Danish Design, Swiss Precision (Issue 1)

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DANISH DESIGN SWISS PRECISION Linde Werdelin

description

The London Lifestyle, on what you get when you mix two best friends, extreme sports and a love for the finer things in life... Linde Werdelin.

Transcript of Danish Design, Swiss Precision (Issue 1)

Page 1: Danish Design, Swiss Precision (Issue 1)

DANISH DESIGN

SWISS PRECISION Linde Werdelin

Page 2: Danish Design, Swiss Precision (Issue 1)

Above: The Spidolite II Tech Green

looks the business. Carbon, AWL, and

green details. Fantastic.

DANISH DESIGN

SWISS PRECISION The London Lifestyle, on

what you get when you mix

two best friends, extreme

sports and a love for the finer

things in life...

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The story goes that in

the winter of 1996, Jorn

Werdelin, mountaineer

and off-piste skier, was

taken by surprise in a

bout of bad weather, got lost, skied off a

cliff and broke his back. This then gave

him the idea, in conjunction with a life

long friend, Morten Linde, to create

high end sports watches with the capa-

bility to provide useful information to

the wearer while

On a sunny Wednesday afternoon, The

London Lifestyle went down to the

Linde Werdelin show room at Pem-

bridge villas in Notting Hill, to check

out some of the current line-up of ho-

rological creations.

After the detailed and interesting talk

about the company with their head of

press, Madina, we set off outside with

6 watches from the Linde Werdelin

line up, for a closer look at the Danish

designed, Swiss built time pieces.

‘By watch making standards, they‘re a

young brand...this hasn’t stopped them

from becoming a success’

diving or skiing (we’ll get onto that

later).

Linde Werdelin was founded in the

year 2002. The company is very young

by watch making standards. They also

have certainly what could be defined as

a very niche market, but clearly, this

hasn’t stopped them from becoming

quite a success. Now that you’re up to

speed lets go onto the details of our ex-

citing visit to the Showroom.

(Shortly after this we had a short time

with Jorn himself; short, because, before

long, he had to whisk of to a meeting.)

We managed get a great cover shot of

Jorn, who was very chilled, relaxed, and

very, very cool.

SWISS PRECISION

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The watches we had were from two

main lines.

Both of which would introduce the ag-

ony of choice to the potential buyer..

Firstly we have the Oktopus. The Okto-

pus is LindeWerdelin’s timepiece used

for diving. The Oktopus watches are

designed to be attachable to their own

diving instrument, known as the reef.

This allows users to see real time, useful

information, while underwater, and

greatly enhances the experience.

Right: Oktopus II Yellow; The

Rock Instrument.

Far right from top left:

(Clockwise): The Rock Instru-

ment, the Spidolite Tech II

Green, the Oktopus II Yellow

& Spidospeed Titanium Blue;

The gorgeous underside of

the titanium blue.

The Oktopus watch was the first full

line made by Linde Werdelin. The first

example of which was created by the

company, to be used to scale mount Ev-

erest; but that’s another story.

Secondly, we have the Spido range of

watches. While the Oktopus line of

watches are made with diving in mind,

the Spido watches immediately strike

you as being designed for something

quite different.

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The Spido’s are Light, and purposefully

beautiful.

LindeWerdelin describes the Spido’s as

‘a true 3-dimensional skeletonised ex-

perience’ and they were spot on. These

watches look gorgeous. Having a look

at them, you can just get a sense, of the

sheer time, and skill, that has gone into

creating these skeletonised watches.

They’re made from a solid block, and

then crafted down into what you see

today as the case of the timepiece. The

design of the various Spido watch is

technically complex, and artistically

magnificent.

The skeletonised case, takes inspiration

from the design of racing cars, where

bare beauty, and weight reduction, take

priority place.

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We’ve decided to take a close look at the Spidolite

II Tech Green.

In hand, it’s a light, but clearly, very durable and

very luxurious time piece. The watch is quite sim-

ply, a revolutionising step for Linde Werdelin, as

it heralded the introduction of the material that

they have created after 2 years of research and

testing. Known as ‘ALW’, this material is an alloy

of metals, which is 50% lighter than titanium, and

is used to craft the inner case of the II Tech Green.

The outer case, is also geared towards weight re-

duction, as the skeletonised case, is made of

forged carbon. Yes. Carbon. The carbon gives the

watch a very cool, futuristic look, and in coordina-

tion with the green between the angular hollows

of the skeletonised carbon outer case, it looks like

something straight out of a Sci-fi flick. We like

that.

The watch has the dimensions 44mm (w) by

46mm (l) by 15mm (h), and while this isn’t the

smallest watch, it most certainly wasn’t too large

or at all cumbersome; lightness, was very appar-

ent.

The company only release small quantities of

watches per year. The Spidolite Tech II Green was

released together with the Spidolite Tech II Gold.

Both are available in a limited production run of

75 pieces.

Above: The Spidolite II Tech Green is cool.

Everyone likes carbon right?

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The dial of the Spidolite

II Tech Green reveals a

small glimpse of the

movement, and has the

Linde Werdelin logo

and a black satin fin-

ished hand.

The SpidoLite II Tech is

powered by the LW 04,

calibre 2251, which is

custom made by

Concepto, who are an

independent movement

manufacturer based in

La Chaux de Fonds.

The front and back of the

movement are finished

with a circular perlage

and engraved with the

Spido icon.

All things considered,

Linde Werdelin certainly

make some great time

pieces. Although they

may not appeal to every-

one, they will always

have a strong following.

Those of us who appreciate the unique

shapes making up the Oktopus II Tita-

nium Yellow, and the otherworldly

style of Spidolite Tech II Green.

Linde Werdelin, Danish Design, and

Swiss Precision.

Page 10: Danish Design, Swiss Precision (Issue 1)

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