The Facebook election

Nordich tech politics

02. september 2011

v. Anna Ebbesen

2

Brief introduction

agenda

3

Facts on DenmarkFacts on Denmark

The people

The people

The politicians

The politicians

And the media…And the media…

Facts on Denmark and the danes

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“Forenings Danmark”

Billede af batminton

5

We’ve kept politics and religion in the closet

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Danish election gamble

7

44

Danish election gamble

8

442121

Danish election gamble

9

442121 ??

Party focus

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53

Change is coming- Before and after the web:

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Communication classic(web as a channel)

Sender

Web

Target groups

Web/ media/ campaigns/cowork

ers

Web/ media/ campaigns/cowork

ers

Facillitator

JournalistsOther types of communication

Network communication(web as a platform)

Danes are online and social

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87% have used the internet in the last 3 months

2,6 mio profiles on Facebook

= more than half of the adult population have a profile

Over 4.500 blog posts a day on

75.000 active blogs

14.000+ on Twitter

…and Mobile

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What are the people up to?

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Daily discussions on Facebook

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Often satirical

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Videos of politicians are now a viral hit

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Satire on Tumblr #1

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Satire on tumblr#2

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Insider talk on #dkpol #fv11

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What are the politicians doing?

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22c

most “get” facebook

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Some new attempts

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FB meeting via FB chatFB meeting via FB chat

most “get” facebook

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most “get” facebook

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The unknown candidates paradise

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The unknown candidates paradise

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Videos can now spread

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Apps isn’t the thing – yet!

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Might be…

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Gamification – more stunt than impact?

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What’s up with the media?

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Tests – last elections most common digital action

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Trying to be Down with the people

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Creating more “entertaining” formats

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Hitting an all time low

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Still stuck in logos

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All have turned to blogging

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Focus on fact-checking

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Summed up

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We’re getting there

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@annaebbesendigitaletanker.dkG+ Anna Ebbesen