DanielleWhitePortfolio

Design & Illustration

Danielle White Design & Illustrationmobile: +44 (0) 794 0284 215 / email: [email protected] / website: danielle-francesca-white.blogspot.com

These series of images are born from the concept of

repetitive behaviour. I tend to repeat the words “off”

“clean” “closed” and “fine” before I can leave the

house. I wanted to express this hold that these words

have over me, by communicating the concept

through the use of typography. I continuously

layered words and letters over each other using

letraset and screen printing, to create abstract

images that express the emotions and actions of

repetitive behaviour.

REPETITIVE BEHAVIOUR

These final pieces were created from a series of

experiments. That I had done over period of time. I

created different concepts and ideas which lead

to the to these final images.

This project was based around the promotion of

renewable energy sources. My goal was to express

the different sources of power through stamps. These

series of stamps that have images of renewable

energy within the queens head. Conveys the

message that the queen is all for renewable energy.

RENEWABLE ENERGY STAMPS

WIN

D

1ST

SOLAR

81

HYDRO

72

GEOTHERMAL

56

TID

AL

50

BIO

FUEL

48

23 TENNING WAYRUISLIPMIDDLESEXUB7 4QJ

WIN

D

1ST

WIN

D

48

48 WOOD END LANENORTHOLTMIDDLESEXUB5 4QJ

DOCUMENTING JOURNEYS

I like to collect ephemera when I am out on the

street. This lead me to the idea of collecting leaves

to use as ephemera, which would document

where I have been. As I walked down different

street I collected discarded leaves off the floor. The

experiment was meant to show how leaves can

give information about an area it originated form,

weather by shape, size, colour or texture.

I wanted to create something where I could keep the

leaves, so I made a secrete compartment in this book.

On this idea I used the leaves as pages, the first page

represents the beginning of the road,

The book is made from black and white

photocopies of A-Z pages, Then I placed the leaves

on the roads that I walked down. The different

amount of leaves on each page show how many

leaves where in that particular area.

INNOVATIONEMPLOYEE PANEL

Typeface

Myriad Roman

Corporate Colours

DIAGEO EUROPE INNOVATION IDENTITY

This was I a brief I had when I was working for a

design agency called Elipsus. I had to create a new

logo for Diageo Innovations Employ Panel. I did this

by merging two original logos together to create

the final logo. The cranks are meant to represent

innovative ideas and thoughts. I incorporated the

stars which is used in the original logo.


Typeface

Myriad Roman

Corporate Colours

Lakeside Drive, Park Royal, London, NW107HQt: 020 (8) 8578 2686 f: 020 (8) 8578 2687 e: jennifer.thompsondiageo.com

Regestered o�ce, 8 Henrirttta, Place, London, W1G 0NB Registered in England and Wales No. 507652

With Complements




Lakeside Drive, Park Royal, London, NW107HQ

t: 020 (8) 8578 2686 f: 020 (8) 8578 2687 e: jennifer.thompsondiageo.com

Jennifer ThompsonCorporate Relations

Typeface

Omnes Regular

Corporate Colours

bringing HR to the heart of business

DIAGEO HRBP EUROPE IDENTITY

This was another brief I had done whilst working for

Elipsus. I had to create a new logo for Diageo HR

Business Partnership. I aimed to design a bold logo

and incorporating the ideals of the company. I feel

this slogan and the logo works well together, by

incorporating the colours type and message.

Typeface

Omnes Regular

Corporate Colours


Lakeside Drive, Park Royal, London, NW107HQt: 020 (8) 8578 2686 f: 020 (8) 8578 2687 e: jennifer.thompsondiageo.com

Regestered o�ce, 8 Henrirttta, Place, London, W1G 0NB Registered in England and Wales No. 507652

With Complements

Lakeside Drive Park RoyalLondonNW107HQ

t: 020 (8) 8578 2686 f: 020 (8) 8578 2687 e: jennifer.thompsondiageo.com

Jennifer Thompson Corporate Relations




UNIQUE WORLD LOGO

This is a take on the companie’s original logo, It is

used to put on other company websites that they

are associated with. There are different logos to

show each companies membership. I have used

colours and gradient that work with the original

logo.

Typeface

Unique World & Gill Sans

Corporate Colours

Typeface

Unique World & Gill Sans

Corporate Colours

UNIQUE WORLD EVENT BANNERS

Theses banners where designed for an event

that the company was putting to promote there

company and what they stand for. I Used images

and slogans so the viewer can get an insight in to

the company.

Spain — a villa style resort, 455 guest rooms and state-of-the-art conference facilities. Two 18-hole golf courses designed by Jack Niklaus.

Villaitana Wellness, Golf And Business Resort

Morocco — a unique destination for your meeting and incentive travels.

Global Event Destination

Management Company

Spain — a villa style resort, 455 guest rooms and state-of-the-art conference facilities. Two 18-hole golf courses designed by Jack Niklaus.

Villaitana Wellness, Golf And Business Resort

Morocco — a unique destination for your meeting and incentive travels.

Global Event Destination

Management Company

DISAPPEARING CITY FILM

This is a story board of a stop motion film I made

about disappearing cities. The film portrays the

development and destruction of a city. The fast

pace film reflects the reality of a busy city, while

the dark lines and the black areas reflect the

deterioration of the environment, which is also

shown in the unbearable noise of the film that gets

louder and faster as the film goes on.

RAINBOB BRAND & IDENTITY

This was a joint client brief, the aim was to create a

UK toy company that manufactures and distributes

toys. Our target audience were children between

2 – 6 years old. The name Rainbob is the companies

name, and is conveyed in a fun and exciting way

to attract both children and adults. The colours of

the rainbow used for the logo,and is usually set on a

white background using the typeface AG Stencil.

®

Typeface

AG Stencil

Corporate Colours

®

Typeface

AG Stencil

Corporate Colours

®

®

CRICKET SETColourful cricket set

multicolured cricket set a fun family activity

3 + years

CLASSIC ABACUS Brightly coloured wooden abacus

A great first calculator for kids to learn counting

18 + months

PEG PUZZLESix piece Animal peg puzzelA fun educational Puzzel for early learners

3 + years

3 +

year

s

STRIPEY

Hand painted skipping rope

Perfect for use in the garden. With a friendly

pattern that encourage children to exercise.

SKIPPING ROPE

3 + years

SPINNING TOPTwo red and yellow spinning tops

A timeless enjoyment for kids and big kids

3 + years

®

These are examples of flat-pack packaging for

sustainable use. As a plus the packaging can be

made into an object that relates to the product.

The packaging changes depending on the child’s

imagination

®

®

CRICKET SETColourful cricket set

multicolured cricket set a fun family activity

3 + years

CLASSIC ABACUS Brightly coloured wooden abacus

A great first calculator for kids to learn counting

18 + months

PEG PUZZLESix piece Animal peg puzzelA fun educational Puzzel for early learners

3 + years

3 +

year

s

STRIPEY

Hand painted skipping rope

Perfect for use in the garden. With a friendly

pattern that encourage children to exercise.

SKIPPING ROPE

3 + years

SPINNING TOPTwo red and yellow spinning tops

A timeless enjoyment for kids and big kids

3 + years

®

please recycle this bag after use.

1+

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Morbi volutpat leo in ligula. Integer vel magna. Quisque ut magna et nisi bibendum sagittis. Fusce elit ligula,

sodales sit amet, tincidunt in, ullamcorper condimentum, lectus. Aliquam ut massa. Suspendisse dolor. Cras quam

SMALL TOY DRUMSmall wooden toy drum

an ideal starter for all drummers

augue, consectetuer id, Auctor Tincidunt EL5 7QU

augue, consectetuer id, Auctor Tincidunt EL5 7QU

®

®

®

The idea behind the shop window was to create

something that the customers could interact with.

A line illustration is set in the window, and over time

would be coloured by children and their parents.

The products that would be sold are set in the wall,

so passing customers can see what is sold. On the

right is an example of Rainbob shopping bags. The

bags can be themed through the seasons changing

the colours to relate to the holiday.

®

®

®

®

67%

Designed to be adult and child friendly the website

is a playful design but is easy to use and understand.

The game page helps parents and children bond

whilst using the website.

Rainbob®

Vehicals arts and carfts Outdoors construction music Imaginative playlearning

Home Games Your Basket Checkout Store Locator About Us Contact Us

Quick Search Go

Vehicals arts and carfts Outdoors construction music Imaginative playlearning

Home Games Your Basket Checkout Store Locator About Us Contact Us

Blue Drum

Smooth echoing sound with a beautiful finish. Made from natural recycled materials. Synthetic skins, cylinders are made from reinforced metal, 100% with colour braid cotton drill and drum sticks are recycled softwood.Would not recommend you give this toy to children who would put it in their mouth.

£14.00

Age range: 2+Dimensions: Diameter 18cm Height 20cm

Add To Basket

Quick Search Go

BRIGHTSIDE ANNIVERSARY LOGO

This logo was created to celebrate the 20th

anniversary of the company. Using colours of

the company I wanted to create something the

company and customers can familiarise with.

Typeface

Champagne & Limousines, Antipasto & Baskerville

Corporate Colours02BRIGHTSIDE1991 - 2011

Typeface

Champagne & Limousines, Antipasto & Baskerville

Corporate Colours02BRIGHTSIDE1991 - 2011

LONDON DESIGN AGENCY WEBSITE

I had a hand in the design of Brightside sister

website. The purpose was to design a website that

would attract in new and different customers and

clients. I made the template simple yet effective

with a white background to make it more visually

attractive.

PIGGY BANK ILLUSTRATION

Creating images by hand is a common area for

me, This illustration consists of drawing, collage,

photography and the use of Photoshop. Based on

the subject of the economy in a dystopian society

LAVENDER POSTERS

Part of a series of images I created. The posters

express the colour lavender without using or

saying the colour. Using what I associate the

colour with (flowers), I embossed them in clay and

photographed them on top of a light box. Each tag

line hints to what the colour is, using poetic gestures.

minuscule but intense in aroma

whistles through the wind

blushed purple in a sea of mauve

Design & Illustration

Danielle White Design & Illustrationmobile: +44 (0) 794 0284 215 / email: [email protected] / website: danielle-francesca-white.blogspot.com

DanielleWhitePortfolio

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