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Dan Richardson - Using transactional datasets with partners - FutureData 2017
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Transcript of Dan Richardson - Using transactional datasets with partners - FutureData 2017
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Data| DATA
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unique monthly engagers11 MILLION
| DATA
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Over 1M unique people searching every month on Yahoo7
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DAILY DATA SIGNALSBILLION
| DATA
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55,000 APPS29M DEVICES+
| DATA
Device location and app usage signals from over
in Australia with mobile data powered by
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| DATA
ACTuality
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Chook cam
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| DATA| DATA
2M MONTHLYOnline purchase receipts from over
logged on Yahoo email users
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| DATA
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| DATA
TOKYO
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VIDEO
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| DATA
fashion
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| DATA
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| DATA
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| DATA
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| DATA
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| DATA
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| DATA
RESULTS
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| DATA
+327% uplift in BRAND
CONSIDERATION vs control group
-80%Reduction in COST-PER
ACQUISITION vs ‘dating intenders’
-70%Reduction in COST-PER
ACQUISITION vs ‘generic auto
insurance customers’
+300%Uplift in STORE
LOCATOR USAGE
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1. Trade with the right ‘data currency’ – work with partners that have proprietary and registered 1st party user data.
2. Dreamers vs doers – focus on ‘doers’ based on purchase behaviour and offline sales measurement ( where feasible)
3. Find the outlier – less obvious audiences may deliver growth