Danielle Franco Graphic Designer

Malcolm Gladwell

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The Story

of Success

Outliers is a pleasure to read and leaves you mulling over its inventive theories for days afterward.”

—New York Times Book Review

“An important new book….Gladwell intelligently captures a larger tendency of thought—the growing appreciation of the power of cultural patterns, social conta-gions, memes…. Gladwell’s social deter-

minism is a useful corrective to the Homo economics view of human nature.” —David Brooks, New York Times

In The Tipping Point Gladwell changed the way we understand the world. In Blink he changed the way we think about thinking. In Outliers he transforms the way we understand success.

There is a story that is usually told aboutextremely successful people, a story that focus-es on intelligence and ambition. Gladwell argues that the true story of success is very different, and that if we want to understand how some people thrive, we should spend more time look-ing around them-at such things as their family, their birthplace, or even their birth date. And in revealing that hidden logic, Gladwell presents a fascinating and provocative blueprint for making the most of human potential. Outliers explains what the Beatles and Bill Gates have in common, the extraordinary success of Asians at math, and the reason you’ve never heard of the world’s smartest man—all in terms of generation, family, and culture. The lives of outliers—those whose achievements fall outside normal experience—follow an unexpected logic, and in making that logic plain Gladwell presentsa provocative blueprint for making the most of human potential. His answer is that we pay too much wattention to what successful people are like, and too little attention to where they are from: that is, their cul-ture, their family, their generation, and the idio-syncratic experiences of their upbringing. Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

USA: $22.95/CAN: $24.00 ISBN: 978-0-316-01792-3

“Unabashedly inspiring…. A provocative and practical book about the landscape of success.”

—Jonah Raskin, San Francisco Chronicle

“A must-read for educators, recruiters, and parents….Outliers is evidence of Mr. Gladwell’s 10,000 hours.”

—Joanne McNeil, Sunday Times

“On an eternal quest to explain us to ourselves, Malcolm Gladwell once again turns his intellectual divining rod toward a common yet mysterious

cultural phenomenon—in this case, the lives of outliers, those remarkable individual whose success millions of us strive to duplicate. What is the

difference, Gladwell wonders, between those who do something special with their lives and everyone else? As always, insights

guaranteed to comfort and discomfort equally.” —Elissa Schappell, Vanity Fair

“Outliers is a compelling read with an important message: by understanding better what makes people

successful we should be able to produce more successful (and happy) people.”

—Economist

“Gladwell’s points are well worth pondering.” —Business Week

Malcolm Gladwell is also the author of the internationally bestselling books The Tipping Point, Blink, and What the Dog Saw. He has been a staff writer for The New Yorker magazine since 1996. Prior to that he was a reporter with the Washington Post, where he covered business and science and also servedas the newspaper’s New York City bureau chief. Originally from Toronto, he currently resides in New York City. For more information about Malcolm Gladwell, visit his website at www.gladwell.com.

Cover design by Danielle E. FrancoAuthor photograph by Brook Williams

Visit our website at www.hachettebookgroup.comPrinted in the U.S.A.

© 2014 Hachette Book Group, Inc.

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