Dance Tunes - Special Meeting 25 february 2010

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description

Last Friday I did a part of the presentation @ Dance-Tunes for new business models which will be implemented by Dance-Tunes mid 2010.

Transcript of Dance Tunes - Special Meeting 25 february 2010

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Sprekers

Peter Hillebrands Bas Konijnenburg Denis Doeland

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Topics

UpdatesOpen API

Nieuw Business Model

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Updates

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ontwikkeling aantal bezoeken

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bezoeken per maand sinds lancering

+ 100%

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Open API

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Open API

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Open API

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Open APIArtiesten tunes

Label tunesPreviews

SearchNew releases

PicturesTune info

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Nieuw Business Model

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aantal tunes in assortiment

550.000

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beweging in assortiment

10,4 %0%

100%

0 57K 25% 50% 75% 550K

Verkochte tunes

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aantal previews per week

500.000

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Dance-Tunes.com in andere woorden

Zoekmachinevoor Dance

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Pay per download (a-la-carte)Subscription (streaming)

Ad-supported (streaming)Hybride (streaming + download)

Business Modellen

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Pay per download

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Subscription

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Ad-supported

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Hybride

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Customer ControlHij bepaalt

Wij luisterenWij voeren dialoogWij bieden keuze

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Napster

1999

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2002

KaZaA

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Illegaliteit

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IllegaliteitLegaliteit ?

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IllegaliteitLegaliteitZelfde

propositie

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IllegaliteitLegaliteitOnbeperkt

downloadentegen vast bedrag p/m

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Hybridemodel

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Situatie Januari ’10Pay per

DownloadFlat Fee

DownloadAd Free

StreamingFree Ad-supported

StreamingWhiteLabel API

B2C

B2B

Pay per download aanwezig voor consumentPay per download aanwezig voor B2B (korting)

White label shop aanwezig voor B2BAPI aanwezig voor B2B

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Situatie Q1 ’10Pay per

DownloadFlat Fee

DownloadAd Free

StreamingFree Ad-supported

StreamingWhiteLabel API

B2C

B2B

Open API voor zowel B2B als B2CAd Free Streaming voor B2B en B2C

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Situatie Q2 ’10Pay per

DownloadFlat Fee

DownloadAd Free

StreamingFree Ad-supported

StreamingWhiteLabel API

B2C

B2B

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Situatie Q2 ’10Pay per

DownloadFlat Fee

DownloadAd Free

StreamingFree Ad-supported

StreamingWhiteLabel API

B2C

B2B

Free Ad-supported Streaming voor B2B & B2C

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Situatie Q3 ’10Pay per

DownloadFlat Fee

DownloadAd Free

StreamingFree Ad-supported

StreamingWhiteLabel API

B2C

B2B

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Situatie Q3 ’10Pay per

DownloadFlat Fee

DownloadAd Free

StreamingFree Ad-supported

StreamingWhiteLabel API

B2C

B2B

Flat Fee Download voor B2B & B2C

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Jeroen Jordans

Buma/Stemra

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...om gezamenlijk te groeien en volwassen te worden

FaciliterenVisie Online 2010

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...in plaats van op type technologie

Licenserenop soort muziekgebruik

Visie Online 2010

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Overeenkomst

Van muziekverkoop naar repartitie.

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Overeenkomst

Tarief:10% consumentenprijs

!0,85 per abonnee per maand

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Missie Online 2010Online umfelt Europa is een politieke arena geworden

Buma/Stemra licenceert alle initiatieven actief in NL

Gezamenlijk handelen in de markt zorgt dat alle belanghebbenden grip op de markt houden

ID&T/Q-dance/Sensation & Dance-Tunes zijn een bijzonder initiatief op NL markt en onmisbaar voor de Nederlandse Dance industrie

Brede endorsement vanuit Buma/Stemra voor ID&T/Q-dance/Sensation & Dance-Tunes

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AkkoordHybride Exploitatie Model

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.....

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Prijs voor consumentAd-supported

streamingPay per

downloadFlat Fee

downloadAd Free

streaming

Gratis! 1,49 ! 9,99p/m ! 6,99p/m

consumentenprijzen onder voorbehoud

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Afrekening

Gaat er wat veranderen?

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Afrekening

Gaat er wat veranderen?Geen veranderingin afrekening

Extra inkomsten

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Afrekening

Revenue share pro rata volgens bestaand contract

Gaat er wat veranderen?Geen veranderingin afrekening

Extra inkomstenAbonnements-inkomsten

Advertentie-inkomsten

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One more thing ...

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One more thing ...Medio 2010

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One more thing ...Medio 2010

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One more thing ...Medio 2010Integratie

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One more thing ...Medio 2010Integratie

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bezoeken per jaar

14.800.000

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unieke bezoekers per jaar

7.200.000

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pageviews per jaar

65.000.000

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