Daniela Laffusa Ginevra Lizzo Giulia Maffii

General OverviewMARKETING : THE TERM MARKETING CONCEPT AND ITS FUNCTIONS.

4 P’S : PLACE PRICING PRODUCT PROMOTION

PROMOTION : PERSONAL SELLING SALES PROMOTION PUBLIC RELATIONS ADVERTISING

MARKETING

Marketing is used to create the customer, to keep the customer and to satisfy the customer.

Marketing is one of the major components of business!

MARKETING STEPS

Marketing research

Segmentation of the market

Targeting

Marketing mix

Positioning

Selling

MARKETING MIXMarketing mix is the method by which

companies advertise products or services to potential customers.

It’s divided into 4p’s: -product -price -place -promotion

PRODUCT

Companies aim to satisfy with their products the customer’s wants!

PRICEPrice is the only element that generates a revenue.

PLACEPLACE

The right place for each product !!

PROMOTIONPromotion involves disseminating information about a product , product line, brand, or company.

Promotion comprises four subcategories:

Personal selling

Sales promotion

Public relations

Advertising

PERSONAL SELLING

Sales, or the activity of selling, forms an integral part of commercial activity. Mastering sales is considered by many as some sort of persuading art.

SALES PROMOTION Sales promotions are non-

personal-promotional efforts that are designed to have an immediate impact on sales.

PUBLIC RELATIONSPublic relations is the art and science of

building relationships between an organization and its key publics.

ADVERTISINGThe promotion of goods, services, companies and ideas. Marketers see advertising as part of an overall promotional strategy.

THE ADVERTISING MESSAGE

Advertisements are messages wich companies pay to send..

TV COMMERCIAL

The Tv commercial is generally considered the most effective mass-market advertising format. 

WORLD WIDE WEBAdvertising on the World Wide Web is a new method of advertising!

E-mail advertising is another recent phenomenon!

PAPERS AND PERIODICALS

MANY COMPANIES CHOOSE TO ADVERTISE IN NEWS PAPERS PERIODICALS OR MAGAZINES!

WHICH ONE WOULD YOU BUY?

A B

IMPORTANCE OF THE IMAGE

THE IMAGE IS A WAY THROUGH CUSTOMER ASSOCIATE TO A PRODUCT AN IDEA!

GLOSSARY!

Goal: Obiettivo, scopo, meta.Mastering Sales: Padronanza delle Vendite.Retail: Vendita al dettaglio.Rebates: Buoni omaggio.TV commercial: Spot pubblicitario in TV.Billboard: Cartellone Pubblicitario.Achieved: Realizzato.Free Samples: Assaggi Gratuiti. Wall paintings: Pitture su parete.Skywriting: Pubblicità aerea

(striscioni ecc.) Flyer: Volantino.

RESOURCES:

www.wikipedia.itwww.marketing.itActive business student’s book (Petrini)

AND A SPECIAL THANKS TO MR RAGAZZONI !