee FishNoodle

    Nimmanhemin Restaurant

    Dude cafe Nimmanhemin Restaurant

    FaHam MuKaTa FaHam BuffetRestaurant

    Khantoke OldChiangmai Culturalcenter

    Wualai - Thipnate BuffetRestaurant

    Kaofae coffee shop andrestaurant

    Mea Rim road Coffee shopRestaurant

    KawTom BangKok Flower & GardenWing 41

    Restaurant

    Pon Yang KhumChiang Mai

    KanKrongChonprathan

    BuffetRestaurant

    Rosewood Restaurant Hangdong road Restaurant

    Mr. Chan & MissPauline

    KanKrongChonprathan

    Restaurant

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    Zear FishNoodle Fah Ham NoodleRestaurant

    Phuket SeafoodChiangmai

    KanKrongChonprathan

    Restaurant

    Pizza N Pasta KanKrongChonprathan

    Restaurant

    Kad Buffet Hangdong road Buffet

    Kabuki grill punnaplace

    Nimmanhemin Buffet

    LumLum Meajo road BuffetRestaurant

    Cuisine de Garden Hanggong road Restaurant

    Bamee Meaw Meaw Flower & GardenWing 41

    Restaurant

    Somtum Solao Nimmanhemin Restaurant

    Sweet Room HuayKaew CoffeeRestaurant

    Chan Cafe and Beds Nimmanhemin Coffee

    Wagaya Nimmanhemin Buffet

    RestaurantTengoku de cuisine Sunkampang road Buffet

    Restaurant

    Charin Pie Nimmanhemin Coffee

    The Steak House Pub &Restaurant

    Changpuek,Kamtheang

    Pub&Restaurant

    Krua Ya KanKrongChonprathan Restaurant

    Bistro 1 WualaiThipnate Restaurant

    Somtum KonU-dorn Santitham Restaurant

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    Auberge ChiangmaiFrench and Steak

    Mahidol rode Restaurant

    Misone Restaurant Nimmanhemin Restaurant

    Krua DoyCum KanKrongChonprathan

    Restaurant

    Tong Nimmanhemin Restaurant

    Yufuku yakiniku Nimmanhemin BuffetRestaurant

    Yod Aroi Changklan Restaurant

    SaksitVegetariansFood Flower & GardenWing 41

    Restaurant

    IceDEA Chiangmai Nimmanhemin CoffeeIce cream

    Guu Fusion Roti andTea

    Nimmanhemin Restaurant

    O black joe Front of ChiangMai University

    Restaurant

    KonTai Klang-wiangChiang Mai

    Restaurant

    Ahh Noodle Klang-wiangChiang Mai

    Noodle

    ToopNoi Klang-wiangChiang Mai

    Restaurant

    Pla poen Coffee andRestaurant

    Nimmanhemin CoffeeRestaurant

    Uno Due Tre DIY Pizza

    and Restaurant

    Sunkampang road Restaurant

    SaiJai Coffee & Food Front of ChiangMai Univrsity

    BuffetCoffeeIce creamRestaurant

    Monkaew Coffee Front of Chiang Coffee

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    Source :http://www.chiangmaiaroi.com/aroi/browse.php

    Mai University

    Alert restaurant & bar Thapea Restaurant

    La Casa de Nimman Front of ChiangMai University

    HotelCoffeeRestaurant

    Have A Nice DayCoffee @Nimman

    Nimmanhemin Coffee

    Volcano Ice Kiang-wiangChiang Mai

    Ice cream

    SuanHom KawLum Doisaket road KaraokeRestaurant

    Steak Pee Mee Suntithum Restaurant

    Comedara Ping river Restaurant

    Buffet loversChiangmai

    Nimmanhemin BuffetRestaurant

    Neko Yakiniku Nimmanhemin Buffet

    http://www.chiangmaiaroi.com/aroi/browse.phphttp://www.chiangmaiaroi.com/aroi/browse.phphttp://www.chiangmaiaroi.com/aroi/browse.phphttp://www.chiangmaiaroi.com/aroi/browse.php
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    Chapter 3

    Market Analysis

    Genaral Environment Analysis (PEST)

    Market Analysis

    Genaral Environment Analysis (PEST)

    PoliticalTo operate business in Thailand need to following Thai Policies which is Department of

    Business Development Ministry of Commerce that Company Limited Registration According tothe Civil and Commercial Code, Company Limited is that kind of company which is formed witha capital divided into equal shares, the liability of the shareholders being limited to the amountunpaid on the shares respectively held by them. There are details of Company LimitedRegistration According to the Civil and Commercial Code in appendix part.

    (Source: Department of Business Development Ministry of Commerce

    Thailand;http://www.dbd.go.th , 26 Apr 2010)

    In April 2012, Thailands Central Wage Committee raised the daily minimum wage forthe first time since December 2010. The minimum wage was increased by almost 40% across sixprovincesBangkok, SamutPrakan, PathumThani, SamutSakhon, NakhonPathom, andNonthaburi while the province of Phuket, saw a 36.75% increase. The daily minimum wage nowranges between 222 and 300 baht depending on province. The increase came as a relief,

    especially for poorer households or low income groups facing above average Consumer PriceIndex (CPI) inflation relative to the nations CPI.

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    Thailands Unprecedented Increase in Daily Minimum Wage

    Chart provided by:CEIC

    Conversely, Thailands inflation has seen only a modest increase of 2.47% nationwide and2.39% in Bangkok, as of April 2012. However, the full effect on inflation of the daily minimumwage hike is not expected to manifest until the 300 baht daily minimum wage is implementedacross all provinces as of January 2013.

    if our country have a politic problem its will make almost of people dont come to buyour product if our country dont have problem about politic almost of foreign and people withincountry will use money to buys the thing and its have an effective in past of tax because whenwe set the business in every year we will pay the tax is more than interest its will make ourbusiness will be stop because if expense more than interest we can not still and the regulation ofpolitic if more limit of regulations its will have some of problem with our business such asregulations about set up the business or transportation, advertising

    (source: Pisinee Leelafaungsilp in ThailandCEIC Analyst,http://blog.securities.com, 3 Aug

    2012)

    http://www.ceicdata.com/http://www.ceicdata.com/http://www.ceicdata.com/http://blog.securities.com/http://blog.securities.com/http://blog.securities.com/http://blog.securities.com/http://www.ceicdata.com/
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    Competitor analysis

    Bargaining Power of Suppliers

    Food delivery service industrys main suppliers are transportation and software technology. The

    basic content of food delivery service is that the food delivery services ultimately rely on the

    flow of material from the sender to the recipient. Suppliers bargaining power is weak, and

    seizing the initiative in the market.

    Bargaining Power of Buyers

    The food delivery service mainly is food delivery. In the Thailand, such as KFC, Pizza,

    Foodpanda, ChefsXpress etc. also is food delivery. So that customers have more choices and

    increased bargaining power. It enables customers to increase the sensitivity of the food delivery

    services quality. Such as delivery on time rate, go right, and rate of damaged cargo, all of this

    increasing customers bargaining power of food delivery service

    Threat of New Entrants

    Thailand Food delivery service industry is developing, and has great potential for growth.we

    have enormous pressure from new foreign delivery service companies because the new foreign

    delivery service company have big funding tobuy-out the local deliver service company. Under

    existing internal deliver companies ChefsXpress, Foodpanda, KFC,and Pizza etc. hold large

    share of the market rate. For some weak new entrants these companies will adopt measures to

    boycott.

    Substitutes

    Now the delivery service industry still belong to the substitute industry of traditional transport,

    and itself is still being developed and constant improved ,to complete replace traditional

    transport will take some time, so the longer period will not have the emergence of new substitute

    industries.

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    (www.foodpanda.co.th)

    Food by Phone

    The Company: Food by Phone has been operating the longest, and they know their customers

    well. That experience translates into their Top 50 order list or providing delivery zone maps. We

    also find their minimart service very convenient (but it is only available in Sukhumvit and

    Silom). You can also order your food a few days in advance if you are planning a special event.

    Ordering: Phone and online. Ordering online is simpler but if you choose to order by phone,

    youll also need to go online to see their product code numbers or ask them to send you a printed

    menu.

    The restaurants: Around 78 restaurants including Tessa, Bei Otto, Indus, Bacco, Phuket Town

    and Xuan Mai.

    Prices: 23% more expensive than Chefs XP for our order.

    Delivery Charge*: B120 (depending on the zoneand while they charge more for delivery to the

    suburbs they do deliver all the way out to Thonburi).

    Delivery Time*: 84 mins

    Packaging: Reusable plastic containers served in a cardboard tray

    Other extras: Grocery, beers and a good selection of wine from Italthai, Cornerstone and Siam

    Winery.

    Verdict: Pricey but great selection!

    (www.foodbyphone.com)

    http://www.foodpanda.co.th/http://www.foodpanda.co.th/http://www.foodpanda.co.th/http://www.foodbyphone.com/http://www.foodbyphone.com/http://www.foodbyphone.com/http://www.foodbyphone.com/http://www.foodpanda.co.th/
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    Chefsxp

    The Company: The second delivery service to arrive on the Bangkok dining scene, and we have

    to say that theyve become a firm favorite, thanks to their consistently lower prices than thecompetition. The website can be a little confusing though and the constant doorbell ringing is

    annoying.

    Ordering: Online only. Once youve registered its pretty straightforward but they send you a

    confirmation email every step of the processthats three emails per order!

    The restaurants: More than 80 restaurants such as BKK Bagel Bakery, Glow, Firehouse,

    Beccofino and Koi.

    Prices: No mark-up (all of the restaurants).

    Delivery Charge*: B60 (for all areas including Thonburi or Bangna).

    Delivery Time*: 61 mins

    Packaging: Reusable plastic containers that they deliver on a stainless steel tray (which they

    keep).

    Other extras: The website says that theyll be offering goods from Villa Market soon.

    (www.chefsxp.com)

    SWOT analysis

    Strengths personal and flexible customer service

    Weaknesses - inefficient accounting systems limited financial resources lack of an established

    reputation.

    Opportunities - increased demand from a successful customer using the Internet to reach new

    markets new technologies that allow improving product quality.

    Threats - the emergence of a new competitor, more sophisticated, attractive or cheaper versions

    of our product or service.

    http://www.chefsxp.com/http://www.chefsxp.com/http://www.chefsxp.com/http://www.chefsxp.com/
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    Customer analysis

    Demographic variables of our target market are mostly age and income based. According

    to 12-60years old are the most people who need food delivery service. Because 12-18yearsteenagers (mainly to pay money from parents) easy to accept fresh things. 18-22years

    Oldsacademicians (mainly to pay money from themselves salary of part-time job or parents)

    pursue fashion and have relatively higher consuming capability22-40years Olds office workers

    (pay for the money from themselves) are busier study and work, so need convenient and efficient

    lifestyle.

    Psychographic:

    Main reason of choosing food delivery service:

    1. Convenient and efficient. Dont leave home, only a telephone or online order can easilyfix a dinner.

    2. Save time. Dont spend any times cooking.

    3. Meet demand. There is wide variety of foods which you want.

    We will deliver hot and fresh food to customer front door.This means that a hot and freshly

    prepared meal can be delivered within only a few moments. Our meals will often use fresh

    vegetables and meats in them, so customer can taste the quality that is inside of them. That

    makes food delivery one of the best choices customers are going to have for dinner.

    Behavioral:

    The most influence factor on customer decision to use food delivery service is ordering, prices,

    brand, delivery charge, delivery time.

    So we order by Phone and online. We have powerful IMS to make sure that customer can easy to

    order. And no mark-up all of the restaurants, and then the delivery charge will depend on the

    zone. We make sure distribution center in the fastest time Products customer need to place.

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    Company analysis

    Bee company , get present the service about delivery be comfortable for people who not

    have much time. In the present my company concern about every time is important. Somestudent or officer is Inconvenient for going to a Restaurant but my company can help you to save

    the time. We think this business is less competitive. Bee company is have more Contact such as

    face book or www.chiangmaiaroi.com or www.chiangraifocus.com in this website is a lot of

    visitors.

    The following SWOT analysis captures the key strengths and weaknesses within the

    company, and describes the opportunities and threats facing Bee company

    Strengths

    - be comfortable for people who not have much time.

    - Less competitive

    - Help promote the restaurant.

    Weaknesses

    -New business

    -communication problem

    - Traffic jam

    Opportunities

    -For student in a university or officer who dont want to go outside and waiting in

    restaurant.

    -For a restaurant who want to promoted your food and we are the Channels of your to

    promoted.

    Threat

    -If the customer order in the internet but internet is error you have a problem.

    -if a customer who order and you call to order a restaurant but a restaurant is more order

    already you just waiting for a long time.

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    Market segmentationS

    Segmentation Variables

    Geographic Segmentation

    1.1 Regions.

    1.2 In the city / rural areas (country).

    1.3 Weather

    Demographic Segmentation

    1.1 Age 1.2 Genders

    1.3 Occupation 1.4 Religions

    Geographic segmentation

    Chiang Mai is the capital of the northern region and is situated 761 km by rail or

    approximately 700 km by road north of Bangkok. Chiang Mai is administratively divided into 22

    districts.

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    Bee Company Project Feasibility 2012 Page 26

    Located between north latitude 17-21 and east longitude 98-99, the province of Chiang

    Mai is found in the upper area of Thailands northwestern region. The Chiang Mai valley is 310

    meters or 1,027 feet above sea level. The widest point of the province measures 136 km or 85

    miles, and the longest 320 km or 200 miles. To the north a 277 km or 141.82 miles stretch of

    mountains divides Chiang Mais northern districts of Fang and Mae Ai from Myanmars(Burmas) Chiang Tung (Shan) State. In certain sections, the Kok River acts as a border between

    Chiang Mai and Myanmar. On the east, Chiang Mai is bordered by the Chiang Rai, Lampang, and

    Lamphun provinces. The Mae Tuen River, Ream Mountain, and Luang Mountain separate

    Chiang Mais South from the province of Tak. Some portions of Chiang Mais south also border

    the Lamphun province. To the west, Chiang Mai is bordered by Mae Hong Son province.

    The climate of Chiang Mai and northern Thailand is influenced by the monsoons, which creates

    three distinct seasons.

    Cool Season: (from late October until middle of February). The northeast monsoon brings

    cool dry air from China. Average temperatures are around 21ree;C and cooler at night. The coldest

    months are December and January.

    Hot Season: (middle of February to end of May). This is the transition period between the

    moonsoons. Average temperature is around 29.9ree;C. The hottest month is April.

    Rainy Season: (from early June to end of October). The southwest monsoon brings warm

    moist air from the Indian Ocean. Average temperature is around 25.5ree;C. The wettest month is

    usually September.

    Source:[ http://www.lanna.com/travel-info/about-chiang-mai/general-

    information/geography.html]

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    Target market selection T

    Bee Company focused on products in food, restaurant types include delivery. Nowadays

    populations have increased the demand for food increased too. What is the time savings, for

    example, reserve a table. Order food to eat at home or eat at a restaurant, etc. Therefore, the

    Bee company in the market and choose to operate. The convenience and needs for consumers.

    Bee Company focused on consumers who are in the age range 15-59 years, the age and the

    number of working-age population in this age range to choose from Population in Chiang Mai.

    Because of Chiang Mai have the largest number that can be viewed from *"Population in

    Chiang Mai

    *Population in Chiang Mai Page 3

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    Product PositionP

    The assess price of the Bee company depends on the price of food by restaurants. And the

    company's revenue comes from advertising resources in Web site and the delivery of food to

    consumers.

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    Marketing mix (4P)

    Price

    Price strategy that we use is ongoing price so, price level policy is meet market pricefor

    product differentiation is difficult so it is cannot be set to be different from the competition. Our

    companies have a few competitors on the other hand have more choice than others for customer

    to choose.

    Place

    Our office set at Nimmanhaemin Road, located in the heart of Chiang Mai. It is nearly the

    most of restaurant that are participating at the same time customer can use our service by our

    website or phone.

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    Product

    Thai food

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    Italianfood

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    Cake

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    Chinese food

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    Ice cream

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    Promotion

    Promotion Strategy

    Advertising Strategy

    A Located of Bee company is Chiang Mai. This country is be permeated with a

    Restaurant around the City. Many people do not want to go outside but choose to stay in the

    room. My company is a choice of this people. People in Thailand is use facebook in every time.

    So a facebook is the main Advertising of my company

    Company fan page on facebook.

    Face books that is the good channel to introduce our business on global and we can

    exchange idea with customers and people who want to be comfortable .

    These can present image, brand name and logo of company quickly and clearly so customers are

    easy and understand about services.

    Staff Uniform

    My company use a Motorcycle for delivery. So my uniform is safety for staff and every

    staff wearing a same uniform for a Unique and when a people can see just think about Bee

    company for delivery. A staff wearing a same Helmet and wearing a trousers and Sneakers for

    safety. When Finish the job we call thank you for a polite of staff.

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    Sales forecast/Profit estimation

    Food delivery service is the best way for who do not have time to buy food by them.

    Food delivery service can sale all year, because our target is people love comfortable live. Our

    revenue comes from sell the area for advertisement on our web site, delivery service and deal

    with restaurant for commissions. This business use low cost so will make much profit. Now ourcompany has information of 135 restaurants in Chiang mai

    Nowadays Chiang mai are popular province for investment. Thai investors and

    International investors are invests in many kind of business in Chiang mai. Restaurants are in top

    six kind of business are popular that investors interesting. And governments are helping food

    business for make a project"Thailand Food Valley". They promote Chiang mai to be food

    valley, so number of tourists will increase then it will effect to our company to gain revenue from

    delivery food and commission. And high season of Chiang mai in November December January

    and February so traffic have many problem people will choose delivery food to have meal.

    Source: http://www.prachachat.net/news_detail.php?newsid=1302321647&grpid=00&catid=nohttp://www.manager.co.th/local/viewNews.aspx?NewsID=9550000144777http://www.chiangmaiaroi.com/aroi/index.php

    Product of company is sell the website advertises. Website advertise rate we use page

    view (PV) because it fair for customers because at the first time open website maybe have not

    much customer; but in the second years customer will increase so total sale of each restaurant

    will increase. We will increase price of advertisement on website. Delivery service rates it up to

    distant from the restaurant. We set the restaurant and area that we can deliver to customer in

    time. Delivery condition it up to restaurant set it up. And commission rate is 7% of price in that

    time.

    Source:http://blog.lnw.co.th/2011/01/07/adsrate/

    Rate of advertise

    Position Size(Pixels) Page Price

    A 0-1 670 x 245 All page 800

    A 2 300 x 165 Home page 400

    A 3 175 x 92 Home page 200

    A 4 175 x 92 Home page 200

    A 5 300 x 165 Home page 400

    A 6 670 x 100 Home page 400

    B 1 142 x 142 Promotion 200C 1 142 x 142 Fill information 200

    C 2 300 x 165 Fill information 300

    http://www.prachachat.net/news_detail.php?newsid=1302321647&grpid=00&catid=nohttp://www.prachachat.net/news_detail.php?newsid=1302321647&grpid=00&catid=nohttp://www.manager.co.th/local/viewNews.aspx?NewsID=9550000144777http://www.manager.co.th/local/viewNews.aspx?NewsID=9550000144777http://www.chiangmaiaroi.com/aroi/index.phphttp://www.chiangmaiaroi.com/aroi/index.phphttp://blog.lnw.co.th/2011/01/07/adsrate/http://blog.lnw.co.th/2011/01/07/adsrate/http://blog.lnw.co.th/2011/01/07/adsrate/http://blog.lnw.co.th/2011/01/07/adsrate/http://www.chiangmaiaroi.com/aroi/index.phphttp://www.manager.co.th/local/viewNews.aspx?NewsID=9550000144777http://www.prachachat.net/news_detail.php?newsid=1302321647&grpid=00&catid=no
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    Year 4 website advertise rate increase and customer increase 15%

    If 106 restaurants join our website

    11 restaurant choose A 0-1 = 11x1,400 = 15,400 baht/month

    11restaurant choose A 2 = 11x1,000 = 11,000 baht/month

    13 restaurant choose A 3 = 13x800 = 10,400 baht/month

    10 restaurant choose A 4 = 10x800 = 8,000 baht/month

    11 restaurant choose A 5 = 11x1,000 = 11,000 baht/month

    10 restaurant choose A 6 = 10x1,000 = 10,000 baht/month

    12 restaurant choose B 1 = 12x800 = 9,600 baht/month

    12restaurant choose C 1 = 12x800 = 9,600 baht/month

    12 restaurant choose C 2 = 12x900 = 10,800 baht/month

    Total 95,800 baht per month = 95,800x12 = 1,149,600 baht per year

    Year 5 website advertise rate increase and customer increase 15%

    If 122 restaurants join our website

    13 restaurant choose A 0-1 = 13x1,600 = 20,800 baht/month

    15restaurant choose A 2 = 15x1,200 = 18,000 baht/month

    13 restaurant choose A 3 = 13x1,000 = 13,000 baht/month

    12 restaurant choose A 4 = 12x1,000 = 12,000 baht/month

    14 restaurant choose A 5 = 14x1,200 = 16,800 baht/month

    12 restaurant choose A 6 = 12x1,200 = 14,400 baht/month

    13 restaurant choose B 1 = 13x1,000 = 13,000 baht/month

    13restaurant choose C 1 = 13x1,000 = 13,000 baht/month

    13 restaurant choose C 2 = 13x1,100 = 14,300 baht/month

    Total 135,300 baht per month = 135,300x12 = 1,623,600 baht per year

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    Delivery rate

    Area Rate

    1-3 km Free

    4-6 km 30 baht

    7-9 km 50 baht

    10-12 km 80 baht

    13-15 km 100 baht

    *From company to destination

    Delivery 40-50 time per day

    Free 5 time per day

    30 baht 20 time per day = 30x20 = 600 baht/day

    50 baht 20 time per day = 50x20 = 1000 baht/day

    80 baht 3 time per day = 80x3 = 240 baht/day

    100 baht 2 time per day = 100x2 =200 baht/day

    Total 2,040 baht per day = 2,040x30 = 61,200 per month (30 day)

    = 2,040x28 = 57,120 per month (February)

    = 2,040x31 = 63,240 per month (31 day)

    But in high season delivery service will increase 50% in November December January andFebruary

    So November 61,200x50% = 91,800 baht

    December 63,240x50% = 94,860 baht

    January 63,240x50% = 94,860 baht

    February 57,120x50% = 85,680 baht

    Average total sell per time 300 baht = 300x50 = 15,000 per day

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    product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total

    Website

    advertise

    29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 29,200 350,400

    delivery 94,800 85,680 63,240 91,800 63,240 61,200 63,240 63,240 61,200 63,240 91,800 94,860 866,940

    Commission 104,625 94,500 69,750 101,250 69,750 67,500 69,750 69,750 67,500 69,750 101,250 104,625 956,250

    total 228,625 209,380 162,190 157,900 162,190 157,900 162,190 162,190 157,900 162,190 222,250 228,685 2,173,590

    Sales Forecast 1st

    year

    product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total

    Website

    advertise

    46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 46,200 554,400

    delivery 99,540 89,964 66,402 96,390 66,402 64,260 66,402 66,402 64,260 66,402 96,390 99,540 942,354

    Commission 109,856.25 99,225 73,237.50 106,312.50 73,237.50 70,875 73,237.50 73,237.50 70,875 73,237.50 106,312.50 109,856.25 1,039,500

    total 255,596 235,389 185,840 248,903 185,840 181,335 185,840 185,840 181,335 185,840 248,903 255,596 2,536,254

    sales forecast 2nd

    year

    product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total

    Website

    advertise75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 75,800 909,600

    delivery 109,494 98,960.40 73,042.20 106,029 73,042.20 70,686.00 73,042.20 73,042.20 70,686.00 73,042.20 106,029 109,494 1,036,589

    Commission 120,841.88 109,147.50 80,561.25 116,943.75 80,561.25 77,962.50 80,561.25 80,561.25 77,962.50 80,561.25 116,943.75 120,841.88 1,143,450.01

    total 306,136 283,908 229,403 298,773 229,403 224,449 229,403 229,403 224,449 229,403 298,773 306,136 3,089,639

    sales forecast 3nd year

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    product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total

    Website

    advertise 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 1,149,6

    delivery 125,918.10 113,804.46 198,998.53 121,933.35 198,998.53 81,288.90 198,998.53 198,998.53 81,288.90 198,998.53 121,933.35 125,918.10 1,767,077

    Commission 138,968.16 125,519.05 92,645.44 134,485.31 92,645.44 89,656.88 92,645.44 92,645.44 89,656.88 92,645.44 134,485.31 138,968.16 1,314,966.

    total 360,686 335,124 387,444 352,219 387,444 266,746 387,444 387,444 266,746 387,444 352,219 360,686 4,231,6

    Sales Forecast 4th year

    product JAN FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC total

    Website

    advertise135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 135,300 1,623,600

    delivery 144,805.82 130,875.13 228,848.31 140,223.31 228,848.31 93,482.24 228,848.31 228,848.31 93,482.24 228,848.31 140223.31 144,805.82 2,032,139.4

    Commission 159,813.38 144,346.91 106,542.26 154,658.11 106,542.26 103,105.41 106,542.26 106,542.26 103,105.41 106,542.26 154,658.11 159,813.38 1,512,212.0

    total 439,919 410,522 470,691 430,181 470,691 331,888 470,691 470,691 331,888 470,691 430,181 439,919 5,167,951

    Sales Forecast 5th year

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    Micke desk IKEA702.143.09

    2,890 3 8,670

    TIDAFORSThree-seat sofa, Dansbo medium brown

    18,990 1 18,990

    TIDAFORSArmchair, Dansbo medium brown

    10,590 2 21,180

    KASSETT IKEA

    129 12 1,548

    SINGER (SW-03)

    4,270 1 4,270

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    PANASONIC (KX-T2373MXW)

    1,375 6 8,250

    GALANT IKEA

    14,580 1 14,580

    SAMSUNG CLX-6220FX

    32,279 1 32,279

    COMPUTERSVOA PC Neo CDC26000

    12,300 6 73,800

    LACK IKEACoffee table, white

    699 1 699

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    Bee Company Project Feasibility 2012 Page 50

    FNISSWastepaper basket, red

    259 6 1,554

    Lancer0.5 mm Spiral825 Pen Blue

    195 / pack 50 unit 1 195

    Lancer0.5 mm Spiral825 Pen Red

    195 / pack 50 unit 1 195

    Lancer0.5 mm Spiral825 Pen Black

    195 / pack 50 unit 1 195

    Folder Elephant 3 cm 210P A4

    480 / pack 6 unit 10 4,800

    Calculator CASIO DJ-120D

    495 6 2,970

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    Siriphanich Chiang Mai Co. Ltd. located on Huay Keaw Road a street surrounded by

    comfort the convenience. There are several convenient travel path that is spacious parking.

    Located near the center of the platform with Chiang Mai University, Polytechnic, Near hotel

    Chiang Mai's leading business district, at Nimman Central Park exhibit, Kad suan keaw Central.

    Decant the shopping the night of young students and working in Chiang Mai.

    With the objective to set up a central office building full of the new office. Open space for

    rent suitable for venture stores, franchising and business sources, including educational

    institutions leading tutorial. Department store, restaurant, coffee shop, all Drug stores,

    restaurants, bakery, general store, beauty salon and Spa. Comfortable with the condition that the

    system and 24-hour security.

    Location : 191 Huy Keaw Road,Muang Provide,Chiang Mai50200

    Tel :+66 5322-0450 Fax : +66 5322-0580

    E-mail:[email protected]

    Website : http://www.siriphanich.co.thhttp://www.siriphanich.com

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    Information for rent

    Rent/month price according to the proportion of space 350-550 baht/square meters. The

    global value of $ 100/square meters facility cleaning service, safe deposit box, parking, fire protection and emergency

    warning system, sauna, FREE WIFI, good document. Fingerprint scanning systems are

    out at night, employees and security camera systems throughout the 24 hour

    minimum rental contract 1. Last year, 3-month insurance, rent 1 month in advance.

    For example A variety of rooms.

    LUXURY MODERN

    RELAX STANDARD

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    -Signal, wireless Internet (WIFI) free of charge within the building area.

    -Parking Facility Security Guard parking space daily-24 hour Security staff, Security

    Guard, inside-outside building access systems-fingerprint scan. Security protection-out of

    the building for the night.

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    -Passenger lift to1st floor to floor 6.

    -Mailbox and personal supplies Services for all tenants. Separate collection of private

    documents.

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    2014

    nvestment Amount JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV D

    Vehicle225,000 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,

    quipment73,800 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,

    Computer 157,343 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,

    Total456,143 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10

    2015

    nvestment Amount JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV D

    Vehicle225,000 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,750 3,

    quipment73,800 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,371 4,

    Computer157,343 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,050 2,

    Total456,143 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10,171 10

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    Bee Company Project Feasibility 2012 Page 71

    Operating Cost

    Direct material

    Honda wave 110i use 72 km/lite. So in one month our company uses 5,760 km. Now a day gasohol 35.38 per lite

    5,760/72 = 80 lite, 80*35.38 so gas expense in month that have 30 days is 2,830 baht. In high season will 5,760 baht

    Honda wave 110i use 72 km/lite. So in one month our company uses 5,951 km. Now a day gasohol 35.38 per lite

    5,951/72 = 82.65 lite, 82.65*35.38 so gas expense in month that have 31 days is 2,924 baht. In high season will 5,948 baht

    Honda wave 110i use 72 km/lite. So in one month our company uses 5,376 km. Now a day gasohol 35.38 per lite

    5,376/72 = 74.67 lite, 74.67*35.38 so gas expense in month that have 28 days is 2,642 baht. In high season will 5,5,384 baht

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    Bee Company Project Feasibility 2012 Page 84

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    Bee Company Project Feasibility 2012 Page 97

    Identifying a list of potential risks.

    Risk is a measure of the ability.The purpose of the work to be carried out

    successfully. Under the budget, schedule, and technical constraints faced such a project is a

    set of activities. To take action on an issue in the future.Using the limited resources

    available. Continue to be successful. Under a limited time frame which is scheduled to

    perform in the future. Risks that may occur at any time.Because of the uncertainty and

    resource constraints of the project. A project manager must manage the risk of the project.

    So the problem is reduced. And can be operated successfully. Set goals effectively and

    efficiently.

    Types of risk.

    We can be divided into four types of risk.

    -Business risk is the risk arising from changes in the profitability of the company. As a

    result, investors have lost money, Financial or investment risks, Risk Management and risks

    in the industry.

    -Market risk is the loss of investments due to changes in the price of the securities to

    investors. Which is based on demand and supply of the market.

    -Interest rate risk is the risk that arises from changes in the rate of return on investment. Due

    to changes in market interest rates.

    -Purchasing power risk is the risk that the purchasing power of money decreases. Which

    mainly affect the purchasing power is inflation.

    Business Risk

    Operational RisksOperational risks result from internal failures. That is, your businesss internal

    processes, people or systems fail unexpectedly. Therefore, unlike a strategic risk or a

    financial risk, there is no return on operational risks. Operational risks can also result from

    unforeseen external events such as transportation systems breaking down, or a supplier

    failing to deliver goods.

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    Bee Company Project Feasibility 2012 Page 99

    and processes will be available in the event of a catastrophe. Reducing reliance on paper and

    ensuring appropriate capture and mirroring of key electronic data is fundamental to speedy

    resumption of services. Governments need to ensure that sufficient security, redundancy,

    and minimization of single points of failure are considered in order to assure rapid recovery

    of essential services.

    Risk in the staffs

    Risks arising from aware of the ability to works and characters of each employee, so

    this may cause problems. Because the company can be selected as a feature only and it

    effect to the company must spend time and money in training employees. The important for

    company is, can not realize the habits of employees. It brings to dishonest, lazy and not on

    time, then it cause losses to the company. The work in company is not very complex.

    Company needs employees that are important variable in the operations, and contact with

    the customer. When the employees have good integrity and diligence can help company

    better. If employees are lazy and dishonest, it makes the manufacturing, operations, by lack

    of effective. In addition to affecting the company's revenue and also affect the company's

    impression. Our company will give the good training for our staff.

    Risk in Performance of the equipments and materials

    Because the company uses few equipments and materials such as amotorcycle.

    Because our work is the work of transportation. You just use transport for delivery.

    Sometimes we have order from customers but motorcycle is breakdown you just have a

    problem.

    Risk in Health and Safety

    Company is realizing the importance of health all employees. If employees are

    healthy then they can work hard. The company is a delivery if employees are discomfort,.

    Therefore, company is very strict control and disease prevention for employees, which will

    impact on customers.

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    Technology / Infrastructure risk

    - The risk arising from inadequate IT infrastructure including system failure for example risk

    event are security breach leading to loss, damage, or disclosure of data, and potential

    damage to reputation and business disruption due to IT system failure, so IT system should

    be checked regularly. Contact and support the new options, such as using the telephone.

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    Chapter9

    Summary

    Summary Project of Feasibility Study

    Bee Company creates a demand for customers by chooses open food delivery service is

    the best way for who do not have time to buy food by them. Because people have busy life they are

    work hard and study hard. Some of them have problem with traffic jam. Our company are helping

    people to decrease time to select restaurant, find number of restaurant for reserve the table and we

    delivery food. Our company is collect information of many restaurants in Chiang Mai. Chiang Mai

    is the province in north of Thailand. Chiang Mai is very popular province in Thailand many tourists

    select Chiang Mai to visit in their vacation. So Chiang Mai is a good choice to do this business.

    Bee company open the website for search the location of restaurants, menu, reserve the

    table. Some of restaurants can delivery to customer. And we have telephone number that easy to

    remember. Customer can call at our company they can get number and information of restaurants.

    Then our employee will take order to restaurant by phone. After that messenger go to take foods

    from restaurant for sent to customer location. Customer can select menu and restaurant from our

    website. Searches in its network of delivery restaurants, and shows you a list of restaurants that

    deliver to your address, whether it is your home, office or campus. View the menu, choose your

    dishes and place your order online, our service is completely free and as easy and simple. We are

    now open at 8 a.m. Bee companies focused on consumers who are in the age range 15-59 years.

    Now our company has information of 79 restaurants in Chiang Mai.