Danish Masterclass 2: Web 2.0 + Social Web Training

masterclass

search + social media marketing

15 november 2010holstebro, denmark

massimo burgio global search interactive / sempoPARTS 3-4

WEB 2.0 SOCIAL

masterclass


PART 3WEB 2.0

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

http://www.globalsearchinteractive.net


http://www.slideshare.net/massimoburgio


no more passive consumers!• each consumer produces opinions, and share them with communities

user-powered internet






e-fluencers the new brand ambassadors

no more passive consumers!• each consumer produces opinions, and share them with communities• there are super-users with super-powers: the e-fluencersMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio





intelligence

a new kind ofmarketing






refe

rra

ls social networks

key phrases

wo

rd o

f mo

uth

ratin

g

voting

buzz blogskeywords

competitorsonline reputationpolls

engagement

liste

n

toolsa new breed of

marketing






mindset

a new style ofmarketing






change mindset






you can

social media

strategizeintegrateinnovate






masterclass


PART 4SOCIAL

perseveranceproactivity

patiencepassion

4PSMM






procrastinatepanic pushpresume4PDON’T






perseverance is the key: dancing man

http://bit.ly/dancing-man-video






• Social networking sites

• Online collaborative tools

• Photo / video sharing sites

• News aggregators

• Blogs / bloggers’ communities

• Forums / Message boards

• Social bookmarking

• Podcasting / videocasting

social media networks: facebook what?






networks• networking sites• collaborative tools• photo sharing• video sharing• knowledge sharing• news aggregators• blog communities• forums• message boards• social bookmarking• podcasting• videocasting

social media networks






after all, social is better than sex






users are everywhere, users are the web

conversations happen everywhere






social media strategies: goals






social media performance by channel






source: cmo.com

social media performance by channel






social media marketing by time + resources






where?which are your favourite social networks? do you read blogs? do you write one? do you access the internet from home, work or mobile?

what?do you use RSS? which services would you find useful from our site sul nostro sito? what FB app would you find useful? are you interested in iPhone apps?

how?please send us feedback about our site usability (or product / service feedback); how can we improve the performance of our call center?

always ask your customers first






customers + prospectsyour target market

employees + stockholdersyour business “family”

partners + suppliersyour business “ecosystem”

competitorsyou don’t have to ask, just benchmark them! =)

always ask your customers first






always ask your customers: real case study






findyourownsocialway

the best solution for your business?






masterclass


NEXTTOOLS

massimo burgioglobal search interactive / sempowww.globalsearchinteractive.net [email protected]/massimoburgiotwitter.com/massimoburgiolinkedin.com/in/massimoburgioslideshare.net/massimoburgio

tak!

Danish Masterclass 2: Web 2.0 + Social Web Training

Technology

Transcript of Danish Masterclass 2: Web 2.0 + Social Web Training