PRESENTATION ON DALDA

FOODS LTD

Fahad

Nadeem

BBA-FAL12-

112 IB&M UET

LAHORE

DALDA’S HISTORY

Dalda begins in early 1930’s

In 1999 Unilever acquired International

Technology to evolve Dalda Banaspati to

Dalda VTF

In July 2004 Unilever Pakistan sold its

"Dalda" brand to Westbury Group

The company entered the pure-oil

segment in early 2007

Vision To create a healthy and a bright future for the generations to come.

To share our knowledge with people around the globe, for a better tomorrow.

To become consumer’s most trusted brand.

Mission

Deliver satisfaction and quality assurance to our consumers using state of the art technology.

Offer a work environment that inspires trust and loyalty in people.

Engage in continuous efforts to explore new horizons in our business.

MARKET OFFERINGS:-

Major Products Offered by Daldafoods are:

Banaspati Ghee

Cooking Oil

4 P’ S OF DALDA

PRICE :-

Price is the worth of product what consumers have

prepared to pay for it

Buyers concern is more important than that of seller’s

Dalda Oil Price of 1L 200 (Pak Rupee)

Dalda Oil Price of 2.5L 510 (Pak Rupee)

Dalda Oil Price of 5L 1025 (Pak Rupee)

PRODUCTS:-

Dalda VTF Banaspati

Dalda Cooking Oil

Manpasand Banaspati

Manpasand Cooking Oil

Dalda Canola Oil

Dalda Olive Oil

Planta cooking Oil

PROMOTION(ADVERTISEMENT):-

TV channels.

Newspaper

Magazines

PLACEMENT:-

Available at every store. The products of dalda are

available now in all over the Pakistan. At the binging these

products were available only in the big markets. But now

these Products are available easily.

MARKET SEGMENTS:-

Upper class

Upper Middle class

TARGET MARKETING:-

Families

Mostly Mothers

SWOT ANALYSIS:-

Strength

Weakness

Opportunity

Threats

STRENGTH:-

World Best Quality

second largest oil brand

Fairness

Trust

Accountability

WEAKNESS:-

Less sales

Less innovative

OPPORTUNITY:-

There are lot of opportunities for dalda to grow as they are

giving extensions to their existing products.

Growing population and awareness of the products are

also one of the major opportunities for dalda to prove its

quality and nutritional benefits of ingredients

exported to European Union Countries

THREATS & COMPETITORS

Habib

Seasons

Rafhan

Soya Supreme

Khalis

Imported Premium Brands

DALDA ‘S SPECIAL CUSTOMER

CARE

Dalda Cookbook

Dalda Expert Mom Awards

Dalda cooking kit

Dalda ka Dastarkhwan

Dalda Advisory Service

DALDA QUALITIES &

CERTIFICATIONS

Bureau VERITAS Quality (BVQI) certification of:

ISO 9001-2000 for Quality

ISO 14001-2004 for Environment

ISO 22000-2005 for Food Safety

OHSAS 18001-1999 for Occupational Health and Safety

HACCP certification for Hazard Analysis and Critical Control Points.

REFERENCE:

http://www.daldafoods.com/

http://www.wikipedia.com/