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Transcript of Dabbawallahs of Mumbai
Service Operations Management
Dabbawallahs of Mumbai
Group 8
Aashish Jethani - 2010004
Debashish Bagg - 2010298
Namita Choudhary - 2010127
Prabhuvardhan Reddy - 2010159
Sreechand Nambiar -2010230
Susnata Chakraborty -2010236
Tanuraj Kulshreshtha -2010240
Mudit - 2010123
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 2
Abstract:
This Dabbawallahs of Mumbai are widely recognized as an outstanding example of
excellent Logistics. They are often quoted as a standard example of six sigma implementation in
Indian context. In this article we study in detail the nature and content of this system critically
examine its salient features and analyze the possibility of extending the system to similar or
related domain.
Table of Contents
Abstract: ........................................................................................................................................ 2
Introduction to Dabbawallahs of Mumbai ...................................................................................... 3
Table 1: Business of Dabbawallahs of Mumbai ............................................................................. 3
Operating Procedures ...................................................................................................................... 4
Table 2: Operating Procedure at Dabbawallahs of Mumbai ........................................................... 4
Table 3: Procedure and resources used in the operations ............................................................... 5
Figure 1: Distribution System of Dabbawallah .............................................................................. 5
Coding of Origin and Destination of Dabba ................................................................................... 5
Figure 2: Coding system of Dabbawallahs ..................................................................................... 6
Table 4: Capacity supportable by Dabbawalla code ....................................................................... 6
Critical Success Factors .................................................................................................................. 7
Answering the questions to the case ............................................................................................... 9
Services supply chain differs from manufacturing supply chain on following points: .................. 9
Measures to assess the effectiveness of services supply chain. ...................................................... 9
Economics of Dabbawallah meal distribution network. ............................................................... 10
Is the model sustainable and scalable ........................................................................................... 10
Assessment of future of dabbawallahs:......................................................................................... 12
Suggestions for Raghunath Medge: .............................................................................................. 12
References ..................................................................................................................................... 14
Figure 1: Distribution System of Dabbawallah .............................................................................. 5
Figure 2: Coding system of Dabbawallahs ..................................................................................... 6
Table 1: Business of Dabbawallahs of Mumbai ............................................................................. 3
Table 2: Operating Procedure at Dabbawallahs of Mumbai ........................................................... 4
Table 3: Procedure and resources used in the operations ............................................................... 5
Table 4: Capacity supportable by Dabbawalla code ....................................................................... 6
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 3
Introduction to Dabbawallahs of Mumbai
Dabbawallah is a person in Mumbai (Bombay), India, whose job is carrying and
delivering freshly made food from home in lunch boxes to office workers. The word
"Dabbawalla" is literally translated as "one who carries a box"; "Dabba" means a box (usually an
cylindrical aluminum container), while "wala" is a term of reference to the preceding word
(literally translated, the closest meaning would be "Tiffin-man"). Though the profession seems to
be simple, it is actually a highly specialized trade that is over a century old and has become
integral to Mumbai's culture. The dabbawalla originated when India was under British rule:
many British people who came to the colony didn't like the local food, so a service was set up to
bring lunch to these people in their workplace straight from their home. Nowadays, Indian
business men are the main customers for the Dabbawallahs, and the services provided are
cooking as well as delivery.
The Dabbawallah service had an informal and very humble beginning in 1890 in
Mumbai. In 1954, the Dabbawallah had united into a rudimentary co-operative and registered
this umbrella organization in 1956. In 1983, it changed into the Trust and adopted an owner
partner system. By 2003, it has registered 5,000 Dabbawallahs and was delivering 175,000
lunches daily in Mumbai covering an area of 75 kilometers of public transport and generated
Rs380 million per annum. Operational model of Dabbawallahs of Mumbai is a home grown
model, conceived, developed and perfected by a group of individuals who have very little or no
formal education in the area of Logistics. The model is operated by a group of 5000 individuals
organized in the form of a cooperative, delivering everyday 150,000 lunch boxes from home
to customer locations in Bombay with negligible error rate. It is recognized as an outstanding
example of excellence in service delivery also the most talked about Indian example of
excellence in logistics operations and in terms of quality in service operations.
Table 1: Business of Dabbawallahs of Mumbai
Location Bombay, Maharashtra State, India
Product/ Service Collection, transportation and delivery of lunch boxes (daily) from home
to office location and bringing back the (lunch) boxes in the evening.
Need Preference to home food by Indian Executives, Managers and Traders
Target segment Middle income group, owner managers and Small Traders
Environment Long commuting distances (up to 50 miles), congested route (rail, road),
over stretched and slow public transport system
Topography Linear spread (North to South of Bombay)
Price Rs. 250/- per month per Lunch box
Legacy 110+ years old
Actors A group of people from Pune of same ethnic background
Organization Co-operative
Size 5000 employees
Volume 300,000 Transactions a day
Structure Team (5 - 8 individual) Group (5 - 8 team) 120 groups
Performance Less than six errors in two months of operations
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 4
Operations 6 days a week, No discontinuity in service delivery, One week pre
announced holiday
Operating Procedures
Dabbawallahs are designed to collect, transport and distribute lunch boxes to its customer
routinely (every day) for 25 (working) days in a month, except for a weekly off on Sunday and a
yearly off for four days in April. The flowchart of operations of Dabbawallahs is as follows.
Table 2: Operating Procedure at Dabbawallahs of Mumbai
Time Activity
8:30 am –
9:00am
Collection of lunch box for residential
area by each team member
- Wide Area
- Small Volume
- 30-36 box/ customer per
Dabbawallah
- Responsibility of Member
8:38 am Sorting of the Lunch boxes at the
originating station by destinations
- Team work
- Time bound
- Code based
9:30 am Loading of Lunch boxes in set carts to
the sub-urban train either for a hub or a
final destination
- Rapid operations
9:30 am – 10:30
am
Resorting of Lunch boxes to the final
destinations
- Group Operations
- Rapid operations
10:20 am – 11:
20 am
Transfer to final destination by using
rail network
- Code based
- Individual Groups
11:30 am Unloading and Re-arranging Lunch
boxes based on final delivery location
- Code based
- Mukadams experience
- Individual Team Members
11:30 am –
12:00 pm
Loading on to special carts and transfer
to final destination
- Group of Members
12:30 pm – 1:00
pm
Delivery of Lunch boxes at the final
destination
- Responsibility of Individual
Member
3:30 pm Collection of empty Lunch boxes and
beginning of return journey
- Individual member responsibility
3:45 pm – 4:15
pm
Sorting origin wise Lunch boxes at the
destination station
- Code based
- Group of Members employed
4: 30 pm Transfer to original location by rail
network
- Rapid action
4: 40 pm Unloading at the original station and
regrouping of delivery to individual
houses
- Rapid action
- Code based
5:00 pm Final delivery of empty Lunch boxes at
the households individually
- Member’s responsibility
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 5
The above stringent operating procedure is executed daily by un educated Dabbawallah
on the basis of the operational efficient procedures that are developed by them on the life span of
119 years.
Table 3: Procedure and resources used in the operations
Operating Procedure Resource / Procedure used
Collection of Lunch box and
delivering them back to origin
Milkman Route (helps to optimally manage time and hence
increase efficiency)
Receiving and sorting at Railway
station (on ward and backward
journey)
Self developed colored alpha- numeric code printed on the
dabbas
Hub – Hub transfer By dedicated compartments of suburban train network of
Mumbai, sorting is specifically done by experienced
Dabbawallahs (Mukadams)
Loading and Unloading of
Dabbas
Rapid action from the Dabbawallah, specific teams railway
station does the same Figure 1: Distribution System of Dabbawallah
Coding of Origin and Destination of Dabba
Coding system of Dabbawallahs is one of the main ingredients of their delivery system
that helps them keep error level to bare minimum. The dabbawallahs chose to evolve a coding
system that “speaks” to its bunch of illiterate workers, fully recognizing the fact that its strength
lies on its cheap labour and committed workforce. The codification system is the core to material
flow and its tracking in the system. The code, which is painted on the dabba top uses colour,
dashes, crosses, dots and simple symbols to indicate the various parameters like originating
suburb, route to take, destination- station, whose responsibility, the street, building, floor etc. The
system by its simple Structure ensures a smooth flow to and from destination, though a dabba
might pass through as many as 6 persons in each direction of movement every day. Since the
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 6
system is operated by strictly controlled but loosely linked groups, each group has a certain
amount of flexibility in personalizing the coding system.
The code of Dabbawallahs can be bifurcated into 4 parts as shown in the below figure.
Each of the code part speaks of the dabbawalla who is suppose to handle the dabba at that
specific location.
1. Residential station dabbawalla code: As each dabbawalla is assigned uniquely to a
locality to collect dabba this code of a letter or so says where the dabbas have originated
from and who is the dabbawalla who is supposed to handle it on its way back home.
2. Destination station: It speaks the route that the dabba has to be taking to reach its
designated destination in time.
3. Designated Location: This part of the code can is further divided into four parts
a. Dabbawallah who is handling at the destination
b. Building of delivery of the dabba
c. Floor to which the dabba needs to be delivered.
4. Location of delivery: this is more specifically noted to keep in track of the delivery of the
dabba. This takes care that the dabba is not routed to different location of delivery.
Figure 2: Coding system of Dabbawallahs
This four part model helps dabbawalla to not only make the dabba reach its ideal
destination and origin in to and forth direction it also gives flexibility to dabbawalla in terms of
total capacity that can be handled.
Table 4: Capacity supportable by Dabbawalla code
Code Capacity multiplication factor
Destination name As many codes that can be developed
Dabbawalla 6-8 in a group
Building name 30-36 (assume that each customer in a building)
Floor 30 + floor in a building
Destination stations Number of stations in Mumbai suburban rail route
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 7
According to the above table if n is the number of stations in Mumbai suburban rail route
and if there are an average there are 8 dabbawalla in each group serving to 36 customer each
(average over the last 110 + years) then number of customer that can be distinguished uniquely is
8n*8(n-1)*36*(average number of floor in a building). This code developed by Dabbawallahs is
hugely scalable.
Dabbawallahs of Mumbai on their member’s pride in work, they do not consider
themselves as logistics provider but their job is to provide food to their customers. This is source
of pride for them. It is a great motivator to improve and sustain their performance. The members
belong to a homogeneous (ethnic) group. There is a well developed apprenticeship program. The
compensation is same at the group level. There is no subsidy since group is a homogeneous and
logically a differentiating entity. Each team has slack capacity. Substitutability among members
in a team is easy. Flexible manpower deployment at the destination ensures operational
accuracy. More than one team operating in an originating train station ensures
internal competition and operational efficiency. Let’s see the earnings to cost effectiveness to
find how well they are placed financially and in terms of competition.
Cost per delivery
Fuel cost Rs 0
Transportation cost Rs 2 (Monthly pass Rs 120)
Maintenance cost Rs 1 (Monthly pass Rs 60)
Human resource cost Rs 0
▪ Recruitment by reference
▪ Commitment due to ownership
Technological cost Rs 0
No inventory of cooking Rs 0
Revenue per delivery
Revenue per delivery Rs 6 – 8 (Rs.150 - 200/month )
Overall Cost – Revenue gap Rs 3 -5 per day
Earning by 1 dabbawalla
(Rs 3- 5 per dabba * 30-35 customer) *(6 days a week)*(4 weeks a month)
= (Rs 3120 – Rs 4200) per month – 15 fees
Rs 3105 – Rs 4185 per month * 12 = Rs 37,260 - Rs 50,220 per annum
This is earning of one dabbawalla for a year.
If we consider even in the scenario of average of Rs 175/- is earned by each dabbawalla
for each customer and each dabbawalla on an average serves 32.5 customer on an average then,
his earning is Rs 5,688. i.e. 688 can be spared for a new dabbawalla under training who is paid
Rs 2000 per month. Thus a group of 8 dabbawalla on a average can train 2.75 dabbawalla i.e.
financially it’s scalable.
Critical Success Factors
Dabbawallahs are known and recognized for their negligible number of transactional
errors. A few causes behind their successful performance are as follows.
1. Flexible Infrastructure: The back bone of Dabbawallah’s network is the higher
frequency of sub-urban train services. There is a train service virtually every minute. The
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 8
entire operational area of Mumbai dabbawalla is serviced by the well developed railway
infrastructure. Further, the train services are inexpensively priced.
2. Customer Co-operation: The members of the co-operative do not wait for lunch boxes, if
they are not ready when they arrive for collection at residences. The household
understands the need to be punctual to support the functioning of this organization and
extend appropriate co-operation.
3. Appropriate Network Structure: The logistics network is a combination of milkman
route, hub-hub transfer, and hub and spoke distribution. There is perfect symmetry in the
reverse logistics operation.
4. Codification system: The codification system is the core to material flow and its tracking
in the system.
5. Topography: The Dabbawallah has evolved in the context of Mumbai city. The
operational area topography is linear. At the origination it is dispersed over a large area.
At the destination it is concentrated on a smaller geographical area. The traffic pattern is
characterized by low volume spread over larger area to high volume spread over small
area.
6. Process Capability: The total time required from collection to delivery is about 3 hours.
End to end (conservative) travel time - 1.30 hrs. Travel time to the nearest railway station
at the origin 30 mts. sorting and material handling etc. - 30 mts. and final dispatch - 30
mts. All this adds up to 3 hours. However, the time available for end-end delivery is at
least 4 hours. Thus the BDO process is inherently capable of meeting customer
expectations and specifications.
7. Transport economics: The public infrastructure (sub-urban rail network) is used to
deliver lunch boxes. This keeps the cost low, and hence affordable price to consumers.
Lower price induces volume and scale economics. Depending on the need (at the origin
and destination locations) the allocation of manpower is dynamic and flexible. There are
more members to handle large volume at destination. At collection centers it is more of
spread and appropriate volume and member ownership. Every customer location is
identified with a team member. It is his (members) responsibility to collect lunch boxes
and return empty boxes back home. The codification system incorporates this specific
need. Actually the BDO assigns specific collection routes to individual members.
8. Redundancy: Each route is assigned to an individual member. Often, this information on
collection route is known to every other member in the team. Should there be a need to
substitute a member on collection route it can be done effortlessly, without affecting the
collection process and its accuracy. It can be seen for the above calculation that each
group has a capability to employee an excess of 2-3 dabbawalla for urgent needs.
9. Coordination: The responsibility to collect, transport and deliver lunch boxes is at the
individual member level. There are no managers or supervisors in the system. Every
member is motivated, trained, disciplined and empowered to do his job to the best of his
ability.
10. Structure: The structure is decentralized. The model is scalable (in volume both in terms
of market size that can be served and financially). It is a three tier structure, co-operative
organization. The basic units are individuals, teams and groups. There are in all 120
business units.
11. Compensation: Compensation in a group is same to every member irrespective of work
load and responsibility.
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 9
Answering the questions to the case
1. How does a services supply chain differ from a manufacturing supply chain? Do you
need different set of measures to assess the effectiveness of a service supply chain?
Services supply chain differs from manufacturing supply chain on following points:
- Flow of Information: Information flow is the backbone of services supply chain enabling
decentralization of divisions and work. There is less physical transfer of material required;
technology can be used to pass on information very fast and rapid. However in
manufacturing, there is a need to transfer physical goods for distribution purposes.
- Inventory: As services have simultaneity of production and consumption, and they are
perishable, inventory management is not an integral part of service supply chain as compared
to manufacturing one.
- Quality: Owing to the heterogeneity factor, the continuous service provided by the supplier
may not be perceived as uniform quality by consumers. So, the Service level agreements
plays a major role in meeting customer expectations whereas product specifications and
product performance determine the quality in manufacturing SCM.
- Capacity Planning: Comparatively higher number of skilled workforce requirement makes
the capacity planning crucial in services SCM. The demand in service industry is highly
inelastic and with high perishability, capacity planning becomes complex
- Demand management: The services supply chain has less flexibility to deal with uncertain
demand due to inability to inventory the service.
- Movement of goods: In a services supply chain, there is little or no movement of goods
between supplier and consumer.
- Bundling: Services can be bundled to extract better consumer surplus (and sell more
services). So, in a services supply chain, there are mostly multiple services offered whereas
in manufacturing supply chain, the possibilities of product bundling are less.
- Pricing: In a service supply chain, due to simultaneous consumption, the end pricing is
difficult to pre-estimate. Also, there is little value addition through physical materials. Hence
pricing in the services supply chain is very complex task.
- Outsourcing: In a services transfer from supplier to a consumer, the consumer can choose to
outsource the supplier need either fully or completely have it in-house. It is difficult to
outsource partially and produce partially in house. Alternatively, in a manufacturing supply
chain, the consumer can produce some and outsource rest of them.
Measures to assess the effectiveness of services supply chain.
- Service Effectiveness: Ability to serve the right customer at the right time than competitors.
Make the customer feel that he has got value for money regarding the service consumed.
- SLA’s: Due to heterogeneity in services, the quantification of a service is not the same across
all consumers. So, the measurements are specified in terms of SLAs. SLAs should
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 10
incorporate clearly measurable and quantifiable service specifications in a range and not
absolute values to have client and supplier on the same page.
- Customer Satisfaction: Customer satisfaction is the highest priority in services supply chain.
The satisfaction can be measured through creation of customer satisfaction index addressing
critical experience or touch points.
- Employee Satisfaction: Another important contributor to success in services is the
relationship built by the employees with the customers. The number of employees in
interaction with the customers may vary based on the level of customer interaction. However
a higher employee satisfaction and retention will maintain the quality of service provided.
Employing the above measures of effectiveness we can see that dabbawallahs of Mumbai are
effective in not only ensuring quality of service delivered but also able to meet to customer
expectations in terms of parameters like punctuality, helping hand to customer, customer
satisfaction but also Employee satisfaction and have a highly motivated and self driven staff.
2. What are the economics of Dabbawallah meal distribution network? Is it a sustainable
and a scalable business model? What is your assessment of the future of Dabbawallahs?
Do you have any suggestion for Raghunath Medge?
Economics of Dabbawallah meal distribution network.
Economics of a system can be explained on the following factors:
- Efficiency: The dabbawalla model offers the best cost effective service and value for money.
The business motive of Dabbawallah is non-profit, but at the same time it is fulfilling the
basic needs of the partners and the Trust appropriately. A nominal fee is charged to the
customer with volumes driving the profit centers.
- Growth: The dabbawalla partners are highly productive and over the years they have been
able to manage the growth in customer base with existing infrastructure and addition of more
dabbawallahs. Of late they have also started providing new services such as supplying lunch
to school children and contracting with caterers as a part of expansion.
- Liberty: The Trust considers dabbawallahs as partners and not employees. The partners take
responsibilities for their actions; the Mukadams back the dabbawallahs in times of need; the
public namely the pedestrians understand the urgency of the dabbawalla system and give
them the free of way.
- Equality: All partners in the Dabbawallah get the same pay irrespective of age, experience
and type of work. The operations are fully decentralized and each group is responsible for
their work.
Is the model sustainable and scalable
Dabbawallahs competitive strategy elements include identification of a long lasting
customer segment or need, effective use of public infrastructure, standardized operating
procedures, partnership with customer, motivated and empowered employees and an
appropriate material flow tracking system. A brief detail of these elements follow.
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 11
- Perpetual Need: Dabbawalla caters to the basic yet perpetual demand of (serving) delivering
home prepared (ethnic) food to Indian middle income executives working in Bombay. The
need is more acute because of long commuting time, congested traffic conditions and long
travel distances. This market segment would exist for long time to come. The only erosion to
this market size or need is from changing food habits of Indian middle income group
executives. While this is a reality, the change is surely expected to be slow. Therefore, in the
immediate future, Dabbawallah is assured of its business so long as it can meet customer
expectations on delivery and price (service charges).
- Value Pricing: The core to Dabbawallah's operational efficiency is the well managed
Bombay metro rail network. On any scale of comparison, for its wider reach and frequency
of operations, the members use the rail network for a nominal price. The 5000 members are
paid a reasonable compensation. The entire sets of operations are done manually. All these
contribute to lower operational cost and hence a reasonable price (or value pricing) to the
consumers. Complemented by a large customer base, satisfied customers and an ever
increasing working class population at Bombay, this business model is a passport to
perpetual growth.
Looking at the competition on the price base
Dabbawalla provides home food at the office at a marginal cost of Rs 120 –Rs 200 a month
where restaurants and other food centers including caterer charge Rs 120 to Rs 20 per meal
with the quality of food is not assured.
- Standard Operating Procedures: Dabbawallahs over a period of time has evolved as an
outstanding example of standard operating procedure. There is no uncertainty in the delivery
model at any stage. The individual member's role is clearly articulated. The information flow
to track material (codification system) is perfect. Members are empowered in task execution.
There is an element of internal competition: multiple teams in the same geographical location
are operational to generate additional business volume. Fair business practices and joy of
work, pride in activity, fun mixed with work break the mono-tonicity is embedded in the
DNA of operating procedure of Dabbawallah.
- Partnership with stakeholders: There are three important stakeholders groups with whom
dabbawalla enjoys an excellent relationship. The first set is its primary customers. They
support customers in meeting no delay in delivering lunch boxes and accepting delivery at
the floor level in the destination locations. The members are delighted to work for
dabbawalla (supported by empowerment, compensation and an economic activity for
livelihood).
- Operational excellence: Dabbawallahs have a remarkable and enviable quality record. This
is a combination of flexible infrastructure, adequate buffer in material handling, reasonable
and achievable service level specifications, elaborate and efficient codification system, self
motivated and empowered employees, dynamic and flexible deployment of members to
execute a given task, adopting a variety and mix of transportation models, and commitment
to work ethics.
- Performance measures: Dabbawallah performance measures are real time transactions
based. As a matter of fact every transaction is monitored in terms of its collection,
transportation, and delivery. Revenue collection is periodic and systematic. Employee
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 12
(member) productivity is volume based. Compensation is equal; group based and is a
function of revenue generated. Given internal competition at the group level this model is
self corrective. Broadly there are no fixed assets. Therefore assets productivity is irrelevant.
- Customer focus: Dabbawalla is a service organization focused on customer expectation
management. The service is priced low to attract and retain relevant customer segment and
base. The process is capable enough in the context of assurances made to customers. They
have elevated the purpose of their business to an opportunity to provide food (higher order
objective than transport logistics support to deliver lunch boxes). The discipline,
empowerment, commitment to work of members are all consequences of this higher order
objective in meeting customer expectations.
Assessment of future of dabbawallahs:
Dabbawallah system thrives on three major pillars – efficient and reliable work force,
willingness of people to have home food (yet not carry the lunch box themselves) and cost
effective model.
- The efficient and reliable work force continues to exist. There are many aspirants in the
“mavla” villages that are still willing to work as dabbawallahs with the hope of becoming
Mukadams one day.
- There will always be a demand for home food during lunch. Hence, the sustenance of the
model is strong given the continuing market opportunity.
- The business model is very cost effective as it uses the reliable local suburban train network
and there is no profit motive yet overall welfare motive.
Suggestions for Raghunath Medge:
The dabbawalla model is operationally efficient. So, there are no improvements/suggestions
on operations front. But we have suggestions on marketing and diversification front.
- Since, more families have dual income; cooking food at home for lunch is becoming a distant
phenomenon. Still, the demand for quality food delivered at office desk is there.
Dabbawallah system could enter into partnerships with good quality caterers to address this
upcoming need.
- Mr. Medge can target bachelors and college students living in hostels and relying on mess
food.
- The strength of dabbawalla system is their network and their honest and truthful partners. Mr.
Medge can diversify and provide services such as day time document delivery/courier
service, free sample deliveries, etc. by riding on the same infrastructure that they are
comfortable with. They can also tie up with businesses and market products that require more
market penetration.
- Parallel and contemporary market that is not served is that of the dinner market. If
dabbawalla could tap on to the same it could be fruitful as a business.
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 13
- Medge and his dabbawalla can tap on to transportation of perishable valuables like flowers in
short haul distance.
- If dabbawallahs can overcome their language barrier they can extend their services to other
metro cities in India where a similar market could have been waiting.
Service Operations Management Case Submission Dabbawallahs of Mumbai
Group 8 Page 14
References
1. Dabbawallahs of Mumbai (A), Richard Ivey School of Business, University of Western
Ontario, Case No. 9B04D0111998.
2. Ajay Kumar Chourasia and CSV Ratna, Dabbawallahs: Food line of Mumbai, ICFAI Press,
Hyderabad (ICFAI Case No. 804-020-1).
3. Dabbawallahs await their date with Prince Charles, Afternoon Dispatch & Courier,
October 30, 2003.
4. Dabbawallahs - epitome of management skills, Times News Network, January 18, 2004.
5. N. Ravichandran (2004), Logistics: The Bombay Dabbawallah's Operations, Presentation in
INFORMS Meeting, Denver, Oct. 24-27, 2004.
6. Gangaram Talekar and Raghunath Medge (2005), Six Sigma in Practice: Bombay
Dabbawallah Operations, Invited Presentation in 37th Annual Convention of Operational
Research Society of India, Ahmedabad, January 8-11, 2005.
7. The Wonder of Dabbawallahs Unfolded, Presentation in the One Day Workshop on Supply
Chain Management, July 23, 2004, CII, Kerala, Ernakulum.