Daily foods

Daily Foods

Group 2A Kandra Vyshnavi Apurupa CH Agil V Joseph Vivek R S Dipayan Karuri

“Taste in Every Click”“Taste in Every Click”“Taste in Every Click”“Taste in Every Click”

©

Flow Company

• Vision • Mission • Value • Product Line

Company

• Vision • Mission • Value • Product Line

Customers Customers Competitors Competitors

Collaborators Collaborators Context Context STP ANALYSIS STP ANALYSIS

Marketing Mix Marketing Mix Financials Financials

Daily Foods 2 9/3/2013

CO M PA N YCO M PA N YCO M PA N YCO M PA N Y

5C’s

9/3/2013 Daily Foods 3

VisionVisionVisionVision

To be the leader in the change, touch the life of

every Indian, and enable them to move towards

a more healthy foods and provide with

adulterant free organic Foods.


MissionMissionMissionMission

Our Aim is to cater the health issue caused

by unhygienic and inorganic foods.

We need to provide our customers the true value to

their money spends on organic foods and cater the

needs of working professionals and old age by saving

their time and money spend on travel to buy their food

requirement.


Value

To provide our customer with easy and user

friendly experience using our website and

online purchase our customers make.

We abide with quality and provide fully

organic foods to our customers

Customer Satisfaction is our primary goal,

provide out customer with most consistent

delivery model.


CUSTOMERSCUSTOMERSCUSTOMERSCUSTOMERS


5C’s

Anyone who like to have “natural”, “healthy”,

“fresh” and “organic” food fall under our target

customer category

Preference of Our Customer Cook at home

Health consciousness

Use of internet

Do not insist go to store for purchase

Treat time precious

Would like to have quality service


COMPETITORSCOMPETITORSCOMPETITORSCOMPETITORS


5C’s

Leading spice companies in India

Everest, Shakti, MDH, Aachi etc…

Local brands Isha Yoga, and other women’s

welfare organizations.

Other online grocery stores

At cart.com, standardgrocery.com


STRENGTH & WEAKNESS OF STRENGTH & WEAKNESS OF STRENGTH & WEAKNESS OF STRENGTH & WEAKNESS OF

COMPETITORSCOMPETITORSCOMPETITORSCOMPETITORS


Strength

All the competitors are highly recognized spice

brands

Well established and have an efficient supply chain

Most of them have positioned well in customers

mind and spend huge money in advertisement.


Weakness

� Nobody claim 100% organic

� None of these brands offer online service

� Many brands came in news for adulteration

� Competitors are not promoting their brand

based on healthy life style.


COLLABORATORSCOLLABORATORSCOLLABORATORSCOLLABORATORS


5C’s

Ware House/ Production Unit

Supplier 5

Farmers 4

Supplier 6

Farmers 3

Gundur

Farmers 2

Farmers 1

Wayanad

Online Order

Purchase from van

Customer


Powdering Mills

CONTEXTCONTEXTCONTEXTCONTEXT


5C’s

Demographic Environment

Population of Coimbatore city: around 10.6 lakh.

Compared to the other cities the average literacy

rate of the city is quite high, which is 91.7%

Highly populated area of the city:

R.S Puram, Gandhi Puram etc...


Natural Environment

Change in climatic condition like flood or draught

can cause overproduction or underproduction of

any raw material, prices of these raw materials

and supply of these raw materials are closely

related


Technological Environment

– Growth in the number of internet using people

created opportunity for online businesses

– Popularity and high use of smart phone

– technological progress has benign effect on our

business


Cultural Environment

– Most of the educated people are becoming more

and more health conscious

– There is an increasing demand for the organic

products which is helpful for our business.


SEGMENTATION

STP


• Geographic Segmentation

– Gandhipuram

– RS Puram

– Race Course

– Saibaba Colony

– Ganapathi

– Sarvanampatti

• Demographic

– Occupation: Working Professionals.

• Psychographic

– Social Class: Middle class and above.

• Behavioural

– Benefits: quality, service.


TARGETINGTARGETINGTARGETINGTARGETING


STP

Daily foods mainly focus on areas where we have

maximum number of working professionals and

old age people in Coimbatore.


POSITIONING


STP

Positioning statement

For busy people, Daily foods provide organic

healthy spices because we care for our customer

health.


PRODUCT

MARKETING MIX


Daily Foods 28

Dai

ly F

oods

D

aily

Foo

ds Powders

Pepper

Coriander

Chilli

Turmeric

Masala Chicken Masala

Chili Chicken

Pepper Chicken Sāmbhar Masala

9/3/2013

Packing

• Different and attractive packing using multi

wall paper material

• Quality material used for packing to give feel

of premium product

• Package graphics designed in a way to convey

- “this product will contribute to your organic

life style”


Size Available

50 gm pack

100 gm pack

250 gm pack


PLACEPLACEPLACEPLACE


MARKETING MIX

• Gandhi puram

• Rs puram

• Race course

• Sai baba colony

• Ganapathy

• Sarvanam patty

• Ware house and office is at sarvanampetty.

• Van will be there in each particular place , a

day in a week.

• Home Delivery


PROMOTIONS


MARKETING MIX

Pamphlets Pamphlets

Placing banners in strategic locations like tidal park etc… Placing banners in strategic locations like tidal park etc…

Articles are published in new paper on awareness of organic movements. Articles are published in new paper on awareness of organic movements.

Area to area marketing of organic products. Area to area marketing of organic products.

Publicity may also be generated through personal interactions among consumers Publicity may also be generated through personal interactions among consumers



Is it what your body want??????? optimum health is your greatest wealth☺ Daily foods, when real food matters….

• Consumer newsletter: regular newsletter to customers about upcoming events in the organisation.

• produce a video on healthy lifestyle etc collections play during van promotions.

• Organic producers could display in food fairs.

• School events is a form of direct marketing.


PRICEPRICEPRICEPRICE


MARKETING MIX


Products Competition Price Our Price Chilli

50 gm. 12 15 100 gm. 24 29 250 gm. 60 70

Turmeric

50 gm. 9 10 100 gm. 17 19 250 gm.. 40 45

Pepper 50 gm. 50 55 100 gm. 95 105 250 gm. 230 250

Coriander 50 gm. 12 15 100 gm. 24 29 250 gm. 60 70


Products Competition Price Our Price Chilli Chicken Masala

50 gm. 22 25 100 gm. 43 49 250 gm. 105 120

Pepper Chicken Masala 50 gm. 22 25 100 gm. 43 43 250 gm. 105 120

Sāmbhar Masala 50 gm. 25 30 100 gm. 48 59 250 gm. 120 140

Initial Investment

Raw material 87165

Selling & Distribution 28600

General Expenses 13000

Advance for office 30000

Down payment for Motor bike 5000

Down payment for Winger 50000

Furniture 25000

IT investment 30000

Cash in hand 31235

Total 300000

FINANCIALS FINANCIALS FINANCIALS FINANCIALS


Benefits

• Can prepare tasty food without adulterants

• An unavoidable ingredient in the life of health

conscious people

• Variety of Masala’s available on the doorstep

in just a click or dial

• Can become a part of the social benefit

initiatives planned by Daily foods to promote

“Go organic”


Thank u ☺☺☺☺

Daily foods

Education

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