Dalee digital agency corporate presentation
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Transcript of Dalee digital agency corporate presentation
AGENCY CREDENTIALS
// DIGITAL AGENCY /
DALEE IS AN INDEPENDENTFULL SERVICE DIGITAL AGENCY ESTABLISHED IN 2005, WITH MORE THAN 70 PEOPLE IN-HOUSE
Top10TOP
FULL SERVICE DIGITAL AGENCY
AGENCY CREDENTIALS /
KEY CLIENTS
FULL SERVICE DIGITAL
// DIGITAL AGENCY /
FULL SERVICE DIGITAL STRATEGY
SOCIAL MEDIA MARKETING
DIGITAL MEDIA PLANNING
WEB DESIGN & PRODUCTION
MOBILE
DIGITAL CREATIVE
/ DIGITAL AGENCY /
Digital strategy and executionfor o.b. brand
Key partner forWEB UX, DEVELOPMENT & SUPPORT
/ DIGITAL AGENCY /
JOHNSON&JOHNSON/
/ DIGITAL AGENCY /
TASK:DEVELOP AND EXECUTE DIGITAL STRATEGY & ACTIVATIONS TO COMMUNICATE END LIFE BENEFITS OF USING O.B. PRODUCTS AND DRIVE DISTRIBUTION OF PRODUCT SAMPLES.
SOLUTION:#BECOOLGIRL DIGITAL PROGRAM THAT CONVEYS “BE COOL” IDEA AND UNIFIES VARIOUS CAMPAIGN CHANNELS & ASSETS INTO ONE HOLISTIC ECOSYSTEM.
THE PROGRAM INVOLVES THE MOST POPULAR TEEN CELEB BLOGGER (KATE CLAPP) AND USER GENERATED LIFE-HACKS AS CONTENT MARKETING STRATEGY.
BECOOLGIRL.CLUB IS THE HUB FOR THIS CAMPAIGN.
O.B. 2015
OMNI-CHANNEL,RESPONSIVE
/ DIGITAL AGENCY /
JOHNSON&JOHNSON/
RESULTS:WITH NO MEDIA BUDGET!!!
/ DIGITAL AGENCY /
• T/A REACH:
2M+• PEOPLE
ENGAGED:
150K+• COST OF A DISTRIBUTED SAMPLE IS
5 TIMES LESS THAN THROUGH TRADITIONAL CHANNELS
O.B. 2015
JOHNSON&JOHNSON/
DIGITAL STRATEGY & EXECUTION FOR ArArAt BRANDY
/ DIGITAL AGENCY /
RESPONSIVE UX
PERNOD RICARD/
/ DIGITAL AGENCY /
ARARAT / SOCIAL MEDIA STRATEGY
PERNOD RICARD/
• MERGE OF VARIOUS ‘SILOED’ COMMUNITIES WORLDWIDE INTO ONE GLOBAL COMMUNITY AVAILABLE IN MULTIPLE LANGUAGES
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KASPERSKY/
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• CORPORATE WEBSITES: UX, DEVELOPMENT, SUPPORT
• MULTI-LANGUAGE CONTENT SUPPORT (UP TO 16 LANGUAGES)
• WORLDWIDE SOCIAL MEDIA STRATEGY AND COMMUNITY MANAGEMENT
• DIGITAL CAMPAIGNS & CREATIVE PRODUCTION
/ DIGITAL AGENCY /
UX, DESIGN, DEVELOPMENT FOR MULTIPLE WEBSITES
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Global social media strategy
Facebook community management in more than 24 countries
#6software vendor
community worldwide
2 800 000 FB FANS
/ DIGITAL AGENCY /
KASPERSKY/
/ DIGITAL AGENCY /
Increase brand awareness in Europe and LATAM by 5%.
7 VOLCANOES CAMPAIGN
2.
Drive engagement and emotional connect with the brand
3.
Develop and execute digital strategy for a sponsorship program
1.
/ DIGITAL AGENCY /
SOLUTION7 Volcanoes Digital Campaign▶︎ Follow celeb adventurer in her journey to 7
volcanoes▶︎ “Check in” at volcanoes ▶︎ Participate in ‘Your Dream Trip’ competition
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RESULTS ▶︎ BRAND AWARENESS IN TARGET REGIONS INCREASED BY 8% (FROM 36% TO 44%)
according to Global Brand Tracking Studies
12MReach
190 000Сheck-ins
1 500Сontest
participants
/ DIGITAL AGENCY /
/ DIGITAL AGENCY /
Branded YouTube Channel as a digital hub for F1 Scuderia Ferrari Sponsorship
Digital Strategy
for Similac
Campaigns and Social Media Apps
for Similac / PediaSure
/ DIGITAL AGENCY /
Promote Similac Nutrition
Products in Digital
‘Picky Eaters’ Campaign
TASK
SOLUTION
/ DIGITAL AGENCY /
65 000targeted actions
130 000 000RESULTS
contacts
430 000campaign hub
visitors
/ DIGITAL AGENCY /
/ DIGITAL AGENCY /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
MATERIAMEDICA
AGENCY CREDENTIALS /
Digital Strategy for 3 brands:
Web design, development& support
Display & paid search campaigns
Social media management &promotion
•Tenoten •Brizantine•Multiforte
/ DIGITAL AGENCY /
/ DIGITAL AGENCY /
AGENCY CREDENTIALS /
in ODNOKLASSNIKI
36 000in VKONTAKTE
25 000
MATERIA MEDICA /SOCIAL MEDIA
Кейс продвижения препарата “Бризантин” (для тех, кто хочет бросить курить)
Как это выглядело
Пример поста
Посты-анонсы
Результаты
Общий охват проекта (контакты): 9M+
Посетители спецпроекта: 42K
Посетители сайта с продуктом: 14K
“FIXES” Campaign a.k.a. “The Flying Chicken”
/ DIGITAL AGENCY /
Task:
Build awareness and communicates benefits of Gallina Blanca “Fixes” (special add-on for cooking in microwave).
Solution:
Interactive campaign feat. virtual microwave cooking competition
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1
2
3
4
5
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“Fixes”
Reach: 16М+
Unique Visitors:
233 135
Participants:
25 718
Results:
/ DIGITAL AGENCY /
WEB: UX, DESIGN, PRODUCTION, SUPPORT
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1
2
3
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4
AGENCY CREDENTIALS/
WEBSITES / OUR APPROACH
Discovery / Business Goals
Strategy
Initial Research
ObjectivesExisting usability study
User types / Personas User Goal User Journeys Content Taxonomy Initial Website Structure
User Centric Tactics
Architecture
Detailed WireframesTop Level Wireframes
Multi-device ArchitectureDetailed Structure
Design ConceptDesign TemplatesContent DevelopmentSEOHTML Prototyping Testing
Visual Design & Content
8 years main vendor for web
development & support of multi-regional web ecosystem
4 080UX, web development and content support in scope
for dedicated team
man hours per month
1mlnvisitors on megafon.ruper day
/ DIGITAL AGENCY /
DESIGN, UX, UI /
New corporate B2B website
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DESIGN, UX, UI /
/ DIGITAL AGENCY /
NEW UX DEVELOPMENT
& SUPPORT
sberbank.ru▶︎ BackBase ready Web UX
▶︎ Customised approach to content delivery (widgets)
30mln
visitors a month
/ DIGITAL AGENCY /
Separate website for premium segment
customers
sberbank1.ruBreakthrough
visual design & UXCSS Design
Awards
Proud winner of
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SBERBANK APP
DESIGN, UX, UI /
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DESIGN, UX, UI /
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CREATIVE DIGITAL PRODUCTION / DIGITAL AGENCY /
4 years of creative digital production
/ DIGITAL AGENCY /
DISNEY.RU
DESIGN, UX, UI /
/ DIGITAL AGENCY /
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/ DIGITAL AGENCY /
DESIGN, UX, UI /
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yearsDIGITAL CREATIVE PRODUCTION
5
DESIGN, UX, UI /
ANGRY BIRDS + SMART TV CAMPAIGN
3D TV LAUNCH CAMPAIGN
SAMSUNG GALAXY NOTE
CAMPAIGN
/ DIGITAL AGENCY /
SUPPORT VIDEO PORTAL
LA FLEUR MICROSITE
YOUTUBE MASTHEAD
PRODUCTION
OLYMPIC HUB
DESIGN, UX, UI /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
Creative Digital Production since April 2015
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DESIGN, UX, UI /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
/ DIGITAL AGENCY /
— DIGITAL CAMPAIGNS — SOCIAL MEDIA APPS
— PRODUCT LAUNCHES
• Support the launch of ID Xtra
channel in digital;
• Drive new sign ups to Beeline
Home TV
ID XtraTASK:
SOLUTION:
Virtual investigation campaign with
interactive video and ‘hidden objects’
engagement tactics
RESULTS:
• Reach: 3.5М T/A (F 25-40)
• Campaign Hub Visits: 220 000+
• Interactive Video Views: 144 000+ • Contest Participants: 38 000+ • Every 3rd participant left their
phone # for a call-back from Beeline
ID Xtra
Drive new sign ups to MTS Home TV
by leveraging media impact of ‘Two
dresses for the bride’ series
TLCTASK:
SOLUTION:
Interactive campaign with user
engagement connected to the
series content
RESULTS:
• Reach: 1.5M T/A
• Campaign Hub Visits: 126 000+
• Contest Participants: 15 600
• Every 2nd participant left their
phone # for a call-back from MTS
TLC
SOCIAL MEDIA
// DIGITAL AGENCY /
SOCIAL MEDIA
SOCIAL MEDIA STRATEGY
COMMUNITY MANAGEMENT
SOCIAL MEDIA CAMPAIGNS
APPS DEVELOPMENT
MONITORING & BUZZ AGENTS
SOCIAL MEDIA PROMOTION
/ DIGITAL AGENCY /
Задача:Выделившись из клаттера «мужских» брендов, усилить позиционирование MSS на территории «личного Признания»
Идея:
- Increase brand awareness
- Drive engagement & loyalty
TASK: SOLUTION:
▶︎ Social media strategy
▶︎ Community management (VK, OK)
▶︎ Renovation competitions in social media
▶︎ DIY social media app
/ DIGITAL AGENCY /
50 000VK Community
100 000+97 500
OK Community
RESULTS
‘DO IT YOURSELF’ APP INSTALLS
Renovation & DIY
Community
THE BIGGEST
/ DIGITAL AGENCY /
▶︎ Multi-regional social media strategy and community management
▶︎ Olympic & Paralimpic Sochi 2014 sponsorship websites
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SOCIAL MEDIA STRATEGY
MULTI-REGIONAL
/ DIGITAL AGENCY /
Awards:
Site Of the Day
▶︎ CSS Design
Awards
FeaturedCSSAwards
Honorable Mention
Awwwards
Olympic & Paralympic Sochi 2014 Websites
/ DIGITAL AGENCY /
OTHER PROJECTS
// DIGITAL AGENCY /
Websites TGI
Friday’s, Il Patio,
Планета Суши
Сosta Сoffee
Promo
Campaigns
/ DIGITAL AGENCY /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
MAPS.MAIL.RU
DESIGN, UX, UI /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
ROSTBANK .RU
DESIGN, UX, UI /
/ DIGITAL AGENCY /
DESIGN, UX, UI /
/ DIGITAL AGENCY /
MDM BANK
DESIGN, UX, UI /
/ DIGITAL AGENCY /
THANK YOU!
/ DIGITAL AGENCY /
МОСКВА, УЛ. КРАСНОПРОЛЕТАРСКАЯ, ДОМ 16, СТРОЕНИЕ 3, ПОДЪЕЗД 8, ЭТАЖ 5, ОФИС 8
+7 (495) 785 94 33