[WEBINAR] Accessing the U.S. Retail Audience: A 'Blue Sky' Opportunity
Dan Neely - Find Your Opportunity Audience
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INBOUND15 Find Your Opportunity Audience Dan Neely CEO, Networked Insights @dneely40
Transcript of Dan Neely - Find Your Opportunity Audience
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The best group of people for your brand to sell to, whether you have identified who they are or not.
Opportunity Audience
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Trade in 2D
Trade in your two-dimensional description of your audience (Female Millennial)
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1. Create the Right Content
2. Buy the Right Media
3. Measure how connected your brand is to them
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HIDDENInsights are hidden under irrelevant noise and fake
data, making patterns hard to find.
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KNOWINGKnowing your opportunity
audience requires more than listening to expose the truth and reveal the
previously unknown.