CQ5 Digital Asset Management (CQ5 DAM) is the enterprise-grade digital asset management platform that sets the stage for your global branding outreach. Collaborating on your digital assets beyond the borders of your corporation and sharing with agencies and business partners maximizes the value of your brand.

Digital assets come in many formats, such as images, documents, audio and video clips, presentations and logos. But to own an asset doesnt necessarily mean that asset has value for your organization unless you can find it and use it when you need it.

Using CQ5 DAM makes digital assets easy to find, share, add comments, revise and publish, regardless of format.

Digital asset management

From the Digital parking lot to the information highway The hidden costs in managing digital assets are evident in operation-al redundancy, recreation of graphics or duplicate versions of assets. Protecting your brand integrity is vital in todays fast-paced business. More and more people, both inside and outside your company, are creating content that is representing your brand.

CQ5 DAM utilizes globally accessible repositories for shared, permis-sions-based access to digital media assets. It uses web-based shared workspaces for workflow-based idea sharing and offers 24/7 self-service of marketing materials, video and image libraries.

Challenges include:

Managing high-value intellectual property requires constant improvement of metadata accuracy, keeping audit trails and controlling inter-enterprise access.

Future-proof industry standards accelerate the reuse of digital assets in a cross-platform and cross-media landscape.

Proliferation of large files increases storage and bandwidth expenses, putting pressure on IT resources, instead of being able to focus on achieving business excellence.

Join creative forces Creative folks write conceptual scribbles, design and spin out ideas. Project managers produce piles of memos and countless e-mails. CQ5 DAM has been designed for efficient coordination of digital asset production and distribution.

Direct cross-platform access to the central assets repositories using Windows, Mac OS X and Linux from anywhere in the world.

It ensures that everybody is working with the correct version of the asset.

CQ5 DAM natively supports industry approved metadata formats such as the XMP - the Extensible Metadata Platform spearheaded by Adobe. XMP is a standard for processing and storing standardized and proprietary metadata in digital assets. Production professionals, for example, use the built-in XMP support within Adobes applica-tions to pass information across multiple file formats. The CQ5 DAM repository extracts the XMP metadata and uses it to manage the content lifecycle and offers the ability to create automation workflows.

Further, CQ5 DAM extracts the metadata formats Exif and ID3 often found in multi-media assets. That enables flexible search and retriev-al across diverse file formats.

brand protection inside and outWith CQ5 DAM you can ensure that sales teams, subsidiaries and distributors can access the correct versions of digital media mate-rials. Increase your return on investment by reducing the efforts for distribution, customization and operation. CQ5 DAM improves your ability to reach your market quicker.

Maintain secure and flexible global brand management, by control-ling the use and appearance of your assets, and how theyre present-ed. CQ5 DAM features sophisticated tools for extracting metadata, copyright and expiry information on your assets, to ensure that only qualified assets will be used in the production workflow. With CQ5 DAM you can orchestrate automatic workflows that generate rendi-tions, thumbnails and watermarked images.

Global brand infrastructureIT managers love software that saves them money, integrates well with existing infrastructure and is 100% reliable. It allows IT to control without constraining and, thanks to extensive standards support, frees them from vendor lock-in. CQ5 DAM is built on the highly scalable CRX Java Content Repository and integrates seam-lessly with the Web Content Management and Social Collaboration features of the CQ5 platform.

Feature Description

eaSy-to-uSe anD web-baSeD

Your users will love CQ5s user interface, and you will love that it is 100% customizable to your corporate identity.

Standard repository functionality leveraged by CQ5 include:

Easy asset upload, search and organization helps to motivate asset managers

Correct design and branding is ensured, globally, enterprise-wide

Easy search and retrieval of content, easy content re-use

Advanced tagging and metadata support for high-quality metadata

Your assets gain value the more people are using them. This is why weve made it easy to share assets in shared folders or lightboxes, to add comments and discuss assets within CQ5.

SupporteD Format, metaData

CQ5 DAM supports out-of-the-box a large number of different file formats. Images uploaded to the repository can be resized, scaled, cropped, watermarked, thumbnailed or processed in any other form, thanks to the integrated graphics engine. On documents, CQ5 DAM supports full-text content and meta data extraction for Microsoft Word, Powerpoint and Excel as well as PDF files. For PDF and Power-point, individual pages or slides can be treated as autonomous assets for reorganization and remixing. CQ5 DAMs multimedia capabilities include handling MP3, WAV, AVI and MOV files and can be extended to support custom formats.

Using Adobes Extensible Metadata Platform (XMP) allows CQ5 DAM to integrate out-of-the box with other standards-compliant Digital Asset Management solutions and desktop software, such as Adobe Creative Suite CS4. All legacy metadata from Exif, ID3 or Microsoft Office is automatically translated to XMP, which can be extended to support customer-specific metadata schema, such as product cata-logs. CQ5 DAM comes complete with a dialog system that allows standard and custom metadata to be edited on the Web, and includes an advanced search builder that allows you to provide custom browse and search workspaces to the users.

Search, taGGinG anD workFlow

All digital assets, metadata and content of Microsoft Office and PDF documents are extracted and made searchable. Search allows sophis-ticated filtering on assets and fully respects the proper permissions.

CQ5 DAM supports multiple ways of organizing content - both in a hierarchical and in an unordered, ad-hoc way. It supports both a folder hierarchy for assets as well as multi-dimensional taxonomies. Users can edit tags from the DAM Asset Editor which also shows sub-assets, renditions and meta-data.

A powerful workflow engine, combined with an easy-to-use graphical user interface allows business users to create, maintain and control a multitude of processes. These include parallel and nested workflows, automation of workflow steps, rules, notifications and escalation.

SharinG anD publiShinG

With CQ5 DAM, publishing content becomes a simple task. Whether you want to access your digital assets inside a Desktop application using a shared folder in a Windows network, or by using WebDAV; whether you want to send assets via E-Mail or download a ZIP bundle of assets; these are all available out-of-the-box with CQ5 DAM. Running CQ5 DAM and CQ5 Web Content Management side by side means that website authors can simply drag and drop assets into their Web pages to display them as part of their website.

aDapt to your corporation

CQ5s extensible out-of-the-box component architecture makes building a custom asset-centric application very efficient. With the workflow-driven media handlers, you can add support for custom file formats, custom metadata, and custom rendition plans that might even involve human interaction or remote web services. The CQ5 widget library and the query builder framework allow the user inter-face to be customized to any specific requirement. The rapid-web development framework - Apache Sling - and Eclipse-based develop-ment environment makes developers more efficient.

Globalization anD localization

Roll out digital assets on a global scale. CQ5s full Unicode text capa-bilities allow content in numerous languages, of all character sets. CQ5 allows for decentralized asset production and administration in several languages, including seven languages out-of-the-box: English, French, Italian, Spanish, German, Japanese and simplified Chinese.

enterpriSe architecture

CQ5 DAM fulfills the highest requirements regarding availability and scalability. Load balancing and clustering capabilities allow the full capacity of an IT infrastructure to be utilized. Asset replication allows geographically distributed repositories to guarantee performance and service level around the globe.

Leveraging existing LDAP directory servers and single-sign-on infra-structure allow the centralized management of user information and access control to the CQ5-managed digital assets. Asset-sharing provides external agencies access to the assets delivered over the Web.

CQ5 can be easily installed and run, either in a standalone deploy-ment (no requirement for additional infrastructure software) or, using existing infrastructure such as Java EE application server. Leveraging the OSGi component system, software updates and enhancements can be installed without stopping the system. Since CQ5 DAM stores all information in the JSR 170 compliant CRX repository, the hot-backup and disaster recovery functionality is at your service.

extenD cQ5 Dam with other Day proDuctS

CQ5 DAM seamlessly integrates with CQ5 Web Content Management and CQ5 Social Collaboration. This integration is by design and does not require specific integration efforts. Days JCR connectors can be used to include content from third party repositories, such as Micro-soft SharePoint and OpenText Livelink.

Feature Details

SupporteD File FormatS

Extended asset management and content life-cycle are supported for all file formats. CQ5 DAM offers extended features for specific file types, such as:

metadata extraction scaling & cropping thumbnail generation

watermarking format transcoding bill of material extraction

full-text indexing & search

Format Categories with extended features:

Still Images: PNG, GIF, TIFF, JPEG, BMP, Portable Pixmap, Photoshop

Compound formats: EPS, PDF, Quark Express Microsoft Office documents

Audio in MP3, WAV Videos like MOV, AVI Archives like ZIP

SupporteD metaData FormatS & Schemata

Following metadata standards are out-of-the-box supported:

XMP (Extensible Metadata Platform) Exif (Exchangeable image file format)

ID3 Tags Dublin Core Schema

IPTC (Information Interchange Model) Schema

Developer extenSibility

CQ5 DAM provides multiple extension points:

Media Handler API for adding file format support

Query Builder API for adding search predicates

Lenses API for adding search result visualizations

Actions API for adding interactivity with digital assets

Workflow API for adding workflow steps when dealing with assets

possible System configurationsRecommended configurations, included in standard maintenance. Additional optional configurations on request.

Server platFormS

Linux Microsoft Windows Server

Sun Solaris IBM AIX HP-UX

Note: Some functionalities may differ on some platforms

Java runtime verSion

Java SE 5 (1.5) Java SE 6 (1.6)

Java ee-compliant application ServerS

CQ5 comes packaged with an Application Server. Alternatively it can be installed into:

Apache Tomcat IBM WebSphere JBoss Application Server

Oracle WebLogic Oracle Application Server

Sun GlassFish Enterprise Server

client platFormS

Microsoft Windows Apple Mac OS X Linux

browSerS

Microsoft Internet Explorer 6 and 7 Mozilla Firefox 3