DARE #3

SPATIALPRACTICEAn overview of the final projects by the MAHKU students of 2007-2008

AcademiegalerieMinrebroedersstraat 16UtrechtWed-Sun:12pm-5pm

PastoeRotsoord 3UtrechtMon-Sat: 10am-5pmSun: 12pm-5pm

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Editorial Design

Fashion Design/Fashion Communication

Interior Design

Public Space Design

Fine Arts

Stephano Gualeni

Opera Morta

Opera Morta

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Opera Morta

Stephano Gualeni

Stephano Gualeni

Opera Morta is a hypothetical model for aesthetics which is derived from the application of a structuralist approach to post-modern ontology. The model and perspectives provided by this research have a specific focus on digital media but are applicable to a broad spectrum of aesthetics-related disciplines. Game studies in particular can benefit of Opera Morta as its metaphysics-based approach offers a radical and resourceful alternative to the current models.

www.farfetch.org/tiipsi

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Bart Janssen

Gele Rijdersplein

Gele Rijdersplein

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Gele Rijdersplein

Bart Janssen

Bart Janssen

By re-arranging the layout of the GeleRijdersplein a completely new public space comes to existence. By creating a new, minimalistic layout and using refined and well-thought details the post-war void transforms into a completely new, contemporary public space for all inhab-itants and visitors. The subtle use of different elements respects the void, and creates a unique identity. By encapsulat-ing the AKU fountain it becomes a new, public icon for the city. A natural stream,originating from the Hoge Veluwe,transforms in a unique and attractive, urban element and connects the city of Arnhem with the surrounding landscape again.

[email protected]+31 64 817 7589

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Maya K. Aujla

Planet Savers

Planet Savers

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Planet Savers

Maya K. Aujla

Maya K. Aujla

Planet Savers is an interactive game that teaches children about the causes of global warming, while simultaneously presenting encouraging messages or tips through activities within the game. The goal is to lure them away from wast-ing fossil fuels and guide them towards sustainable alternatives by showing them through a combination of reduction, elimi-nation, and utilization of energy methods. I chose to focus on the next generation of children because I would like to instill positive morals regarding their environ-ment at a younger age. The objective is for children and their parents to see that even small changes in everyday tasks can make a huge difference in the fight against global warming.

[email protected]

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Wei-Lien Hsu

Machine Space

Machine Space

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Machine Space

Wei-Lien Hsu

Wei-Lien Hsu

My design is about housing. I try to find out a new way of thinking and a new logic to create space. The first image of my design is “Illegal structures inTaiwan”. I see these as “Magic Boxes”, and have many collections.

It is a guest house. It is a kind of accom-modation available for vacation. It is a private home. I try to make the space if they don’t move out the space that they can not use it. It is mean that movement structure create the space.


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Mio Nakamura

Daily Hospital

Daily Hospital

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Daily Hospital

Mio Nakamura

Mio Nakamura

This is an interior design for the hospital in Utrecht the Netherlands. Originally, this space is used as the waiting/rest room in the hospital. The problem in this hospital is lack of privacy so I made many private spaces, and gave the function as “Inter-net Comic Cafe”. The point of my design is second ceiling. It is used effectively so that it produces and connects vari-ous small spaces. This space let patients escape their reality and make them smile. That will be biggest medicine for them as space of the hospital.

[email protected]

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Marloes de Jong

Don’t Cut The Magazine


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Marloes de Jong

Marloes de Jong

The consumer gets an everincreasing role in the fashion world. It’s not surprising that Time Magazine announced “YOU” as the most important person at this mo-ment. Models are replaced by consumers in nowadays fashion ads, and designers are inspired by all round street styles. Be-cause of web 2.0 the distance between professional and amateur are becoming smaller and smaller. Nevertheless the professional journalist will always be in the lead. In my project I want to combine the best of both worlds; a fashion data-base in which you can produce your own magazine written by professional report-ers. Your Favourite Fashion Articles: Read, Rate, Search and Share them at dontcutthemagazine.com.

www.marloesdejong.comwww.dontcutthemagazine.commarloes_de_jong@hotmail.com+31 62 868 9458

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Lee BongKeum

Fast Structure

Fast Structure

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Fast Structure

Lee BongKeum

Lee BongKeum

Contemporary living is so fast that we can only slow it down by making a new trend because, when we do cause life to slow down significantly, people complain that they are missing their old ‘fast’ style of life. In the end this situation I believe that we have to be prepared to make the effort to improve the quality of our lives and make them more meaningful and satisfying. We need to develop a different perspective on how we run our lives.


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Joyce Machielsen

Design the Uncanny

Design the Uncanny

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Design the Uncanny

Joyce Machielsen

Joyce Machielsen

What fascinates me is when conflict-ing feelings of frightening and attraction occur at the same time. Things can only be exciting when they are beautiful or attractive as well as dangerous or scary. I am designing an uncanny collection and will translate the uncanny through fetish-ism in an innovative way. You will be at-tracted to, yet repulsed by my collection at the same time.

The clothes I design for women can be seen as a statement something between outerwear and underwear, difficult to classify.


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Peter Kerkhoff

Periscope

Periscope

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Periscope

Peter Kerkhoff

Peter Kerkhoff

Since a factory is defined by activity taking place inside its buildings, a pro-gram filling its now empty spaces has to be linked to production. Not neces-sarily products or machinery, but more like ideas and interactive participation. In order to make this happen and to ensure the building’s economic agility, there has to be cultural diversity. The building has to attract a variety of people, all bring-ing in their own experiences. The dif-ferent programs attracting these people link in to each other, providing activity which supports the other programs and therefore the endurance of Periscope, the Cultural Activity Plant Venlo.


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Putri P. Sadiqah

Explaining Infographics


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Putri P. Sadiqah

Putri P. Sadiqah

In order to create effective infographics, designers have to fully understand what infographics are. Comics are made to tell stories, so are infographics. There is a strong connection between comics and infographics in the way they tell stories within sequences. Combining words and images are the best way to convey infor-mation. The visual language of comics and infographics could be collaborated to create the best way to explain how info-graphics work. The purpose of this visual project is to find a method to provide information about infographics in a more fun and friendly way.

[email protected]+31 63 450 0487+62 817 213 004

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Maud Neuvel

Eleven

Eleven

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Eleven

Maud Neuvel

Maud Neuvel

Eleven is the first brand that develops apparel especially for women that play soccer.

Soccer is a sport dominated by men. The values that are given to soccer are male values. And because of that, despite the fact that soccer is the most upcoming sport amongst women right now, women still wear male clothing. But that’s going to change. Eleven develops better looking and proper fitting clothes for women who play soccer. Clothing that is especially designed for their sport and their body. By doing this Eleven strives for changing the image of soccer and of women who play soccer.


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Abdul Azis

Between Upase Letter


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Abdul Azis

Abdul Azis

250 years ago, a tragic slavery history embedding in an unreadable Indonesian letter went on in Cape Town, South Af-rica and until now still presents mysteri-ous and debatable sides, in particular, the interpretation and translation. In 1760, Upase (a slave from Bugis) wrote to his friend September to request a medical help who was believed as a Dukun or shaman.

A fact, the letter became evidence in a courtroom to execute 12 slaves who were suspected as the killer of a Dutch family. I did investigation through artistic research by working on videos to unlock the hidden truth and bring back the his-tory to be something, an artistic entity, in the moniker of contemporary art.

[email protected]+31 62 636 5366+62 813 1008 2112

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Ilse Beumer

Transferability

Transferability

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Transferability

Ilse Beumer

Ilse Beumer

Commuters can park their cars at trans-fer-zones like a transferium or park & ride to avoid traffic-jams and parkingprob-lems in the city. At these non-places the traveler needs accompanying by the form and information. Entering and leaving these places should be as selfevident, flowing and offering a pleasant journey. A language of acceleration/still/deceleration as starting-point for designing movement in the public space of park & ride station Capelse Brug situated near Rotterdam. The commuter will be escorted freely and with pleasure through the place, out of the landscape background to the urban platform and later on that day vice versa.


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Caroline Pompe

Traveling On Routes

Traveling On Routes

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Traveling On Routes

Caroline Pompe

Caroline Pompe

Imagine you are a mother with a cargo-bike. You are living on IJburg, working at the SouthAxes of Amsterdam. Every day you are moving along the Ringvaartroute. Feel the rhythm that makes part of your daily rituals. The atmospheres inside the score guide you to your work in the morning and back home in the afternoon. Watch the kids playing underneath the cherrytrees. See the small boats sailing over the water. Move on different levels along the dike. Characteristics of the city become perceptible. You’re creating your own After Image.


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Shani Van Bel

Responsive Adaptive

Responsive Adaptive

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Responsive Adaptive

Shani Van Bel

Shani Van Bel

How can interior design embrace environ-mental sustainability and the culture of perpetual change?

Mankind does not have to regress back to cave man style dwellings in order to apply animal building principles to interior design. By designing with lightweight ma-terials that leave room for future renova-tion, we design with a longer time scale in mind. Locally sourced materials reduce the need for transportation, and give us-ers a stronger psychological relationship with space.

Sustainability is not simply the efficient use of resources. Instead of being dull and monotonous, interiors should cel-ebrate the seasons and change with the weather.

www.mahku.nl/names/[email protected]+31 62 645 5721+44 208 361 3361

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Marc Andrews

Visual Persuasion

Visual Persuasion

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Visual Persuasion

Marc Andrews

Marc Andrews

My project is about the visual persuasion of social campaigns. I try to combine my profession as a social psychologist with that as a graphic designer.

I am investigating how images work to influence beliefs, attitudes, opinions and the behavior of those who see them. Further I am looking at how images cre-ate meaning and how a visual argument can be constructed most effectively by taking Semiotics and the Classical Rheto-ric into consideration. In my visualization I try to adapt this knowledge into a social campaign, making them more conscious about their ears and motivating young people to wear hearing protection when going clubbing.


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Helen Gras

One But Not The Same


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Helen Gras

Helen Gras

I am half of a whole twin. And I found that fashion does exactly this; it looks for the balance between belonging to acommunal whole, and at the same time trying to be yourself by differentiating yourself from others; this createsambivalence. I take the twin relationship as a metaphor for how people stand in the fashion world.

I investigate the ambivalence within the individual and in society to see whateffect it has on constructing an identity. I’ve name it scenario. In order to keep the information open and interpretable, while flowing and sequenced, I use dance to communicate the scenario. The dancers dance the coming fashion.


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Erika Jacobs Lord

Escaping the Grid

Escaping the Grid

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Escaping the Grid

Erika Jacobs Lord

Erika Jacobs Lord

The grid is all around us, a necessary part of daily life. But what happens if space is liberated from the grid and allowed to dance? Inspired by the Deleuzian notion of smooth and striated space, I have explored ways to destabilize the grid to create a more dynamic and expressive architecture. These spaces are not only visual; they need to be stroked, lived in, and explored with the senses to beexperienced. My extensive renovation of a Dutch post-war apartment in Utrecht puts these concepts into practice tocreate compelling yet cosy urbandwellings.


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Christiaan van Dokkum

The Process of Signs


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The research is focused on thediscussion of visual perception in relation with signs and their meaning. You learn more about the working of visualperception and what kind of influence it has on the meaning of signs. It gives you an overview about what kind of signs there are and how the small elements of a sign work.The visual examples clarify how important the small and simple graphic elements work for both the visualperception and the meaning of a sign. You will enrich yourself with theknowledge of the components of signs and visual perception.


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Ellen Blom

My Work & Film Stills


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Ellen Blom

Ellen Blom

Movies have always been one of my sources of inspiration. In my research I took a closer look at film stills that I had selected from two of my favouritemovies. This research helped me tobetter understand my practice as a painter and to gain new insights into my work. It showed me that I communicate with my paintings in a similar way as is done in vcinematography.


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Stephen McConnell

Slum Wealth

Slum Wealth

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Slum Wealth

Stephen McConnell

Stephen McConnell

A slum is comparable to a weed. It is classified undesirable, not cultivated or regulated. It does not resemble the grid suburbs of the west.

There is a wealth within slums,informality and ingenuity, that architects and designers need teaching. Especially in the expanding urban landscape of our city planet. The slum is the entrepreneurial laboratory for informal development. It is the proving ground for future answers for all developing cities. Throughout the issues concerning our city planet and its urbanizing nodes, it is the slum and its inhabitants that are coming up with answers.

[email protected]

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Marah Blom

The Artistic Archive


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Marah Blom

Marah Blom

The purpose of this research is to gain in-sight. Its destination will be a reconstruc-tion of ‘what I do, why I do it, and how I do it’. Its product will provide informa-tion for the future artwork I am going to make.

In order to gain this insight I will study a collection of newspaper images, which I have collected over the past few years, by drawing, writing and categorizing. This collection says something about why and how I make choices, about what fasci-nates me. It hides information about the cornerstones of my own artistic practice and being.


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Christine Bruckmeier

Learning to Swim

Learning to Swim

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Learning to Swim



Coming from a theoretical background I used to follow a more conceptionalartistic approach. The last year I decidedto invest in the development of a visual language by going into an experimental process of thinking-doing, where in thebeginning I would never know what the visual outcome would be: it feels like walking in the dark and you do not know where you go. For me this process waslike learning to swim – it was a crucial moment in becoming an artist.


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Xiuzhi Zhang

Ink Photography

Ink Photography

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Ink Photography

Xiuzhi Zhang

Xiuzhi Zhang

From the history of fashion photography, the photographers’ backgrounds often affect their work and always bring new inspiration to the fashion world in a lot of different ways; painting, backdrops, props, environment, poses, techniques, and concept. Those changes makefashion photography richer. All of them have influenced what fashionphotography is today. I search for a new method of photographing fashion,inspired by Chinese ink painting.


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Yildiz Celie

Corporate Subculture


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Yildiz Celie

Yildiz Celie

The ‘core’ of sub cultural lifestyles, can’t be found in their style of dress anymore. These styles became mainstream. By discovering that these subgroupsconstantly lost their authenticity and identity, it became clear to me how important it is to have an authenticity to refer to. The clothing we wear today is often based on status, but real values are hard to find. Hip hop culture and the dandy had such values. They stood for freedom, brotherhood and equality. My label stands for the same values, given that these values are necessary to create humanity and balance in the world.


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Renske Versluijs

I Object

I Object

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I Object

Renske Versluijs

Renske Versluijs

The collection I OBJECT is based on my research on Muslim girls. I haveresearched how the girls negotiatebetween religious values around women’s clothing and those of the ‘West’. What they want to express through clothing and how they want to be seen, both as being a Muslim and a woman. How do they try to control the male gaze? My findings led to a collection that is not based on general western fashionaesthetics, but deals with the female body and the male gaze in a new way. To achieve this I experimented withtexture, colour and form.


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Beorn Thijssen

Make a MOOF

Make a MOOF

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Make a MOOF

Beorn Thijssen

Beorn Thijssen

MOOF: Made Out Of Fashion.

Every year the average consumer throws about 30 kg of good fashion products away. You might begin questioning how much effect the sheer volumes ofclothing we are buying, at knockdown prices, are crossing human and ecologi-cal borders. This campaign website not only informs or raises awareness about sustainable issues in the fashion industry, but it also offers creative and practical experiences with old clothes. Bywatching video’s about sustainableworkshops or by creating them yourself. Users learn from each other how they can give their wardrobes a longer and valu-able life.


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Ji Tang

Nomadic Life

Nomadic Life

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Nomadic Life

Ji Tang

Ji Tang

This story was happened in The Hague. It is about a Romany woman with her family. She is looking for her nomadic life feeling back all the time in this city, but...

As a foreigner who lives in Holland for several years, just like other immigrants. I believe that ‘foreigner’ means not only a group of people or an identity, but rather a certain state of life and a complex mixed up consciousness.


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Jaakko Mäkinen

Cult Hero

Cult Hero

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Cult Hero

Jaakko Mäkinen

Jaakko Mäkinen

I’m a cult hero.

The main emphasis in my research has been on dandyism and punk. Using these two movements as a source of inspira-tion I’ve created a collection for men. With the collection I want to explore the norms in our times regarding gender and social class; the norms of masculinity. The result is a portrait of a 21st century man so clear-cut and selfsufficient he’s almost a caricature of himself. I’m a cult hero is an exploration of a cult revolving around self.


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Andreas Gerolemou

Creative Throw

Creative Throw

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Creative Throw

Andreas Gerolemou

Andreas Gerolemou

What if you had a tool that would al-low you to access hidden nonconscious knowledge? What if you could use this knowledge to solve creative challenges? I could give you the key to do this. I could show you where the well of creativity lies and how you could drink from its waters. By mastering the art of African divination and by creating your own symbolic lan-guage, you will have the tools to access your own designing creativity. Prepare to throw the bones...

[email protected]+31 63 493 4787+357 99 445 118

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Lieke Zonnenberg

[un]morph

[un]morph

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[un]morph

Lieke Zonnenberg

Lieke Zonnenberg

How can we, in fashion, use and perceive the female body in a ‘different’ way than contemporary Western body aesthetics?

The popular trend in Western society is that we are our bodies, and the qualities assigned to them. Furthermore, in West-ern fashion clothes become inferior and are following the body. In my opinion the relationship between body and clothes is disturbed. Isn’t fashion in the end an interplay of body and clothes?

My collection [un]morph reinforces the dialogue between them and subjectifies their relationship; dress works on the body, imbuing it with social meaning, while the body is a dynamic field that gives life and fullness to dress.

www.mahku.nl/names/[email protected]+31 64 471 0298

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Evita Yulianti

Batikology

Batikology

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Batikology

Evita Yulianti

Evita Yulianti

Batik is a piece of cloth made in thetraditional manner and used especially in the traditional context. It involved two basic elements: diverse design andresist-dyeing technique with wax. Being done and used in traditional manner, Batik is often attached with the outdatedimpression, a contrary image of the young generation. This project is shaped as a challenge to communicate Batik to the young genera-tion, and as a campaign to promote the cultural heritage to the world. It is also an effort to contribute to the development and preservation of a cultural heritage that has evolved into a national pride.

www.mahku.nl/names/[email protected]+31 63 450 0489+31 64 999 5676

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Josine Vermeij

Syntopia

Syntopia

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Syntopia

Josine Vermeij

Josine Vermeij

Using fashion as a medium to bridge the gap between the virtual and the actual, in this case Second Life and ‘real life’. My aim is to connect the two and take the best of both worlds. By experiencing Second Life and ‘real life’ simultaneously, a new space is entered: the space where the two sides of the computer screen come together, where virtuality and physicality are combined into oneexperience. This space is Syntopia.


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Kris van Veen

Untitled

Untitled

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Untitled

Kris van Veen

Kris van Veen

What do you represent now? The work is about the representation of the modern western human being. What different properties do you have in your package, and how and when do you represent those?


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GRADUATES

Stefano Gualeni [fa]Bart Janssen [psd]Maya K. Aujla [ed]Wei-Lien Hsu [id]Mio Nakamura [id]Marloes de Jong [fd]Lee BongKeum [id]Joyce Machielsen [fd]Peter Kerkhoff [psd]Putri P. Sadigha [ed]Maud Neuvel [fd]Abdul Azis [fa]Ilse Beumer [psd]Caroline Pompe [psd]Shani van Bel [id]Marc Andrews [ed]Helen Gras [fc]Erika Jacobs Lord [id]Christiaan van Dokkum [ed]Ellen Blom [fa]Stephen McConnell [id]Marah Blom [fa]Christine Bruckmeier [fa]Xiuzhi Zhang [ed]Yildiz Celie [fd]Renske Versluijs [fd]Beorn Thijssen [fc]Ji Tang [fa]Jaakko Mäkinen [fd]Andreas Gerolemou [ed]Lieke Zonnenberg [fd]Evita Yulianti [ed]Josine Vermeij [fd]Kris van Veen [fa]

COVER PHOTOSHANI VAN BELDESIGNANDREAS GEROLEMOU

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DARE #3

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