Dallas' New Communications Strategy
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Transcript of Dallas' New Communications Strategy
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PROJECT
PART I PART IIONE YEAR PLAN TWO-YEAR GOALS
CITY OF DALLAS
PIO COMMUNICATIONS PLAN
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What We
Plan to DoConnectwith people
wherever they are,
however they best
receive information
Be proactive, not reactive
Shareour stories in engaging, creative ways
Enhanceuse of public access channels, website,
radio station, social media and traditional media
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3Ts
TRANSPARENCYBeing open, accountable
and honest when we share
information with citizens
TIMELINESS
Recent events have
higher value to the public
TRUTHFULNESSShows our virtue and
commitment to citizens
Our Values
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ONE YEAR PLAN
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PIO COMMUNICATIONSECOSYSTEM TODAY
SOCIAL
MEDIA
WEBSITE
CABLE
CHANNEL
CITIZEN
PRESS
RELEASES
TRADITIONAL
MEDIA
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PROPOSED ECOSYSTEM
SOCIAL
MEDIA
WEBSITE
CABLE
CHANNEL
RADIOSTATION
CITIZEN
TRADITIONAL
MEDIA
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1,459 ORRs 26 Videos
October Activities67 FB Posts
557 Tweets
32 Releases26 Articles
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Cable Channels
Four channels
Meetings
Community News
Education
Events
Equipment Upgrades
o Chamber, Briefing Room, L2 Studio
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Website New WordPress website to
showcase articles, photos
and videos
Allows for comments,
surveys
Connects public to stories
related to city news and
events
Provides content to share
on social media
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Social Media
CABLE
CHANNEL
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CABLE
CHANNELS WEBSITERADIO
STATIONSOCIAL
MEDIA
Council MeetingsCommittee Meetings
Tele-Town Halls
All A.C.CESS
Talk Dallas
Educational ProgrammingCommunity Videos
Articles
Photography
Music
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SharingOurStories
Regional National International
It is crucial to find stories that would
appeal to audiences of different
backgrounds, in different cities.
We will be able to showcase Dallas in a
positive light to different audiences when
we regularly start sharing those stories.12
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TWO-YEAR GOALS
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Studio ConstructionEst. Completion Date:12/31/2015
L1 Studio SpaceDallas Public Library
Three studios
o City Programming
o Roundtable Discussions
o Educational Programming
Outreach already made to DISD, Parkland Hospital,
DART and DCCCD
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The Communications &
Policy Institute The countrys first center for education and research
focused on communications and urban policy,
specifically related to Dallas
Potential partners: SMU, UTD, UNT, TCU, UTA,
George Bush Presidential Library, Federal Reserve
Bank of Dallas, Poynter Institute, NYU
Studio, instructor lab/research area
Proposed launch date: August 2016
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Questions?
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