skillsGraphic & web designMarketing communicationsWeb analyticsGoogle Adwords, banner advertisingWeb site planningWire frames, site mapsUser interface designSearch engine optimizationSocial Media MarketingCopywritingCross browser compatibilityUsability standardsIllustrationPhotography, photo editingAdobe CS4, CS5, CS6InDesignPhotoshop DreamweaverFlash (+ basic Actionscript 3)IllustratorAcrobat ProfessionalHTML, CSSMac/Windows/Google Docs/MS Office Content Management SystemsDrupalConstant ContactWordpressZoomerangBasic video editingResearch Data analysis & visualizationPre-press file preparation, FTPMedia buying/planning

experience & accomplishmentsWeb Content and Communications SpecialistMultnomah County Animal Services: April 2010 - present

» Implement and manage the shelter’s social media marketing program. Develop pro-tocol and goals. Produce content (posts, videos, some photos). Manage various web business listings.

» Develop and implement a new visual brand identity. » Design print ads, web ads, billboards, theater ads, bus shelter ads, vehicle graphics,

stickers, tee shirts, logos/avatars, forms, letters, newsletters, signs, posters and fliers. Manage vendor selection and production.

» Write web news stories and web page content. Incorporate important SEO terms when possible and integrate key shelter messaging concepts.

» Implement and manage Google Adwords campaigns. » Develop, implement and manage intake kennel video program which improves return

to owner rates for cats. Create training protocol and train coworkers. » Utilizing various Google Analytics metrics, assess popularity of web site content and

measure success of web-based marketing and advertising. Produce monthly KPI (key performance indicator) reports and annual reviews. Use data to drive changes.

» Work with county IT and Drupal teams to create a brand new web site. Contribute to color scheme, navigation, SEO and information architecture. Edit and reconfigure exist-ing content to enhance user experience and improve user interface.

» Act as liaison between IT and Animal Services to plan and implement further web site improvements and upgrades.

» Represent Animal Services at Department of Community Services tech group meetings. Create detailed project plans and successfully rally support for high prioritization of Animal Services projects over other divisions’ projects.

» Implement, design and produce content for new quarterly e-newsletters. » Design and implement new license renewal notification letters with improved messag-

ing and a new form. Work with stakeholders to meet needs. » Design and produce new donor thank you letters with improved messaging.

DIANA GRAPPASONNOdesigner & web content specialist

dianagrappasonno@comcast.netwww.dgrappasonno.com

h 503.747.3518 c 408.396.0453

experience & accomplishments (cont’d)(Cont’d) Web Content and Communications Specialist: Multnomah County Animal Services: April 2010 - present:

educationDegree: Biological Sciences, BS

California State University, Sacramento, CA. January, 2001. CSUS GPA: 3.69 (cum laude)

Primary Areas of Study

Sciences: Biology, Chemistry, Biochemistry, Physics, Physiology (Systemic & Cellular), Genetics, Botany, Mycology, Serology, Ecology, En-vironmental Toxicology, Ethology, Zoology, Statistics

Art: Graphic Design, Art History, Color Theory, Painting, Mixed Media, Sculpture, Screen-printing, Photography, Visual Presentation (3D Display), Ceramics

Professional Development

Introduction to Web Analytics, University of British Columbia. 4 weeks: 2011Web Analytics for Site Optimization, Univer-sity of British Columbia. 4 weeks: 2011Google Analytics: Luna Metrics. 3 day train-ing seminar: October 2011.Web and design applications: Introductory Flash CS4, Intermediate Flash CS4, Introduc-tory Dreamweaver CS4, Indesign CS4, HTML & CSS. Portland Community College, 2009.California Criminalistics Institute: Crime Scene Reconstruction, Bloodstain Pattern In-terpretation, DNA Extraction and Quantita-tion, STR Analysis, Forensic Serology, Court-room Presentation of Evidence (2001-2004)

» Design HTML emails and implement new protocol for license renewal emails. Im-proved messaging and integrated social media. Perform QA testing.

» Implement and manage Zoomerang customer satisfaction surveys. » Manage media buying and planning. » Manage October 2012 “I Want You” ad campaign consisting of $25,000 in ad place-

ments; Produced 3 tiered ad proposal for approval by upper management and elect-ed officials; Handled all aspects of ad plan implementation (all design work, plan-ning, contracts, invoices, file management).

Artist/Designer (Web-based Art Sales): Freelance: 11/05 - 9/09

» Started an art and design business and sold original artwork and printed products primarily through various web sites and web stores.

» Handled all aspects of business: graphic design, artwork creation, illustration, product design, logo design, print/web advertising, marketing, copyright filing, ac-counting, sales tax submissions, web site design, Google Analytics, Google Ad-words, brand promotion, purchasing, research, sales, shipping etc.

» Showed work in five different gallery shows.

Criminalist (Forensic Scientist): Santa Clara County Crime Laboratory: 5/01 - 11/05:

» Screened evidence for biological fluids (blood, semen, saliva), DNA, latent prints, trace evidence and indented writing using a variety of techniques and equipment.

» Successfully completed over 250 cases. » Wrote technical reports summarizing my findings for police agencies and the DA’s

Office. » Performed lab audits (QA/QC) and procedural / instrument validation studies. » Photographed latent prints and performed infrared photography. » Provided expert witness testimony and presented casework findings in court. » Received an “Employee of the Month” award.