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THE OFFICIAL SHOW DAILY FOR TRADE AND PRESS:

An Integral Part of Your Show Communication!

18 – 21 JUNE 2017

DAILY

SPECIAL FEATURE – GASTRONOMY PAIRING GALORE @ VINEXPO – IT’S ALL ABOUT MARRYING GOURMET DISHES WITH EXCEPTIONAL WINESRead page 20

WE HAVE MORE THAN 100 NEW EXHIBITORS FOR THE 2017 EDITION Read page 18

Guillaume Deglise CEO, Vinexpo

EXCLUSIVE INTERVIEW

WE ARE LOOKING FOR SOME TOP BRANDS OR BOUTIQUE BRANDSRead page 17

Castle Li General Manager, COFCO

TRADE TALK

REGIONAL SPOTLIGHT SOUTHERN EUROPE

Y VIVA ESPAÑA!SPAIN: COUNTRY OF HONOUR AT VINEXPO BORDEAUX 2017Go to page 21

MONDAY 12TH JUNE 2017

PREVIEW EDITION

DAILYHALL 1STAND AB15

www.vinexpodaily.com All Vinexpo Bordeaux News

Download all issues before, during and after the event

Where to Go in Bordeaux

Non contractual document

Platform during VINEXPO Bordeaux 2017VINEXPO DAILY – Your Official Trade Communication

Editorial Content

100% Relevant: Special Features 2017

Content is designed to be highly relevant and useful for trade visitors & press, helping them to set their show agenda and define their priorities, as well as giving them the “big picture” with market data and leaders’ strategies. Benefit from this unique communication platform to get YOUR message accross. Contact our editorial team for themes and interviews.

Official Partner Country:

SPAIN

REAL DAILY NEWS: The top stories of the day of interest to international trade visitors, including major announcements & debates.

MARKET TRENDS: Important new industry trends and interviews with leading analysts.

FLASHBACK: All important news that should not have been missed.

EXCLUSIVE INTERVIEWS: Given the calibre of many of those presenting conferences, where possible we not only give a précis of their conference, but also field exclusive comments that are specifically destined to our readers.

VINEXPO TALKS: As international trade visitors hop from one stand to another, they no doubt regret not being able to attend some of the top conferences. We cover all conferences of interest to international visitors.

WOW! (World of Organic Wines): A brand new section spotlighting this high growth market.

REGIONAL SPOTLIGHTS: • PREVIEW EDITION: Southern Europe & Spotlights

on Official Partner Country Spain Italy with special features (Abruzzo Toscana Bolgheri, Brunello di Montalcino, Chianti, Piemonte, Emilia-Romagna, Piedmont,Puglia,Veneto).

• DAY 1: Central Europe & Spotlights on France with Special Features (Alsace, Bandol, Vin de Bordeaux, Vin de Bourgogne, Vin de Cahors, Vin de Corse, Côtes du Rhone et Vallée du Rhône, Vin du Pays D’oc, Vin de Provence), Germany (Mosel, Rheingau, Rheinhessen, Nahe, Pfalz, Franken, Sachsen, Baden, Württemberg And Hessische Bergstrasse), Austria.

• DAY 2: Americas & Spotlights on California with Special Features (California Wines, Napa Valley), Chile.

• DAY 3: Asia Pacific & Spotlights on China, Japan. Riesling Day

• DAY 4: Northern & Eastern Europe & Spotlights on Georgia, Baltics.

STILL WINES

PRESS AND BLOGGER CORNER : Top journalists at Vinexpo explain why they’re here and what their personal “Vinexpo highlights” are.

TRADE TALK: Wholesalers, agents, retailers and departments stores explain their current key concerns and discuss some of the most interesting offers they have seen at the show.

WHERE TO GO IN BORDEAUX: A definitive guide on where to go out in Bordeaux to make the international visitors feel much more “at home” in this exciting city.

PREVIEW EDITION DAY 1

Editorial opportunities for exhibitorsHow to be part of VINEXPO Daily? Provide us with your input:

• Coverage of your company’s main news, events and press conferences

• A strategic platform for your Top management

• Contributions and thought leadership for our Regional Spotlights and Special Features

REAL Information - Concise and Exciting!

VINEXPO DAILY / DAY 1 / SUNDAY 14TH JUNE 2015 15 vinexpodaily.com

FRENCH PROVINCE: BORDELAIS

14 VINEXPO DAILY / DAY 1 / SUNDAY 14TH JUNE 2015

De Luze Launches Fashion: Tailor Made Wines from Bordeaux

The Bordeaux Wine Council (CIVB), founded in 1948, brings together representatives from the three Bordeaux wine industry families: viticulture, trade and brokerage. The CIVB’s role is to establish permanent contact

between those families to help facilitate shared learnings. Bordeaux wines are sold in over 150 countries with 22 bottles of Bordeaux wine are sold every second!

For the first time at Vinexpo the Inter-professional Council of Bordeaux Wines (CIVB) will be running a series of practical workshops and tastings by its Bordeaux Wine School to help visitors better understand the region’s history and wines.

Bordeaux wine school trainers will run 30-minute sessions, spread throughout the week, on five major themes:

• the fundamentals of the Bordeaux vineyard

• the various families of Bordeaux wines

• matching food and wine• the art of wine blending

• innovations in the sector.These classes will be held in three languages French, English, and Mandarin.The Bordeaux Wine School was founded by the winegrowers and merchants of Bordeaux through the CIVB in 1989. It aims to offer training to professionals and individuals in order to give them the keys to understanding Bordeaux vineyards and to make Bordeaux wines more accessible.For more than 20 years the school has offered a wide range of dynamic, innovative wine courses. 80,000 people are trained annually through the Bordeaux Wine School around the world, making it a leader in France and abroad, with a network

of 200 accredited trainers and 30 partner schools in 20 countries.The Bordeaux Wine School works with both French and foreign wine professionals to ensure its range of courses and education tools are dedicated to the needs of the trade.”Short customise courses are designed for importers, restaurateurs, wine merchants, supermarket buyers and sommeliers to help bring Bordeaux and its wines alive for their customers. The school therefore provides professionals with free of charge tools to enable them to optimise sales and to offer their customers new levels of quality in terms of service and wines.

An international press dinner coinciding with the opening of Vinexpo Bordeaux tonight will be celebrating the 160 years’ history of Grand Crus Classés in Bor-deaux.

Celebrations already took place on 21st April at the Foreign Ministry in Paris, where Minister Laurent Fabius underlined the importance of this industry.

Mr Fabius, who France’s Revue de Vin discerned the “man of the year” award this January, said “Wines represent, beyond our personal tastes, very serious business for our country because they are an important part of the identity of the French people, and the names of the Grands Crus Classés are part of our cultural heritage.”

The Minister celebrated the 160-year anniversary in the presence of Philippe Castéja - President of the Council of 1855 Grands Crus Classés.

Tonight’s press dinner will take place at Château Margaux, which is also inaugurating its new cellars which were designed by renowned architect Norman Foster. It was Emperor Napoleon III himself who, 160 years ago, requested the creation of a wine classification system (Grands Crus Classés). The latter was penned by Bordeaux’s syndicate of commerce and industry in time for The Exposition Universelle de Paris of 1855.

For this anniversary, Editions Glénat have published a book, “Bordeaux - Les Grands Crus Classés 1855”, photographs from which will be exhibited during Vinexpo Bordeaux:• In the public gardens• At the CIVB wine bar• At the Hôtel de Sèze

Bordeaux Wines – Key Facts and Figures

Bordeaux Wine School to Host Workshops and Tastings

160 Years of Grands Crus Classés – What a Celebration!

6,600 winegrowers

47% of Bordeaux wines are sold in hypermarkets or supermarkets

112,200 hectares of vineyards in the Gironde area

58%volume sold in France

42%for export

5.13 million hectolitres

(685 million bottles) are sold annually

N°1 foreign destination – China (49 million bottles)

N°2 Germany N°3 Belgium N°4 UKN°5 USA

84% Red wine 1%

Sweet White wine

9% Dry White wine

6% Rosé wine

BORDEAUX’S WINE

PRODUCTION

Hall 1, Stand AB-224

KEY FIGURES

Fashion is a new premium wine range from De Luze which claims it will help “revolutionise” the Bordeaux wine category. As Bordeaux, it says, represents the “haute couture” of wine it has looked to the world of fashion designers for inspiration for its new range. Featuring a new tall, square shaped bottle, Fashion hopes to step away and stand out on shelf from traditional Bordeaux wines.It claims the three wines in the range, a red, a white and a rosé, have been “tailor made” for the modern, discerning consumer. Each label features a different clothing design to represent the Fashion connection. The red is a combination of 70% and 30% Cabernet Sauvignon. The white is 100% Sauvignon and the rosé a blend of 30% Merlot and 70% Cabernet Franc. De Luze is part of Grands Vins de Gironde and the wines will be available to taste at Vinexpo along with the group’s other range of wines.

Hall 1, Stand A-205Hall 1, Stand AB-224

Philippe Castéja - President of the Council of 1855 Grands Crus Classés –

with Laurent Fabius – Foreign Minister of France

VINEXPO DAILY / DAY 1 / SUNDAY 14TH JUNE 2015 13

SPECIAL FEATURE: ROSÉ

vinexpodaily.com12 VINEXPO DAILY / DAY 1 / SUNDAY 14TH JUNE 2015

Barton & Guestier, one of France’s leading producer of premium wines, announces the launch of La Villa Barton Côtes de Provence AOC, an estate-bottled rosé from one of France’s hottest growing category.

An elegant and seductive wine inspired

by the art of living in the South

of France, La Villa Barton Côtes de Provence AOC arrives just in time for warmer weather.

Sourced from the region around St. Tropez, La Villa Barton is a characteristic blend of Grenache (45%), Syrah (35%), Cinsault (20%). It exhibits the classic salmon rose petal colour the appellation is famous for and an aromatic nose revealing fresh fruits and delicate touches of white flowers. With a rich mouth-feel, complexity and creaminess resulting from long lees stirring, the wine is an ideal aperitif or served with light summer meals. Barton & Guestier has long brought wines to the world’s wine drinkers from throughout France’s diverse growing regions. For this release, the company looked to where founder Thomas Barton liked to relax and holiday. “This wine embodies the place where one feels most relaxed; the place where one enjoys sharing special moments with friends and family,” says Philippe Marion, Barton & Guestier’s Sales & Marketing Director.

Since 2005, wines from Provence AOC have enjoyed explosive growth in the US In the past ten years (2005-2014), US imports of Provence AOC wines have grown from less than 40,000 cases per year to more than 500,000 annually. In 2014 alone, the category grew 35% in volume and 47% in value from the year prior. “It is no wonder that Americans are so in love with wines from Provence” says Philippe Marion.

La Villa Barton Côtes de Provence AOC’s eye-catching package features a distinctive and elegant bottle shape, modern label and attractive six-bottle shipper.

THIS WINE EMBODIES THE PLACE WHERE ONE FEELS MOST RELAXED

BENEFITING FROM THIS “INDIAN SUMMER”, THE GRAPES WERE ABLE TO RIPEN PERFECTLY, PROVIDING A STUNNING VINTAGE.

Hall 1, Stand DE-281

Hall 1, Stand D-239

At A Glance• Classification: Côtes de Provence

AOC• Region: Provence, south east France

between Aix-en-Provence and Nice, along the Mediterranean sea

• Estate bottled• Climate: Mediterranean, very

windy with high temperatures and exceptional sun

• Grape Variety: Grenache (45%), Syrah (35%), Cinsault (20%)

• Appearance: Salmon pink with a rose-colored rim

• Nose: Flattering nose of red fruits with aromas of peach when agitated

• Palate: Rich and crisp with fresh flavors of lychee and rose. Good complexity. Harmonious and delicate with a long and pleasing aftertaste

• The estate belongs to the Barton & Guestier owner’s family, a region where they enjoy their summer holidays.

Serving suggestions:Peak: 2015-2017Serving temperature: 10-12.5°CThis wine can be served immediately after uncorking, without decanting.

Grape varieties:40% Cabernet Sauvignon32% Cabernet Franc28% MerlotAlcohol content:12,5%

Inspired by Haut-Brion Clarence Dillon launches its first rosé

at Vinexpo

Barton & Guestier Launches “La Villa Barton” New Côtes de Provence Rosé celebrates lifestyle of the South of France

Introducing Clarendelle rosé 2014: the first rosé in the history of Domaine Clarence Dillon. Clarendelle is drawn off from Merlot and Cabernet vats after a short maceration and is inspired by the clarets of old. This is a truly gastronomic, fruity and fragrant wine reflecting elegance and balance. THE 2014 VINTAGE: AN EXCEPTIONAL YEAR IN BORDEAUXAn exceptional and sunny September provided the winemakers with the ideal harvest conditions. Benefiting from this “Indian summer”, the grapes were able to ripen perfectly, providing a stunning vintage. 2014 will be remembered as a very good year in Bordeaux.

2014 Clarendelle Rosé is a blend of wine made from directly pressed juice and bled from vats of macerating red wine in equal parts. The wines were racked at the end of the fermentation, but some lees were left behind in the vats for three months for further ageing.

TASTING NOTES:At first one is charmed by the wine’s beautiful pale pink colour. On the palate one discovers intense aromas of blackcurrant, passion fruits and wild strawberries. The mouth-feel is quite vivacious and silky, culminating with an enchanting freshness… A decidedly seductive wine!

[19th June 2017]

[21st June 2017]

[18th June 2017]

[20th June 2017]

GASTRONOMY

SWEET WINES COCKTAILS

• SPIRITS & FORTIFIED WINES• ORGANIC WINES

ROSÉ

CHAMPAGNE & SPARKLING WINES

DAY 3DAY 2

DAY 4




EXCLUSIVE INTERVIEW



TRADE TALK




PREVIEW EDITION


34%Northern Europe

26%Asia Pacific

11%North America 12%

Southern Europe

3%Africa

6%South America

8%Eastern Europe

Source: Vinexpo 2015

Source: Vinexpo 2015

Travel Retail0,5%

Wholesalers, Agents

47,2%

Activities associatedwith wine and spirits

29,3%

Super/hypermarkets3,4%

Others3,5%

Retailers6,8%

Hospitality9,3%

French visitors

64,6%

7,1%

Traders Wholesalers- agents

Retailers

PressSource: Vinexpo 2015

Hospitality

Super/hypermarkets and travel retail

Activities associated with wine and spirits

6,5%

3,6%

13,1%

5,1%

Outside France

48,500 visitors coming from 151 countries

Visitors

Breakdown of visitors by profession

PRINT VERSION• Main entrances

• All main VINEXPO Bordeaux Information counters

• Le Club: key buyers area

• International Press stand

• Press Centre

• Top 50 Partners’ & Participants’ stands

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ONLINE VERSION• The online version is available for

download on VINEXPO Bordeaux & VINEXPO Daily websites – including links to exclusive audio streams.

• Daily e-mailing of online version to pre-registered international trade visitor.

QUANTITIES

NUMBER OF ISSUES 1 preview issue (online version only) + 4 live show issues + 1 review issue (online version only)

PRINT RUN 20,000 copiesDay1: 6,000Days 2 & 3: 5,000Day4: 4,000

ONLINE VERSION40,000 contacts x 6 mailings

DistributionDistribution Available everywhere! VINEXPO Daily is where trade and press are at VINEXPO Bordeaux - available anywhere, anytime!

VINEXPO DAILY – Reach Your Key Target Groups at VINEXPO Bordeaux

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ADVERTISINGJean-François Pieri Managing DirectorTel: +33 442 77 46 [email protected]

Bettina Badon Senior Account ManagerTel: +33 442 77 46 [email protected]

Nathalie Meissner Project ManagerTel: +33 413 22 80 [email protected]

EDITORIALRichard Barnes Editor-in-ChiefTel: +33 442 77 46 [email protected]

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