Dante mtc c_manasakis_good_practices

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The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Digital Agenda for New Tourism Approach in European Rural and Mountain Areas – DANTE [http://danteproject.eu/] Overview of Good Practices & strategies built from projects findings Manasakis Constantine PhD, University of Crete DANTE mid-term conference Torino, 2 October 2013

Transcript of Dante mtc c_manasakis_good_practices

Page 1: Dante mtc c_manasakis_good_practices

The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

Digital Agenda for New Tourism Approach in European Rural and

Mountain Areas – DANTE [http://danteproject.eu/]

Overview of Good Practices & strategies built from projects findings

Manasakis Constantine PhD, University of Crete

DANTE mid-term conference

Torino, 2 October 2013

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 2

What is the focus of DANTE project?

To improve the effectiveness of the regional policies in the area of

innovation, by enhancing the key enabling role that Information

Society can play in the tourism economy in…

1. Rural and Mountain areas

2. Remote areas

3. Disadvantaged areas

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Learning through Good Practices plays a fundamental

role:

– Project - Component 3.1: Thematic Guidelines

– Project - Component 3.2: Study Visits

– Project - Component 3.3: Implementation Plans

– Project - Component 4: Light Pilot

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Why collecting good practices?

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Goal: Exchange of experiences and learning dedicated to the

identification and analysis of good practices

Expected results: Good practices regarding ICT services for

tourism in rural/mountainous areas to be exchanged and

implemented in partners’ Implementation Plans.

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Goals and expected results of GP exchange

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

6 workshops, 3 objectives:

Interface for communication and transfer of good practices

Share current policy initiatives among stakeholders.

Share existing innovative ICT experiences on tourism

services in mountain and rural areas.

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34 practices collected in 6 workshops

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

General Objectives

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WORKSHOPS: Presenting and Communicating Good Practices regarding tourism in mountain and rural areas

Stakeholders Policies and Initiatives

Objectives per Day; Session

Highlights per Day; Session

Corporate Products and

Services

Knowledge transfer approach

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

1. Motivation of the GP:

2. Issues Tackled in the GP:

3. Objectives of the GP:

4. Innovation of the GP

5. Categorization of the GP:

5.1 “Front Office” 5.2 “Consumer” 5.3 “Back Office”

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Defining a Good Practice (GP)

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

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Motivation

Promote culture; history; nature of a region

Understand needs and provide personalized information to visitors

Understand and change the perceived image of a city’s visitors

Transform local tourism business in a knowledge based economy

Exploit smartphone and social networking technologies

Investigate regional tourism flow data Ability to book a complete trip (transport, accommodation, …)

Overview of Good Practices

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 9

Issues Tackled

Collect and analyze information related to tourists Provide a unified platform for historic, cultural reserves and tourism services

Advance the creation of digital and virtual content

Development of new products and new consumer-producer relationships Integrate tools allowing for direct exchange between providers and consumers of tourism services

Use and management of the hiking heritage network

Integration of social networks into an existing single portal Web platform

Overview of Good Practices

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 10

Objectives

Improve competitiveness of cultural tourism via digital technologies Improve a region’s visibility as a brand on social media

Identify innovative elements for mountain destination development and promotion

Create virtual visits and a new image of a region-destination through social media

Create an active listening platform upon the tourists’ experiences via social networks

Allow tourists to create personal routes and get information for natural activities on-the-move

Overview of Good Practices

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 11

Innovation

Virtual tours; audio-visual content; location-based information through smartphones

Wide-scale camera installation for real-time views of tourism-related sites Booking systems integration / Interface unification

Semantic interpretation of data

On-board services during a taxi ride Use of High Dynamic Range (HDR) images and HTML5 Social media marketing

Use of geometric-based systems to store hiking-related information Online access to detailed meteorological information

Overview of Good Practices

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 12

Categorization of the GP: 5.1 “Front Office”: Promotion of

tourism with innovative tools but traditional methodology.

5.2 “Consumer”: Innovative methodology for a customer “actor” of tourism.

5.3 “Back Office”: Networking / training of local tourism operators.

3 groups of Good Practices

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Have you read it?

Check:

www.danteproject.eu

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Project’s 1st result: GP Guide

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

1./ Promotion of local tourism using traditional technology in an innovative way

– The mobile Tag system for promoting and networking alpine skiing stations (Province of Turin, Italy)

– Extremadura Vista: Axis Network Cameras to promote Historic, Natural and Cultural Heritage of Extremadura (Spain)

– Boosting the cultural sector by Cultural Tourism Development Plans (Podbeskidzie Region, Poland)

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What types of GP have been collected?

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

2./ Developing innovative methodology & new software for customers

– Listening Platform of the tourist users’ needs (CSI Piemonte, Piedmont Region)

– Arcipelago Campano project by Lauro Group (Napoli, Italy) and Forthcrs (University of Crete, Greece)

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What types of GP have been collected?

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

3./ Improving the capacities of the tourism operators

– Innovation acceleration for new business and service development by peer learning and idea creation in an uncertain world (Inknowcom, The Netherlands)

– New product and service development for rural tourism on farms (Bauernhofferien, Germany)

– Tourisma’TIC Suivez le guide — Tourism’ICT Follow the guide (Cybermassif, France)

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What types of GP have been collected?

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Mobile Tag System for alpine skiing stations – Province of Turin (Italy)

Motivation: Promote and connect Turin mountain area destinations

Issues Tackled: Lack of promotion for minor alpine skiing stations

Objectives: Promote alpine skiing stations through mobile tags

Innovation: Location-specific content using mobile tags; Rich audio-visual content through smartphones

Categorization: “front office”

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An example

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Arcipelago Campano Project – Lauro Group (Italy) /

FORTHcrs (Greece)

Motivation: Ability to book a complete trip (transport,

accommodation, …)

Issues Tackled: Combined promotion of tourism services

Objectives:

• Multimodal travel planning for tour operators/ individual tourists

• Integrated marketing strategy for all tourism services

Innovation: Booking systems integration; Interface unification

Categorization: “consumer”; “back office”

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Another example

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 19

Why collecting good practices?

Good Practices

(Component 3.1) Thematic Guidelines

(Component 3.2) Study Visits

(Component 3.3) Implementation Plans

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 20

Component 3.1: Thematic Guidelines Contains an in depth meta-analysis of the collected GPs, with

respect to their Motivation, Issues Tackled, Objectives, Innovations

and Categorization.

Identify opportunities for new policy initiatives among relevant

stakeholders for the development of their tourism local and

regional policies in remote areas.

Identify opportunities for innovative ICT products and services on

tourism in mountain and rural areas.

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 21

Component 3.2: Study Visits

Workshops will be followed by 5 (grouped) Study Visits.

Partners having a special interest for specific GP will organize a

Study Visit in the relevant region.

Study Visits aim at:

I. Analyzing in depth some of the GPs (it is foreseen that 5 GPs could

be transferred).

II. Supporting the drafting of the 8 Implementation Plans

(Component 3.3).

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This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme 22

Component 3.3: Implementation Plans

Describe how each DANTE Region commits itself to define and

mobilize the potential of ICT into tourism policies dedicated to rural

and mountain areas, within the regional Digital Agenda.

… attained through identifying strategies to: I. Raise the awareness of stakeholders on how ICT can effectively

improve the tourism offering/services in rural and mountain areas.

II. Unlock the ICT potential for EU entrepreneurship in these areas, as the vast majority of tourism businesses are SMEs.