Lead generation campaign visiting Super Liga soccer games nationwide. Local State Farm

agents were onsite while consumers participated in the interactive elements.

Fan Fest 2010 at the All Star Game in Anaheim, CA. Consumers signed up for a

chance to tour the Latino Legends Museum and obtain a replica ball used for the Home

Run Derby.

Fiesta del Jonron provided the opportunity for consumers to tour the Latino Legends Museum in

partnership with MLB. The branded truck displayed Xbox MLB games on 4 monitors when lifted. This was

a 7 month nationwide Latino based campaign

“Go To Bat” is a 10 week online charitable campaign that online users can sign up to play for their favorite charity via an online batting game. Each week State

Farm gives $18,000 grants to the charity with the most votes.