D-Jones Presentation
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Transcript of D-Jones Presentation
“Our goal and passion is to provide affordable custom tailor-made suits and attire
for college students. It is our focus and what we have built
our business around”.
Structure and development
Proper dress attire
Prepare you for interviews, internships, etc.
Keep it simple
1. Marketing
2. Competition
3. Operating Procedures
4. Personnel
5. Business Insurance/ Licenses and permits
Specifically:Research the Specific’s of how to start a business.
Simple:Keep it simple/ information can be overwhelmingKeep what applies then evolve
Business:It’s your business! Keep your focus!
Plan:Be detailed. Do the a, b, c plan. Not the a-z planBeginning-End/ You have envisioned the
possibilities
Goal: Branching out/ open more D-Jones sites.
Why: Want to be a national and international company.
When: Have a solid foundation in sales and production in the DFW area for at least a year.
Where: Eventually every state, metropolitan areas, and in different countries with similar cultures.
Increase human resources eventually
At what point can we add a person or persons?
Depends on finances.
What type of employees are we looking for? Sales representative Office assistant
Provide the same products to different groups
• Our products: Suits, Italian suits, shirts, tuxedos and sport coats.
• First market: college students, because this business was built for them.
• Second market: professionals, because they typically wear more suits and Italian suits than the average college student.
• Third market: businesses and organizations such as restaurants, hotels, etc. that require employees to wear suits.
Provide product at different levels of the distribution
chain.
Wholesale- the sale of goods in quantity, as to retailers or jobbers, for resale—the opposite of retail. This is like Men’s Warehouse, J.O.S Banks, K&G, etc.
Retail- the sale of goods to ultimate consumers, usually in small quantities. We are high quality retailers with a custom tailored product that fits specific individuals.
OEM’s- Original Equipment Manufactures. Our tailors make the suits in Beijing.
Internal Sales Force- Drew, College Reps, and I. We will also be hiring new individuals for our sales crew at different college campuses.
Distributors- Drew, College Reps, and I. Very hands on.
How are we going to reach our customers
Promotions- give-away, discounts Advertising Warm marketing and word of mouth Internet Public relations Printed materials--brochures, catalogs, flyers,
business cards, etc. Once we defined our marketing strategy,
then we can define our sales strategy.
Currently a Small Company Limited to several individuals It is time and energy intensive to train
people to take measurements and educate about types of suits, quality, styles, etc.
Company will have more sales people in the future.
We need a solid business structure before expanding.
Identify the price trends:What are competitor’s charging, and what
are theirquality of fabrics and styles?
Custom tailored suits: normally will start at $1000 and higher. From individuals who are the tailors/distributors.
Our prices start at $325 Hand Picked High Quality Fabrics
Compare and Contrast What made our competitors successful
Price, Quality, Style, and Customer Assistance.Balance
How we compare:Low Price, High quality, More styles, More
fabrics,Education
Our edge:Comfortable and ConvenientPersonal RelationshipSeek out our Customers
There are a number of procedures:
Main one’s we see:Accounting, Customer Service, Finances, Computer Networks and Internet, Manufacturing functions, Personal Issues, Sales and Marketing functions, Shipping and Purchasing functions.
What are we looking for The Right Person:
Self Motivated, Creative, Time management,Fashionable, Patient, Open minded, Not Afraid,
Honest
Write Up Job descriptions of Each Employee:Need to be specific/ clearly state their job
expectations
Managing Actions of Employee’s :Hiring, motivating, directing, reprimanding, and firing.
Business Insurance or Personal Insurance:Need to have one or the other. Always be covered
Different types of Insurance:General Liability, Product Liability, Home-based
BusinessInsurance, Internet Business, Worker’s Compensation,Criminal Insurance, Business Interruption, Key Person,
andMalpractice
Choose the one that suits the business best!
Loan Application Capital Equipment and Supply List
Balance Sheet Profit and Loss Statements
Detail by month, quarters, and first year Assumptions on projections/ Business plan Cash flow
Tax Returns Copy of Franchise if needed
Lease or purchase agreement Licenses (Sales tax) Legal documents (LLC and Tax ID)
Resumes and principles Letters of Intent from Suppliers
www.sba.govwww.sjdccd.cc.ca.us/org/sbdc/startup/
D-Jones Tailored Collection
Proper Dress AttirePrepare for Business Interviews/ Internships
“What to wear”& “What not to wear”You want to feel comfortable and confident
for every occasion!
Code of dress
Business casual dress Business professional dress Formal dress Interviews/ Internships
What to wearClassic rather than trendy is more
appropriateA blazer/ sport coat Khakis, slacks, chinos, corduroys Collared long-sleeve shirtsLeather belt and shoes(related colors or same colors)Socks need to follow the trend Possibly a tie (Depends)Everything should be pressed
What not to wearDo not go too trendyNothing wrinkled or vintageNo bright colored shirts or socksAthletic shoes and sandals areinappropriate.Un-tucked shirts and jeans are not usually appropriate Ask ahead of time
What to wearNeed to wear quality clothingSuit and shirt need to fit properlyConservative dressSolid colors or subtle pinstripesBlack/Charcoal/Navy2 to 3 button for jacket Single/ Double ventLeather belt and shoes Appropriate socks
What not to wearWrinkled attire is inappropriateJacket/pants/and shirt length (Too long/short)
Bold attire is inappropriate(Suits/shirts/ties/socks)
Mismatched socksBelt and shoes that don’t match
What to wearVery conservativeSuits/Tuxedos of solid color.
Pre-tied bow tie/Bow tie/ Ties Not too flashy, slight patternsOr solids.
Everything is pressed/fitted.
What not to wearIf invitation says “Black tie/tux optional” Wear
the tuxand black tie. Rent or buy the tux!
Do not wear business casual, or even businessprofessional. A tux is appropriate.Setting a new trend is not a good idea.Flashy shirts, and ties.White tuxedo are for specific occasions/seasonal
A custom tailor-made suitA custom tailor-made suit will make you look
and feel more confident.
Cleaning process can significantly shorten a life of a suit. Clean at the same time (Jacket and Pants)
Dry clean a few times a year If stain occurs (Dry clean) Steam after wearing a suit (Shower/Steamer) Hang on wooden or padded hanger Let it air out for 24 hours (regain shape) Place in breathable garment bag with closures
zipped or buttoned. Suit may need to be tailored or repaired every
6 months to a year
Personal Tips
Facial hair- keep it trimmed or not at all Piercings- take them outJewelry- conservative (not too much of it)Hair- well maintainedShower regularlyCologne- make sure it is not too strong
Three office culturesConservative: is business professional dress.
Businesscasual is not an option.
Cultural arts: is a balance of casual with the need tobe professional. Business casual is the way to go. Nojeans unless checked with HR.
Service: It is ok to wear a blazer or sweater over a tie and
chinos. You can usually wear jeans once you havepermission at the job.
Relevant to the JobFirm handshake, smile, be confidentBe on timeRelevant to conversation-prior research oncompany and position, ask questions, takenotes, know strengths and weaknessesProfessional resume- up to date and reflect
yourstrengths and requirements for specifiedposition.
“The code of dress in the business world is ever changing. If you want to dress for success, you have to know how to make the most of those first 30 seconds in the room. Your most important step is to match your own personal style to that of the job you want and project not only professionalism but a sense of self and self-worth by being confident in what you wear.”
-AskMen.com
What D-Jones can give you!
ConvenienceFitStylePrecise measurementsOverall confidence
Our commitment to you!
Ask about our college student discount.
www.djonescollection.com
If you have any questions please let us know.
Thanks for your time!
President: Drew Jones Vice President: Zach Boatwright