145

DAFTAR PUSTAKA

(n.d.). Retrieved from https://blog.esl-languages.com/blog/learn-languages/most-

spoken-languages-world/

(n.d.). Retrieved from https://www.babbel.com/en/magazine/the-10-most-spoken-languages-in-the-world/

(2013, Maret). Retrieved from www.merdeka.com: http://www.merdeka.com/uang/ada-240-mal-dan-pusat-perbelanjaan-di-seluruh-indonesia.html

(2015). Retrieved from www.apjii.com.

(2016). Retrieved from http://www.bi.go.id/: http://www.bi.go.id/id/publikasi/survei/properti-komersial/Documents/Laporan%20PPKom%20Q1-2016%20FIN.pdf

(2016, Juni). Retrieved from http://properti.kompas.com: http://properti.kompas.com/read/2016/06/03/225043521/perkembangan.properti.mewah.di.enam.negara.asia

(2018, November 14). Retrieved 2019, from https://www.babbel.com/en/magazine/the-10-most-spoken-languages-in-the-world/

(2019, January 15). Retrieved 2019, from https://blog.esl-languages.com/blog/learn-languages/most-spoken-languages-world/

(2019, November 14). Retrieved 2019, from https://www.babbel.com/en/magazine/the-10-most-spoken-languages-in-the-world/

Adji, J., & Dr. Drs. Hatane Semuel, M. (2014). Pengaruh Sarisfaction dan Trust terhadap Minat Beli Konsumen (Purchase Intention) di Starbucks The Square Surabaya. Jurnal Manajemen Pemasaran Petra Vol. 2 No.1, 1-10.

Afrisia, R. S., & Haryanto, A. T. (2014, June 13). http://teknologi.news.viva.co.id/news/read/512467-pengguna-ponsel-di-indonesia-lampaui-jumlah-penduduk. Retrieved October 3, 2016, from www.teknologi.news.viva.co.id.

Akdeniz, A. (2012). Effect of Perceived Values on the Brand Preference and the Purchase Intention. European Scientific Journal, 1-17.

146

Akdeniz, A. (2012). Effect of Perceived Values on the Brand Preference and The Purchase Intention . European Scientific Journal.

Algharabat, R., Rana, N. P., Dwivedi, Y. K., Alalwan, A. A., & Qasem, Z. (2018). The effect of telepresence, social presence and involvement on consumer brand engagement: an empirical study of non-profit organizations. Journal of Retailing and Consumer Services, 139-149.

Alnawas, I., & Altarifi, S. (2015). Exploring the role of brand identification and brand love in generating higher levels of brand loyalty. Journal of Vacation Marketing, 1-18.

Ardestani, A. S., & Afshar, M. (2015). Relationship between Brand Personality, Attitude, and Commitment to Brand Name (Case study : Dairy Insutry of Iran). European Online Journal of Natural and Social Sciences 2015 Vol.4 No.1, 899-905.

Arikunto. (2006). Prosedur Penelitian Suatu Pendekatan Praktik (6 ed.). Jakarta: PT Rineka Cipta.

Arikunto. (2013). Prosedur penelitian suatu pendekatan praktik. Jakarta: PT Rineka Cipta.

Arikunto, S. (2010). Prosedur penelitian suatu pendekatan praktik. Jakarta: Rineka Cipta.

Arora, R., & Mahankale, N. R. (2013). Marketing research. New Delhi: PHI Learning Private Limited.

Arora, R., & Mahankale, N. R. (2013). Marketing Research. New Delhi: PHI Learning Private Limited.

Arora, R., & Mahankale, N. R. (2013). Marketing Research. New Delhi: PHI Learning Private.

Audilla, C. (2016, Maret). Retrieved from http://finance.detik.com/: http://finance.detik.com/read/2016/03/26/085849/3173250/4/libur-panjang-pengunjung-mal-di-kota-besar-naik-75

Balla, B. E., & Ibrahim, S. B. (2012). Impact of Corporate Brand on Customer's Attitude towards Repurchase Intention. International Journal of Science and Research, 2384-2388.

Bambang, Lubis, R., & Darsono, N. (2017). Pengaruh brand image, brand personality, brand experience terhadap brand love dampaknya pada brand

147

loyalty gayo aceh coffee PT Oro kopi gayo kabupaten Aceh Tengah. Jurnal Perspektif Manajemen dan Perbankan, 9, 158-184.

Baran, R. J., & Galka, R. J. (2012). CRM : The Foundation of Contemporary Marketing Strategy. United Kingdom: Routledge.

Batrick, G., & Batrick, P. (2008). Silver Bullet Selling : Six Critical Step to Opening More Relationships and Closing More Sales. John Wiley & Sons.

Belch, G. E., & Belch, M. A. (2012). An Integrated Marketing Communications Perpective (9th ed.). USA: McGraw Hill.

Bergkvist, L., & Larsen, B. T. (2010). Two studies of consequences and actionable antecedents of brand love. Brand management, 504-518.

Beri, G. C. (2013). Marketing research (5 ed.). New Delhi: McGraw Hill.

Beri, G. C. (2013). Marketing Research (5th edition ed.). McGraw Hill: New Delhi.

Bicakcioglu, N., Ipek, I., & Bayraktaroglu, G. (2016). Antecedents and outcomes of brand love: the mediating role of brand loyalty. Journal of Marketing Communications, 1-14.

Blick, D. (2011). The ultimate small business marketing book. UK: Filament Publishing Ltd.

Blick, D. (2011). The Ultimate Small Business Marketing Book. UK: Filament Publishing Ltd.

Blick, D. (2011). The Ultimate Small Business Marketing Book. United Kingdom: Filament Publishing.

Bollen, K. A. (2011). Latent variable models under misspecification, two stage least square (2SLS) and maximum likelihood (MK) estimators. Sociological Methods and Research, 36(1).

Boone, & Kurtz, D. L. (2016). Contemporary Marketing (17th edition ed.). Boston: Cengange.

Boone, O., & Kurtz, D. L. (2016). Contemporary marketing (17 ed.). Boston: Cengange.

Bouhlel, O., Mzoughi, N., Hadiji, D., & Slimane, I. B. (2011). Brand Personality's Influence on the Purchase Intention : A Mobile Marketing Case. International Journal of Business and Management Vol. 6 No. 9, 210-227.

148

Bowden, J. L. (2009). The process of customer engagement: a conceptual framework. Journal of marketing theory and practice, 63-74.

Boyd, J. (2010). Consumer psychology. England: McGraw-Hill.

Brace, I. (2008). Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research (2nd ed.). United Kingdom: Kogan Page.

Brace, I. (2008). Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research (2nd edition ed.). United Kingdom: Kogan Page.

Brace, I. (2008). Questionnaire design: how to plan, structure and write survey material for effective market research (2 ed.). United Kingdom: Kogan Page.

Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it? How it is measured? Does it affect loyalty? Journal Of Marketing, 73, 52-68.

Brodie, R. J., Linda, D. H., Juric, B., & Ilic, A. (2011). Customer engagement: conceptual domain, fundamental propositions and implications for research. Journal of service research.

Bunpis, L., & Haron, M. S. (2017). The influence of content marketing on customer brand engagement towards online herbal cosmetic store in Thailand. 149-163.

Buttle, F. (2009). Customer Relationship Management : Concepts and Technologies (2nd edition ed.). Burlington: Elsevier Ltd.

Buttle, F., & Maklan, S. (2015). Customer Relationship Management (3rd edition ed.). New York: Routledge.

Cahill, D. L. (2007). Customer Loyalty in Third Party Logistics Relationship. Springer: German.

Caroll, B. A., & Ahuvia, A. (2006). Some antecedents and outcomes of brand love. Marketing letters.

Carvalho, A., & Fernandes, T. (2018). Understanding customer brand engagement with virtual social communities: a comprehensive model of drivers, outcomes and moderators. Journal of Marketing Theory and Practice, 23-37.

149

Chan, A., & Astari, D. (2017). The analysis of content marketing in online fashion shops in Indonesia. Review of Integrative Business and Economics Research, 6(2), 225-233.

Cheng, T., Lai, L., & Yeung, A. (2008). The Driving Forves of Customer Loyalty : A Study of Internet Service Proveders in Hongkong.

Chin, W. W. (2010). Bootstrap cross-validation indices for PLS path model assessment. Berlin: Springer.

Cornelissen, J. (2008). Corporate Communication : A Guide to Theory and Practice (2nd ed.). London: Sage Publication.

Cutlip, M. S., Center, A. H., & Broom, G. M. (2011). Effective Public Relation (9th ed.). Jakarta: Kencana.

Dah, K. L., Li, C. H., & Wen, H. C. (2014). Understanding broadband television users' continuance intention to use. 210-234.

Dahwilani, D. M. (2015, Juni). Retrieved from http://ekbis.sindonews.com/: http://ekbis.sindonews.com/read/1007773/34/pertumbuhan-ritel-indonesia-peringkat-12-dunia-1433163799

Databoks. (2017). www.databoks.katadata.co.id. Retrieved 2019, from www.databoks.katadata.co.id/datapublish/2017/12/03/piramida-penduduk-indonesia-masuk-tipe-ekspansive

Databoks. (2019). www.databoks.katadata.co.id. Retrieved 2019, from www.databoks.katadata.co.id/datapublish/2019/01/04/jumlah-penduduk-indonesia-2019-mencapai-267-juta-jiwa

Delvarani, S., Ghazali, H., & Othman, M. (2013). Factors affecting fast food customers' intention to use menu labeling in Klang Valley, Malaysia. International Food Research Journal, 1800-1805.

Devone, C., & Power, J. D. (2006). Satisfaction : How Every Great Company Listens to the Voice of the Customer. London: Penguin Books.

Duncan, T., & Ouwersloot, H. (2008). Integrated marketing communication. Europe: McGraw-Hill.

Dwivedi, A. (2015). A higher-order model of consumer brand engagement and its impact on loyalty intentions. Journal of retailing an consumer services, 100-109.

Dwivedi, A. (n.d.). A higher-order model of consumer brand engagement and its impact on loyalty intentions. Journal of retailing and consumer services.

150

Dyre, W. W. (2010). The Power of Intention : Learning Co-create Your World Own Way. United States: Hay House.

EF. (2018). www.ef.com. Retrieved 2019, from www.ef.com/wwen/epi/

Evans, J. R., & Lindsay, W. M. (2008). The management and control of quality. (7).

Fata, Z. (2010). Analisis faktor-faktor yang mempengaruhi pendapatan pedagang batik. Studi Kasus di Pasar Klewer, Solo, Jawa Tengah.

Feinberg, F. M., Kinnear, T. C., & Taylor, J. R. (2013). Modern Marketing Research : Concepts, Methods and Cases (2nd edition ed.). Mason: Cengange.

Fernando, Kumara, Mendis, Wettawa, & Samarasinghe. (2018). Effects of brand experience on consumer brand loyalty in fashion retail industry: moderating the role of gender. Global Journal of Management and Business Research : E-Marketing, 18(7).

France, C., Merrilees, B., & Miller, D. (2016). An integrated model of customer-brand engagement: drivers and consequences. Journal of Brand Manegement, 1-18.

Fuad, I. G. (2008). Structural Equation Modeling : Teori, Konsep dan Aplikasi dengan Program Lisrel 8.80 (2nd ed.). Semarang: Badan Penerbit Universitas Diponegoro.

Gaffar, V. (2007). Customer Relationship Management and Marketing Public Relation. Bandung: Alfabeta.

Geçti, Fatih, Zengin, H. (2013). The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey. International Journal of Marketing Studies, 5 (2), pp: 111-119

Gentile, C., Spiller, N., & Noci, G. (2007). How to sustain teh customer experience : an overview of experience components that co-create value with the customer. European Management Journal, 395-401.

Gewati, M. (2018). www.kompas.com. Retrieved 2019, from www.kompas.com/semarang/read/2018/07/11/09230011/lulus-kuliah-menganggur-jangan-mau-

151

Ghazali, H., Delvarani, S., & Othman, M. (2013). Factors affecting fast food customers' intention to use menu labeling in Klang Valley, Malaysia. International Food Research Journal, 1800-1805.

Ghazali, I. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Semarang: Universitas Diponegoro.

Ghozali, I. (2011). Aplikasi analisis multivariate dengan program IBM SPSS 19. Semarang: Universitas Diponegoro.

Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS 19 (5 ed.). Semarang: Universitas Diponegoro.

Ghozali, I. (2014). Structural equation modeling, metode alternatif dengan Partial Least Square (PLS) (4 ed.). Semarang: Badan Penerbit Universitas Diponegoro.

Ghozali, I., & Latan, H. (2015). Konsep, teknik, aplikasi menggunakan Smart PLS 3.0 untuk penelitian empiris. Semarang: BP Undip.

Grideanu, N., & Cruceru, G. (2013). The Role of Online Service Quality in Enhancing Customer Satisfaction : An Empirical Investigation of Pakistani Banks.

Grigoroudis, E., & Siskos, Y. (2010). Customer Satisfaction Evaluation : Method of Measuring and Implenting Service Quality. New York: Springer.

Grove, S. K., Gray, J. R., & Burns. (2015). Understanding nursing research: building an evidence-based practice (6 ed.). Missouri: Elsevier.

Grove, S. K., Gray, J. R., & Burns, N. (2015). Understanding Nursing Research : Building an Evidence-Based Practice (6th ed.). Missouri: Elsevier Saunders.

Grove, S. K., Gray, J. R., & Burns, N. (2015). Understanding Nursing Research : Building an Evidence-Based Practice (6th edition ed.). Missouri: Elsevier.

Gupta, M., & Gupta, D. (2011). Research Methodology. New Delhi: PHI Learning Private.

Haiqiang, M., & Xu, C. (2013). Industrial Synergy Mechanism and Operation Mode Research based on The Retail Industry. 380-384.

Hair, J. F. (2006). Multivariate data analysis. Jakarta: Gramedia Pustaka Utama.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: indeed a silver bullet. Journal of Marketing Theory and Practice, 139-150.

152

Hanif, H. (2018). Evaluating the impact of promotional activities on brand loyalty. Journal of Marketing and Logistics, 1, 63-87.

Hanseler, J., Ringle, C. M., & Sinkovich, R. R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 227-319.

Hartono, J. (2011). Metodologi penelitian bisnis: salah kaprah dan pengalaman-pengalaman (1 ed.). Yogyakarta: BPFE.

Harvard Business Review : Increasing Customer Loyalty. (2011). Boston: Harvard Business School Publishing.

Hayes, B. E. (2008). Measuring Customer Satisfaction and Loyalty (3rd edition ed.). USA: Quality Press.

Hepola, J., Karjaluoto, H., & Hintikka, A. (2017). The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement. 282-293.

Hernon, P., Altman, E., & Dugan, R. E. (2015). Assesing Service Quality : Satisfying the Expectations of Library Customers (3rd edition ed.). American Library Association.

Hill, N., & Alexander, J. (2006). Handbook of Customer Satisfaction and Loyalty Measurement (3rd edition ed.). Hampshire: Gower Publishing.

Hill, N., Roche, G., & Allen, R. (2007). Customer Satisfaction : The Customer Experience Through the Customer's Eyes. London: Cogent Publishing.

Hirata, T. T. (2008). Customer Satisfaction Planning : Ensuring Product Quality and Safety Within Your MRP/ERP System. Taylor & Francis Group.

Hoffman, K. D., & Bateson, J. E. (2006). Services Marketing (3rd edition ed.). Mason: Thomson South-Western.

Hollebeek, L. D., & Glynn, M. S. (2014). Consumer brand engagement in social media: conceptualization, scale development and validation. Journal of interactive marketing.

Hoo, S. S., Jon, K. J., & Geon, C. (2006). Evaluating the Service Quality of Third Party Logistics Service Providers Using the Analytical Hierarchy Process.

Hussein, A. S. (2016). The effect of trust and brand engagement on mobile telecommunication customer loyalty: the mediating effect of brand engagement. Konferensi Nasional Riset Manajemen X.

153

Hussein, A. S. (2018). Effects of brand experience on brand loyalty in indonesian casual dining restaurant: roles of customer satisfaction and brand of origin. Tourism and Hospitality Management, 24(1), 119-132.

Irene, L. (2016). Analisis Pengaruh Content Marketing terhadap Customer Retention dengan Brand Attitude dan Customer Engagement sebagai Variabel Perantara pada Pengguna Rokok Wismilak di Surabaya.

Islam, J. U., & Rahman, Z. (2016). Examining the effects of brand love and brand image on customer engagement: an empirical study of fashion apparel brands. Journal of Global Fashion Marketing, 45-59.

Ismail, A., & Spinelli, G. (2012). Effects of brand love, personality and image on word of mouth. Journal of fashion marketing and management: an international journal, 386-398.

Jha, L. (2008). Customer Relationship Management : A Strategic Approach. New Delhi: Global India Publications.

Jogiyanto. (2007). Metodologi Penelitian Bisnis : Salah Kaprah dan Pengalaman-pengalaman. Yogyakarta: BPFE.

Kabir, M. H., & Carlsson, T. (2010). Service Quality. Expectation, Perception and Satisfaction.

Kanga, A. (2015). Brand love – moving beyond loyalty an empirical investigation of perceived brand love of Indian consumer. Arab Economics and Business Journal, 90-101.

Kei, L. M., Osman, S., & Paim, L. (2017). Relationship between consumer involvement and consumer engagement with consumer loyalty in tourism and hospitality industry. International Journal of Academic Research in Economics and Management Sciences, 6(4), 72-91.

Keller. (2008). Strategic Brand Management. Upper Seddle River: Prentice Hall.

Keller, K. L. (2013). Strategic Brand Management (4th ed.). England: Pearson Education Limited.

Khvtisiashvili, I. (2012). How Does Corporate Image Affects the Competitive Advantage of Georgian Banking Segment. Journal of Business , 36.

Koljonen, T. (2016). Content marketing's role in company branding and business. Lahti University of Applied Science.

Kotler, P. (2008). Kotler on Marketing. New York: The Free Press.

154

Kotler, P., & Armstrong, G. (2012). Principles of Marketing (14th edition ed.). New York: Pearson Education.

Kotler, P., & Keller. (2012). Manajemen pemasaran (12 ed.). Jakarta: Erlangga.

Kotler, P., & Keller, K. L. (2006). Marketing Management (12th edition ed.). New Jersey: Pearson Education.

Kotler, P., & Keller, K. L. (2009). Marketing Management (13th ed.). New Jersey: Pearson Education Ltd.

Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). New Jersey: Pearson Education Inc.

Kotler, P., & Keller, K. L. (2013). Marketing Management (15th ed.). New Jersey: Pearson Education Inc.

Kucuk, U., & Krishnamurty, S. (2009). Anti branding on the internet. Journal of business research.

Kumar, S. R. (2009). Marketing and Branding. New Delhi: Pearson Education.

Kunas, M. (2012). Implementing Service Quality based on ISO/IEC 20000 (3rd edition ed.). United Kingdom: IT Governance Publishing.

Kurtz, D. L. (2016). Contemporary Marketing (17th ed.). Boston: Cengange Learning.

Laksana, F. (2008). Manajemen pemasaran. Yogyakarta: Graha Ilmu.

Laksana, F. (2008). Manajemen Pemasaran. Yogyakarta: Graha Ilmu.

Langeslag, S., & Strien, J. W. (n.d.). Regulation of romantic love feelings: preconceptions, strategies and feasibility.

Latan, H., & Temalagi, S. (2013). Analisis multivariate teknik dan aplikasi menggunakan program IBM SPSS 20.0. Bandung: Alfabeta.

Latan, H., & Temalagi, S. (2013). Analisis Multivariate Teknik dan Aplikasi Menggunakan Program IBM SPSS 20.0. Bandung: Alfabeta.

Leckie, Civilai, Munyaradzi, W. N., & Lester, W. J. (2016). Antecedents of consumer brand engagement and brand loyalty. journal of marketing management.

Levy, S., & Gendel-Guterman, H. (2012). Does advertising matter to store brand purcahse intention? a conceptual framework. Journal of Product & Brand Management, 21(2), 89-97.

155

Limandono, J. A., & Dharmayanti, D. (2017). Pengaruh content marketng dna event marketing terhadap customer engagement dengan sosial media marketing sebagai variabel moderasi di pakuwon city.

Long-Yi, L. (2010). The relationship of consumer personal trait, brand personality and brand loyalty: an empirical study of toys and video games buyers. Journal of Product & Brand Management, 5-6.

Loureiro, S. M., Ruediger, K. H., & Demetris, V. (2012). Brand emotional connection and loyalty. Journal of brand management, 13-27.

Loureiro, S. M., Taghjana, G., & Hans, R. K. (Online information review). 2017. Antecedents and outcomes of online brand engagement, 985-1005.

Lovelock, C., & Wirtz, J. (2007). Service Marketing : People, Technology, Strategy (6th edition ed.). USA: Pearson Education.

Lumba, M. G. (2019). Peran brand love terhadap brand loyalty dan willingness to pay premium price pada pembeli iPhone di Surabaya. AGORA, 7(1).

Luo, Q. (2010). Advances in Wireless Networks and Information Systems. Springer.

M, S. C. (2012). Customer engagement, buyer-seller relationship and social media. Management Decision, 50(2), 253-272.

Maheshwari, V., Lodorfos, G., & Jacobsen, S. (2014). Determinants of brand loyalty: a study of the experience-commitment-loyalty constructs. International Journal of Business Administration, 5(6), 13-23.

Mahjoub, H., Kordnaeij, A., & Moayad, F. M. (2015). The effect of self-congruency on customer behavior and involvement. International Journal of Marketing Studies, 7(3), 139-147.

Malhotra, N. K. (2010). Marketing Research : An Applied Orientation (6th ed.). New Jersey: Pearson Education.

Malhotra, N. K. (2010). Marketing Research : An Applied Orientation (6th edition ed.). New Jersey: Prentice Hall.

Malhotra, N. K. (2010). Marketing research: an applied orientation (6 ed.). New Jersey: Pearson Education.

Manafe, D. (2019). www.beritasatu.com. Retrieved 2019, from www.beritasatu.com/kesehatan/536962/bkkbn-48-juta-bayi-lahir-tiap-tahun

156

Marteh, B. (2014). Perceived Service Quality and Satisfaction of Self-service Technology (The Case of Automated Teller Machine).

Maulana, A. (2016, February 23). http://www.cnnindonesia.com/teknologi/20160222172644-185-112671/orang-indonesia-setidaknya-instal-10-aplikasi-di-ponsel/. Retrieved October 03, 2016, from www.cnnindonesia.com.

McDaniel, C., & Gates, R. (2010). Riset pemasaran kontemporer. Jakarta: Salemba Empat.

McGhie, A. (2012). Brand is a Four Letter Word. South Carolina: Advantage.

McPheat, S. (2011). Content marketing. United Kingdom: The Internet Marketing Academy.

Merrilees, B. (2016). Interactive brand experience pathways to customer-brand engagement and value co-creation. Journal of Product & Brand Management, 25(5), 402-408.

Moleong, L. J. (2010). Metodologi penelitian kualitatif. Bandung: Remaja Rosda Karya.

Moreira, A. C., Silva, P. M., & Moutinho, V. M. (2017). The effects of brand experiences on quality, satisfaction and loyalty: an empirical study in the telecommunications multiple-play service market. 27, 26-36.

Moriarty, S., Mitchell, N. D., & Wells, W. D. (2012). Advertising & IMC : Principles and Practice (9th ed.). New Jersey: Pearson Education.

Muchardie, B. G., Yudiana, N. H., & Gunawan, A. (2016). Effect of social media marketing on customer engagement and Its impact on brand loyalty in caring colours cosmetics, Martha Tilaar. Binus Business Review, 83-87.

Muhibbin, S. (2011). Psikologi Belajar. Jakarta: PT. Raja Grafindo Persada.

Noor, J. (2012). Metodologi penelitian skripsi, tesis dan disertasi karya ilmiah (3 ed.). Jakarta: Kencana Prenada.

Nurhayati. (2008). Studi perbandingan metode sampling antara simple random dengan stratified random. Jurnal Basic Data ICT Research UNAS, 3(1).

Oliver, R. L. (2010). Satisfaction : A Behavioral Perspective on the Consumer (2nd edition ed.). New York: Routledge.

Olobatuyi, M. E. (2006). A User's Guide to Path Analysis. Maryland: University Press of America.

157

Paler-Calmorin, L., & Calmorin, M. A. (2006). Statistics in Education and the Sciences : With Application to Research. Quezon: Rex Book Store.

Panda, T. K. (2006). Contemporary Marketing : The Changing Face of Marketing in 21st Century. India: The ICFAI University Press.

Park, C. M., & Priester, J. (2010). Brand attachments and brand attitudes strength: conceptual and empirical differentiation of two critical brand equity drivers. Journal of marketing, 1-17.

Pengfei, B., Yanhong, C., & Lvbo, Y. (2014). Research of the Relationship of E-service Quality, Cusotmer Satisfaction and Customer Loyalty in C2C Online Shopping. 36.

Pertiwi, A. R., Djawahir, A. H., & Andarwati. (2017). Pengaruh brand experience terhadap brand satisfaction, brand trust and brand loyalty. Jurnal Manajemen dan Kewirausahaan, 5(2), 20-35.

Peter, & Olson. (2013). Perilaku konsumen dan strategi pemasaran (9 ed.). Jakarta: Salemba Empat.

Peter, J. P., & Olson, J. C. (2009). Consumer Behavior and Marketing Strategy (9th ed.). New York: Mc Graw-Hill.

Plessis, C. d. (2017). The role of content marketing in social media content communities. South african journal of information management.

Pratomo, L. A., & Magetsari, O. N. (2018). Online brand experience: drivers and consequences. Jurnal Dinamika Manajemen, 9(2), 218-227.

Premayani, N. W., & Kusumadewi, N. M. (2015). Peran Corporate Image dalam memediasi pengaruh Corporate Social Responsibility terhadap Purchase Intention air minum dalam kemasan merek Ades di Kota Denpasar. E-Jurnal Manajemen Ubud, 1574-1591.

Press, M. C. (2011). Contemporary Views on Marketing Practice. Illinois: Marketing Classics Press.

Press, M. C. (2011). Sampling in Marketing Research. American Marketing Association.

Prihandani, T., & S.Sunaryo. (2011). Structural Equation Modeling (SEM) dengan Model Struktural Regresi Spasial. Yogyakarta: Universitas Diponegoro.

Prihandini, T., & Sunaryo, S. (2011). Structural equation modeling (SEM) dengan model struktural regresi spasial. Yogyakarta: Universitas Diponegoro.

158

Pulizzi, J. (2014). Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less.

Puspa, R. (2014). Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan serta Dampaknya pada Loyalitas dan Word of Mouth.

Rahmawati, E. (2015). Pengaruh customer engagement terhadap kepuasan pelanggan dan kepercayaan merek serta dampaknya pada loyalitas merek.

Ramadiani. (2010). SEM dan LISREL untuk Analisis Multivariate. Jurnal Sistem Informasi (JSI), 179-188.

Ramaseshan, B., & Stein, A. (2014). Connecting the dots between brand experience and brand loyalty : The mediating role of brand personality and brand relationships. Journal of Brand Management, 21, 664-683.

Ramaseshan, B., & Tsao, H.-Y. (2007). Moderating effects of the brand concept on the relationship between brand personality and perceived quality. Brand Management Vol. 14 No. 6, 460.

Rangkuti, F. (2009). Strategi promosi yang kreatif dan analisis kasus integrated marketing communication. Jakarta: PT Gramedia Pustaka Utama.

Rather, R. A., Tehseen, S., & Parrey, S. H. (2018). Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity. Spanish Journal of Marketing, 22(3), 319-337.

Rattanaphan, P., & Mat, N. K. (2012). The Predictors of Corporate Image in Direct Selling Companies in Thailand. American Journal of Economics, 60-63.

Reid, R. D., & Bojanic, D. C. (2010). Hospitality Marketing Management (5th edition ed.). New Jersey: Wiley & Sons.

Reid, R. D., & C.Bojanic, D. (2010). Hospitality Marketing Management (5th ed.). New Jersey: Wiley & Sons, Inc.

Reid, R., & Bojanic, D. (2010). Hospitality marketing management. New Jersey: John Wiley Inc.

Revelle, J. B., & Margetts, D. N. (2010). Home Builder's Guide to Continuous Improvement. CRC Press.

Riasma, D. K., Rahyuda, K., & Yasa, N. N. (2018). The role of satisfaction and trust in mediating the relationship of brand experience and loyalty. International Journal of Economics, Commerce and Management, 6(1), 66-77.

159

Riduwan, E., & Kuncoro, A. (2013). Cara Menggunakan dan Memaknai Path Analysis. Bandung: Alfabeta.

Rizal, H. F. (2014, June 11). https://id.techinasia.com/orang-indonesia-menggunakan-smartphone-189-menit-tiap-harinya-untuk-apa-saja. Retrieved October 03, 2016, from id.techinasia.com.

Robbins, S., & Judge. (2007). Perilaku Organisasi. Jakarta: Salemba Empat.

Roberto, A. L. (2017). Drivers and outcomes of customer brand engagement on online social media based tourism brands. Faculdade de Economia, Universidade do Porto.

Rodrigues, C. (2018). Evaluating the impact of promotional activities on brand loyalty. Journal of Marketing and Logistics, 1, 63-87.

Ruslan, R. (2008). Manajemen Public Relation dan Media Komunikasi. Jakarta: PT Rajagrafindo Persada.

Sallam, A. (2014). The effects of brand image and brand identification on brand love and purchase decision making: the role of WOM. International Business Research, 7(10).

Samala, N., Singh, S., Nukhu, R., & Khetarpal, M. (2019). Investigating the role of participation and customer-engagement with tourism brands (CETB) on social media. Academy of Marketing Studies Journal, 23(1), 1-16.

Same, S., & Larimo, J. (2012). Marketing theory: experience marketing and experential marketing. Tallinn University of Technology.

Sanjaya, R., & Tarigan, J. (2009). Creative digital marketing. Jakarta: PT Elex Media Komputindo.

Sarjono, H., & Julianita, W. (2011a). SPSS vs LISREL : Sebuah Pengantar, Aplikasi untuk Riset. Jakarta: Salemba Empat.

Sarkar, A. (2014). Brand love in emerging market: a qualitative investigation. Qualitative Market Research : An International Journal, 17(4), 481-494.

Sarkar, A., & Sreejesh, S. (2014). Examination of the roles played by brand love and jealousy in shaping customer engagement. Journal of product and brand management, 24-32.

Sarwono, J. (n.d.). http://www.jonathansarwono.info/aj/path_analysis.htm. Retrieved from http://www.jonathansarwono.info.

160

Sashi, C. M. (2015). Customer engagement buyer-seller relationships and social media. Management decision, 253-272.

Schiffman, L. G., & Kanuk, L. L. (2009). Consumer Behavior (10 ed.). New Jersey: Pearson Education Inc.

Sekaran, U., & Bougie, R. (2016). Research method for business: a skill building approach (7 ed.). New York: John Wiley.

Sekaran, U., & Bougie, R. (2016). Metode penelitian untuk bisnis pendekatan pengembangan-keahlian. Jakarta: Salemba Empat.

Setiadi, N. (2010). Perilaku konsumen. Jakarta: Kencana.

Shim, S. I., Forsythe, S., & Kwon, W.-S. (2015). Impact of online flow on brand experience and loyalty. Journal of Electronic Commerce Research, 16(1), 56-71.

Simons, G. (2019). www.ethnologue.com. Retrieved 2019, from www.ethnologue.com: https://www.ethnologue.com/ethnoblog/gary-simons/welcome-22nd-edition

Solem, B. (2016). The role of customer brand engagement in social media: conceptualisation, measurement, antecedents and outcomes. International Journal of Internet Marketing and Advertising, 33(5), 332-342.

Soon-Ho, K., Minseong, K., & Holland, S. (2017). How customer personality traits influence brand loyalty in the coffee shop industry: the moderating role of business types. International Journal of Hospitality & Tourism, 1-24.

Srivastava, N., Srivastava, S., & Rai, D. A. (2014). Attitude and Perception Towards Online Advertising Among Students and Young Proffesionals : A Study. International Journal of Management, 33-36.

Strauss, & Frost. (2011). E-marketing. New Jersey: Pearson.

Suarez, M. G. (2019). Examining customer–brand relationships: a critical approach to empirical models on brand attachment, love, and engagement. 1-16.

Sucherly. (2007). Manajemen Stratejik Lanjutan.

Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

161

Sugiyono. (2010). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.

Sugiyono. (2011). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.

Sugiyono. (2012). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.

Sugiyono. (2013). Metode penelitian kuantitatif kualitatif dan R&D. Bandung: Alfabeta.

Sugiyono. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.

Sugiyono. (2016). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabet.

Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.

Sulayman, M. M. (2012). Pengaruh Dimensi Service Qualitu terhadap Customer Satisfaction serta pengaruh Customer Satosfaction dan Trust terhadap Customer Loyalty.

Suliyanto. (2018). Metode penelitian bisnis. Yogyakarta: Andi Offset.

Sumarwan, U. (2010). Pemasaran Stratejik (Perspektif Value-Based Marketing & Pengukuran Kinerja. Bogor: IPB Press.

Surjaatmadja, S. (2008). Dasar-Dasar Manajemen Merek. Malang: Bayumedia Publishing.

Syofian, S. (2011). Metode penelitian kuantitatif. Jakarta: Kencana.

Tjiptono, F., & Chandra, G. (2012). Pemasaran Stratejik. Yogyakarta: ANDI.

Unal, S., & Aydin, H. (2013). An investigation on the evaluation of the factors affecting brand love. Procedia-Social and Behavioral Sciences, 92, 76-85.

Vazifehdoost, H., Rahnama, A., & Mousavian, S. J. (2014). Evaluation of the impact of brand purchase involvement, satisfaction, experience and brand trust on loyalty to brand. 5(20), 3054-3063.

Vera, J., & Trujillo, A. (2017). Searching most influential variables to brand loyalty measurements: an exploratory study. 601-624.

162

Vivek, S., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: exploring customer relationships beyond purchase. Journal of Marketing Theory and Practices, 127-145.

Wah, H. E. (2017). Your Smart Retail Market Strategy Book. Singapore: Partridge Publishing.

Wang, Y.-H., & Tsai, C.-F. (2014). The Relationship between Brand Image and Purchase Intention : Evidence from Award Winning Mutual Funds. The International Journal of Business and Finance Research Vol. 8, 27-39.

Webb, J. R. (2006). Understanding and Designing Marketing Research (2nd edition ed.). London: Thompson.

Westveer, E. (2012). How does content marketing thru different types of content on social media affect the level of brand perception .

Wibowo, S. A., & Dharmayanti, D. (2017). Analisa pengaruh content marketing terhadap customer retention dengan brand experience dan customer engagement sebagai variabel intervening pada pengguna rokok gudang garam di Surabaya.

Wijaya, D. T. (2017). Analisa Pengaruh Content Marketing terhadap Customer Retention dengan Brand Experience dan Customer Engagement sebagai Variabel Intervening pada Konsumen Rokok Sampoerna di Surabaya.

Wijaya, T. (2009). Analisis Data Penelitian Menggunakan SPSS. Yogyakarta: Universitas Atmajaya.

Wijayanto, G. (2015). Measuring Dimension of Brand Personality. First International Conference of Economics and Banking, 1-5.

Windiyani, T. (2012). Instrumen untuk menjaring data interval, nominal, ordinal dan data tentang kondisi, keadaan, hal tertentu dan data untuk menjaring variabel kepribadian. Jurnal Pendidikan Dasar, 3(5), 203-208.

Xian Guo Li, X. W. (2011). Corporate-, Product- and User-Image Dimensions and Purchase Intention. Journal of Computers, 1875-1879.

Yang, S. U., & Kang, M. (2009). Measuring blog engagement: testing a four-dimensional Scale. Public Relations Review.

Yasin, M., Porcu, L., & Cabanillas, F. L. (2019). The effect of brand experience on customers' engagement behavior within the context of online brand communities: the impact on intention to forward online company-generated content.

163

Yuliyasti, R., Masdupi, E., & Abror. (2018). The relationship between brand experience, customer satisfaction and customer loyalty: brand trust as the intervening variable. Advances in Economics, Business and Management Research, 57, 366-374.

Zainuri, D. (2011). Pengaruh Promosi, Kualitas Produk dan Brand Image Motor Matic Honda terhadap Keputusan Pembelian Serta Dampaknya Pada Loyalitas Pelanggan (Studi kasus pada pengguna sepeda motor matic Honda di Kecamatan Ciputatat Timur Kota Tanggerang Selatan. Skripsi FEB UIN Syahid Jakarta.

Zanetti, D. (2006). Amaze Your Customers! London: Kogan Page Limited.

Zikmund, W. G., & Babin, B. J. (2007). Exploring Marketing Research (9th edition ed.). Thomson.

Zikmund, W. G., & Babin, B. J. (2013). Essentials of marketing research (5 ed.). Mason: Cengange Learning.