Danielle Perri. Macy’s Inc. : History Originally founded as Federated Department Stores in 1929 in...
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Transcript of Danielle Perri. Macy’s Inc. : History Originally founded as Federated Department Stores in 1929 in...
Danielle Perri
• Danielle Perri
Macy’s Inc. : History
• Originally founded as Federated Department Stores in 1929 in Columbus, Ohio
• Born through the combination of : • Abraham & Straus of Brooklyn• Filene’s of Boston• F&R Lazarus & Co. of Columbus, OH• Bloomingdale’s of New York
• Lazarus convinced Roosevelt to move Thanksgiving• Current CEO Terry J. Lundgren
Macy’s Inc. : Ownership
• Founder : Rowland Hussey Macy• Founded : New York City in 1858
as a fancy dry goods store• Turned into R.H. Macy & Co in
1877• Headquarters : Cincinnati, Ohio• Number of locations : Over 850
• Founders : Lyman and Joseph Bloomingdale
• Founded : New York in 1860 as a ladies’ norton shop
• Turned into Bloomingdales in 1872
• Headquarters : New York, NY• Number of locations : 41
Macy’s Inc. : Competitors
• Neiman Marcus• Saks Fifth Avenue• Nordstrom• Dillard's• J. C. Penney• Belk• Bon-Ton• Klohs
• Neiman Marcus• Saks Fifth Avenue• Nordstrom • Bergdorf Goodman• Lord & Taylor• Barney’s New York
Macy’s Inc. : Brands & Products
• Brands : Alfani, American Rag, Charter Club, Greendog, Hotel Collection, I•N•C, Material Girl, Style & Co.
• Products : Clothing, footwear, bedding, furniture, jewelry, cosmetics, housewares
International Sales at Macys.com
• Brands : Guess, Coach, Uggs, Lucky Brand, Michael Kors, BCBG, Armani, Ralph Lauren
• Products : Clothing, footwear, bedding, furniture, jewelry, beauty products, housewares, optical, salon, portrait studio, café
Store to customer shipments
Macy’s Inc. : SWOTStrengths• Strong brand equity• Bloomingdale’s focus on an upscale niche • Large network of stores
Weaknesses• Declining net profit
Opportunities • New stores to boost revenues in the medium term • Growth through overseas operation • Growth in online retail spending
Threats • Economic slowdown in the US • Increased minimum wages in the US • Intense competition
Macy’s Inc. : Social Media Strategy
Macy’s Inc. : Macy’s Goes Green
• Carrying reusable tote bags • 100 % recyclable shopping bags, packing
material, gift boxes, and wrapping tissue
Macy’s Inc. : Macy’s Gives Back
Macy’s Inc. : Rate of Growth & Stock Prices
• Macy's, Inc. is the world's largest fashion goods retailer and the 36th largest retailer overall
• Current Stock Price : $39. 63• Revenue: $24.892 billion • Operating income: $ 1.863 billion• Net income: $ 893 million • Employees: 167,000 • Market Cap: $15.7 billion