daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD
Transcript of daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD
: mix your reality Brian Mullins, Founder/CEO
ARDevCamp SD 2011
I’ll be quick, so we can get to the important stuff
• What?
• Who?
• Why now?
• What next?
What is Augmented Reality (AR)?
Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-‐world environment whose elements are augmented by computer-‐generated sensory input, such as sound or graphics.
What is Augmented Reality (AR)?
Augmented reality is the pursuit of eliminating the latency between atoms and bits.
-‐ rouli (Augmented Times)
Weak vs Strong?
• it’s more accurately Location based vs Vision based
• It’s not an East Coast vs West Coast thing so lets try and not pick sides
• Location based AR got people talking about AR
• Both technologies have their place
• Where can I buy a couch? vs What will the couch look like in my living room?
• Vision based AR has the potential to really get people to use AR
<Commercial>
• daqri makes creation and delivery of exciting mobile Augmented Reality (AR) experiences practical for all companies and individuals, now.
• We have 2000 content creators in our private beta
• Over 20 of the Fortune 500 companies are in the private beta.
What is daqri?
Augmented Reality, daqri-‐style
Demo video
• separate the technology from the creative
• empower an order of magnitude more creators of content
daqri: Tools to create, technology to deliver
Cloud Service
• Serves content on-‐demand
• built in campaign tools like analytics
• Advanced, perspective based browser for 3D experience
Create it Deliver it Experience it
</Commercial>
• The mobile Augmented Reality market is expected to grow to over $1.5 B by 2015.
• Worldwide Smartphone users are expected to pass 1 Billion by 2013.
We are all positioned to catch the wave…
We are all positioned to catch the wave…
!• If you remember one thing from my presenta3on, let it be this slide. • We aren’t compe3ng against each other, we are the pioneers of a whole
new medium.
What we have learned at daqri
• No one is your competitor, any AR success is a victory for all of us
• Putting AR in your app name won’t make it sell
• The best AR apps are great apps that have AR
• You might not be able to teach your users how AR works, but you can make them an awesome UX
• Don’t forget the sound, it’s a little more than half the emotional connection
• Turn on your video out, open your API, share your successes and failures
<Questions>
Thanks. @mrlaserbeam
@daqri