DALBELLO superior ski boot presentation

Adam Molnar Industrial designer studentPal Koos Laszlo TapolcaiConsultant:

DALBELLO design contest 010

2I 15 the skibootsHistory of

HistoryWelcome

The first drawing from 4500 Bc.

The defining moment of the ski boot in the 80's was theultimate transformation fromleather to plastic.

2I 15 skiboots market in 2010

Racing

All mountan

Freestyle

Sport Fun

2

43

1 +

The individual characters vanish.

Opservations: The expansions are very similar to another: formlanguage, colors, graphic world, materials, and the buckles.

Causes of the similarity

HistoryWelcome Market

use ergonomy

the storage of skibootsstep on and step out processthe the process of skiing

observation: ergonomy of the skiing

The aptitude of the human body:the skeletal, the musculature the personal difference

The observations by skiing:

HistoryWelcome Market Ergonomy1

2

3

1

my ergonomy targets

+

+

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imitated the normal V foot position

materials:

the most comfortabel and wholesomehigh quality materials

easy step on and step out

by skiing:

optimal place for the foots the better transmission

HistoryWelcome Market Ergonomy

2I 15 the question

STOP THIS DESIGN LINE

What is the new designline?

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HistoryWelcome Market Ergonomy1 Question

philosophy made in Italy

The Dalbello was in the bygonea tradicional italian skibootmanufacture.

I think the new designanswear comes from the slogen, the reborn for thisphilosophy :High quality superiorproduct : made in Italy.

HistoryWelcome Market Ergonomy1 Question Italy

2I 15 my target group

His hobbys: luxus hobbys,with relaxation,and lots of adrenalin.

My character:

Man of means, intellektuell,sophisticated gentlemanIn his inside is adventurous, andhi looks for challenge.

His home is elegant, and fine. Hi lives in superior segment.

HistoryWelcome Market Ergonomy1 Ergotargets Question Italy Targetgroup

ski in style 2I 15 lifestyle: Best of the Alps

MégeveChamonix Mont-Blance

ZermattGrindelwald

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St. MoritzDavos

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Lech Zürs am ArlbergSt. Anton am Arlberg

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Garmisch-PartenkirchenSeefeld

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Kitzbühel

Cortina d~Ampezzo

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What is the „Best of the Alps“

The best of Alps is an association group of the twelve best Alp winterholiday countryside.

The guarantee of the Top-Quality.

HistoryWelcome Market Ergonomy1 Ergotargets Question Italy Targetgroup B.ofAlps

ski in style 2I 15 ski in this segment

HistoryWelcome Market Ergonomy1 Ergotargets Question ItalyTargetgroup MarketB.ofAlps

We can see the product collections in this segment:The skislats, helmets, and the accessoires,but we dont see skiboots. So is reason for Existence of a new skiboot in this segment.

ski in style 2I 15 lifestyle inspiration moodboard

The traditional materials are in thiscategory basicrequirement . In thisavantgard style livesnextto tradicion thehigh-end wave .

HistoryWelcome Market Ergonomy1 Ergotargets Question Italy Targetgroup MarketB.ofAlps Lifestyle

material inspiration moodboard

High qualityplastic materilas arewith carbinfiber technology, inmatt and glossy varyations. Fineleather are withelegant seams.

HistoryWelcome Market Ergonomy1 Ergotargets Question Italy Targetgroup MarketB.ofAlps LifestyleMaterilas

2I 15 my targets

target group

materilas

characters

The skiboot in this context.

An avantgard targetgroup superior segment

The „made in Italy philosophy“with multicolored significations

The new ergonomics solutions and

maximum funkction with maximum

communication.

High tecnology, new materials with traditional solutions.

HistoryWelcome Market Ergonomy1 Ergotargets Question Italy Targets

new ergonomicsolutions

Targetgroup MarketB.ofAlps LifestyleMaterilas

structure inspiration moodboard wave design

HistoryWelcome Market Ergonomy1 Ergotargets Question Italy design1

design no1 design no1

TargetsTargetgroup MarketB.ofAlps LifestyleMaterilas

design wave

HistoryWelcome Market Ergonomy1 Ergotargets Question Italy design1TargetsTargetgroup MarketB.ofAlps LifestyleMaterilas

structure inspiration moodboard diamant design no2

HistoryWelcome Market Ergonomy1 Ergotargets Question Italy design1TargetsTargetgroup MarketB.ofAlps LifestyleMaterilas design2

fashion, and accessoires


design diamant


test renders


test rendersstructure inspiration moodboard Hermés design no3

HistoryWelcome Market Ergonomy1 Ergotargets Question Italy design1TargetsTargetgroup MarketB.ofAlps LifestyleMaterilas design2 design3-Hermés

test rendersHugo Boss photography backstage+Elegance?

This photos are the backstage photos of the Hugo Boss Man/Winter 2010 collection.I find interrestig the contrast of the Boss clothing with the Atomic Racingski boot.All two is high quality, superior product,but arent a style.


test rendersideas, and keysketch


test rendersfinal design+The final design

embodies theformlanguage ofthe elegant men's shoes in a very pureform.This enhance theblack and gold colors.


test renders

+We can with the twoclasps fast buckle the boot . There is a clasp on the leftand on the right sideof the boot. If the clasps are open, wecan easy step on-out .

usage


test rendersthe inner boot+The dual personality.

What is under the pure form ? The owner finds under the outer boot a veryfine, exclusive innerboot.

Coll

ezio

ne

Ale

ssandro

&G

iovanna D

al

Bel

lo


test rendersparts, shells

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Inner boot

Front clasp

Ground shell

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Clasp fixation

+Top shell

Side clasp

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Central fixing+


test rendersthe name, and the graphic world

+The name of god. The nameof the skiboot comes from the silhouette of the shell lines. The inspirations werethe graphic world of the classicgreek vases, the picasso drawings, and the up-to datereproductions.

Hermés


test renders Hermés+

The story of the logo.I combine in the logo the H leter of Hermés with the symbol of the Medicis. The wing is the symbol of theGod Hermés.The font is the Prestige Elit.

Hermés

HHHistoryWelcome Market Ergonomy1 Ergotargets Question Italy design1TargetsTargetgroup MarketB.ofAlps LifestyleMaterilas design2 design3-Hermés

test renders

HH Thank you for the attention

DALBELLO superior ski boot presentation

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