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Cartazine

We want more!

12ENGLISH

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BR

CA

2

The world of Cartamundi.

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ES

FR

PT

UK

LV

PL

BE

HU

CH

LU

DE

SE

CA

Elk Corporation

BR USA

Instituto Butant.ESPN

Barbacoa

UK Shell.Utterly Butterly

SE

Tred. SJ.Nicotext

PL

Gazeta Wyborcza.Polmos Lublin

LV

Aldaris

HU Henkel

DE

Micky Maus Magazin

Strtebeker Festspiele

Sony BMG

BE

Unizo

LU

Kulturhuef

FR

Lactalis.Unilever

Htel Campanile

CH

Swisscom

ES

Electronic Arts

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Cartamundi is already able to offer productsmade from cardboard that has qualified

for the FSC or PEFC label.

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Do you want more...respect for nature?

Cartamundi cards are used in all four corners of the world. They come in everyconceivable shape and size, ranging from a miniature sized circle to a large sizedrectangle, through to a unique, eye-catching bespoke shape in which you can see alogo. The cards are printed with messages and images that dazzle, entice, embellish,

bewitch or charm. And they are directly responsible for the type of sales results thatwould delight any marketeer!Cartamundi continues to improve and demonstrate innovation. In doing so, wenever lose sight of whats best for the environment! For example, for the choice ofpaper/board we can play the card of responsible Forestry Management. And this is

just one example of how we are keen to show respect for the world around us. Ourcommitment to the environment will continue to grow and we look forward toother companies following suit.

The FSC(Forest Stewardship Council) is an international, non-profit makingorganisation (based on membership, which has set itself the goal of preserving

forests). In doing so, the FSC has laid down a number of rules for responsibleforestry management. In forests where these rules apply, trees are felled with care,with respect for people, plants and animals. The PEFC(Programme for theEndorsement of Forest Certification Schemes) promotes and guarantees economicallyviable, environmentally friendly and socially favourable forestry management.

CONC E P T

C A RD S

ID-FSC-SERC-0045

The mark of responsible forestry

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France

Do you want...to provide moreeducationalinformation?

To provide a better insight into thenutritional value of each of itsproducts, Lactalis France came upwith the idea of linking an educationalmessage with something fun. So, whenconsumers bought a Lactalis product,they received a Happy Families cardgame as a gift. The aim of the game is

to collect a set of 6 cards that togethermake up a well-balanced meal, withthe right amount of cereals, milk,butter, fruit juice, fruit and bread. Thegame enables youngsters in France tolearn in a fun way that rice is a cerealcrop, that a cow produces about 2.5litres of milk each time it is milkedand that you need at least 2 litres ofmilk to make a Camembert cheese.

Client / brand: LactalisDistribution: one free set ofcards with the purchase of a

Lactalis productPeriod: December 2007

Production run: 5,000 sets

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Spain

Do you want...to link more

buying impulseto your product?

How could anyone in Spain lookingfor something new in the toy depart-

ments of any Carrefour store, possiblyresist the magical pulling power of this

promotion? When you bought theHarry Potter Playstation game, you

also received an unusual memory cardgame as a gift. This great set of

circular cards features movie stills fromthe 5 different Harry Potter films andclose-ups of the unforgettable heroes,

their friends and enemies.

Client / brand:Electronic Arts

Distribution: one free set ofcards with the purchase of a

Harry potter videogamePeriod: from June 2007

Production run: 10,000 sets

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Brazi l

Do you wantmore... visitorsto come to

your museum?

The Biology Museum in BrazilsInstituto Butant snapped up theopportunity to stimulate the interestof young visitors. With the support ofthe Brazilian government, the museumproduced an exciting range of goodiesthat were distributed to school-teachers. Part of this interactive

package was a pack of cards featuringillustrations of all kinds of cuteanimals. All of the snakes, frogs,scorpions and spiders they depict maymake many children quake with fear,but at least they now know how torecognise dangerous animals in theirenvironment.

Client / brand:Instituto Butant

Distribution: free set of cardshanded out to teachers when

visiting the museumPeriod: December 2007

Production run: 1,500 sets

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Germany

Do you wantmore... sporty

young readers foryour magazine?

The focus in Germanys Micky MausMagazine August 2007 issue, was

entirely on the topic of theBundesliga, the German football

League. Young readers of the stripcartoon magazine were given a really

useful game of football-related HappyFamilies as a gift. The 30 cards

featured a summary of achievementsand world rankings for the variousleading football teams. Each teams

biggest victory was also mentioned onthe cards. Such as Turkeys 7-0 win

over Syria in 1949, or Mexicos 13-0romp against the Bahamas in 1987

and Denmarks 17-1 drubbing ofFrance way back in 1908!

Client / brand:Micky Maus-Magazin

Distribution: cover mountPeriod: August 2007

Production run: 500,000 sets

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United Kingdom

Do you wantmore... loyal

customers at yourservice stations?

Shell and Ferrari have been workingin partnership for 60 successful years.To celebrate their global presenceand shared vision for high perform-ance products, Shell launched anexclusive set of V-Power collectorcards - showcasing various Ferraricars, ranging from the 1966 Dino

206 S to the 550 Maranello (releasedin 1996); up to and including thelightning-quick 248 F1 from 2006.There are 24 cards in total to collectand they are available from Shellpetrol stations when you buy ShellV-Power fuel. (you received 5 cardseach tank turn). As an added in-centive, a winning card (signed byMichael Schumacher), was seeded inrandomised packs before they weredistributed to 34 different countriesworldwide. The lucky one who

found the exclusively signed cardqualified for a days racing aroundFerraris private race track in Italy!

Client / brand:Iris London for Shell

Distribution: free flowpack withpurchases of Shell V-Power or ShellV-Power Diesel Fuel (or a bottle of

Shell Helix Ultra / Plus)Period: March - October 2007

Production run: 32,000,000 flowpacks

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Brazi l

How do you get

more... motivationin your team?

Selling is hard work and telesales isperhaps even harder. Good telesalespeople are also hard to find and can bejust as hard to hold on to. This is whythe sports broadcaster ESPN came upwith a special incentive for its team oftelemarketing operators. The top salespeople were rewarded with a beautiful

wooden chest containing dominoes,dice and two decks of cards as a gift.The campaign was obviously verysuccessful, because over 600 chestswere given away.

Client / brand:ESPN

Distribution: internalsales incentive

Period: November -

December 2007Production run:

600 boxes

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Germany

Do youwant more...theatregoers?

To generate awareness for theStrtebeker Festspiele, a theatre andlive show event with the renownedpirate Strtebeker as its theme, the

organisers distributed a free deck ofcards. The cards featured imaginative

illustrations of flabby queens, primand proper princesses, common

scoundrels, bold sword-fighters andcrazy fools. Anyone who wanted more

could buy impressive dolls of thesefantastic figures at the festival itself.

Client / brand:Strtebeker FestspieleDistribution: give-away +merchandising at the event

Period: summer 2007Production run: 2,000 +

2,000 sets

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Portugal

Do you wantmore... familieseating in yourrestaurant?

Its always something of an adventuretaking the children out for a meal ina restaurant. Especially for the kidsof course! Pizza Hut succeeded inappealing to the appetites ofPortuguese children by giving away acard game with every childrens meal.Three different sets of cards were

produced: Happy Families, Dominoesand a memory game. In total, 60,000sets of cards were given away. And thepizzas? They tasted even moredelicious than usual!

Client / brand:Pizza Hut

Distribution: free set ofcards with Pizza Hut

childrens mealPeriod: September 2007

Production run: 3 x20,000 sets

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Luxembourg

Do you wantmore... interest

for your museum?

Lets be honest about it: sooner or latera playing-card museum must come to

Cartamundi. And thats what hasalready happened at Luxembourgs Kul-

turhuef, where visitors are welcomedwith a free guide in the form of a full set

of playing cards. The cards themselvesfeature all sort of interesting facts and

figures about the history of playingcards. A full deck usually consists of

52 cards. But with Tarot cards, there are78. The figures that we immediately

recognise on the cards are the king oremperor, with his consort and the court

jester. In the old days, there also used tobe death, the devil, the tower, the sun

and the moon. The museum also has abeautiful reproduction of an old set of

cards dating back to 1850 for sale.

Client / brand:Cropmark for

KulturhuefDistribution: free setof cards when visiting

the museumPeriod: from

November 2007Production run:

3,000 guides

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Switzer land

Do you want more...

customers generatedvia new channels?

Swisscom, the largest telecommuni-cations company in Switzerland, used300,000 decks of playing cards as asporty means of generating newcustomers. One of the channels usedfor distributing the cards was throughlocal sports clubs. The joker cardsfeatured the faces of prominent local

sporting heroes, along with theirsignatures. The participating sportsclubs were rewarded for theirdistribution efforts and the sponsorSwisscom was extremely happy withthe results! The campaign was calledGolden Talents and the cards camein a gold-coloured pack.

Client / brand: IdeefixGmbH for SwisscomDistribution: free set ofcards distributed via

sports clubs and othersPeriod: Mid-2007 to end

of 2008 inclusiveProduction run: 300,000 sets

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Polen

Do you wantmore... circulation

for your newspaper?

Gazeta Wyborcza, the biggestnewspaper in Poland, launched a

Disney Week to coincide with theDay of the Child. Every day of the

week, for a small additional cost,Polish customers received a Disney giftwith their newspaper. The gifts ranged

from posters, stickers to a great set of

Disney cards starring the morepopular Disney characters, such as

Mickey, Donald and Goofy. Even asyou read this, the very same Polish

newspaper is still leading the market!

Client / brand:Agora for Gazeta

WyborczaDistribution: free set

of cards with purchaseof newspaper

Period: May 2007Production run:

200,000 sets

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Canada

Do you want more...fresh sportsmen?

What do Chris Paul, Ben Gordon,Ray Allen and Tracy Mc Grady allhave in common? They are all NBAbasketball players. As official sponsorof the NBA, Colgate created apromotion around its 24/7 deodorantstick and various NBA basketballplayers. The mechanics of the

promotion involved using cards thatincluded images of NBA basketballplayers. Each card featured a photo-graph of the players face ; however,the body of each player was drawn asa caricature, which created an amusingaffect. As the official deodorant of theNBA, Colgate was delighted with thesweet-smelling results of the campaign.

Client / brand:Elk CorporationDistribution: free set

of cards with purchaseof deostick

Period: June 2007Production run:

20,000 sets

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Sweden

Do you want

more... satisfiedcar renters?

Last summer in Sweden, anyoneopting for a Toyota as their rental carreceived an added incentive for doingso. This particular incentive came in

the form of a pack that includedeverything you would need to keep

the children occupied in the back seatduring the entire journey. Included in

the pack was a bespoke card gamedesigned to provide hours of fun

during each trip. Each card featuredan object or building that you mightcome across during your journey. Forexemple, a church, a horse, a servicestation, a truck, a green car - and so

forth. Players took a card in turn andthe first person to spot what was

shown on the card scored a point.Long live long car trips!

Client / brand: TredDistribution: free set of cards

with Toyota rental carPeriod: summer 2007

Production run: 3,000 sets

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Benelux

Do you want

more... peoplein the local stores?

On the fourth Saturday of everySeptember in Belgium, the Union ofSelf-Employed Business People organisean annual Customer Day. Its a daywhen all merchants roll out the redcarpet for their shoppers. The theme forthe last edition of Customer Day wasThe benefits of the local convenience

store, which placed the smallersupermarket in the spotlight. Whencustomers bought something in theirlocal store, they received a magazine anda set of cards as a gift. The cards featuredthe local shopkeepers four big benefits:quality, convenience, continuity andpersonal contact. In among the 320,000sets of cards were 1,000 silver cards thatenabled you to win a basketful ofproducts, plus 1 golden card that couldbe redeemed for a Volkswagen Beetle.

There was a lot of extra shoppingdone that day!

Client / brand: UnizoDistribution: free set

of cards with purchasefrom a local convenience store

Period: 24th September

(Customer Day)Production run: 320,000 sets

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Germany

Do you wantmore... fans

for your starperformer?

A flow-pack containing 10 votingcards was issued with the release of the

new R. Kelly CD. The cards featuredimages of R. KELLY along with thename of his new CD - Im a flirt.They were numbered from 1 to 10

and designed to rate everyone andeverything. For exemple, the best-

looking woman or man, the coolestoutfit, the most attractive appearance,

and so on. Promotional teams fromthe record company showed up atevents, concerts, festivals and flirtparties to hand out the cards. The

cards were also available via theR. Kelly website. Anyone making a

video report of the events and sendingit in had the opportunity to win some

cool Ray Ban sunglasses.

Client / brand:Sony BMG

Distribution: the set of cardsavailable from www.rkelly.de

and other outlets

Period: June 2007Production run: 5,000 sets

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Poland

Do you wantmore... sex-appealfor your brand?

Client / brand:Polmos Lublin forWodka ZoladkowaGorzka and WZG

Creme liqueur brand

Distribution: set of cardswith purchase of a bottleof vodka or cream liqueur

Period: April andSeptember 2007Production run:

100,000 and 50,000 sets

This year, Polands Zoladkowa Gorzkavodka created additional attention foritself with an exciting promotionalcampaign. A special bottle neckhanger was hung on each bottle witha set of cards featuring stylish, hand-

drawn vintage pin-ups in everypossible type of outfit (cow-girls,

skippers, taxi-drivers, mechanics orsimply gorgeous mannequins). As partof a second campaign, the brandscream liqueur also gave away a sexypremium: a pack of flirting cards.Each card had a flirting message thatwas just the job for anyone who is alittle shy. Think about it: I know thewhole Kamasutra! is a bit moreoriginal than Do you come hereoften?

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Sweden

Do you wantmore... children

to be warmfor the train?

Client / brand:Idkompaniet for SJ

Distribution: free flowpackwith childs train journey

and set of cardsfor merchandising

Period: Summer 2007Production run:2 x 10,000 sets

Travelling by train is always exciting,with endless things to see along the

way. This is the message that theSwedish Rail company wanted to

communicate to younger Swedes. Sothe company offered a Look-out

game for sale on the train. The ideabehind the game is for you to look out

for the various things shown on thecards (such as a water tower, a horse, a

church, a motorcycle and so on) asyou make your journey. The playerspotting the item on the card first

wins points. The Swedish rail networkalso gave away many thousands of

different flow packed games tochildren.

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Brazi l

Do you want

more... happy facesin your restaurants?

Client / brand:Barbacoa restaurants

Distribution: free set of cardswith childrens meal

Period: 12th October 2007Production run: 1,500 sets

Anyone who takes children to eatin a restaurant knows that waitingfor the meal to arrive can sometimesbe tough going! With this in mind,the operators of Brazils Barbacoarestaurants came up with a veryinteresting idea. To help pass the timewhilst waiting for their food, children

were provided with an attractive cardgame featuring beautifully drawnanimals as a gift. That way, the grown-ups could enjoy an aperitif in peacewhile their hungry brood had fun withcrocodiles, frogs, lions, whales andrabbits.

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United Kingdom

Do you wantmore... smarter

consumers?

Client / brand: IrisLondon for

Utterly ButterlyDistribution: free set of cards

with purchase of spreadwith Omega 3

Period: October 2007Production run: 370,000 sets

Did you know that Omega 3 isknown to improve brain function?

Did you also know that dairy crestsUtterly Butterly now contains

Omega 3? To promote the inclusionof Omega 3 in Utterly Butterly,

Iris London enlisted the services ofCartamundi to supply a product that

would generate interest and createdesire to try the product. Cartamundi

suggested a bespoke deck of UNOcards (given that UNO is a brain-

intensive card game and that Omega 3helps to improve brain function).

In addition to the 56 UNO cards,there were 4 Utterly Butterly receipe/

product information cards insidethe tuck box.

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France

Do you want to sellmore... ice-cream

during the intervalat the cinema?

Client / brand:Unilever (Miko)Distribution: free set

of cards with purchaseof Miko ice-cream

in cinemaPeriod: July - August 2007

Production run:30,000 sets

Undoubtedly some children like to goto the cinema more for the intervalthan for the film. Because during theinterval you can buy popcorn. Or acola. Or an ice-cream! And when thatice-cream includes a set of bridge cardsfeaturing a picture of Ratatouille as agift, the film zips past even more

quickly! 30,000 sets of cards werehanded out at the Gaumont networkin France. The ice-cream tasted greatand the cards are still going!

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Latvia

Do you wantto sell more...

six-packs instead ofindividual bottles?

Client / brand:Aldaris

Distribution: freeflowpack with purchaseof six-pack of bottled beer

Period: March 2007Production run:

80,000 flowpacks

In its home country this spring, thebeer brand Aldaris sponsored the

world ice-hockey championships.Latvian beer-drinkers who bought a

six-pack also received a flow-packcontaining cards as a gift. Each card

depicted one of the players in cartoonform. Anyone collecting 4 different

flow-packs had the completecollection. The campaign was hugely

successful, with 80,000 flow-packspassing smoothly across the counter.

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France

Do you wantmore... families

with children in

your hotel roomsand restaurants?

The French Htel Campanile chaincame up with a simple way ofwelcoming families with childreninto its many hotels and restaurantslocated all over the country. Withevery kids menu ordered, eachchild received a Scooby-Doo cardgame. The cards enabled the kids to

pass the time in 4 different ways:playing a memory game, a reflexgame, Happy Families and Myfriend Scooby. So there was plentyof opportunity for everyone in thefamily to enjoy a great timetogether!

Client / brand:Htel Campanile

Distribution: free set of cardsfor hotel stay with children

Period: from July 2007Production run: 30,000 sets

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Hungary

Do you want more...

eye-catching itemson the shelves?

Kis Vuk is a dear little fox who isincredibly popular with Hungarianchildren. Henkel seized on theopportunity to cash in on the craze byfeaturing the sweet little cartooncharacter in its promotional campaign.Whenever a washing powder productwas purchased, consumers were given

one of two different sets of cards as agift. There was a deck of HappyFamilies and a Memory game - bothcontaining images of the charming KisVuk as lead character. The campaignsaw 140,000 sets of cards distributedall over the country.

Client / brand:Tomi (Henkel)

Distribution: free setof cards with purchase

of washing powderPeriod: November 2007

Production run:2 x 70,000 sets

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Sweden

Do you want toattract more...

ex-smokers?

The preliminary rounds of theEurosong festival in Sweden are one ofthe biggest events of the year. Most of

Sweden keeps track of what is goingon and people engage in passionate

debates regarding the chances of thevarious competitors. Nicotext, a

manufacturer of chewing-gum for

people who want to stop smoking,gave consumers a set of cards that the

Swedes really appreciated as part of thebig Eurosong event. The cards were a

quiz game based on the EurosongFestival - enabling song festivalspecialists to demonstrate theirknowledge about the event for

everyone to see!

Client / brand:Nicotext

Distribution: free setof cards with purchase

of chewing gumPeriod: January -

February 2008Production run:

20,000 sets

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8M00000219

CARTAMUNDI NV HEADQUARTERSCartamundi Turnhout NV

Visbeekstraat 22 - 2300 Turnhout - Belgiumtel. + 32 (0) 14 42 02 01 - fax + 32 (0) 14 42 82 54

info@cartamundi.comwww.cartamundi.com

CARTAMUNDI NEDERLAND B.V.Postbus 1180 - 1000 BD Amsterdam - The Netherlands

Dir & Indir sales: tel + 31 (0) 545 29 38 45Wholesalers: tel. + 31 (0) 20 615 95 36

info.nederland@cartamundi.com

CARTAMUNDI FRANCE SARLLes Mercuriales

40 avenue Jean Jaurs - 93176 Bagnolet Cedex - Francetel. + 33 (0) 1 55 82 19 20 - fax + 33 (0) 1 43 63 92 47

info.france@cartamundi.com

CARTAMUNDI HUNGARY Kft.

Margit krt. 43-45. - 1024 BudapestHungarytel. + 36 (1) 318 94 30 - fax + 36 (1) 318 09 18

info.hungary@cartamundi.com

CARTAMUNDI NORDIC ABSickla Industrivg 7 - 131 34 Nacka

Swedentel. + 46 (0) 8 514 436 40 - fax + 46 (0) 8 511 755 70

info.nordic@cartamundi.com

AGM AGMLLERBahnhofstrae 21 - 8212 Neuhausen am RheinfallSwitzerland

tel. + 41 (0) 52 674 03 30 - fax + 41 (0) 52 674 03 40info@agm.ch - www.agm.ch

SPIELKARTENFABRIK ALTENBURG GMBHLeipziger Strae 7 - 04600 Altenburg - Germany

tel. + 49 (0) 3447 582 0 - fax + 49 (0) 3447 582 109info@spielkarten.com - www.spielkarten.com

CARTAMUNDI ESPAA S.L.Avda. de les Corts Catalanes, 5-7

08173 Sant Cugat del Valls (Barcelona) - Spaintel. +34 (0) 93 553 08 68 - fax +34 (0) 93 553 08 69info.espana@cartamundi.com

CARTAMUNDI ASIA PACIFIC Pte. Ltd.161B Telok Ayer StreetSingapore 068615tel. + 65 6 227 32 92 - fax + 65 6 234 27 06info.asia@cartamundi.com

CARTAMUNDI UK Ltd.

Units 8-17 Sandhurst Kings Road - Charfleets Industrial Est.Canvey Island Essex SS8 0QY - United Kingdomtel. + 44 (0) 1268 511522 - fax + 44 (0) 1268 510337info@cartamundi.co.uk - www.gamesandprint.co.uk

CARTAMUNDI POLSKA Sp.z o.o.Koczargi Nowe, ul.Wiosenna 1 - 05-082 Stare BabicePolandtel. + 48 (0) 22 721 86 18 - fax + 48 (0) 22 722 76 05info.poland@cartamundi.com

COPAG DA AMAZONIA S.A.Pa Joo Duran Alonso 34, 6 andar - cj. 61Brooklin - Cep: 04571-070 - So Paulo - Braziltel. + 55 (0) 11 2164-3650 - fax + 55 (0) 11 2164-3655copag@copag.com.br - www.copag.com.br

CARTAMUNDI - YAQUINTO4809 S. Westmoreland - Dallas, TX 75237 - USAtel. + 1 214 330 7761 - fax + 1 214 330 9097www.yaquinto.com - www.cartamundiusa.cominfo@yaquinto.com - info@cartamundiusa.com