D2RM For Global Manufacturing Sector
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Transcript of D2RM For Global Manufacturing Sector
D2RM for Global Manufacturing Sector
While the fruits of a good corporate reputation interpret into increased revenue
and growth, a poor one can cause considerable commercial destruction, and
the importance therefore of keeping reputations robust should not be
underestimated.
This is especially relevant in the manufacturing industry where issues caused
by the combined pressures of reliability, capacity, and quality in the supply
chain can expose firms to luxurious loss of reputation among key
stakeholders. Yet too many remain improvised and therefore susceptible to
this risk.
Reputation however is not something that can be owned, but develops as a
result of how a business is professed by its key stakeholders, such as
customers, employees, suppliers and the press, with each group holding a
different perspective according to their particular expectations. Yet while it
cannot be controlled, it is possible to influence how your business is perceived
through developing an understanding of each stakeholder group and using the
resulting insight for act.
For conversations with external investors to be a success however, reputation
must also be cherished at every level within the business itself, from call
centre staff to the board of directors.