Dainik bhaskar

04/15/2023 1

Career PointUNIVERSITY

A PRESENTATION

ON MARKENTING STRATEGIES

AT

BYVIKAS JAIN

MBA IIIrd SEM

04/15/2023 India's Largest News Paper Group 2

C:\Users\NITISH\Desktop\(Videomide.com)Zidd Karo Duniya Badlo(Videomide.com).mp4


Contents S. no. Particular Page no.

1 Acknowledgement 5

2 Introduction 6

3 Vision 7

4 Core values 8

5 Director profiles 9

6 News paper 10

7 Magazines 11

8 History 12

9 Mile stone 13-16

10 About Kota Edition of Dainik Bhaskar 17

11 Location 18

12 Sub Edition 19

13 History of Kota Edition 20


Contents S. no. Particular Page no.

14 Department in D.B. Kota office 21

15 Marketing and advertisement segments 22

16 Marketing strategy 23

17 Supplement 24

18 Organization chart 25

19 Competitor in India 26

20 Competitor in Kota 27

21 Circulation 28

22 Research methodology 29

23 SWOT Analysis 30

24 Learning 31

25 Conclusions 32

26 Bibliography 33


ACKNOWLEDGEMENTA live and meaningful exposure to the activities of a major industrial setup in the form of projects studies is a vital training which the student undergoing M.B.A. are require to undertake as part of training curriculum, during their session.It’s my real pleasure to thanks Mr. Manu Dixit, Mr. Damodar Singh, Mr. Jitendra Gaur, Mr Harihar Singh Hada, Ms, Anuradha Awasthi, and Alok Shahar for their constant help, valuable suggestions and cooperation.I owe my gratitude to my respected faculties for their help, guidance and encouragement the tuner of study.


Introduction

•Dainik Bhaskar is Indian Hindi-language daily newspaper (Hindi: दै�नि�क भा�स्कर) of the Dainik Bhaskar Group (D.B. Corp Ltd.).•The largest Print Media Company of India with 4.41 crore readership. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh.•It expanded its presence to 14 states in 4 different languages namely Hindi, Gujarati, Marathi and English.• 4.41 crore (Source: IRS Q4 2012) the brand Bhaskar is today synonymous with success, quality, change dynamism and ethics in millions of households across India and the corporate world a like.•- Dainik Bhaskar, Gujarati daily, Divya Bhaskar, Marathi daily Divya Marathi and English daily - dna, it covers 14 States with 66 editions, 4 languages.•It also publishes DB Star and Magazines like Aha! Zindagi, Balbhaskar and Young Bhaskar. The other media businesses includes MY FM (radio channel) & DB Digital (internet services).

http://en.wikipedia.org/wiki/Hindi

http://en.wikipedia.org/wiki/Newspaper

http://en.wikipedia.org/wiki/Hindi

http://en.wikipedia.org/wiki/D_B_Corp_Ltd.

http://en.wikipedia.org/wiki/Bhopal

http://en.wikipedia.org/wiki/Madhya_Pradesh


Core Values•Ambition•Differentiator•Ground Connect•Focus on Goals•Respect & Recognition


Director profiles•Mr. Ramesh Chandra Agarwal (Chairman)•Mr. Sudhir Agarwal Managing Director)•Mr.Girish Agarwaal (Non Executive Director)•Mr. Pawan Agarwal (Non Executive Director)


News Papers


Magazines


History

•The first edition of Dainik Bhaskar Group was launched in Bhopal in 1958.•In 1983, it entered Indore, the business center of Madhya Pradesh (MP).•On the back of excellent editorial content - fair reporting and quality printing, it soon became the No. 1 newspaper in Indore and subsequently in the whole of Madhya Pradesh in 1995. •Dainik Bhaskar Group had a circulation of 1.72 lakh copies and became the No.1 newspaper of Jaipur, Dainik Bhaskar Group expanded its operations in the whole state with Dainik Bhaskar.•DB Group launch its newspaper in Maharashtra in 2011. It has successfully launched in Aurangabad, Nasik, Jalgaon, Ahemdnagar, Solapur, Akola and Amravati.


MILE STONE•2014:- D B Corp Ltd. launched 37th Edition of Dainik Bhaskar by launching Patna Edition.•July 2013:- D B Corp Ltd. Launched 6th edition of Dainik Divya Marathi by launching Akola Edition.•August 2013:- D B Corp Ltd. Launched 6th edition of Dainik Divya Marathi by launching Amravati Edition.•2012:- D B Corp Ltd. Launched 5th edition of Dainik Divya Marathi by launching Sholapur Edition.


MILE STONE•October 2011:- Prabhat Kiran, Indore became a part of DB Group.Divya Marathi entered Ahmednagar as its 4th Edition.•3rd September 2011:- Divya Marathi entered Jalgaon as its 3rd Edition.•July 2011:- Divya Marathi Launched its 2nd Edition in Nasik.•May 2011:- Dainik Bhaskar group launched its marathi daily as "Divya Marathi". It launched its 1st Edition in Aurangabad.•April 2011:- DNA launched its Indore Edition in MP.


MILE STONE•An integrated Brand Campaign titled "Zidd Karo, Duniya Badlo" was launched on a nationwide scale led by M S Dhoni.•'Business Bhaskar', a Financial Hindi Newspaper, was launched in Bhopal, Indore, Raipur, New Delhi, Panipat, Jalandhar and Ludhiana with separate editions for each of these cities.•Launch of Dainik Bhaskar editions in Pali, Nagaur, Bhilai, Ratlam and Shimla.•Launch of DNA in Jaipur as a franchise by DB Corp Ltd.•Launch of editions of DB Star in Bhopal & Indore.•MY FM consolidates its network with 17 radio stations in 7 states, across India.


MILE STONE•6th march 1999:- Kota city -the educational hub of the country was launched as six edition of Dainik bhaskar.


About Kota Edition of Dainik Bhaskar

•Dainik Bhaskar is Hindi news paper. It is a product of DB Group. Dainik Bhaskar is leading News Paper. •It is India’s largest news paper group. Dainik Bhaskar came to Kota in 1999. •Now Dainik Bhaskar has 1.10 Lac* readerships in Kota edition.


LocationIt is located at Pratap Nagar Dadabari, C.A.D. Circle Kota (raj.).


Sub Edition•Zila Aas Pass(Kota District) •Bundi •Baran •Jhalawar


History OF Kota Edition

•Year 1999 Kota is famous for Kota stone and emerging city for education. At this time Dainik Bhaskar want to spread circulation.•The educational hub of the country was launched as six edition of Dainik Bhaskar.•Kota edition Dainik Bhaskar also launched the four sub edition where jhalwar, baran, bundi is main focus.•Kota is a hub of education. There are many major players like Allen, Bansal Classes, CP Group, Resonance etc.


Departments in DB Kota Office

•HR Department:-Handle the all the employee work and salary.•S&D (Sale and distribution):-Handle the whole supply chain and distribution.•M&A (Marketing and advertisement).•Editorial Board.•Finance Department.•Operational (Printing) Department.


Marketing and Advertisement Segments

•Education.•Medical.•Real state.•Classified and Display Classified.•Government.•Life Style.•Auto Mobiles.•Political.•Electronics.


Marketing Strategy

•Missing: - Missing is the missed customer in the comparison to competitor.•Focus on deal client and complete their bound target.•Targeting on new business holder in market or major player.•Make client from personal relation use personal efforts.•Supplements:- In the supplement company provide the 30 to 50% discount to customers. In this strategy there are some rules and regulation from the company about the space of the advertisement.


SUPPLEMENTS

•ITI COLLEGES•ITI COLLEGES•Polytechnic Colleges•ITI COLLEGES


Organization chart

Chairman

MD/ Director

Chief Editor VP Accounts/ Finance

Advertising

Administration

Circulation

Production

Editorial Team


Competitors In IndiaIRS 2002 IRS 2003 R1

All India Language ( lakhs ) All India Language ( lakhs )

DAINIK JAGRAN HINDI 140.1 DAINIK JAGRAN

HINDI 157.22

DAINIK BHASKAR

HINDI 134.6 DAINIK BHASKAR

HINDI 136.14

MALAYALA MANORAMA

MALYALAM 93.9 MALAYALAM MAMANORAMA

MALAYALAM 90.64

DAILY THANTHI TAMIL 87.4 DAILY THANTHI

TAMIL 88.71

EENADU TELAGU 80.2 EENADU TELAGU 81.45

AMAR UJALA HINDI 75.4 AMARUJALA HINDI 85.97

MARUBHUMI MALAYALAM 73.9 MARUBHUMI MALAYALAM 74.21

DAINIK LOKMAT MARATHI 68.5 HINDUSTAN HINDI 73.87

HINDUSTAN HINDI 63.4 TIME OF INDIA

ENGLISH 72.35

TIME OF INDIA ENGLISH 60.9 RAJASTHAN PATRIKA

HINDI 59.9


Competitor in Kota

•Rajasthan Patrika•Times of India ( English )•Dainik Jagran•Dainik Navjyoti•Young Achiever•Rastra Doot•Desh ki Dharti•Chambal Sandesh


Circulation

R P D B0

0.20.40.60.8

11.21.41.6

Reader( in Lakhs )

Reader( in Lakhs )1.50

1.10


Research Methodology•Past records.•Personal observation.•Conversation with various concern authorities.•Reference books.•Internet.•Case study of IIM.


SWOT ANALYSISSTRENTH:-•It is the largest newspaper group in India.•Goodwill•Brand ambassador. WEAKNESS:-•No revenue from circulation.OPOTUNINITY:-•No one large competitor In Hindi language.THREATS:-•Employee Satisfaction.


Learning•I learned different marketing strategies of the organization.•I learn how much value and culture of the organisation impacts the employee’s productivity•I worked there from 10am to 9pm. I learned to work for eleven hours.


Conclusions•Networking system at Dainik Bhaskar is very largest.• Documents are arranged in a very systematic manner for effective work.•Company launched extensive training Programmes.


BIBLIOGRAPHYCase study on Dainik Bhaskar by IIMACase Study by IIMBGoogleInternetwww.dainikbhaskargroup.comwww.dainikbhaskar.comwww.divyabhaskar.comwww.dainikbhaskar/rajasthan/kota.comwww.moneybhaskar.com

http://www.dainikbhaskargroup.com/

http://www.dainikbhaskar.com/

http://www.divyabhaskar.com/

http://www.dainikbhaskar/rajasthan/kota.com


Dainik BhaskarGROUP

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Dainik bhaskar

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