INSIGHTS BRIEF BY DARE TO DIFR

UX, BIG DATA, APP DEVELOPMENT, SMART FABRICS AND MORE

“WE HAVE TO DESIGN HYPER-PERSONALIZED EXPERIENCES BASED ON BIG DATA, WITH THE USER AT HEART”

DIFR.CO @DARETODIFR

HYPER PERSONALIZED EXPERIENCES

Collecting large sets of data. Every organization does it,

but only a small number analyzes the data and uses it to

improve their business. This year, big data will have an

important role in the online and mobile proposition of

organizations. All the data that is collected each day, will

be used to power applications providing hyper-

personalized experiences, targeted information, -services

and -offers.

DIFR.CO @DARETODIFR source: https://www.ypulse.com/post/view/trend-forecast-hyper-personalized-products http://www.retailpro.com/News/blog/index.php/tag/hyper-personalized/

“WE HAVE TO DESIGN FOR MINIMAL ATTENTION SPAN, ANYTIME, ANYWHERE”

DIFR.CO @DARETODIFR

MESSAGING APPS ARE THE NEW SOCIAL MEDIA

Snapchat, WhatsApp, Line, WeChat and Kik, better known

as instant messaging apps, are gaining tons of new users

every day. Line has over 500 million registered users and

170 monthly actives. They are expected to be the new

social media channels. Their biggest user group?

Generation Z, mobile first and mobile only. The key success of messaging apps:- Build for mobile first- The power of push notification- No use of ads, but curated content as ads

DIFR.CO @DARETODIFRsource: http://techcrunch.com/2015/01/02/chat-apps-increasingly-important-for-brands/ http://uk.businessinsider.com/messaging-apps-have-completely-overtaken-social-networks-to-become-the-dominant-platforms-on-

phones-2015-4?r=US

“GAMIFICATION IS DESIGN THAT PLACES THE MOST EMPHASIS ON THE HUMAN IN THE PROCESS. IN ESSENCE, IT IS HUMAN-FOCUSED DESIGN.”

DIFR.CO @DARETODIFR

- YU-KAI CHOU

THE GAMIFICATION OF EVERYTHING

Freemium games like Candy Crush, Farmville and Kim

Kardashian’s Hollywood game make millions. A virtual

candy bar is almost twice as expensive as a real candy

bar. But that’s not what the gamification of everything is

about. In Enterprise businesses, gamification will solve

the gap between engagement and productivity. It’s not

about turning everything in to a game, but using the game

design principles in non-game scenarios.

People in enterprises are the same people, they only

behave different. Consumer experiences translated to the

enterprises industry. There’s no difference between b2b

and b2c. We act different but think alike.

DIFR.CO @DARETODIFRsource: http://www.cio.com/article/2900319/gamification/3-enterprise-gamification-success-stories.html http://www.forbes.com/sites/michellegreenwald/2014/09/15/gamification-in-everything-the-range-and-when-and-why-its-so-

effective/

“DECIDE WHAT THE CORE OF YOUR PRODUCT IS AND START PROTOTYPING. PRODUCT MARKET FIT IS WHAT YOU LOOK FOR.”

DIFR.CO @DARETODIFR

APPS & APP DEVELOPMENT

The development of apps becomes easier with services

like AppMachine and BuildFire. These services are very

useful to build out of the box apps but also excellent for

developing prototypes.. What better way is there to test

your UX? Will these services make app development in general

faster, easier and cheaper? Not necessarily. With cloud

based backends, drag and drop tools, plug-ins, new

features and APIs for all the different platforms and new

device sizes, development is getting more and more

complex. Advice: start building a MVP (Minimal Viable

Product), prioritize your mobile requirements and break

them down in to smaller chunks.

DIFR.CO @DARETODIFRsource: http://www.sap.com/bin/sapcom/en_us/downloadasset.2014-12-dec-19-22.idc-predictions-2015-accelerating-innovation--

and-growth--on-the-3rd-platform-pdf.bypassReg.html http://www.slideshare.net/goldengekko/top-10-mobile-trends-2015

“INNOVATION DISTINGUISHES BETWEEN A LEADER AND A FOLLOWER”

DIFR.CO @DARETODIFR

- STEVE JOBS

UX AS BUSINESS STRATEGY

In the past years some big companies like Facebook,

Google and Accenture have acquired (UX) design

companies. The main reason for this trend is that the line

between business, technology and marketing strategy is

beginning to blur. The focus has shifted towards

engagement of the user and the user’s experience.

The key to survive? Breed a culture of innovation and

user-centered design thinking within the ethos of the

company’s culture. This adoption of “design thinking” will

improve the development of customer experiences and

allow companies to create products and services that are

tailored to their customer’s specific needs.

source: https://www.linkedin.com/pulse/user-experience-ux-business-strategy-tushar-deshmukh

http://worryfreelabs.com/5-ux-trends-2015/ DIFR.CO @DARETODIFR

“THE MORE COMPLEX THE PROCESSES GET, THE EASIER THE ACTIONS FOR THE USER HAVE TO BE.”

DIFR.CO @DARETODIFR

DEATH OF WEBDESIGN

Every visitor has it’s own UX when visiting a website.

Though some websites are already dynamic and can be

customized by the visitor, the majority isn’t. Designs are

often based on high quality templates and a are then

tweaked by the designers. Why? it’s faster, easier,

cheaper and the templates are build by professional

designers. There’s no reasons to reinvent the wheel.

But…what if a website would automatically adjust to the

visitor’s preferences and serve him/her with the best

user experience possible? With artificial intelligence we

will be able to extract sense and relevance of seas of

information that no human can process.

DIFR.CO @DARETODIFR source: http://blog.usabilla.com/death-web-design/ https://uxmag.com/articles/why-web-design-is-dead

“WE DESIGN FOR THE SIMPLEST INTERACTION. WE DESIGN FOR THE WORLD AND MAKE ALL ACTIONS EFFORTLESS.”

DIFR.CO @DARETODIFR

SIMPLIFICATION OF COMPLEX PROCESSES

Microsoft’s latest deep learning project outperforms

humans in image recognition. Intelligence from big data.

The day has come that computers can not only solve

complex processes, but also learn as well or even better

than humans. Like the brain, the computer could become

an autonomous entity.Not only is it able to recognize images in photos, but also

in videos. This technique takes data analysis to a next

level. Advertisers know exactly when to drop an ad into a

video and can gain knowledge about when and where the

user clicked.

DIFR.CO @DARETODIFRsource: http://venturebeat.com/2015/01/30/deep-learning-startup-clarifai-goes-beyond-image-recognition-now-offers-video-analysishttp://www.forbes.com/sites/michaelthomsen/2015/02/19/microsofts-deep-learning-project-outperforms-humans-in-image-

recognition/

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