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Cartazine

T H E A R T O F C A R D S

4N U M B E R

M O V I E

S P E C I A

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The box pops open: your message flips up as a pop-up.Your Promo-Cards will be used

and kept for longer.

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D C A R D

You probably already knew that you could set upattractive marketing promotions with playing cards.

Promo-Cards can convey your brand, your dealers,your products, and your claims And its logicalthat people keep and use playing cards like thesefor a long time. But from now on were going a stepfurther. Were going to make Promo-Cards an evenmore valuable item. Something that people really

want to use, want to look at and want to keep.Something that people can show to their friendsThat is where this brand-new idea comes in: thePop N Play card box. A little box whose lid popsopen on one side, so that a pop-up scene flips up.

What scene? Thats up to you. We can brainstormit with you, if you want. You can leave the brain-ache to us. We will make sure it is durable and of high quality with more than a touch of class.

And the playing cards? Theyre in the box underthe pop-up: two packs of cards, well protected by the strong, solid card sides of the box. And thatbox has six sides, so you can get your message overany way you want. Printed in colour on glossy card: both attractive and permanent. A new trump

card for all your promotional activities. Promotedby Carta Mundi, a world-class player in card games.

Brand-new promotionalidea: the Pop-N Play

card box.

Where the world of playing cards meets the world of movies, a whole new world of appealing ideas opens up: a mass of profitable scenarios for your marketing, your merchandising and your promotion campaigns.

As a world-class player in playing cards, Carta

Mundi has licences for films with worldwide success. And the glow of that success can spread to your company and to your products.

We do, after all, develop a vast range of very creative products with playing cards from our licences. Sometimes retail products that are sold.But very often promotional products which can support films but they can also support you.

And they can stimulate your imagination, encour - aging new ideas for your promotional campaigns.This Cartazine 4 gives you a number of highly successful scenarios; cases from all over the world.

The next time you are in the cinema and see the big screen magically turning silvery white, you could then suddenly see a sales opportunity that is ac tually a dream, but a realistic and realizable one.

Other marketers all over the world have already seen this dream come true. Now its your turn. But how? Thats what youre going to see OK, Action!

The experts in playing cards open the world of motion pictures to you.

A dream factory for your promotion

campaigns.

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James Bond with retail products. We have the trump card,taken from 007s successes

Die Another Day? Yes,because James Bond is

more alive than ever. And so are promotional products.

1. Campaign in BelgiumMatt black metal box with black velvet interior. Pure sophisti-cation. Content: four cinema cards and two packs of cards (theone with photos of Bond films 1 to 10, the other: films 11 to19). An original gift idea, selling for 32 in the cinema.Distribution: in all cinemas of the Kinepolis Group in Belgium.Number: 5,000 boxes with two packs of cards.Period: end Nov-Dec 2002, on the release of Die Another Day.

2. Action in SingaporeFree pack of cards with film photos from Die Another Day:redememed at point of purchase with the two cinema tickets,paid with a Visa Gold Card.Distribution: the cinemas of the Golden Village chain in Singapore.Number: 5,616 packs of cards Period: as from November 2002, on the release of Die Another Day.

3. Action in Griekenland A heavyweight campaign: 2,25 kg! Thats how much each brightred cardboard box weighs with its contents: the stylish magazineStatus, a youthful furniture folder, the magazine The Gamesabout the Olympic Games in 2004 in Athens, a pack of cards(with photos from Die Another Day), a key ring (with aminiature of James Bonds car in that film), and last but notleast a whopper of a magazine/catalogue Best of the Best2003, beautifully printed on glossy paper, with a description

of lots of prestigious products and brands.Distribution: via the kiosks in Greece.Number: 42,000.Period: end 2003.

James Bond celebrated two thingsin 2002: the 40th Anniversary of the first Bond film Dr. No in1962, and the release of the20th film: Die Another Day.Twenty films in 40 years: certainly reason enough for bringing outseveral creative products.

Heres a summary:

1.Collectors poster tube withthree printed sheets

2. Collectors box withtwo packs of cards

3.Luxury Box withthree packs of cards

4. Video box withthree card games

1.

2.

3.

4.

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Case of BN in France.Disney playing cards

go down well.For BN, the well-known brand of childrenscookies in France which the Cocodile agency

were looking for in a little gift to enclose in theblister packaging of the triple pack. This was madeby creating a perforated sheet (11.5x17.8 cm) of six playing cards (3.8x6.4 cm). These werepersonalised in three different versions, all threebased on Disneys new film Jungle Book 2.On the front of the triple pack Mini BN onecould read: CADEAU: tes Cartes MystresLe Livre de la Jungle 2 (Your Jungle Book 2Mystery Cards) as well as a reference to the releasedate for the new film Au cinma le 5 fvrier 2003(In the cinema on February 5th 2003).On the back of the triple pack there was a referenceto the other BN packs, plus the announcementCollectionne 3 Jeux de Cartes Exclusifs(Exclusive Collection of three Playing Cards):Le Dfi, Flush Royal, Jeu de Prdiction.

Game Animal Noises: each player has to get rid of his cards as quickly as possible.If a player realizes that one of his opponents has a card of the same family, he has to make the animal noise chosen

by the opponent before the opponent does.

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Case of Salinher in France.Harry Potter and

Disneys Treasure planetfit well with their

sweaters.

Distributie: KIABI chain of stores.Number: 5,000 happy families games based on Disneys Treasure Planet and 10,000 bridge games based on Harry Potter (Movie 2).Period: november 2002.

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Case of Waterstones andOttakars in UK. Harry

Potter makes every pack of cards magical.

And he conjures up success. Harry Potter and theOrder of the Phoenix is the long awaited fifth book about Harry Potter. It is due to be published in the UK,Harrys home country, on June 21, 2003. Two Britishchains of bookshops are already running a special pro-motional campaign, both with Harry Potter cards.

Waterstones: order the book inadvance, get a free pack of Harry Potter cards.Ever since the announcement of the release date it hasbeen possible to fill in an advance reservation form inthe Waterstones bookshops; with a down payment of two pounds that will be deducted from the actual pur-chase price. The reverse of the form states Free pack of playing cards with every order, and shows a Harry

Potter pack of cards (with images from the second film).The same pack of cards also exists as a retail product.

Ottakars: Order the book inadvance, get a free HP Happy Families card game.The same offer as above but for people ordering inadvance, the Ottakars bookshop chain are giving away the Harry Potter Happy Families card game; a family game with images from the second book.

Salinher in France is a textile manufacturer with licencesfor Warner, Harry Potter, Cdric, Bob the Builder,

An exclusive marketing campaign was set up for theKIABI chain of stores with free card games from CartaMundi. When a Harry Potter sweater was purchasedthe customer received a free Harry Potter bridge game(Movie 2) of 55 playing cards. When a Disney sweater

was purchased the customer received a Disney Treasure Planet Happy Families game with 33 cards.

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I N T H E S P O T L I G H T C O M I N G S O O N

Case of the Swedishfilm industry. All2003 films cast ina single card game.People were already playing cards in Egypt some 6,000years ago, and yet their use remains infinitely versatile also for promotional purposes! Take for instance thebrilliant idea that the SW film industry, the Swedishfilm industry and film distributors came up with. They have brought out a pack of cards with a film postershown on the back of every card: altogether these are theposters from all the films to be released in Sweden in2003 on video or on DVD. In-ge-nious. That justgoes to show the wealth of possibilities a pack of cardshas to offer. There are between 52 and 55 cards, on which you print an equal number of messages. And withthe many different card games you get a high repetitionfor your target audience. That ensures that all thesemessages are repeatedly imprinted on the memory, andin the end, memorised. What a splendid opportunity foryour promotional campaigns, your brand, your

products, your message! What a treasure trove of ideasall of which we would like to unlock for you.

Months before DisneysFinding Nemo appears,

you can already catchthe card game.The film. The release of the latest Disney-Pixar filmFinding Nemo will take place at the end of November,or the beginning of December this year. Its anenchanting film about a little fish that ends upin the aquarium in a dental practice afterbeing kidnapped from the open seas. And then the hunt for Nemo starts.

The game: 2 in 1. This is a large-sized pack of cards with 33 cardsmeasuring 8 cm by 12 cm. Very niceto look at too, with a beautiful cardbox with glitter foil bubbles! You canplay two games with these cards:a memory game for younger childrenand an exciting game of Who hasNemo? This latter game is similar to

Donkey: whoever finishes with theNemo card is the winner.

ribution: Videostores (Stockholm region).mber: 3,000. Period: end of March 2003.

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USA - Carta Mundi Inc.10444 Wallace Alley Street - Kingsport, TN 37663

Tel.: +1 (0) 423 279 9200 - Fax: +1 (0) 423 279 9201e-mail: [email protected]

www.cartamundiusa.com

FRANCE - Carta Mundi France s.a.r.l.72, rue Regnault - F-75013 Paris

Tel.:+33 (0) 1 4424 58 58 - Fax: +33 (0) 1 4424 58 59e-mail: [email protected]

www.cartamundi.com

NETHERLANDS - Carta Mundi b.v.Rietwijkerstraat 36 - NL-1059 XA Amsterdam

Tel.: +31 (0) 20 615 95 36 - Fax: +31 (0) 20 615 95 18e-mail: [email protected]

www.cartamundi.com

ASIA - Carta Mundi Asia Pacific Pte Ltd.27 West Coast Lane - 127757 Singapore

Tel.: +65 (0) 6 773 63 06 - Fax: +65 (0) 6 234 27 06

e-mail: [email protected] www.cartamundi.com

GERMANY - ASS/Spielkartenfabrik Altenburg GmbHLeipziger Strasse 7 - D-04600 Altenburg

Tel.: +49 (0) 3447 582 0 - Fax: +49 (0) 3447 582 109e-mail: [email protected]

www.spielkartenfabrik.de - www.ass-spielkarten.de

UK - Carta Mundi Ltd.Chapel House - 3 Chapel StreetGuildford, Surrey GU1 3UHTel.: +44 (0) 1483 303 121 - Fax: +44 (0) 1483 303 205e-mail: [email protected] - www.cartamundi.com

SPAIN - Carta Mundi Espaa SLCalle Tarragona 161 - Planta 18a - E-08014 BarcelonaTel.: +34 (0) 93 228 78 92 - Fax: +34 (0) 93 228 78 99e-mail: [email protected] www.cartamundi.com

SCANDINAVIA - Carta Mundi Nordic ABSickla industrivg 7 - S-131 34 NackaTel.: +46 (0) 8 514 436 40 - Fax: +46 (0) 8 511 755 70e-mail: [email protected] www.cartamundi.com

HUNGARY - Carta Mundi KftDek Ferenc u. 10 - H-1052 BudapestTel.: +36 (1) 318 94 30 - Fax: +36 (1) 318 09 18


SWITZERLAND - AGM AG Mller - Urania VerlagBahnhofstrasse 21 - CH-8212 Neuhausen am RheinfallTel.:+41 (0) 52 674 03 30 - Fax: +41 (0) 52 674 03 40e-mail: [email protected] www.agm.ch

CARTA MUNDI HEADQUARTERSBelgium - Carta Mundi n.v.

Visbeekstraat 22 - B-2300 TurnhoutTel.: + 32 (0) 14 42 02 01 - Fax: + 32 (0) 14 42 82 54


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