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Cartazine

T H E A R T O F C A R D S

1N U M B E R

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Carta Mundi, being Europes leading

producer of cards, produce and sell more

than 100 million packs of playing cards

per year. In fact, one in three packs of

playing cards on the global market are

produced and distributed by Carta Mundi.

With Carta Mundi, there is no limit on

the creativity of our artistic designers and

commercial team. By working together,

with the information that you provide,

we will help you give shape to your ideas

on playing cards, special packaging and

on-pack promotions.

There is always

a tailor-made

solution.

3

Dressing Your Idea

To Guarantee a Perfect Fit.

D C A R D

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Your Ideas Can Also Be

Undressed

In the spring of 2000, thereaders of P-magazine woke

up to a welcome surprise

when they looked at their

magazines. Over a period of

15 consecutive weeks, each

magazine contained playing

cards featuring a picture of a

Flemish beauty on the card.

Each issue contained an insert with four

cards, together with the box so the readers

could collect and piece it all together.

Due to running this promotion, week after

week the entire stock of P-magazine, with

a higher circulation run, had sold out.

Owing to this being such a huge success,

P-magazine pursued a similar promotion

in the autumn of 2001 over a period of 14

weeks. This time it entailed a pack of

playing cards featuring the same Flemish

beauty on the back. This was received, yet

again, with much delight by the P-maga-

zine readers, and achieved equal success of

a high circulation run of P-magazine.

Maybe this had something to do with the

fact that when you flicked through the

cards, you could see the tantalising

Flemish beauty turning towards you and

taking off her blouse!

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You can spoil your customers 52 times on the playing sidedifferently every time

L A C A R T EA

5

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Tarot is widely known all over the world

and was first played in Italy during the

Fifteenth century as a parlour game,

though the cards and the symbols date

back to Egypt and the time of the

Pharaohs. The tarot deck consists of78 cards: 22 Major Arcana (trump cards)

and 56 Minor Arcana (divided into four

groups).

Tarot: Your Life

in Front of You.

C A R T A M A G I C A

6

How a Bright Future

was Predicted

for Tarot.

In the late Eighteenth century, the game

of Tarot made the historic leap from an

ordinary card game to cards that had

divinatory meanings. During the year of

1781, whilst in a Paris Salon, Antoine

Court de Gebelin observed people playing

tarot and was immediately struck by a

bright idea. By looking at the cards,Antoine had realised that the cards had

a deeper and more symbolic meaning.

This was the beginning of how tarot

became a way of reading a persons

future all over the world.

The 22 Major Arcana cards symbolise

the fundamental experiences in a persons existence.

The remaining 56 cards refer to the vicissitudesof everyday life.

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No. 1 in Tarot

in Europe.

www.tarotworld.com is the e-shop of

Carta Mundis Swiss subsiduary, AG

Muller, where you will find more than

200 products.

Tarot games are always artistic and

often very different. They are based on a

variety of themes such as Feng Shui Tarot,

Buddha Cards, Celtic Dragon Tarot,Vampire Tarot, to name a few.

In addition to the tarot and other esoteric

decks, you will also find other product

novelties, special offers, tarot of the month,

esoteric products and pendulums.

Also available at www.tarotworld.com

is information regarding the useful gift

service and the latest news in the world

of tarot.

Designers are more than welcome to

submit designs, sketches and illustrations,

where they will be reviewed and, with con-

sent, possibly used by AG Muller. There is

a copy license service available where you

can request permission to use copyright

protected images (for print or e-media).

Surf to www.tarotworld.com and explore

the world of tarot.

From Esoteric Cards

to the Publication

of Esoteric Books.

You have already been introduced to

AG Muller, the World leader in esoteric

cards, who became a subsiduary of Carta

Mundi in January 1999. AG Muller

established that the principal markets for

tarot are the USA and Germany followed

by the UK and France. To address the

increasing interest in Tarot it was decidedthat people might be interested in an all-in

Tarot package consisting of a deck of

cards and a book to help interpret the

cards.

In September 2001, AG Muller, in turn,

acquired the Swiss company Urania

Verlags AG, the leading publisher of

German books about tarot, astrology,

divination and spiritual guidance, thus

reinforcing Carta Mundis position on

the world market of tarot and esotericism.

When tarot cards are used freely, they can be a

valuable guideline in various circumstances.

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Getting to know all euro coins and notes is

childs play with this game!

L A CA

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The three elements of the suitcase;

mini cards, a bag of sweets and pocketsize

information brochure, were packed into a

special box. The mixed euro notes, in

flawless print on quality double layered

varnished cardboard, provided an original

and high-quality impression of the new

currency, which was exactly what the

Dresdner Bank were looking for.

Each mini card had a picture of a euro

coin or note, giving people the opportunity

to familiarise themselves with the new

currency.

9

Every card game can be playful, instructive and image boosting.

Euros in

Dresdner Bank

Holiday Outfit.

The Dresdner Bank wanted to be the first

German bank to introduce the euro to the

public. To enable them to do this, Carta

Mundi and the Dresdner Bank worked

together to produce a fun memory game

designed for the whole family, and was

distributed during the

holidays when all of

Germany feels particu-

larly Europe-orientated.

The game, which was

linked to holidays, wasencased in a tiny suitcase

that included a set of

mini-cards, each with

a picture of a different

euro coin or note. It also

contained a brochure

with conversion tables for

all the countries of the European Union

and a bag of sweets!

A R T E

The three elements

of the suitcase;

mini cards,

a bag of sweetsand pocketsize

information

brochure,

were packed into a

special box.

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You may come up with your own brilliant idea

or you may decide to consult Carta Mundi so

we can suggest some designs. Whatever thecase may be, as Europes leading producer of

playing cards, we ensure you a flawless print

and production quality. Our designers will

remain consistent with your marketing cam-paign and will respect your company image.

COCA COLA LIGHTLove cards

with 52 differentexpressions of

tenderness.

DALTON CITYNote the special format

on these cards, which arepart of a game with a

Wild West theme.

QUICKThree visits to the Quick

hamburger restaurant qualified customersto a meal deal for children, accompanied

with one of the following games:Memo, Domino or Quartet.

US GAMESThis is an attractive card game

in the shape of a sarcophagus(Egyptian coffin) with Egyptian symbols,which makes a stylish collectors item.

OFFLEY PORTOPlaying cards with pictures of

historic figures were produced for thisvintage bottle of port. This included an

effective box around the neck of thebottle containing this on-pack gift.

10

Playing Cards that Promote

the Benefits of Your Product.

W I N N I N G C A R D S

GOODYEARThe Goodyear project consisted

of round playing cards with asurprising design; King, Queen

and Jack in four directions!Advertising with gripon theback to create the look of a tyre!

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I F C A R D S C O U L D T A L K

Carta Mundi, being Europes leading

producer of playing cards, did not require

a magic charm to win the European

licence for Harry Potter.

Carta Mundi was responsible for the

design, production, marketing and sale of

Harry Potter playing cards in 16 languages

for 22 European countries.

Harry Potter playing card sales have

reached 3,500 packs per week, said

Sharon Flynn from leading high streetretailer WH Smith in November 2001.

James Bond, 007, may have a licence

to kill, but Carta Mundi have the world-

wide licence to James Bond. The year

2002 is to be Bonds jubilee year. Forty

years ago the first James Bond Movie,

Dr. No could be seen on the big screen

and in 2002 the twentieth movie is to be

made.

Throughout 2002, Carta Mundi is

launching three different card products

featuring 007 to celebrate his Fortieth year.

007

Licence to Deal.

F U T U R E C A R D S

Harry Potters

Magical

Playing Cards.

Monsters, Inc.

the new box office hit

in Europe !

The eye-catching monsters

Sulley, Mike and their

friends will feature in the

minds of children all over

the world when they go to

bed. Moreover, no one really

knows what their job is

Carta Mundi has developed a fun

Monsters, Inc. game, with the target group

of 4 to 8 year olds in mind. The game fea-tures oversized playing cards in the unique

4 in 1 formula, where four games can be

played with the same pack of cards.

Children will have great fun playing Happy

Families, Pairs Game, Donkey and Snap.

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Will you show us your cards? Your plans

and ideas? We can help you come up trumps.

Please e-mail info@cartamundi.com

or surf to www.cartamundi.com to find out

more about Carta Mundi.

Thank you and dont forget to look out for the

next issue of Cartazine with more new projects

and ideas.

Go on, put your cards on the table.

T H E A R T O F C A R D S