Daniel Bouie Senior Product Planner Microsoft John Bruno Lead Program Manager Microsoft.
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Transcript of Daniel Bouie Senior Product Planner Microsoft John Bruno Lead Program Manager Microsoft.
Distributing and Monetizing Applications through Windows ® Marketplace for MobileDaniel BouieSenior Product PlannerMicrosoft
John BrunoLead Program ManagerMicrosoft
Source: Gartner Dataquest, and IDC 2006
18.6%Mobile PCs
5.8%Mobile Phones
3.9%Desktop PCs
YOY
% s
hipp
ing
grow
th
35
30
25
20
15
10
5
0
2006 – 2010
Where’s the Money ? Converged
Mobile Phones
34.1%
160 Mobile Operator Partners in 55 countries
50 Device Makers
The Windows Phone World
Applications and services are key driversDeveloper revenue share is increasingMarketplaces are core part of experience
Ecosystem Revolution
UX Upgrade with great new touch capabilitiesImproved browsing with Internet ExplorerWidgetsWindows Marketplace for Mobile
Windows Mobile 6.5Introducing
Windows Marketplace for MobileConnecting users with great apps!
Convenience• Complete purchase from phone or web
• Seamless download and installation
• Pay with credit card or your mobile operator bill!
Worry-free Experience• Rigorous certification
• Automatic updates for purchased apps
• DIY refund
• Re-download purchased apps onto new phone
Discovery• Easily navigate a large library of applications
• Access user ratings and reviews
• Advanced search, sort and filter capabilities
Your Value Prop
Familiar toolsTransparent publishingGlobal ReachCompetitive Returns
FamiliarTools
TransparentProcesses & Policies
Centralized developer portal for one-stop publishing and app managementTransparent policies for the types of applications allowed in the catalogSDKs, documentation & support
Global Reach
US
Canada
Brazil
Mexico
AMERICAS
Poland
Portugal
UKGermany
France
SpainItaly
Netherlands
Austria
Belgium
Denmark
Finland
Greece
Ireland
Luxembourg
Norway
Sweden
Switzerland
EMEA
Japan
Australia
India
Hong Kong
Taiwan
Singapore
New Zealand
ASIA/PACIFIC
Developer70%
Revenue Share
Competitive
MSFT & Ecosystem30%
Windows Mobile Developer Portaldemo
Dashboard
Developer
• Register• Learn• Build
Get Started
Go-do’s
Signing UpCreate a Marketplace publisher account @
http://developer.windowsmobile.comEstablish a business profileRemit subscription feeGet vetted
CertificationApplication
•ISV application types Microsoft will not distribute via Windows Marketplace•Types of content prohibited within Windows Marketplace•Based on experience with other Microsoft marketplaces, and the Global Network Initiative
Application and Content Policies
•Market-specific language testing•Market-specific product requirements
Geographic Policies
•Check that application is well written•Installs, uninstalls, no malware, no memory leaks, doesn’t change other apps on the device•Set of 60 objective criteria
Windows Mobile Logo Testing
Transactional reportingUser ratings and reviewsGeographical distribution reports
Reporting
PaymentProcesso
r
Getting PaidMicroso
ft
EFT
Your Name HerePayout Currencies
US Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
ANNOUNCEMENT
SUBMISSIONLAUNCH
SELL
REGISTRATION
Timeline
Recap
Learn more @ http://developer.windowsmobile.com
Familiar ToolsGlobal DistributionCompetitive Revenue ShareStreamlined Transparent Publishing
Contact Ushttp://developer.windowsmobile.com
http://blogs.msdn.com/windowsmobile
@wmdev
Daniel [email protected]
John [email protected]
question & answer
Complete an evaluation on CommNet and enter to win!
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS,
IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Support for multiple content typesKey top-level content groupsComprehensive category set
Catalog Architecture
New
Showcase
Categories
Search
Most Popular
Business
Communications
Games
Education
Entertainment
Finance
Health & Fitness
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Music & Video
Productivity
Travel
Utilities
others…
Managed Code
Widgets
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