DANIEL FRIEDMANVISUAL RESUME

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CELEBRITY & MEDIA PLACEMENTBy utilizing my relationships, I am able to ensure a continuous flow of media placement, social exposure, and face to face gifting sessions with top influencers, athletes, and media outlets.

Front page cover of GQ Magazine with Russell Westbrook for the launch of Sprayground’s new basketballs

Product placement which resulted in social media shout outs from Snoop Dogg

Utilizing media relations to secure product exposure for product launches

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CELEBRITY & MEDIA PLACEMENT

Media placement for product launch with High Snobiety

Product seeding to athletes resulting in media exposure (Broadcast -ESPN)

Utilizing industry relationships to schedule face to face gifting sessions with top athletes

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CONTENT CREATION & CURATIONWith my ability to pinpoint current social trends within the fashion and apparel industry, I work with my highly talented photographers to create and curate a continuous flow of engaging and relevant content for both B2C and B2B initiatives.

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COPY WRITINGI have years of experience writing copy and press releases geared towards various audiences, for a range of platforms.

Read Story Read Press Release Read Product Descripton

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EVENTS & ACTIVATIONS

Spraygrounds Winter 16’ Press Preview

Sprayground’s Battleground Basketball Tournament

Sprayground x Iman Shumpert Collaboration at Footaction (34th st.)

For the launch of the 2016 Winter Collection we held a private press event to debut the new collection to media and invited guests, The result was an event held at the Minus 5 Ice Bar, which showcased the key pieces from the collection, frozen in blocks of ice and arranged in a gallery setting for attendees to walk through and explore. Free drinks were sponsored, and media and influencers were gifted with product as they exited.

Attendance 100+

Notable Attendees: Wyclef Jean, Iskra Lawrence, Coco & Breezy

For the launch of our new subsidiary brand BATTLEGROUND, we wanted to hold a celebrity basketball game, open to the public at the iconic Rucker Park Basketball Court in Harlem. The end result was better than expected with NBA players like Isaiah Whitehead of the Brooklyn Nets, playing head to head with a number of local influencers and icons. Influencers and media were gifted on site, and a pop up shop was set up to sell the new product to consumers.

Attendance: 600+

Notable Attendees: Wyclef Jean, Isaiah Whitehead,

In 2013 for the launch of our exclusive collaboration with Iman Shumpert of the New York Knicks, we teamed up with Foot Action on 34th St. to hold a public signing and giveaway of the NBA players coveted custom winged bag.

Attendance: 300+

Notable Attendees: Iman Shumpert, Spike Lee, DJ Clark Kent

From concept creation, to staffing, to execution, I have experience executing all facets of an event. It is essential that consumers, media, and VIP guests leave with a positive connotation related to your brand.

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EVENTS & ACTIVATIONS

Brooklyn Cloth x Lollapalooza Activation

Brooklyn Cloth x Austin City Limits Activation Brooklyn Cloth Summer Kick Off Event

For the launch of our collaboration with Chicago’s largest music and arts festival we set up a custom screen printing booth where we were able to engage consumers, offer them a way to customize their Brooklyn Cloth x Lollapalooza merchandise, and collect

For the launch of our collaboration with Austin’s largest music and arts festival we set up a custom Screen printing booth where we were able to engage consumers face to face, offer them a way to customize their Brooklyn Cloth x ACL merchandise, and collect consumer information for future retargeting campaigns.

Attendance: 2500+

As a new brand in the marketplace, Brooklyn Cloth wanted to hold an event that engaged consumers in the heart of where they began, Brooklyn, NY. The event consisted of free food + beer (sponsored), and free screen printed tutorials and giveaways.

Attendance: 100+

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SOCIAL MEDIA AND NEWSLETTER SUBSCRIBER GROWTH+NE

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Through unique, individual, and cross promotional UGC generated giveaways, incentivized contest, and experiential marketing activations, I am able to create substantial growth of both social media followers, and email subscribers for the brands I work with.

THANK YOUPLEASE FEEL FREE TO CONTACT ME DIRECTLY THROUGH EMAIL OR TEXT

E-MAIL: AMODELEMPLOYEE@GMAIL.COMPHONE: 413-387-5732