Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile...
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Transcript of Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile...
![Page 1: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/1.jpg)
![Page 2: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/2.jpg)
“The unique opportunities with mobile data”
![Page 3: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/3.jpg)
“The unique opportunities with mobile data”
![Page 4: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/4.jpg)
“The unique opportunities with mobile data”
![Page 5: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/5.jpg)
“The unique opportunities with mobile data”
Longevity Location Lifestyle
![Page 6: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/6.jpg)
“The unique opportunities with mobile data”
Longevity Location Lifestyle
![Page 7: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/7.jpg)
6.3x more effective at start of user journey4.8x more valuable users with video primingdistribute these for you
“The unique opportunities with mobile data”
![Page 8: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/8.jpg)
The mobile consumer
£
![Page 9: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/9.jpg)
“The unique opportunities with mobile data”
Longevity Location Lifestyle
![Page 10: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/10.jpg)
17.6% 85
8.4% 128
4.2%
149
3.7% 185
3.1% 67
3.0% 133
The mobile consumer
![Page 11: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/11.jpg)
The mobile consumer
![Page 12: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/12.jpg)
The mobile consumer
![Page 13: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/13.jpg)
“The unique opportunities with mobile data”
Longevity Location Lifestyle
![Page 14: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/14.jpg)
The fickle, mobile consumer
![Page 15: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/15.jpg)
The fickle, mobile consumer
![Page 16: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/16.jpg)
The responsive, fickle, mobile consumer
![Page 17: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/17.jpg)
The realm of the mobile consumer
![Page 18: Dan Wilson, Fetch, and Aurelie Genet, trainline: Driving the value of your assets in mobile campaigns @ iMedia Data-Fuelled Marketing Summit, Feb 2016.](https://reader035.fdocuments.in/reader035/viewer/2022081604/58a4b3291a28ab2d688b4a11/html5/thumbnails/18.jpg)
“The unique opportunities with mobile data”
Longevity Location Lifestyle