Daily Sunscreen ApplicationA conceptual design by Brian Pesin

Design ChallengeTo encourage people to incorporate using facial

sunscreen, a cycle behavior, into their daily routines. Time limit: April 20-April 28

Daily Sunscreen Persuasion Challenge

Persuasive Purpose:    -To convince five college students to incorporate the daily     use of facial sunscreen, a healthy cycle behavior, into their     routines.

Industrial Design:

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User Description

• College studentso With established morning/shower routineso For the purpose of this study, sorority girls in the Cowell

cluster

Susie Uses Sunscreen!

1. Susie wakes up for the morning.

2. Naturally, as a sorority girl, Susie checks her emails and texts first thing.

3. Susie gets an email on her BlackBerry/laptop!

4. The email reminds Susie to apply facial sunscreen and informs her of the weather and the daily UV index.

5. The email also provides Susie with a Google form in which she can track her sunscreen use.

6. Susie puts sunscreen on and fills out the easy Google form.

Prototype of Sunscreen Application

Features/Functionality

• Reminds user to apply facial sunscreeno Trigger

•  Provides the student with information regarding the weather, including the UV index, which will further encourage the use of sunscreen

• Easily completed Google form embedded in emailo For those without HTML email capability, there is also a

link to the Google doc

Theoretical Justifications

• Improves self-efficacyo Google form allows user to stay on track with goal by

recording sunscreen use Increased user involvement

o Intrinsic benefits from performing health-conscious behaviors Encourages positive feedback and continued

incorporation of sunscreen into daily routines• E-mail acts as a hot trigger

o Immediate call to actiono More than just a simple reminder

Results of User Testing

• Not currently available

Shortcomings of the Design

• Not everybody is big on email (although most Stanford sorority girls use it frequently)o If the e-mail isn't checked in the morning, the design loses

its efficacy• Not everybody has a smartphone

o Makes it harder to record sunscreen applicationo Users may not be able to receive emails on their phones

•  Some users may find the format easy to ignore

Expansion - What Else is Possible?

• Other Form Factors/ID possibilitieso Text message reminders and trackingo Tracking through Facebook, Twitter, creating mobile apps

to remind and record•  Other features and interactions

o Additional information about the benefits of sunscreen and the detriments of not using sunscreen Skin cancer, sun spots, wrinkles, other forms of skin

damageo Participants could find ways to encourage/further remind

other participants to apply sunscreeno Product recommendations

Next Steps in Design Process

• Contact participants about experiment involvement• Create pre-experiment slideshow outlining the benefits of

daily sunscreen application and the detriments of harmful UV rays

• Suggest product switch to makeup, lip balm, and moisturizers that contain SPF

• Set up automated email threado Automated weather report updates?o Automated UV index updates?

• Provide link for participants to view results of sunscreen application tracking

• Find engaging links that encourage sunscreen use to include in emails

Summary

• Persuasive Purpose:o To convince five college students to incorporate the

daily use of facial sunscreen, a healthy cycle behavior, into their routines.

• How to do this:o Daily email reminders

Includes weather report and UV indexo Interactive Google form to record sunscreen application

Hot trigger