DAGR-2100 AGRICULTURE MARKETING POLICY Lecturer: Jim Fisher Winter 2008 Office: 204 Administration Lectures: Administration 201

And Parish Theatre 116 Phone: ext 447 fax 258-8401 COURSE DESCRIPTION Core

Course Description:

The objectives of this course are; (1) to introduce students to basic economic concepts and to the process, practices and institutions of agricultural marketing in Ontario and Canada; and (2) to provide an understanding of the agri-food policy environment, current programs and emerging agri-food policy issues in Canada. Learning Objectives: Upon completion of this course you should be able to: 1. Understand the complexity, evolution and economic importance of the Canadian agri-

food sector. 2. Evaluate the farm financial situations in Ontario and Canada. 3. Comprehend and use the concepts related to supply and demand. 4. Describe current marketing practices and regulations. 5. Appreciate the role played by government and trading partners. Course Evaluation: Guest Speaker Assignment 15% The Canadian Agriculture Sector Assignment 10% One Test 10% Midterm Exam 25% Final Exam 40% Textbook: There is no specific text required for this course, and so your class notes will be extremely important.

CONTENT STRUCTURE

First lecture each week Course Content Second lecture each week Market Venue Third lecture each week Assignment presentations (or course content)

COURSE CONTENTS

I. Introduction to the Canadian Agri-Food Sector

1. Components and Characteristics 2. Major Players 3. Economic Importance 4. Trends and Issues 5. Farm Financial Situation

II. Demand and Supply Analysis

1. Concepts of Demand and Supply. 2. Why should we care about Demand and Supply concepts? 3. Factors Affecting Demand and Supply. 4. Elasticity’s of Demand and Supply. 5. Relationships between Revenues and Price Elasticity. 6. Aggregate Demand and Aggregate Supply. 7. Excess Demand and Excess Supply.

III. Agricultural Marketing

1. Definition of a Market and Marketing. 2. Marketing Functions and Utilities. 3. Price Determination. 4. Derived Demand and Marketing Margins. 5. Characteristics of Different Markets.

IV. Marketing Boards, Supply Management and Futures Markets

1. Marketing Boards in Canada: A Historical Overview 2. Types of Marketing Boards & Their Functions 3. Supply Management Marketing Boards: Features & Implications 4. Recent changes in Agricultural Policy and the Future of Supply Management in Canada. 5. Futures Markets: Characteristics, Operations and Major Roles 6. Options: Definition, Characteristics and Major Role

V. Government Intervention in Canadian Agriculture

1. A Historical Overview 2. Evolution of Stabilization Programs in Canada 3. Major Stabilization Programs 4. Subsidies, Price Support and Deficiency Payments. 5. Recent Changes in Agri-Food Policies and their Implications

VI. Agricultural Trade Policies and Major Trade Agreements

1. Benefits from Trade. 2. Trade Policies in Canada: Past, Present and Future. 3. North American Free Trade Agreement: Major Provisions and Implications 4. Uruguay Round Agreement on Agriculture: Major Provisions and Implications 5. Trade Disputes and Countervailing Duties

VII. Emerging Agri-Food Policy Issues

1. Agriculture and the Environment. 2. The Future of Single-Desk Selling. 3. Biotechnology and Agriculture. 4. Food Safety Issues.

MARKETING AND POLICY TOPICS:

$ Agricultural Policy Framework $ CAIS $ Dairy Policy $ Nutrient Management Act and the Clean Water Act $ Common Agricultural Policy (Europe) $ US Farm Bill $ Canadian Wheat Board $ World Trade Organization $ Marketing Beef in Ontario $ Marketing Sheep in Ontario $ Marketing Vegetables in Ontario $ Marketing Organic Crops in Ontario $ Marketing Corn in Ontario $ Marketing Milk in Ontario $ Marketing Soybeans in Ontario $ Marketing Turkeys in Canada $ Marketing Chicken in Canada $ Marketing Eggs in Canada

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