Dafna New Collection 1 2012
Transcript of Dafna New Collection 1 2012
1
DAFNA FOOTWEAR
2012
HANDMADE COLLECTION
2
[Introduction]
Dafna Footwear was established in 1964. The main plant is located in the North of Israel. The
company produces and exports a wide range of footwear, primarily PVC winter boots, riding boots
and work boots.
The PVC boots are produced using slush molded and injection methods. The company also produces
direct injection footwear from TPR and PU including sandals, slippers and sneakers.
In the slippers category Dafna is a household name in Israel. Slippers are not exported. This
category represents around 40% of the total business.
Over the last years Dafna has been expanding its product range under the Dafna brand.
The following shows an overview:
Segment Since when Export Israel
Riding PVC Boots ~ 30 Years Yes Yes
Fashion PVC Boots ~ 2006-7 Yes Yes
Children PVC Boots > 30 Years Yes (mainly Scandinavia)
Yes
PVC clogs 2000 Yes Yes
Outdoor / sneaker type 1970 No Yes
Slippers ~ 30 Years No Yes
3
The segments in more detail:
1. Riding PVC boots
Dafna went into riding boots in the 80s, today this segment accounts for 31% of the total
business. The range includes traditional riding boots, jodhpur boots, stable and paddock boots
as well as winter riding boots.
[Introduction]
4
2. Fashion PVC boots
This range is a recent addition to Dafna’s range, exploiting the trend of fashion rubber boots.
The original riding boot moulds are used which gives Dafna a unique selling point.
This segment has been very successful and accounts for around 30% of the business.
[Introduction]
5
Winner Flex
New Collection 1.2012
Green 25339 Cream 88127
6
Winner Zippout
New Collection 1.2012
Green 55477 Bordeaux KE-3713
Navy 56013
7
Winner Zipper Vinca
New Collection 1.2012
Leopard 4645-1 Brown 6621
8
Winner Zipper
New Collection 1.2012
Black 99200
Green 25339
Brown KE-6621
Cream 88127
9
Winner Beth
New Collection 1.2012
Black 99200
Brown KE-6621
Cream 88127
Vintage 0270037
10
Winner Beth Metallic
New Collection 1.2012
Metallic Navy 61204
Metallic Green ME 51470
Metallic Lilac MB 40661
11
Winner Rainbow
New Collection 1.2012
Bordeaux 3713
Leopard 4645-1
Leopard 4645-3
Brown KE 6621
Green 25339
Metallic Gold 94168
Vintage 0270037
12
Winner Tiger Lily
New Collection 1.2012
Leopard 4645-1
Brown KE 6621
Black 99200
13
Winner Calla Lily
New Collection 1.2012
Brown KE 6621 Black 99200
Cream 88127 Vintage 0270037
14
Winner Sporty
New Collection 1.2012
Brown KE 6621 Black 99200
Cream 88127 Vintage 0270037
15
Winner Sporty Metallic
New Collection 1.2012
Metallic Green ME 51470
Metallic Lilac MB 40661
Metallic Navy 61204
16
Rambo
New Collection 1.2012
Pine – Black/Brown
Oak Zip – Black/Brown
Oak Zip Removable Sock- Black/Brown
Pine Removable Sock – Black/Brown
17
Blizzard
New Collection 1.2012
Cedar Zipper – Black/Brown
Acer Flex – Black/Brown
18
Children PVC Boots - TURBU
Kelpie Black 99200 Fuchsia 48085
Kelpie Black 99200 Green 51341
Collie Black 99200 Fuchsia 48085
Collie Black 99200 Green 51341
Collie Metallic
Lilac 40661 Nescafe 72205
Collie Metallic
Gold 94168 Nescafe 72205
Collie Metallic
Navy 61204 Nescafe 72205
19
Children PVC Boots - TOMER
Lion Green 55477
Lion Vintage 027037
Lion Grey
10570
Lion Black 99200
Beag Metallic Bronze 94161
Beag Metallic Navy 61204
Beag Grey
10570
Lion Black 99200
20
Children PVC Boots - Pontus
Black 99200 Fuchsia 48085
Grey 90072 Blue 5023
Grey 90072 Yellow 2171
Black 99200 Green 51341