D1_15.45_AD_06_How search influences online advertising DRAFT_120514_PFv1
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Transcript of D1_15.45_AD_06_How search influences online advertising DRAFT_120514_PFv1
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch
May 14-15, 2014 | ICC ExCel, London
Learn more at summit.adobe.com/emea #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch
AD06 How Search is Influencing Online Advertising Bill Mungovan | Director, Product Management, Adobe
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 3
Bill Mungovan Director, Product Management, Adobe [email protected] | @bmungovan
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 4
Gwenvael Blécon Search Marketing Manager EMEA, Adobe [email protected] | @Gwenozore
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 5
Chris Fensome Online Marketing Manager, E-commerce, Marks & Spencer [email protected]
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 6
Rob Foulkes Online Marketing Manager, Monarch Travel Group [email protected] | @Monarch
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 7
Agenda
1 | Welcome and Overview
2 | Mobile: search, apps and measurement
3 | Can social be an acquisition channel?
4 | Audiences and search
5 | Thoughts for the future
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 8
Mobile: search, apps and measurement
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 9
Can Facebook compete with search?
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 10
Audiences and search
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 11
Thoughts for the future
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 12
Key Takeaways
Mobile measurement is different – don’t let that
stop you
1 Social targeting can be as rich as search, the
ROI is there
2 Use all the customer data you have to find
value from search
3
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Questions and Answers
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch
May 14-15, 2014 | ICC ExCel, London
Learn more at summit.adobe.com/emea #AdobeSummit