Dancing in the Air(adil uchila)

8/7/2019 Dancing in the Air(adil uchila)

1/12


2/12

HISTORY

Southwest airlines first step in june 18, 1971.

First serving cities-Houston, Dallas and SanAntonio.

Three Boeing 737 sir craft serving.

Making southwest one of the most profitable

airlines in the world. It will be recoded of over 36 years.

Southwest headquarters in Dallas.


3/12

LATTER: Today, southwest operates 537 Boeing 737

aircraft(3,500 flights daily)

Company became a major airline in 1989when it exceeding billion-dollar revenuemark.

At present, southwest is the united statesmost successful low fare, highly frequency.

Flying multiple short, quick trips into thesecondary, more efficient and less costly.


4/12

FACILITIES: Southwests philosophy: To offer low cost, low

price,.The All Time On-Time Airline; Sell through the website:southwest was first carried

to establish an internet home page on march16,1995.

Currently the companys website is being rated as onof the top ten sites in USA.

Open seating: each passenger was allowed to board

and select a seat based on his or her arrival time atthe gate; Comfortable leather seats, television and free

internet,easy baggage handling,time performance.


5/12

NO MEALS,ONLY SNACKS;

Southwest, does not serve meals onlysnacks.it charges no fees to changesame fare tickets.

Drinks are scotch,whiskey,vodka,soda,

Free bottle of liquor no charges,


6/12

FLY TO CITIES:

Fewer delays, faster trips and reduced fuelconsumption.

Flying multiple short, quick trips into thesecondary, more efficient and less costly,

December 31,2008,southwest served 438

non-stop city pairs. usually one hour or less,currently over 75 per cent flight operating onnon-stop routes)


7/12

CRAZY MARKETING

CAMPAINS:

Herb Kelleher started theJust PlaneSmartad campaign in early 1991,

Kelleher donates $15000 to charity.

Great publicity,


8/12

TREATED OF EMPLOYEES:

Employees viewed themselves asmember of happy family.

Motivated workers to superior level ofperformance.every employee wasencouraged to think like an owner.

In southwest more than 35,000currently employees.


9/12

CEO:

Gary C.Kelly has become the CEO ofsouthwest on july 15,2008,replacingcolleen brrett.


10/12

BUSINESS SUCCESS;

Share the profit.

Be force in readiness. Keep it simple.

Manage good time for bad.

Define own target and standards. Think small and grow big.


11/12

PRESENT SITUATION: Generally have lower costs. In October 2009, the airline announced service to: Northwest

Florida Beaches International Airport near Panama City, Florida,with service starting on May 2010.

Southwest also has announced plans to codeshare withMexico's Volaris with flights starting in 2010

offer satellite-enabeled broadband access on all its flights andhas begun rolling out the In-Flight Wi-Fi service in the firstquarter of 2010

The average aircraft trip length is 633 miles (1,019 km) withanerage duration of one hour and 48 minutes.


12/12

THANK YOU

Dancing in the Air(adil uchila)

Documents

Transcript of Dancing in the Air(adil uchila)