D5040 Assembly 2010 Risk Management & Crisis Media Management.
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Transcript of D5040 Assembly 2010 Risk Management & Crisis Media Management.
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D5040 Assembly 2010
Risk Risk Management Management
& Crisis & Crisis Media Media
ManagementManagement
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D5040 Assembly 2010
Dates to RememberDates to Remember
District Conference District Conference Prince Rupert -May 13-16, 2010
DGE Installation Dinner DGE Installation Dinner Pacific Institute of Culinary Arts June 26, 2010
District Foundation Dinner District Foundation Dinner – Keynote Speaker RI President Ray Klinginsmith Sept 29, 2010
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D5040 Assembly 2010
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D5040 Assembly 2010
What type of Rotary What type of Rotary events, projects or events, projects or activities are a risk activities are a risk
to your Rotary to your Rotary Club?Club?
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D5040 Assembly 2010
Potential Rotary Risk Potential Rotary Risk
Sexual assault of a youthSlip and fall at Rotary eventFood poising at Rotary event Fraud or theft of Rotary fundsKidnappingAccidents – Drunk drivingDiscrimination or harassmentViolence
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D5040 Assembly 2010
Why People Take RisksWhy People Take Risks
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D5040 Assembly 2010
Rotary Risk IdentificationRotary Risk Identification
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D5040 Assembly 2010
Dealing with Rotary RiskDealing with Rotary Risk
Identify the risksIdentify the risks
Analyse the risksAnalyse the risks
Evaluate the risksEvaluate the risks
Manage the risksManage the risks
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D5040 Assembly 2010
Rotary Risk AssessmentRotary Risk Assessment
HIGHHIGH ImpactLow Likelihood
HIGHHIGH ImpactHIGH HIGH
Likelihood
Low ImpactLow Likelihood
Low ImpactHIGH
Likelihood
Likelihood of risk occurringLikelihood of risk occurring
Imp
act
of r
isk
occ
urr
ing
Imp
act
of r
isk
occ
urr
ing
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D5040 Assembly 2010
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D5040 Assembly 2010
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D5040 Assembly 2010
Top Signs You’re In A CrisisTop Signs You’re In A Crisis
The media are knocking at the doorRumours are afloatNews may leak at any timeRotary’s reputation is at stakeLives are threatenedOpponents and even some friends are criticizing actions
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D5040 Assembly 2010
3 Step Response3 Step Response
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D5040 Assembly 2010
When a Crisis Develops When a Crisis Develops
Step 1Step 1
Convene a crisis media team (YEO officer, DG, PDG, lawyer, Media Professional)Gather all the factsOffer timely internal briefings
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D5040 Assembly 2010
When a Crisis Develops When a Crisis Develops
Step 2Step 2
Identify a Rotary spokespersonTell clubs/Rotarians not to commentWhen media calls, refer them to crisisteam or the spokespersonContact RI immediately, if there is apotential for national/internationalinterest
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D5040 Assembly 2010
When a Crisis Develops When a Crisis Develops Step 3Step 3
Respond to media calls quicklyStatement expressing Rotary’s positionHonesty state the factsNothing is “off the record”Monitor media/web activitiesDon’t speculateWhen you don’t know the answer, tell the truth, say “I don’t know”
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D5040 Assembly 2010
Messages That Messages That WorkWork
ActionAction
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D5040 Assembly 2010
Questions to ExpectQuestions to Expect
What caused the incident?What is the Rotary policy?Will there be an investigation?What is being done to mitigate the risk?Has this happened before? If so, when?
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D5040 Assembly 2010
SpokespeopleSpokespeople
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D5040 Assembly 2010
Remember: Remember:
ActionsActions
speak louder speak louder
than wordsthan words