DANIA REXALL PHARMACY

Conley Design Studio

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Assessment & Improvementsfor

Dania Rexall Pharmacy

Merchant Assistance Application Grant

EXISTING CONDITIONS

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View of Rx Area

View of Counter

View of Aisle

EXISTING CONDITIONS

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View of Aisle

View of DME area

View of Front Entry

BUSINESS RECOMMENDATIONS

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History & Observations:• Current operation is a Good Neighbor Brand/ Rexall Pharmacy and convenience store

• The floor layout is typical gondola style shelving units throughout, with specialty sections that include:

•Diabetic shoe department •Home Medical equipment, Surgical Supply

• Products range include:

•School & Office Supply•Hair Products•Beauty Supply•Personal Hygiene•Baby Products•Toys•Vitamins•Gifts, Cards, Gift Wrap•Candy•Seasonal Items•Snacks•Wine•OTC medications•Bicycle•Hardware•Dollar store items•Old Fashion Remedies health products

• Business was established in 1973, loyal customer base from neighboring areas

• Core Customer- local residents, pharmacy clientele

• Staffing consists of 6 cashiers, 2 office staff, 5 Pharmacy Technicians, 3 Pharmacists

• Sales volume of product type is not counted, lack of POS system in place

• Steady stream of pharmacy customers, retail customers is low

• Overall image of store is deteriorated, lighting is low level and products are not highlighted or identified to promote sales

• Product mix is random throughout store

Recommendations to Dania Rexall Pharmacy based on site review, observations and owner feedback.

BUSINESS RECOMMENDATIONS

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Recommendations:

•The Prescriptions department is very successful, the area has been improved recently with new counters. Organization and layout of the rest of the store is needed.

•Competitive advantage of history in neighborhood is diminished when entering the store.

•Specific interior improvements are recommended:

•Organize products in more orderly fashion

•Purchase a POS system to determine which products are high sales and high profit

•Remove one row of shelving in center to provide more space for DME products

•Create a waiting area with close proximity to prescriptions, but far enough away to promote grazing for products

•Provide a service area for copy, fax and mailing items to add additional services to the store to promote additional customer destination

•Improve Wine and Food department. Add more decorative shelving units for Wine and Snacks to create a shop within a shop

•Create a clothing area with appropriate fixtures to promote sale of clothing

•Obtain a Plan O Gram from Good Neighbor Pharmacy to layout products on shelf

•Obtain POP displays to highlight products on display with specials from manufacturers

•Use Rexall logo to create new style identity and branding to use with menu, signage and advertising,

•Keep Rexall presence, competition is strong in neighborhood, it is a very competitive advantage

•Change interior paint color, create new image with color scheme on inside.

•Add new vinyl flooring in retail store space- color coordinated

Recommendations to Dania Rexall Pharmacy is based on site review, observations and owner feedback.

EXISTING FLOOR PLAN

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NEW IMPROVEMENTS

New Ceiling Lights Change Wainscot

New Wall covering

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VIEW SHOWING NEW IMPROVEMENTS

NEW COPY –FAX- MAIL CENTER

NEW COLD BEVERAGE AREA

NEW WINE AND SNACK AREA

NEW DIABETIC SALES AREA

NEW WAITING AREA

NEW CLOTHING AREA

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NEW STORE LAYOUT

Schematic View From Pharmacy Counter

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BUDGET RECOMMENDATIONS

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Budget Estimate for Rexall Pharmacy

•New Slat wall -Free Standing Displays(3) $ 1600.00•New Slat wall -Wall mounted $ 1200.00•Clothing Display Boards and Accessories $ 2500.00•Wine Display Shelving $ 2500.00•Reorganization of product on shelves consulting $ 1500.00•Installation and set up of new fixture displays $ 1800.00•Installation of graphics and signage $ 900.00

Subtotal Phase 1 $12,000.00

Consulting services for interior improvements to existing business,business operation and merchandising. Interview owner, review businessprogram for grant application. Field measure and design layout for interior furniture, bar and patio. Create renderings for review, create package forsubmission to CRA, create budget summary, coordination of contractorsand purchasing of new products. $ 3,000.00

Total Phase 1 $ 15,000.00

Phase 2

•New Paint above shelving and soffits $ 5,000.00•New Flat Screen TV with customized loop $ 1,600.00•New Carpet Tiles- 300 sq ft $ 8,000.00•New custom counters and shelving in Copy Area $ 9,000.00•Labor for Drywall and carpentry ( Estimated) $ 5,000.00•New Signage over Copy Print Fax area $ 1,000.00•POS System $ 3,000.00

Subtotal Phase 2 $32,600.00

All items subject to Florida State Sales Tax and any local deliveryCharges. This is for budget estimate only and subject to change.Prices are quoted for 30 days