Agency Digital Capabilities D4 Creative Group

Who We Are D4 Creative Group is one of the region’s largest and most recognized full-service advertising agencies in Philadelphia. The agency is a certified Woman/Minority Business Enterprise (WMBE).

We provide expertise in interactive marketing, integrated strategy, direct-response advertising, branding, application development and web-based analytics.

• D4 is: • Experienced – Over 20 years old

• Innovative - Uses a comprehensive multi-channel model

• Insights Driven - Provide on-target solutions

• Brand Savvy - Promotes customer affinity, purchase and loyalty

• Adaptable - Customizes workflows to fit client needs

• Accessible - Consistent access to senior thought leadership

• Accountable - Leverages analytic data for all programs

Who We Work With Here is a partial list of some of the brands we work with

Our Methodology

Define organization, structure and functionality of solution

Develop look and feel, and create content or edit existing content

Develop solution from approved assets

• Interviews or focus groups

• Competitive Analysis

• Current State Assessment

• Audits

• Business, Functional & Technical Requirements

• Site Map • Wireframe Creation • Functional

Specifications • User Personas /

Scenarios • Marketing plan • Application

Architecture • Database Schema • Information

Architecture

• Creative Brief • User Interface

Creation • Content Creation/

Optimization • Visual Style Guides • Content Guides

• Visual Asset Production

• Technical Development

• Website, Mobile Application Development

• Template Development

• Online Acquisition Marketing Tactics

• Quality Assurance & User Acceptance Testing

• A/B and multivariate testing

• Deployment • Measurement

using multi-channeled analytics

Testing, deployment and measurement of solution

Discovery Strategy & Planning

Design & Production Development Deploy &

Measure

Information download from Client. Initial due-diligence.

Def

init

ion

: D

eliv

erab

les:

• Strategy & Planning • Identify audience behavior • Market research and competitive analysis • Develop communication cadence, KPI’s

• Creative Services • User Interface (website, landing page, email,

banners) • Information Architecture

• Web-Based Development • Websites, Microsites, Landing pages • Web Applications (eCommerce, CMS, CRM) • Mobile Applications (iOS/Android) • Multimedia based applications

• Performance Based Marketing • Search Engine Marketing • Pay-Per-Click Campaigns • Display Banner Campaigns • Co-Registration and CPL/CPA programs • Permission based emails

• Email Marketing • Email audits – (creative, analytical) • Create/manage email campaigns • Email Segmentation

• Mobile Marketing • Develop SMS based programs • Mobile optimized landing pages

• Social Media Marketing • Online social media audit • Create & manage social presence • Custom social media application development • Viral / Guerilla Marketing Tactics

• Audio/Video Production & Post-Production

• Compositing • Over 5,000 sq. ft. production studio • State-of-the-art post-production studio • Soundtrack and custom jingle creation

• Web Analytics & Reporting • Analyze visitor path analysis • Capabilities with all leading analytics tools • Management of media

buys/placement/performance • Lead source, onsite conversion points • Link contact data with behavioral data • Drive online merchandising models

Our Digital Services

Web Strategy & Planning

Any successful project must begin with a strong strategy. We determine your business objectives, analyze current metrics and develop KPIs. The result? An actionable plan for moving forward with your program.

Program Features: • Assessment of current and long-term business objectives

• Core audience study (primary and secondary customer/user base)

• Competitive analysis

• Market Research

• SWOT

• Project plan

• Brand/Creative strategy

• Content strategy (which ultimately informs search strategy and social media plan)

• Technology assessment / Functional Specifications

• Persona development

• Information architecture/Wireframes

Web Strategy & Planning

• Define your site/application’s primary purpose and objectives

• Understand your target market

• Identify the differentiators of your brand

• Determine the benefits of your products and services

• Determine all necessary strategies and tactics needed to achieve your goals

The objectives of a successful web strategy Web Strategy & Planning

Social Media Marketing Programs

Social Media Marketing

Listen to what your fans / followers are already saying about you or your brand Measure feedback, interactions, consumer sentiment and trends

Build a visible presence where your fans/ followers are likely to frequent. Encourage customers to review and rate your product or brand

Respond to feedback - both positive and negative when Enlist brand ambassadors

Services Include: • Social Media Strategy & Planning

• Social Media Listening

• Design & Development

• Management & Reporting

Overview

Listen Engage Influence

Social Media Marketing

Core Focus: • Identifying the strategy & objectives • Identify the key platforms (Facebook, Twitter, Linkedin, Google+, YouTube, Foursquare, Blogs, etc)

• Determine the data that will need to be captured within the campaign • Determine how to drive customer engagement (quick polls, contests/promotions, advertising)

• Analyze competitive landscape within social channels

• Development of a social media strategy; determine: • How to develop and maintain a presence • How to engage your target market • What tools to leverage within the social platforms • Audience segmentation models • Understand how social media fits into your overall marketing strategy • How data will be tracked and analyzed

Strategy & Planning

Social Media Marketing

Core Focus: • Identify leading social media sites to utilize • Determine how to engage with customers, influencers, partners, and/or employees

• Analyze all available data from these channels • Report on key findings • Publish a content strategy based on findings

Social Media Audit

Social Media Marketing Social Media Listening Programs

Core Focus: • Execute a social audit to understand sentiment and perception

• Identify top online sites where the brand/product is being discussed

• Take a leadership position within the social arena • Develop marketing programs to guide the dialog • Implement analytic tracking program to monitor and manage

• Create a weekly report; management of content being posted

Social Media Marketing Design and Development

Core Focus: • Create brand/product driven social media profiles • Develop custom tools and applications embedded within or utilizing data from these channels

• Integrate CRM and/or back-end databases for necessary data collection (while ensuring adherence to the social media marketing & legal requirements)

• Setting up analytic tagging and reporting • Getting approval for your campaigns • Launching the campaign

Social Media Marketing Campaign Management & Reporting

Core Focus: • Monitor daily online activities • Respond to daily posts, inform Client of issues with products • Develop new imagery to support various campaigns throughout the year • Run monthly analytics to determine successes and opportunities • Measure all data against established benchmarks • Provide recommendations and industry insights

Performance Based Marketing Programs

Media Strategy

Performance Based Marketing Programs Overview of Media Process

Planning: • Direct response needs

assessment

• Research and testing integrated media plans

Buying: • Negotiation

• Placement of all media

• Schedule maintenance

Analysis: • Media tracking

• Pre and Post-buy

• Performance reports

Optimization: • Scheduling

• Media Mix

• Vehicle Allocation

Planning & Buying

Analysis & Optimization

Paid Search

Paid Search enables you to reach your customers at the exact moment they are looking for your products and/or services. When users perform a search within a search engine, they are indicating to you which products they are interested in. Your ad will appear next to relevant search results your customer has requested.

Program Benefits: • Pricing Model: Paid-search utilizes pay-per-

click (PPC)

• Media Placements: Text listings, bids for placements

• Targeting Capabilities: Geo-targeting, Contextual by keyword, Dayparting

Performance Based Marketing Programs

PPC Advertising

Targeted text ads to site specific contextual categories within a publisher’s website.

• Pay-Per-Click Advertising (CPC Model)

• Text listings - Bid for placement

Program Benefits: • Reach motivated buyers in an environment they trust

• Bid on publishers and vertical categories that best fit products/services

• Targeting Capabilities: Geo-targeting, Dayparting

Performance Based Marketing Programs

Performance Based Marketing Programs Display Advertising

Display advertising is a form of online advertising where an advertiser’s message is shown on a destination website, generally displayed within a box at the top, bottom or to one side of the content on the page.

Partners: • Ad Networks

• Publishers (Websites)

Pricing Models: • CPM - Cost-per-Thousand

• CPC - Cost-per-Click

• CPA - Cost-per-Action

Types of Ads: • Flash banners

• Display Media Banners

Targeting: • Behavioral, Demographic

• Content & Geography

Co-Registration Co-registration is a very cost-effective means for building a database of qualified leads.

It is the only type of advertising which guarantees permission and data ownership on a cost per name basis (CPL Model).

Program Benefits: • 100% Opt-in (Permission based)

• Most scalable online program for collecting leads

• Third-party filtering/validation methods

• Ability to set daily/monthly quotas

• Demographic targeting

Performance Based Marketing Programs

Performance Based Marketing Programs Permission Email

Permission based email communication is targeted to consumers (publisher websites) who have opted in to receive information from 3rd party advertisers. This program uses demographic and behavior points to target and reach the right consumers, with your offer at the right time.

Program Benefits: • Connect with “pre-qualified” decision makers who have a

demonstrated interest in a specific product or service. • Sent from a trusted source (Publisher) • Exclusive dedicated message (solo email message) • The list is receptive to receiving offers from third party

advertisers • Email communication is from established frequency

Development Capabilities

Content Management System (CMS)

Integrated Platform & Tools Manage Campaigns & Streamline Content Across Channels

Core Components:

• Single Content Management System (CMS)

• Capable of managing a multitude of platforms including: Website, Mobile Website, Mobile Applications (iPhone & Android), Facebook Applications, etc

• Email Platform

• Integrated with CRM & Analytics

• Variable data (segmentation, offers)

CRM Email Database

• Integrated Customer Relationship Management (CRM) System

• Manage customer data

• Manage campaign assets

• Manage marketing automation

• Analytics & Tracking System

• Track online behavior

• Generate dashboard reporting

Analytic Tracking

Application Layer

Featured Tools Content Management System

Features: • Fully scalable, web-based Content

Management tool • Post updates to your website in real-

time using the application • Modularized site components • Versatile application is able to

control: web-based applications, mobile applications, Facebook applications and mobile websites

• Manage display banners • Collect user signups/subscribers • Google Analytics integration

Featured Tools Mobile Website Platform

Features: • Integration with content management system

• CSS-based design to control user experience

• Brand-driven header graphic • Integrated calling features • Dynamic navigation updating • Integrated contact forms • Multiple portable device support • GPS Integration • Links to social media platforms • Display banner opportunities

Featured Tools iPad Sales Presentation Platform

Features:

• CMS-based for easy updating

• Fully customizable / scalable

• Brand driven graphics

• Direct updating from admin accounts

• Dynamic, persistent navigation

• Intuitive touch-based interface to allow easy sharing of application

• Embedded multimedia elements

• Multi-sorting functionality

• Analytics: pageview and behavioral

Available for Apple & Android

Featured Tools Facebook Application Platform

Features:

• Customizable application

• Designed to promote contest

• Integrated into Facebook Interface • “Like”

• Post on Wall

• Ask questions

• Share - icons

• Custom User Interface

• Integrated database - capture email address

• Analytics • Integrated with Google Analytics

• Facebook Insights

Featured Tools Email Platform

Features:

• Seamless integration with all web-based contact forms, in conjunction with or without a CRM.

• Responsible for handling list management (subscribes, unsubscribes, hard/soft bounce)

• Segmentation capabilities

• Email reporting features

Form Validation

Information Stored in DB

Display confirmation Page

(Optional) Triggered Email

To Submitter

Featured Tools CRM Platform

Features:

• Responsible for managing Customer/Prospect data, interactions, automation and campaign assets

• Seamless integration with all web-based contact forms, in conjunction with or without email service provider database

• Segmentation capabilities

• Reporting features

Form Validation

Information Stored in CRM

Display confirmation Page

(Optional) User is enrolled in

Marketing Automation program

Featured Tools Marketing Automation Platform

Once Individuals have been identified and captured within a database, utilize a mechanism to nurture them so that your Sales staff are not wasting time responding to everyone. The recommended program should contain business logic to identify/qualify individuals that are closer to purchase point, and/or are more likely to convert to paying customers

Visit Website

Whitepaper

Case Study

View Demo

Purchase

Objectives: • Reduce time to close and time spent on

communicating with “tire kickers” • Nurture leads and move down sales

funnel through automated processes • Develop systematic process for pre-

qualification and increasing lead closure rates

• Leverage acquired customer data to grow database of “intelligent user records”

Featured Tools Website Analytics & Analysis

Features:

• Support Multiple Analytics Tools • Google Analytics

• Omniture

• CoreMetrics

• Tagging - path analysis, shopping cart conversion, customer behavior

• Create Custom Dashboard reports

• Executive

• Merchandising

• Marketing

• Sales

Thank You.

D4 Creative Group 4646 Umbria Street Philadelphia, PA 19127 www.d4creative.com

Justin Stauffer SVP, Interactive Services Phone: 267-439-4435 Email: stauffer@d4creative.com